Ten Things You May Not Know About Ebook Prices

This post by Rachel Willmer originally appeared on TechCrunch on 1/15/14.

How much should you pay for an ebook? $9.99? $0.99? $0? And how much should you price your ebooks? I’m going to tell you what people have actually paid for their ebooks, based on some hard data from Luzme. You can set the price of your book to be anything you want; what really matters is what someone will pay for it!

Last year, Luzme captured a large amount of ebook price data and reader pricing preferences. I am analysing this data and will share any interesting results.

I do not claim that this is representative of the whole ebook industry, but I hope that some real data might contribute something useful to the debate.

So here is my analysis of the actual prices that people have paid at Amazon in 2013, when they bought via Luzme.

For the US data, I have normalised it against the “standard price” of $10.

Here is the way the various prices worked in terms of units sold. [Click on image to view an enlarged version in a new browser tab/window]

The most popular price points are at the low-end, with a local peak around the $10 mark, and then tailing off as the price increases.

This does not surprise me. But what I did not expect, is how much people will actually pay for an ebook (well over the $10 price! How much do you think the most expensive one went for? I will tell you later…)

Now look at the revenue over the same price points.

[Publetariat Editor’s note: this is where it really starts to get interesting – please click through on the link below to see more charts and an analysis of the comparative net earnings across various ebook price points]


Click here to read the full post on TechCrunch.