Month: June 2012

About that Algorithm

by

This post, by Jennifer Becton, originally appeared on the Indie Jane site on 6/15/12.

I’m going to state up front that I haven’t drawn any solid conclusions by the end of this post, but the information contained below about more changes to Amazon’s algorithm is important for indies to know.

Price matters.

One of the advantages indie authors have over our traditionally published counterparts is that we can choose to sell our ebooks very cheaply. Setting a price of $.99 has proven not only a great deal for readers, but writers still earn 35 percent of the list price, which is much more than what authors of traditionally published ebooks receive.

The $.99 price point has also been a wonderful tool for breaking into a large market and competing successfully against established names. In fact, the $.99 price is part of the strategy I used to propel Absolute Liability to the Top 100 last summer. It is less likely to work now though, and this frustrates me a bit because it removes a tool from my toolbox.

What’s changed?

Amazon’s algorithm. [Insert scary music]

Heretofore, the list price of a book had no bearing on popularity and rank. Now it does. Some bright authors at Kindle Boards figured it all out. There’s a podcast here, and articles here and here to break it down for you. The gist of it is this: if you price at $.99, you must sell more copies to be ranked comparably to those selling at higher prices. The KBers haven’t figured out how things are weighted exactly, and the whole thing is all still a bit hazy to me.

However, this explains why some Indie Janeites’ sales have not produced the results we expected. For example, I recently lowered the price of both my Southern Fraud Thrillers to $.99 and $1.99 respectively. I sold more books, but my rank did not improve at the rate I expected based on the number of sales; therefore, my visibility did not improve and I did not end up reaching as many readers as I’d hoped, meaning that I got less value out of my sale than anticipated. (Value meaning additional reach, and not necessarily additional dollars.)

 

Read the rest of the post on Indie Jane.

Book Dedications To Spur Your Imagination

by

I was always fascinated by book dedications. Unfortunately, most books don’t have them. And many of the books that do have one, the dedication is usually too simple and cryptic to understand. But luckily, some dedications will give you a peek into the life of the author. They will give us a slight hint at a personal story or relationship that we will probably never get to learn more about.

Despite that, I always enjoyed finding a book dedication that made an effort to honor someone that had an impact on the author’s life. But, at the same time, it is especially nice to find a dedication that can also reach out to me and make an emotional connection. Here are a variety of book dedications that will help you to start to formulate your own.

Dedication (appreciation, hope)

We dedicate this book to healthcare professionals everywhere who have dedicated their life to helping those in need; and,

To healthcare students who do not yet realize the potential and importance of the career they have chosen; and,

To our students all over Long Island and New York City (and those that have spread out over the 50 states), and our readers all over the world, that work every day at making their career a success and our world a much better place in which to live; and,

Finally, we dedicate this book to you all with our love, appreciation, and thanks for allowing us to be a part of your lives.

Dedication (honor, reverence)

We dedicate this book to those who lost their life on 9/11/01;

and also to those who have given their life in the Global War Against Terrorism.

Publisher’s Dedication (hope, encouragement)

This book is dedicated to every person, young and old, employed and unemployed, educated and uneducated, that dreams of becoming financially independent and building a happy, successful, and rewarding life, but is too intimidated to take that first step.  It is the hope and dream of the Dickson Keanaghan family that this book might be that first step.

The Dickson Keanaghan Family

Long Island, New York, 2010

Dedication (predictable, sentimental)

I dedicate this book to my wife, Michele, who has been my partner in life and business, since 1984.

Dedication (sentimental)

To my wife Michele – it’s a privilege to share my business, life, and love with you.

To my children Eric and Erin – your growth provides a constant source of joy and pride.

Dedication (explanation, friendship)

To Mom, who pushed me to “do”;

To Dad, who loved me even when I didn’t;

And to Mary, who after 35 years has given me unconditional friendship and love.

Dedication (general, simple)

This book is dedicated to the mentors, friends, and family of Dickson Keanaghan:

John Doe, Jane Smith, Bob Squarepants, Jennifer Johnson, and Peter Pickles.

Dedication (hope)

To my children Eric and Erin, who will inherit this world and make it a much better place.

Dedication (predictable, simple)

To the reader . . .

I hope that you have at least half as much fun in the reading of this book as I’ve had in the writing.

Dedicated To (name dropping)

Capote, Talese, and Wolfe: They had the courage to break away and report the world to us in words more vivid, more dramatic, and more accurate.

Dedication (friendship, respect)

For Oliver Wendell Holmesian, Jr.: My law partner and cherished friend – an attorney of superb skill and perfect integrity, a trusted confidant, and a real mensch without whose encouragement, emotional support, good advice, and good cheer, none of my books would have been written.

Dedication (humorous)

To Evelyn Woodwind, whose suggestions made this a much better book than it might otherwise have been; And to Roberto Boscoe, who taught me most of what I’m now teaching, with apologies for beating him to the punch with this book.

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com

Book Review: "Now All We Need Is A Title" by Andre Bernard

by

Great concept. Very interesting, entertaining, amusing, and informative.

I really enjoyed reading this book. I found it fascinating to read about some of the behind-the-scenes workings of how many of my favorite books finally arrived at their title. It was very amusing to see the back-and-forth struggles between editors and authors over a book’s title. Although not a how-to book, this small, short, amusing book will certainly appeal to every writer and editor.

The book discusses over 100 different famous books of fiction, such as Jaws, The Great Gatsby, The Maltese Falcon, and Uncle Tom’s Cabin, and how their title came to be. One of my favorites is the story of Gone With The Wind. It was first called Pansy, then changed to Tote the Weary Load, and then to Tomorrow is Another Day.

Bernard’s book also has great advice, sprinkled throughout the book, from authors and editors about choosing a title. One of my favorites is a quote by Walker Percy: “A good title should be like a good metaphor; it should intrigue without being too baffling or too obvious.”

Some historic literary facts are also given for many of the titles. One of my favorites is the story about Lewis Carroll being the first one to suggest to his publisher that the dust jacket carry the title of the book. Carroll’s The Hunting of the Snark became the first book to be published with a printed jacket.

In Bernard’s Introduction, he says that this book is an “. . . an anecdotal account of how some of the most well-known book and play titles come to be. It is not meant to be a comprehensive compendium of every catchy title, but rather a lighthearted look at a struggle that has bedeviled writers for centuries.”

As an author and publisher I can really appreciate how important a title can be to the financial success of a book. Nowadays, a title must not only be catchy, but also be key-word-rich, and search-engine-friendly if you have any hope of it being found on the internet. The proper title is essential if you want your publication to stand out from the huge number of publications that are published every day. If you are an author or publisher, you will certainly know that a good title is an essential part of a successful marketing plan for any publication. In Bernard’s book you will read about very famous authors going through the same (but on a much less sophisticated level) agonizing process that we authors and publishers go through today. Nowadays, developing the best title is even more important than it was when most of the books discussed in Bernard’s book were written. But it was still very interesting to see how these famous authors and big-name publishers dealt with this important process.

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com

Book Review: "The Public Domain Bible" by Andras Nagy

by

Great insightful advice for the novice publisher.

I really enjoyed reading Nagy’s book. It is an easy to read and comprehensive guide on how to republish public domain books as a way to get started as a self-publisher. There is a heavy emphasis on starting and running a self-publishing company on a very tight budget. There is plenty of practical advice and resources for doing this. It was very helpful to read about how, what, and why Nagy republished books that are in the public domain. This is a practical how-to book that will appeal to every budding entrepreneur looking for a way to enter the world of publishing. I wish that I had found this book before I got started as a publisher of public domain books. I had to discover all of this information on my own by doing a lot of research over a long period of time.

One of my favorite pieces of advice appears early in Nagy’s book when he recommends that a novice publisher should choose a genre that they know something about. It should be a subject that you already love and can easily see yourself devoting time and money to. Nagy suggests, “If you wish to publish classical literary works, you should be reading and studying your genre. If you like poetry, perhaps that genre is to be tried first.”

Nagy gives us another great piece of advice when he stresses that we should consider adding original content to the out-of-copyright book. This will add value to the final book. This added content, such as “editorials, footnotes, and illustrations,” will help make it easier for your readers to understand the content of the original book. It will also help the buyer choose your “value added” edition over all the others that are available for sale that do not have the additional content.

In Nagy’s Foreword, he explains that “The cornerstone of using public domain information is to creatively build upon existing ideas and works of art.” “With some fresh ideas, and using this book, anyone can do what I have done on a shoestring. There are many aspiring authors who find it comforting to run a publishing company while working on their own creative literary urges.”

As a publisher of public domain titles, I can personally testify that Nagy’s information and advice can work. My wife Michele and I own and manage a medical training company here in New York. Most of our students are nurses. We realized that many of them, especially the younger ones, had never heard of, or read the works of, Florence Nightingale. So we decided to republish Nightingale’s most famous book, Notes on Nursing. We added quite a lot of new content to make the book much easier to understand and use. We like to say that we made the book “student friendly and teacher friendly”. We added a foreword, section headings, focus questions for each chapter, a glossary, Nightingale quotes, an index, footnotes, and a list of additional sources. The book was well received and has become mandatory reading in many colleges throughout America. We like to think that our book played a small part in the tidal wave of renewed interest in Nightingale.

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com

Books In The Age of the iPad

by

This post, by Craig Mod, originally appeared on his site in March of 2010, but it’s as relevant as ever today.

Print is dying.
Digital is surging.
Everyone is confused.

GOOD RIDDANCE.

As the publishing industry wobbles and Kindle sales jump, book romanticists cry themselves to sleep. But really, what are we shedding tears over?

We’re losing the throwaway paperback.
The airport paperback.
The beachside paperback.

We’re losing the dregs of the publishing world: disposable books. The book printed without consideration of form or sustainability or longevity. The book produced to be consumed once and then tossed. The book you bin when you’re moving and you need to clean out the closet.

These are the first books to go. And I say it again, good riddance.

Once we dump this weight we can prune our increasingly obsolete network of distribution. As physicality disappears, so too does the need to fly dead trees around the world.

You already know the potential gains: edgier, riskier books in digital form, born from a lower barrier-to-entry to publish. New modes of storytelling. Less environmental impact. A rise in importance of editors. And, yes — paradoxically — a marked increase in the quality of things that do get printed.

From 2003-2009 I spent six years trying to make beautiful printed books. Six years. Focused on printed books. In the 00s.

And I loved it. I loved the process. The finality of the end product. I loved the sexy-as-hell tactility of those little ink and paper bricks. But I can tell you this: the excitement I feel about the iPad as a content creator, designer and publisher — and the potential it brings — must be acknowledged. Acknowledged bluntly and with perspective.

With the iPad we finally have a platform for consuming rich-content in digital form. What does that mean? To understand just why the iPad is so exciting we need to think about how we got here.

I want to look at where printed books stand in respect to digital publishing, why we historically haven’t read long-form text on screens and how the iPad is wedging itself in the middle of everything. In doing so I think we can find the line in the sand to define when content should be printed or digitized.

This is a conversation for books-makers, web-heads, content-creators, authors and designers. For people who love beautifully made things. And for the storytellers who are willing to take risks and want to consider the most appropriate shape and media for their yarns.

Defined by content

For too long, the act of printing something in and of itself has been placed on too high a pedestal. The true value of an object lies in what it says, not its mere existence. And in the case of a book, that value is intrinsically connected with content.

 

Read the rest of the post on Craig Mod’s site.

Kindle Nation Daily’s Letter to the Department of Justice in the DOJ eBook Price-Fixing Lawsuit Against Apple and Five Publishers

by

This is a reprint of a post written by Stephen Windwalker, from the Kindle Nation Daily site, and is reposted here in its entirety with his permission.

([Kindle Nation Daily] Editor’s Note: As we have mentioned before the U.S. Department of Justice (DOJ) has filed a major antitrust lawsuit against Apple and the five original “agency model” publishers charging them with a massive price-fixing conspiracy in violation of federal law. The DOJ Antitrust Division and the court wants to hear from members of the public during a 60-day comment period on the lawsuit which expires June 25, and what follows is my letter to the court. Please see this post for instructions on how to submit your comments. –Stephen Windwalker.)

June 18, 2012

Via Priority Mail

John Read, Chief
Litigation III Section
Antitrust Division
U.S. Department of Justice
450 5th Street, NW, Suite 4000 Washington, DC 20530

 

Dear Mr. Read,

I am writing to you both as an individual citizen, reader, author, and former independent bookstore owner, and also as the founder of  the Kindle Nation Daily website, one of the largest active communities of ebook readers and enthusiasts. Along with tens of thousands of other avid readers and thousands of other authors who are associated with the Kindle Nation Daily community, I am keenly interested in the Department of Justice’s (DOJ) civil antitrust action (United States v. Apple, Inc. et. al., Civil Action No. 12-CIV-2826) against Apple, Inc., and five of the largest U.S. book publishers (defendants). My purpose in writing this letter is to share and underline several points that I believe should be central points of emphasis for the DOJ and the courts as this case proceeds and legal remedies are considered.

