Do You Make These Online Marketing Mistakes?

This post by Jason Kong originally appeared as a guest post on The Book Designer on 6/4/14.

Imagine you’re making an appearance at a bookstore to promote your latest novel.

Someone approaches you to chat. This person gushes that she’s read all your books and is excited to read the latest one. She holds the newly purchased book in her hands, hoping that you’ll sign it.

Immediately you launch into an elevator pitch, explaining the genre you write in and a quick summary of your storytelling style. You conclude with the various places your books can be purchased, and that you hope she’ll give your books a try.

Clearly, a longtime fan doesn’t need an introduction to how you write and the stories you’ve written. Having the right person pay attention does little good if the wrong message is shared.

Maybe you don’t make this kind of mistake when you’re face-to-face. Can you say that’s also true when you communicate over the internet?


The downside of using online media

We all know about the promise.

A platform in cyberspace meant you had a stage to project your voice. Your digital words could travel far and wide, attracting and corralling those who care about what you do. With one click, you could reach just about everyone.


Click here to read the full post on The Book Designer.


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