'Tis The Season To Plan Book Promotions

We may still be sweltering in summer heat, but now is the time to plan your fall and winter book promotion schedule.

How can your book tie into upcoming events like back to school, Halloween, Thanksgiving, Christmas, Hanukah or the dawning of a new year?

Keep media lead times in mind when planning for book publicity. Daily media like newspapers and blogs have shorter lead times, while monthly magazines may be working six months in advance.

Other possibilities include virtual book tours, social media campaigns, school visits, and discount promotions. If you are doing free ebook promotions through KDP Select, holidays can make great promotional hooks.

So set some goals for what you’d like to accomplish over the next few months, grab a calendar, and start working on timelines and to do lists for your fall and winter book promotions.

To learn more about how to develop a book marketing plan, download my free report, Create a Book Marketing Plan That Sells Books.


This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.