My single most important point is one that I am sure the DOJ and the court understands well, but which appears to be a matter of confusion for many others: the major parties in this case are the six defendants (Apple and the five publisher defendants) and the DOJ, which is empowered here to act on behalf of consumers. While it ought to be obvious that this is so, and that the alleged collusion has robbed tens of millions of dollars from American consumers and denied them the opportunity to read millions of other books that they deemed they could not afford, many who have commented on this case have tried to shift the focus, from this irreparable harm to consumers, to the consequences of judicial action for other interested entities who are not parties to the case, including Amazon, Barnes & Noble, and countless other booksellers, authors, literary agents, and other intermediaries and players in the book business. As recently as today the headline in the New Yorker’s coverage of the case demonstrates this confusion: “Paper Trail: Did publishers and Apple collude against Amazon?” Of course it would be naive not to recognize the importance of the case to these players, but to seat them at the table as parties is to miss the point of the irreparable harm to consumers.

In an effort to place the primary focus where it belongs, I would like to offer the following points and perspectives:

 

1. By colluding to raise new-release ebook prices by 30 to 100 percent, the defendants have caused irreparable harm to millions of readers of all ages, including public school and college students and other children, families, and people of limited means who bought ebook readers or downloaded free Kindle apps based on the affordability of ebooks before the defendants imposed the agency model. Prior to the launch of the Kindle it was widely believed that reading was on the decline in the U.S., as noted by the late Steve Jobs when he declared early in 2008 that the Kindle was a flawed concept “because nobody reads any more.” Among the reasons for the decline of long-form reading were rising prices for new hardcovers and paperbacks, the closing of many public library branches and bookstores, and the diminishing selection of physical books offered to the American public through existing distribution channels. The launch of the Kindle in 2007 and the fact that Amazon made Kindle apps free for anyone with a smartphone, a computer, or a Kindle meant that any reader could have a well-stocked bookstore at their fingertips just about anywhere in the U.S. and beyond. The Kindle platform succeeded because of its catalog, convenience, competitive pricing, and Amazon’s customer base and unflinching commitment to the platform, and its success has helped to fuel a resurgence in reading that is bridging the digital divide across class and age lines. The Kindle store pricing that some of the defendants and other Amazon critics demonize as “predatory” has had a wonderfully positive effect on this resurgence in reading, and has social, economic, and cultural value far beyond anything that would be achieved, for instance, by propping up the defendant publishers or another player like Barnes & Noble.

 

2. Illegal collusive behavior must not be separated from the consequences of that behavior, either in the punishment of the behavior or in the remedies proposed. Many of the more thoughtful critics of the DOJ action have taken pains to state that they have no knowledge or legal expertise about the collusive behavior alleged by the DOJ, but such behavior and its objectives are and must remain at the center of this case: the DOJ alleges with an impressive recitation of evidence that the defendants participated in an unprecedented conspiracy to force retailers to raise their new-release ebook prices by 30 to 100 percent. If that’s what happened, the defendants must be punished and retailers must be allowed to restore competitive pricing. For the publisher defendants to claim no wrongdoing after they kept their corporate counsel out of the rooms in which the collusion allegedly occurred is, if the defendants acted as alleged by DOJ, an insult to the court and to all interested parties. When companies collude or conspire to raise prices to the detriment of consumers, they know full well that they are on thin ice. In this case, because of the defendants’ collusion, consumers paid tens of millions more than they would otherwise have had to pay for ebooks. In countless other cases they had to refrain from buying ebooks they hungered to read. Because of what the defendants did, they should not only have to stop doing it, but they should remain under close regulatory scrutiny (as spelled out in the proposed settlement) for years, and they should be required to pay tens of millions, and ultimately perhaps hundreds of millions, in actual and punitive restitution to consumers.

 

3. The U.S. publishing industry is fond of saying that “the DOJ doesn’t understand the book business.” However, the defendant publishers and their associated intermediaries and gatekeepers arrived in the 21st century very poorly prepared for the future either in their fundamental economic cost structure or in their commitment to invest in innovation. The industry’s major players do not deserve any fate other than that which a collusion-free marketplace holds for them. On the other hand, over the past decade, increasing numbers of authors, booksellers, publishers and others have combined innovation, the use of new technologies, and some risk-taking to circumvent what many feel has become a rather calcified literary-industrial complex and instead established new and profitable models for making more direct connections between authors and readers. In spite of the fact that readers are paying less for ebooks than they have paid in the past for print books, most of the authors of distinction who are taking a direct route to publishing are earning greater royalties than they would ever have received from traditional publishers. They have shortened the publishing timetables from years (or in some cases decades) to months or weeks. While traditional publishing players lament the costs, for themselves, of disintermediation, tens of thousands of others are clear winners in a world where intermediaries are no longer sheltered from the need to prove their worth. The defendants and their apologists have attempted to lock in the wastefulness and flawed economic decision-making of the industry and its intermediaries by passing their costs on to consumers in the form of the 30 to 100% price increases imposed by the agency model, but claims that DOJ should protect the intermediaries in the publishing world have neither a legal basis nor any value for the culture or the country. It would be more accurate for publishers to say that the DOJ “doesn’t understand our book business the way that we understand our book business.” That would be fair in a certain sense, but the truth is the publisher defendants’ focus on their own understanding of how the publishing business used to work has kept them from evolving and understanding how the publishing business works now, and how it may work for at least a few years in the future.

 

4. The U.S. book publishing and bookselling business has been undergoing enormous change and disruption for decades, but the book trades are not a public utility. It is not the role of government or the courts to prop up the industry or any of its players. It would be especially inappropriate for the government or the courts to manage the aforementioned change and disruption so as to punish innovators, provide life support for second- and third-movers or protect industry players whose demise may be imminent due to their lack of innovation or financial discipline. The number of independent booksellers has been in steady decline for decades and will almost definitely continue to decline for the next several years, regardless of the DOJ action. Over the 20-plus years since I owned an independent bookstore and was a member of the American Booksellers Association in the 1980s, there have been many bogeymen blamed for the demise of independent brick-and-mortar bookselling, including of course Barnes & Noble itself. Like Borders before it, Barnes & Noble may well go out of business in the next few years because of poor management of real estate costs and its late, second-mover entry into the two major growth markets for bookselling in the past 15 years, online bookselling and ebooks.  But the idea that the DOJ should be in the business of propping up Barnes & Noble by reframing the remedies in this case is as odious as it would be if we were to substitute the name of WalMart in the equation, particularly after Barnes & Noble has played as great — and some would say as “predatory” — a role as any other company in hastening the demise of independent retail brick-and-mortar bookstores over the past few decades. Nor should DOJ prop up independent booksellers, as much as we may lament their demise. Sadly, the focus on the various bogeymen blamed for these developments, and booksellers’ ideological opposition to the Amazons and others, has too often taken those booksellers’ focus away from the kinds of innovation and entrepreneurial thinking that have saved some bookstores and might, if in greater evidence, have saved far more. Nor is it true that even a single independent bookstore would be saved were the DOJ or the court to reframe its proposed remedies so as to save Barnes & Noble or to soften the impact for the defendant publishers.

