When someone lands on your website, book sales page or social post, you may get only a fraction of a second to capture their attention before they decide to move on. Photos and illustrations (along with strong headlines) are key to drawing the eye and breaking up large blocks of text to make it more inviting.
Carefully selected images can also convey a sense of the message contained in the text, but sometimes bloggers choose beautiful or whimsical images to capture the reader’s attention. (I ran across this gnome image while working on this article and just couldn’t resist!)
Like our writing, the work of photographers and illustrators is protected by copyright. The creators of photos and illustrations can choose to make their work available to others through various types of licenses that govern how and where the images can be used and how they are compensated.
It doesn’t make sense to buy an image for every blog post or social post, but it can be a challenge to find images at no charge. Following are some tips for finding and using images in your book promotion.
Creative Commons Licenses
Many images are available free under a “Creative Commons License”. Although there is no charge for using the image, there may be restrictions on how it’s used and you may be required to give credit to the creator. See the bottom of this page for an explanation of various types of creative commons licenses.
Here are two sources of free creative commons images: