Do you think of your writing as a hobby or a business? If your books mean business to you, this is a great time of year to evaluate how your 2013 marketing fared. Beginning now, there’s just enough time before the end of the year to assess performance-to-goals and plan for taxes.
Here is a list of questions designed to either save you money [this year] or expose some issues to correct before [next year].
How many books did I sell this year?
Which formats sold best?
Do I want to put my 2013 title out in another format or publish my next book or both?
Did I sell branded merchandise this year? Do sales indicate that it was priced right?
Do I want to merchandise my brand next year?
Do I have the right amount of expenses to offset sales?