Why Copyblogger Is Killing Its Facebook Page

This post by Erika Napoletano originally appeared on Copyblogger on 10/17/15.

Have you ever stared at something, knowing you’re doing everything right, but it still won’t … freaking … work?

That’s how Copyblogger has felt about its Facebook page for quite some time.

As of today, the page has 38,000 “fans,” but Copyblogger’s presence on Facebook has not been beneficial for the brand or its audience.

Just over three months ago, Brian Clark reached out to me for some extra help on the page.

He thought that, given the success I have with my own Facebook page, several others I’ve managed for clients over the years, and the rapidly growing Your Boulder Facebook page I manage for him, maybe I’d be able to bring some life to Copyblogger’s Facebook presence.

Yep, I said. Let me at it.

Well, today I’m here to tell you that we’re deleting the account. This is the last day you’ll see the Copyblogger Facebook page.

If you’ve ever been frustrated with an aspect of your social brand presence, you’ll want to keep reading — because there are countless reasons why Copyblogger is killing its Facebook page.

 

Read the full post on Copyblogger.

 

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