 

5. The widely promulgated notion that the agency model has created a lush garden of innovation in the ebook business is patently untrue. The initial Barnes & Noble Nook was widely seen as a second-mover product that was very nearly dead on arrival when it was launched several months before the advent of the agency model. It began to gain traction only when the agency model guaranteed Barnes & Noble a 30% gross margin and freed it of any need to compete with Kindle Store pricing. By Barnes & Noble’s own public admission, the Nook might well have failed in free-market competition if it had not been for the agency model conspiracy. The primary Nook “innovation” advanced to date is the relatively minor enhancement of a front-lit glowing screen, and other elements of the Nook infrastructure such as the Pub-it authorship platform are barely distinguishable from previously existing elements of the Kindle infrastructure. Much and perhaps most ebook reading on the iPad and iPhone occurs in the Kindle environment, and Apple’s claim that the iPad and its search-unfriendly, thinly populated iBookstore are successful innovations is a fantasy: the primary success of the iBookstore has been that it made the agency model price-fixing scheme possible in the minds of the defendant publishers.

 

6. Many of the arguments against the DOJ’s action and proposed remedies are based on intense fear and loathing of Amazon, none of which is surprising in an industry which is both change-averse and especially well-connected to the chattering classes in the national news media. It is absolutely appropriate for the DOJ and other government agencies to continue to scrutinize Amazon’s behavior as a corporate taxpayer, as a direct or indirect corporate employer, as a gatherer of customers’ private information, or as a competitor in the national and global business marketplace. DOJ may well be justified in taking future action on one or more of these issues, but there is no basis for penalizing Amazon now because it is big, because it is an aggressive innovator whose success is based on disrupting existing business models, because it has shown a creative capacity to reduce consumer prices while still paying full wholesale prices itself, or because smart disintermediation allows it to pay an author a higher royalty for a $5 ebook sale than a traditional publisher would pay an author for a $25 hardcover sale. If at some point in the future Amazon uses its growing marketplace clout to squeeze authors or publishers, for instance, DOJ should not hesitate to haul the company into court, but such behavior cannot be presupposed, and indeed it would require such a radical change in Amazon’s business model that it would be immediately obvious to all.

 

7. Although Barnes & Noble attorney David Boies indulges windy, sweeping prose on behalf of “the national economy and culture, the future of copyrighted expression and bookselling in general,” he does not provide any evidence or argument that cultural and business trends that are already well underway would be reversed if the DOJ action were not taken. The bottom line in Boies’ argument is the bottom line for Barnes & Noble, a failing company that is choking to death on its own expensive real estate leases and its lack of innovation during the decade when its former primary position in the U.S. retail book business was overtaken by a much more innovative upstart competitor. In service of that bottom line, Boies wants DOJ to frame its actions so as to prop up and protect Barnes & Noble so that, for as long as it is able to hang on, it can wring as much profit as possible from its second-mover status in the ebook marketplace. But the bottom line for consumers should take precedence over Boies’ desire to keep Barnes & Noble on life support. Consumers who purchase and read ebooks have lost tens of millions of dollars because the defendants conspired to raise the prices of bestselling ebook new releases. The defendants’ behavior described in the court documents has been reckless, avaricious, and destructive — perhaps even to “the national economy and culture, the future of copyrighted expression and bookselling in general” — and the DOJ should not rule out the possibility of criminal prosecutions if facts warrant as this action proceeds. Finally, it is somewhat surprising that we must take pains to correct some of the utterly inaccurate notions with which attorney Boies has burdened the record in this case. Among the country lawyer’s tricks with which Boies has attempted to dazzle us are his claims that the American public opposes the DOJ action because Manhattan Senator Charles Schumer opposes it, or that authors oppose the action because Boies has offered up a quotation from Scott Turow, president of the notoriously litigious Author’s Guild, which has been on record in the past as opposed to public library book borrowing.

 

8. The proposal by some that fairness could be achieved via a decision to allow publishers to mandate uniform retail prices would be catastrophic for readers. Such a mandatory price-setting scheme would reward the colluders and would do more to maintain the outmoded status quo in the publishing world than other step that has been proposed. Worst of all, of course, it would allow the defendants to continue to steal tens of millions of dollars each year from the pockets of consumers.

 

9. Instead of innovating to become leaner, faster, and more profitable in the new world of publishing, the defendants decided to try to stop time by breaking the law. Faced with the fears that motivated the agency model conspiracy, publishers might have taken a different, more innovative path. They could even have followed such a path collectively without fear of violating anti-trust laws. When Amazon launched its new, disruptive ebook business model, beginning ever so slowly in November of 2007, publishers might have reimagined and restructured the book business with new, innovative, more efficient, and profitable roles for themselves. They might have created their own online retail outlets to offer their titles in Kindle-compatible ebook form. They might have worked with brick-and-mortar booksellers to bundle ebook and digital formats at handy little kiosks in every bookstore. They might have turned ebooks into the 21st century reincarnation of Literary Guild and the Book-of-the-Month Club, those 20th century behemoths that managed to sell millions of hardcover books for 99 cents each without creating any significant scare over the erosion of “the value of the book.” They might have tried to strip away the excess weight of unsustainable corporate costs and their reckless addiction to gamble huge advances for bestsellers, to rework their economics at new, competitive price points. They might have said, “We’re no longer going to pay for intermediaries that add no value.” They might even have pursued one of the collective strategies that they considered and rejected back in 2009, called Project Z or Bookish, to create a joint venture that would establish a new ecommerce platform to sell ebooks wholesale to retailers, or retail to the ebook-buying public.

 

10. Although neither Amazon nor Barnes & Noble are full parties in this case, the DOJ and the court should impose one burden on both companies (and on defendant Apple Inc. and perhaps other ebook retailers) as part of the remedies associated with the actual and punitive restitution that defendants should be forced to pay to consumers. Specifically, the ebook retailers should be required to provide to all of their customers a detailed record of all ebooks that they ordered during the full period of the agency model from April 1, 2010 until the present date or beyond, in order for customers to qualify for the restitution payments due them.

I am grateful to the DOJ and to the court and all parties for your consideration of these matters, and I hope that all concerned will take these views into account in this case.

Sincerely,

Stephen Windwalker

Info Dumps, AYKB, and Other Author Intrusions

by

This post, by Jodie Renner, originally appeared on the Crime Fiction Collective blog and is reprinted here in its entirety with that site’s permission.

When you’re revising your novel, be on the lookout for any obvious blocks of information or mini-lectures that you may have inadvertently wedged into the story here and there.

