Writing the book, I’ve found – however difficult it might be – is the easy part. Marketing it is way, way harder. There has been a plethora of posts about why it’s so much harder now to keep your author head above the flood of new books being published every day. And there’s Kindle Unlimited and BookBub and blog tours and NetGalley and a million other ways that aspiring hopefuls can jump up and down shouting, “pick me, pick me” – all for a price, of course.
I’m no different to all the other small voices out there. My sales have been declining for months, despite having fourteen titles. One of those is a novella, three are longer short stories and the rest are novels. I could just ignore the sales and carry on doing what I do, but I don’t write for myself. I want other people to enjoy my books – and I know some do. So what to do to increase discoverability. (Don’t you love that word? Makes you sound like an exotic holiday location.)
For a start, I put my two paranormal novels and my space opera novella, each of which sold less than five a month, into Kindle Select. None of those titles were selling anywhere else – Smashwords, Kobo, Apple, B&N or Omnilit – so it didn’t cost me to take them down from those sites. I saw results after a few days, with the number of borrows quickly outstripping sales. Mind you, that simply means I could buy three cups of coffee each month instead of one.