This post, by Cheryl Pickett, originally appeared on The Future Of Ink site on 2/22/13.
If you’re going to go through all the effort and time to write an ebook, I’d be willing to bet you don’t want the response to be like a bored dog!
You don’t want people feeling uninspired, or worse yet, like they’re ready for a nap when they’re done reading your words.
So how do you create a book that’s interesting instead of sleep inducing, awesome instead of average? Here are four ebook writing tips that will put you on the right track.
Build a Bridge
Even though these tips are about how to improve your writing, the first thing I’d like you to do isn’t about words, but rather a picture. In your mind’s eye, picture a bridge over a river.
It doesn’t really matter what kind you think of. All bridges have one thing in common; they are a straight line between the two points they connect.
Bridges don’t meander like a garden path or a winding road. They take you from Point A on one side to Point B, the other. Also, there’s no confusion about where you will end up if you take a bridge; bridges won’t suddenly move so that you end up somewhere other than where you set out to go.
Books, whether print or digital, are a lot like bridges. People buy nonfiction in particular expecting it to take them from where they are now, needing some information, to where they want to end up, informed and maybe inspired too.
Most people will not be happy with a book that meanders to its purpose or gets totally off track. Unfortunately, a lot of average books out there do exactly that.
Your ebook will be awesome and not average if you’re clear about where it goes from the outset, it’s easy to navigate, and ultimately delivers the reader to the promised end result and no place else.