Ebook customers tend to be price sensitive, but it can be difficult for authors to know how to price their ebooks for maximum profitability. It may seem counterintuitive, but a higher price doesn’t necessarily mean higher profits. The good news is that ebook publishers can experiment with different price points.
Below are links to two excellent articles on the topic of finding the optimum price for your ebook. Some of the principles discussed in these articles apply to printed books too, although consumers are generally willing to pay more for print books.
- Pricing Strategies for Ebooks, by Mark Coker, CEO of Smashwords
- Experimenting with Ebook Pricing, by Aaron Patterson