Author intrusions and info dumps come in various shapes and sizes, but whatever their form, they can be perceived as an obvious and clumsy attempt by the author to quickly impart some facts, clarifications, or personal opinions directly to the reader. It might even be considered lazy—it’s much easier to just insert a bunch of backstory in about a character in one lump than to find ways to artfully weave in that information through dialogue and thoughts, etc. But do we really need all that information on the character, anyway? Definitely not at the risk of turning off your reader, who’s just been wrenched out of the story to be filled in on details, opinions, or background info.

Or, say you’re really riled up about an issue that you feel people need to pay attention to. Maybe you want people to care about the environment more. Or stop eating so much junk food and exercise more. Or maybe you’re just passionate about something like gardening or Ancient Greece or figure skating or poodles or scuba diving. Should you use your fiction to convert others to your causes or enlighten people about your pet topics? If you do, proceed with caution! People read fiction for entertainment—to escape their boring or stressful life and get immersed in a fascinating story with great characters doing exciting things. If you really want to stop cruelty to animals or raise awareness about anorexia or talk about sailing or World War II history or French cuisine, make sure the info comes out in small doses, and in a natural way through a character who is passionate about that topic—and that it actually works for the plot and is believable for that particular character.

Some common types of author intrusions include:

Interrupting the story to explain facts or details at length to your readers

Readers like to stay immersed in the story, not be pulled out of it to be given a lengthy explanation of something as an aside by the author. This can include long, detailed explanations of a specific type of gun, for example, or stopping the story to describe in detail a castle or a family lineage or some historical facts or the customs of a different country or epoch. Yes, do your research, for sure. But pick and choose what you actually share with your readers, and blend the info in in a natural way, through dialogue, introspection and short expository (explaining) passages, preferably filtered through the viewpoint of the POV character.

Soap-boxing about an issue or cause

Maybe you’d like to increase consciousness about worthy topics such as the plight of whales or the lack of clean water worldwide, or unfair treatment of minorities, or lack of green spaces. You say, people really need to be made aware of the situation—we all need to sit up and take notice and do something about it! That’s true, but you could always write letters to the editor, or newspaper or magazine articles on the issue, or even blog posts. Or give talks at the library or to local groups. Or insert allusions to it here and there in your novel, as long as you have a character who is passionate about that issue and knowledgeable. It can work in small doses, as long as you don’t go on so long about it that it comes across as preaching. And it needs to fit naturally in the scene, with the character’s personality, politics and thoughts.

Giving the readers a history lesson or a lecture on a topic

Say you’re passionate about Aztecs and Aztec ruins and want to tell the world about this fascinating subject, so you decide to write a Raiders of the Lost Ark type of adventure story. You have a main character who’s an archaeologist, and because you can’t resist sharing your knowledge, you have this character giving impromptu detailed lectures on Aztec history to anyone who will listen. Not a good idea. Just drop in a few tantalizing tidbits here and there to pique your readers’ interest. If you get them curious enough, they can easily google Aztecs and find out a lot more on them. You could even add some info at the end of the story somehow, as an Afterword or Glossary or related links or whatever.

Dumping in a pile of backstory about a character

While it is a good idea to create background information on all of your main characters for yourself, be sure to avoid copying and pasting it into your story in blocks, like a mini-biography or a resume. I’ve edited novels where a new character comes onto the scene and the writer feels compelled to immediately write several paragraphs or even pages of background on that character, to introduce him or her to the readers. The problem with that is that the plot has just come to a skidding halt while you fill us in on this person. Secondly, why would we even care about all those little details when that character has just come onstage? Wait until we warm up to them a bit, then provide any pertinent info little by little as we go along.

For example:

Jessica heard her cell phone ringing. “Excuse me.” She grabbed it from her purse and flipped it open. It was her husband Richard.

Richard, who was 42, was an engineer for the city. He and Jessica had met while both college freshmen. Jessica was in Nursing and Richard was in Engineering, and they’d met at a dance arranged by the two faculties. They dated through college and married the year after they graduated. By then, Jessica was a nurse and Richard was an engineer. They waited a few years before starting a family…. yadda yadda.

 “Hi, Richard,” Jessica said into the phone. “What’s up?”

Does the reader need to know all that backstory? Probably not. Certainly not all at once, in the second between the ringing of Jessica’s phone and when she answers it. Any of it that you feel is necessary can be introduced gradually through dialogue, thoughts, and short exposition. Jessica can be thinking about her college days or chatting with a sister or friend, or Richard can be talking to a colleague or golf partner, or Jessica and Richard can be talking to each other. But still, make sure the info fits naturally and organically into the conversation, and doesn’t look like it’s been planted there by the author to get the info across to the readers. Which brings us to our last subtopic:

Info dumps disguised as dialogue: AYKB – “As you know, Bob…”

This is where the author has one person telling another a bunch of stuff they both know, just to impart that information to the reader. Here’s an exaggerated example, to illustrate:

 Ralph said to his brother, “As you know, Bob, our parents were both killed in a car crash when we were young, and we were raised by our grandparents.”

Readers today are too sophisticated to go for this type of heavy-handed information-sharing, and if you do it too often, it’s sure to lose you respect and credibility.

Or it can seem off even when it’s more subtle, as when one homicide detective says to another, “Serial killers have usually been abused as children, and their victims often have similarities.”

You get the idea. 

How about you? Just for fun, can you make up an obvious, AYKB dialogue for us? Use the comment boxes below and go for it!

Copyright © Jodie Renner, June 2012

Jodie Renner is a freelance fiction editor, specializing in thrillers, mysteries and other crime fiction. For more info on Jodie’s editing services, please visit her website.

5 Ways to Have Your eBook Done By Next Friday

by

This post, by Kim Letendre, originally appeared on the Book Marketing Alliance site.

A proven expert at writing and publishing eBooks, Jim Edwards just outlined his suggested methods for bringing your idea for an eBook to fruition very quickly.   I had to laugh when I heard him in an interview say that his mother thought he was selling porn on the internet – using his computer to make money just wasn’t the norm back in 1997.

OK, so he’s the expert!

 

He brings the possibility of making money to reality by creating salable content in a very short amount of time from ideas in your head.  People will buy your ideas if they can:  make money, save time, save money or be successful.  These are just a few of the reasons people will buy eBooks, and if you can combine a couple of those core hot buttons, you will have a target audience.

The steps Jim discussed in the first session of the Digital Publishing Summit were:

  1. Convert your existing material into an eBook.  Chances are, if you consider yourself knowledgeable on a subject, you may already have content written, in the form of articles, special reports, or simply notes that you have made for yourself.  When reworking or re-writing this content, keep in mind the audience you are targeting and the promise you have offered to fulfill.  If you keep those two pieces visible while you are rewriting your existing content, you will be writing from the subconscious.  Keeping the message visible in the title, the tagline and the overview will attract the person who needs to buy your book.
     
