Over the last three years, I’ve ramped up the amount of content I create. Not only do I blog three times a week on Quick Sprout and a few times a week on my personal blog, but I also write guest posts all over the web.
In fact, currently I publish slightly more than 100 guest posts a year. As of today, I have officially published my 300th guest post.
My experience writing guest posts taught me a lot. And I can tell you that if you want to generate a positive ROI from guest-posting, you can actually do so as long as you learn from my mistakes.
Here’s what I learned from writing 300 guest posts:
Lesson #1: Go after a broad audience
Your blog already attracts a narrow audience. If it doesn’t, you should reconsider the type of content you are publishing. By going too broad on your blog, you’ll end up gaining visitors, but no conversions.
I learned this the hard way by attracting thousands of visitors to my corporate blog who wouldn’t convert into customers.
But going after too narrow an audience with your guest posts is a terrible idea. Why? There usually aren’t a ton of niche places you can go to guest-post. And if you find a handful of them, they probably won’t have the traffic volume you need.