Why do you have a website? What a silly question. We have websites because we’re supposed to. Everyone else does, right?
But a website without thought behind it, without intentionality, may be doing you more harm than good. Professional web designers ask their clients a series of questions before they do any design work. Improve your website by asking yourself these three questions:
1. What do you want to accomplish with your website?
It’s so tempting to pile cool widgets and generic text (“Welcome to my website, I hope you enjoy it”) on your site without considering the purpose. Besides overwhelming the site visitor, the items may be sending mixed messages—or give the impression you’re not sure what business you’re in. If you aren’t sure what you’re trying to achieve, you won’t know when you’ve arrived.