  2. Complete a written interview with an expert.  Have a list of questions available to ask a few experts.  These can be in the form of an email where you write the questions out to the experts you want to interview and then you assemble them into content.  One suggestion is to be sure you are the first “expert” that you are interviewing.  You have to be of the same caliber as the guests you are interviewing so you can be the person the reader turns to for answers.   Be sure you interview several experts, giving you varying as well as abundant content to be able to offer value.  Adding personal stories or comments throughout the book will give more substance and will give you credibility.

 

Read the rest of the post on Book Marketing Alliance.

If You Think Amazon Is Gouging You On Delivery Costs, It's Only Because You Didn't Do The Math Up Front

by

I’m seeing some online noise lately from authors who are outraged at the "delivery costs" being deducted from their KDP book royalties. These authors are posting angry diatribes against Amazon on their sites, blogs and social media accounts, railing against Big Bad Amazon and their sneaky, author-cheating, money-grabbing tactics.

Here’s the problem: it’s those authors’ own fault if Amazon is retaining so much in delivery costs that their books aren’t earning a respectable royalty, because those authors OPTED IN for a royalty percentage that includes a deduction for delivery costs in the first place.

When you publish a Kindle book through KDP Select, you must decide whether to choose the 70% royalty or the 35% royalty option. Many non-detail-oriented authors just click that 70% option without considering, or even knowing, the repercussions of that choice.

Two such repercussions are delivery costs and royalty as a percentage of sales price. These are important, because they impact the amount of money you ultimately earn per copy sold.

If you go with the 35% option, your royalty per copy sold is 35% of the retail price you set, period. Even if Amazon elects to discount your book for some reason, you get 35% of the original price you set on every copy sold.

If you go with the 70% option, your royalty per copy sold is 70% of the retail price you set, minus delivery costs, with some caveats. Delivery costs are as follows, per Amazon’s current pricing page on the KDP site:

Amazon.com: $0.15/MB
Amazon.co.uk: £0.10/MB
Amazon.de: €0.12/MB
Amazon.fr: €0.12/MB
Amazon.es: €0.12/MB
Amazon.it: €0.12/MB

Obviously, the larger your file size, the higher your delivery cost, and the lower your net royalty per copy sold. In every one of the angry posts I’ve seen, the book in question was heavily illustrated or formatted, resulting in a huge file size. It would’ve been a simple thing for these authors to do the math ahead of time based on their books’ file size, and if they had done so, they likely would’ve concluded the 35% option was the smarter way to go for these particular books.

There’s a KDP FAQ that explains these details right here, and per another section of the FAQ, the average delivery cost per KDP book is six cents. For a book containing only text and maybe a handful of decorative embellishments, that’s a totally reasonable and believable figure. Straight text novels I’ve published or formatted generally come out somewhere between 240 – 350 KB, so on such a book, the delivery costs are negligible.

Note that you can choose different royalty options for different KDP books, it’s not like you must choose one or the other and then it applies to your entire KDP catalog.

Now, back to those caveats. There are other factors to consider before choosing the 70% option, and these are fully disclosed and explained in the KDP royalty FAQ section about the 70% royalty option.

First, if you’re selling your book on other sites (even if in other formats) and any of those sites decide to discount your book for any reason, Amazon will immediately discount your book to match the lowest price its ‘bots find on the web and base your royalty calculation on that price—NOT the list price you originally set. This is why I generally advise authors who are selling through multiple outlets to go with the 35% option, because they have no control over vendor pricing, and with the 70% option their royalties will be entirely unpredictable because the book’s ultimate sales price on Amazon will be unpredictable.

Second, you must set a retail list price between $2.99 – $9.99 for your book. Some authors will balk at the low end, since it excludes 99 cent and $1.99 pricing, others will balk at the upper level because for some books, especially textbooks or technical books, it may be legitimate to charge more than $9.99.

I won’t detail everything else one needs to consider before making the choice between the 35% and 70% royalty options, because frankly, if you’re the author-publisher, that’s your job. And if you don’t take the time to research the consequences of your publishing choices, that’s nobody’s fault but your own.

 

This is a cross-posting from Publetariat founder and Editor In Chief April L. Hamilton‘s Indie Author Blog.

Non-US Self-Publisher? Tax Issues Don’t Need to be Taxing

by

This post, by Catherine Ryan Howard, originally appeared on her Catherine, Caffeinated blog on 2/24/12.

OH FOR THE LOVE OF FUDGE.

That’s what this whole tax-withholding-for-non-US-residents makes me want to scream. Out loud, and repeatedly. But as I’ve said before, self-publishing your e-book on the biggest online retailer in the world is so easy, there had to be something like this to balance it out.

If you haven’t been keeping up with this ongoing saga, here’s a quick recap. I spent eight months, give or take, trying to get my own Individual Tax Identification Number (ITIN).

I relied on the experiences of two other self-publishers, Sally Clements and Roz Morris, to help me out; the information the IRS provides wouldn’t help you find your way out of a small paper bag, let alone anywhere near an ITIN. Luckily once I had the damn thing, getting my full royalty payments and the money withheld from me in the year to date was easy and quick. But then, in the last few weeks, people started telling me that I didn’t need an ITIN at all—an Employee Identification Number (EIN) would’ve done the job, and an EIN was much easier to get. I posted about this possibility, and fellow Irish self-publisher David Gaughran volunteered to be the guinea pig—and got his EIN within minutes, and over the phone. This was extremely useful information, especially since another commenter (thanks, Janet!) told us that new IRS rules mean that starting this year, monies withheld will only be available for refund through the IRS—and not refunded automatically by KDP and CreateSpace, as they have been up until now.

I feared that most people wouldn’t read through all the comments on the original post, so I asked David to write a guest post for us here about how he got his EIN. Take it away, David…

“As many of you will know, Amazon and Smashwords are required by law to withhold 30% of the royalties earned by non-US authors until they settle their tax status. The commonly accepted method of doing so was going through the laborious process of getting an International Tax Identification Number (ITIN), which necessitates arcane form-filling, notarized copies of passports, embassy trips, fees, and inexplicable rejection (writers should at least be used to the last part). And indeed, this was the path I was on myself, up until yesterday.

In the last few weeks, I had heard some mutterings that there was an easier, quicker way, but hadn’t had time to look into it. After Catherine’s post on Monday, suggesting that self-publishers might be able to get an Employer Identification Number (EIN) instead, which will also do the trick, I decided to give it a shot.

First things first: I’m no tax expert. In fact, the entire subject turns my brain to soup. And I know as much about the law as this guy. All I can explain is how I got my EIN in ten minutes and how you should be able to do the same.

