Once upon a time, (okay, about a month ago or so) in a fit of curiosity, I decided to buy one of those advertised templates—you know the ones—make your ebook from WORD! Why? Because we get a lot of inquiries here. In fact, we receive about 300 emails a day, believe it or not. We get people asking why our services are “better” or different than what they can do themselves. A lot of what we do is invisible to the human eye. This makes it hard to answer those types of questions without sounding self-serving.
As in, “well, gosh, we export and clean up the HTML, so that all the bad code that you can’t see with the naked eye doesn’t make your book go wonky when it’s opened on a Kindle.” This is a difficult sell, to be honest. It’s the same difficult sell that I run into when I try to explain that Smashwords does not do the same thing that we do. But, when you look at a sausage, do you know what’s inside it? Can you tell that one sausage-maker lovingly crafted his sausage from the BEST stuff, while the other used what remained on the floor after the first guy finished? No, you can’t. Not unless you already do this for a living, and if you did, we wouldn’t be having this conversation–would we?
An eBook-making Test: Show, Not Tell.
In that vein, I decided to test what we do against those “DIY Word” templates that you can buy all over the Internet. After all, a picture is worth a thousand words, right? Perhaps, I thought, if I simply used one of those commercial templates, I could show–not tell–people the difference. I made sure that I bought a well-written template, from one of the most reputable and best-known websites on the topic of bookmaking. For both ebooks and print books.