This post by Nate Swanner originally appeared on Slashgear on 3/2/15. It’s being shared here because it should be of interest to the many authors who’ve used Google+ as the foundation and hub of their author platform efforts and web presence.
In a recent chat with Forbes, Google’s Sundar Pichai turned a few heads by noting Google+ would be considered as parts — not the sum of those parts. Rather than a social network, Plus would be a stream. And Photos. And Communications. Adding a bit of fuel to the fire was the subsequent dismissal/resignation of Dave Besbris as the head of Google+. Besbris took over for Vic Gundotra, who spearheaded Plus from inception. With a new boss in Bradley Horowitz, the circumstance around Plus might sound confusing. That’s because they kind of are.
The first thing to note is that Google+ isn’t going anywhere yet. It’s still Plus. Google has no plans to change that right now, regardless of how anyone considers it. You’ll still log on, and it’ll still be Google+.
Though Google isn’t saying Plus is dead, it was also never really lively. From the jump, it was dogged with a ‘ghost town’ moniker, and seen as just a bit too different to really latch on. Worse were those nearby streams, often full of people asking how everything worked, and being shamed by knowledgeable users or ignored. Plus was/is just weird.