One final caveat: this only applies to self-published authors who are publishing through their own company (and that company must be set up outside the US). While the IRS doesn’t appear to ask for proof that you have actually established your own publishing company, I’m sure there are all sorts of reasons why you shouldn’t commence this process until you actually have.

 

Read the rest of the post on Catherine, Caffeinated.

Grow Your Crazy-Dedicated Fanbase through Reader-Centered Book Marketing

by

Publetariat Editor’s Note: Today we’re pleased to welcome Toni and Shannon, the self-publishing experts over at Duolit, to our roster of regular Contributors with this reprint from their site.

What are some of the biggest books in publishing today? Twilight, Harry Potter, The Hunger Games.

What do they have in common?

Well, yeah, the YA genre. And the fanbases transcending any one target market. Also the multi-billion dollar movie franchises. But what else?

Crazy, rabid fans.

These folks will fake engagements to try on Bella’s wedding gown, get a full back tattoo featuring Dumbledore and spend hours creating elaborate signs declaring their love for Peeta.

How would you like to have fans like that going nuts over your book?

 

Okay, maybe you could do without quite that level of craziness. Still, wouldn’t it be nice to have readers spreading the word far and wide about you and your book?

That’s what I thought.

Guess what: fans like that? You can have them.

Sure, without the backing of Scholastic or Bloomsbury it won’t happen overnight. You’ll have to dig in for the long haul and get your hands dirty.

But, you’re an indie author — you’re not scared of a little hard work, right?

Suffering from Book Marketing Apathy?

Much of what I’ve seen out there in indie-land, however, seems to indicate otherwise. What’s up with that?

I call it “book marketing apathy.”

Some indie authors think that readers will appear out of thin air, throwing dollars at them mere seconds after their book is published. Others see marketing as an afterthought, as some sort of unnecessary burden. And yet others appear to have given up altogether, sadly begging for book purchases on Facebook or Twitter.

Don’t let that be you.

The 4 Truths of Indie Book Marketing

  1. It takes time.
  2. It takes effort.
  3. It takes dedication.
  4. It is totally worth it.

Your readers ARE out there, but they’re not going to find you by accident.

For the next few weeks, we’ll teach you how to stand out above the crowd and earn those crazy-dedicated readers through reader-centered book marketing.

It sounds silly and obvious, but it’s actually quite rare to see — authors focused on not only promoting themselves, but also providing value to their readers.

Are you following the Golden Rule?

Honestly, it all boils down to this — let’s call it the Golden Rule of Reader-Centered Book Marketing – treat your readers as you’d like to be treated.

To implement this “Golden Rule” you must:

1. Have the Right Attitude

If you’re not enthusiastic, confident and passionate about your work, how can you expect to jazz up readers?

Remember, just a few years ago, authors’ publishing fates were solely in traditional publishers’ hands. Take pride in your indie author status  and the fact that you have self-published your book!

Although you’ve likely experienced doubts about your writing, if you’ve taken the time to write, edit, design and publish a book that you know is your best work, act like it!

Blog tour and guest post to get your name out there, then eagerly engage each commenter and new reader — provoke discussion, answer their questions and value their perspective.

2. Give More than You Take

A common mistake many authors make (most likely out of sales desperation) is to make their only “message” one of pressure; one focused on selling their work.

This is a *huge* turnoff to potential readers!

A better method to earn readers is to share something of value (instead of strictly selling). Once they experience your generosity (and get a taste of your crazy talent in the process), they’ll gladly become faithful readers.

Some ways for you to provide value to potential readers include:

  • Writing guest posts on blogs your readers frequent
  • Recommending other books you’ve enjoyed
  • Providing free excerpts of your work
  • Giving away free copies or other goodies

Give, share and give some more and finally, when the time is right, ask your readers to give a little something back.

3. Think The Avengers, not Survivor

If you’re a reality TV geek (like, sadly, I am), you’re familiar with the motto of Survivor: outwit, outplay, outlast. Players constantly backstab, use and abuse each other in an effort to win $1 million.

That go-it-alone mindset may work for the last Survivor standing, but it won’t help you and your book!

A better method is that of The Avengers: work together.

Establish relationships with other indie authors, but don’t go about it willy-nilly. Be genuine; only reach out if you actually like and respect the author and their work.

Once you’ve teamed up, leverage the power of your combined readerships by:

  • Cross-promoting each other’s work through social media
  • Introducing each other to blogger friends for guest posts and interviews
  • Brainstorming ideas for giveaways and promotions
  • Supporting and motivating each other with things get tough

4. Don’t Let Your Readers Down

Once the new readers start flowing in, you must continually work to keep them by:

  • Encouraging them to subscribe to your mailing list and send out an update at least once a month
  • Keeping a schedule for updating your blog
  • Providing value through exclusive rewards and promotions

Whatever you do, don’t forget about them!

Ensure, however, that you’re only passing along valuable information to your fans (never spamming or pressuring). Don’t let your new fans down!

Call it the Wild Wild West rule: how many successful July 4th Will Smith movies did we get after that flop (which, for the record, I enjoyed)?

Remember: without a fanbase, you’re just writing for yourself, your mom and the Twitter spammers. 

Go Forth and Earn Some Youphiles!

Ready for more reader-centered book marketing goodness?

Next week we’ll discuss how to uncover the identity of those crazy-dedicated readers (and show you a targeting tool even more specific than your target market), but the concepts above give you something to work on in the meantime.

At the conclusion of our series, we’re unveiling a super-special book marketing workshop exclusively for indie authors who receive (totally free) updates from us. So, if you’re not on that list, hop to it!

You’ll also receive Self-Publishing Basic Training, a rockin’ 35-page guide to the basics of self-publishing, as an added bonus.

Talk Back

I’m curious: how do you take care of your readers? Do you find reader-centered marketing practices work better than pressuring and groveling? Am I totally wrong about everything I said above? Let me know in the comments!

 

This is a reprint from Duolit.

 

The Business Rusch: Hurry Up. Wait.

by

This post, by Kathryn Rusch, originally appeared on her site on 6/13/12.

I’ve been doing a lot of thinking about the differences between traditional publishing and indie publishing this week. Almost every day, some writer writes to me and asks if they should go traditional or indie on some new project.

Sometimes the writer has just finished his first novel, and wants to know what to do with it—go the traditional route or publish it himself.

Sometimes the writer is a long-time professional who has noticed indie publishing and wants to give it a go.

And sometimes the writer has done a little indie publishing and a lot of traditional publishing, and wants to know which is best for the current project.

Usually I can’t help them. It truly is a personal choice. For the most part, contract terms and confusing royalty statements make long-term earnings in traditional publishing dicey at best. But indie publishing has its own drawbacks, including a bit of financial outlay up front to make certain the book is the best it can be.

