Many novelists feel intrigued by the idea of blogging a book. If they seek a traditional publishing deal, however, they usually have one major concern: If I blog my novel, will a publisher be interested in the manuscript? In fact, nonfiction writers have the same concern.
No matter what type of book you blog, this is a valid concern. For novelists, it’s a larger issue, though.
Previously Published Nonfiction Work and Traditional Publishers
Let me discuss nonfiction first. If you blog the first draft of your nonfiction book and then submit to a traditional publisher, that manuscript will be seen as previously published work. However, you will have 25 or 30 percent new content and an edited version to submit (if you follow the plan I propose here on the blog and in How to Blog a Book), so what you present is not identical to what can be found online. That makes the manuscript enticing to a publisher.
Plus, when you submit your work you offer statistics to prove the blog posts you published successfully test marketed your idea and created a platform for yourself, which means you now have a built-in readership for the book.
For these reasons—additional content, the difference in your manuscript, great stats, platform—the majority of publishers—not all—will not be put off by the fact that your manuscript technically is previously published. If your stats are good, they should be happy to publish your nonfiction book.