(Hire a copy editor, folks. Really. And a line editor. Or two truly anal friends who care nothing about plot and everything about commas and repetition. An editor or super reader would be nice to help you on the plot side. It would be nice if you managed a professional cover and interior design. And as a reader, I’d really like it if you have a print-on-demand version.)

I have no idea what another writer’s circumstances are. I don’t know if she has the time to upload her works on Kindle or if she barely scratches out enough time to write 1,000 words per day. All of those things matter.

But, for a minute, let’s forget the contract terms, the financial realities, the business decisions, and pretend all books are equal.

If we do that, if we get rid of the individual decisions, and look only at the way the two publishing systems work, we can see the differences in very stark terms.

Here’s what you’re choosing between:

Hurry up and wait

Or

Wait and hurry up

Seriously.

The industry has bifurcated. The two parts of book publishing are so drastically different in their approaches that they can barely talk to each other. Mostly, they fail to realize that they don’t even use the same language. As a result, they measure success differently because they measure everything differently. I’ve talked about this before, primarily in a post called “Bestseller Lists and Other Thoughts.”

First, let’s look at what the different attitudes are, and then let’s examine what those attitudes mean for writers.

 

Read the rest of the post on Kathryn Rusch’s site.

How to Speak Publisher: E is for Earning Out

by

This post, by Stroppy Author, originally appeared on the Stroppy Author’s Guide to Publishing blog on 5/24/12.

‘Earning out’ is what you hope your book will do. Remember the advance? It’s what the publisher paid you a very long time ago when you started/sold your book. We talked about the advance at the start of How to speak publisher.

Your book earns out if/when it has earned enough in royalties to cover the advance the publisher paid you. Here’s a bit of simple maths. Simple, I said. Don’t hide behind the sofa, there. Maths is your friend – don’t leave it to the publisher or your agent.

Stroppy Author gets an advance of £5,000 – hurray!

This means that to earn out the advance, the book needs to earn £5,000 in royalties

Stroppy Author’s book sells for £10 a copy.

Stroppy Author gets a royalty of 10% – hurray!

This means that the royalty on each copy is 10% of £10 = £1

So to earn £5,000, the book would need to sell 5,000 copies at its cover price.

These are not real figures; this never happens – but that’s the principle.

While we’re on maths, let’s do a spot of counting.
The press likes to shout about six-figure advances. This is to confuse people, who usually assume that a six-figure advance is a million pounds/dollars/euros. It isn’t – a six-figure advance is one represented by a number that has six digits, so it is £100,000 (or $100,000) or more. Count the figures: a 1 and five 0s, that’s six. Don’t count the comma. So if you hear that an author has a five-figure advance, that means they have £/$10,000 or more, which is not necessarily very much. Obviously £99,000 is quite a lot; but $10,000 is not.

Some books never earn out their advance and are not even really expected to. If a publisher pays an advance of £300,000, this is largely to grab a lot of publicity. The book might earn out, but no one will be hugely surprised if it doesn’t because a lot of these gambles don’t pay off. To the author, the big advance seems to be a sign that the publisher is certain their book will be a bestseller. In fact, it’s a sign that the publisher hopes their book will be a bestseller and thinks there’s a pretty good chance it will be. But it’s cheaper to pay an advance of £300,000 and get lots of free press coverage than to invest in posters all over the underground and buses. The publisher can still make a huge profit even if this book doesn’t earn out.

How quickly your book earns out depends on the following factors:

  • how large the advance was in the first place
  • the royalty rate
  • the price the books sell for.

There is a lot of room for wild variation here. Advances range from zero to £/$1,000,000. Royalty rates range from less than 1% to 10% (sometimes even higher after some massive number of sales – but very rarely). Books sell for anything from cover price to 90% discount. At some levels of discount, the royalty might disappear completely. This is generally to cover the publisher shifting the remaining copies for next-to-nothing when they’ve decided to give up on it.

 

Read the rest of the post on the Stroppy Author’s Guide to Publishing blog.

Class Action Law Suit Filed in Maryland Against PublishAmerica

by

This post, by Mick Rooney, originally appeared on The Independent Publishing Magazine on 6/13/12.

The breaking news this evening, via Victoria Strauss, is that a class action law suit has been filed against PublishAmerica in the state of Maryland. The action was filed yesterday by Darla Yoos, Edwin McCall and Kerri Levine and "others similarly situated" in a 55 page document.
 
From the opening pages of the law suit:

 
 

Defendant PublishAmerica is a book publisher that  portrays itself as "a traditional, royalty paying publisher." But unlike traditional publishers, which profit from the sale of books, defendant profits from its own clients, i.e., the authors who submit works for publication by defendant. Defendant lures these authors in by promising to publish their book at no cost, and it makes false and misleading representations that it will promote their books and support the authors’ efforts to sell their own books. But this is not the case. Instead, once the authors sign the contract, which gives defendant the rights to their book for seven to ten years, defendant does nothing constructive to promote their books, but instead offers various promotion packages on a fee-for-service basis….These services, which are either misrepresented or never carried out, are not reasonably designed to promote class members’ books…. Defendant provides very poor editing services, is slow to respond to book orders, and it routinely overprices the books it publishes. This is no accident. Defendant will only lower the price of its clients’ books to a competitive rate for a $399 fee. These practices make it difficult for even the most enterprising authors to promote their own books. Defendant is not responsive to inquiries from its clients, or worse it is dismissive or belligerent. Like plaintiffs, thousands of other aspiring authors who signed up with PublishAmerica have become demoralized because the publishing contract appears to be little more than a pretext for selling dubious services…These authors also feel trapped because PublishAmerica owns the rights to their books for seven to ten years. This presents a Hobson’s choice for the authors: either throw good money after bad for suspect promotional services or abandon the book that was a labor of love.


25 Ways To Fight Your Story's Mushy Middle

by

This post, by Chuck Wendig, originally appeared on his terribleminds site.

For me, the middle is the hardest part of writing. It’s easy to get the stallions moving in the beginning — a stun gun up their asses gets them stampeding right quick. I don’t have much of a problem with endings, either; you get to a certain point and the horses are worked up into a mighty lather and run wildly and ineluctably toward the cliff’s edge.

[Publetariat Editor’s note: strong language after the jump]

But the middle, man, the motherfucking middle. It’s like being lost in a fog, wandering the wasteland tracts. And I can’t be the only person with this problem: I’ve read far too many books that seem to lose all steam in the middle. Narrative boots stuck in sucking mud.

Seems like it’s time for another “list of 25″ to the rescue, then.

Hiyaa! Giddyup, you sumbitches! BZZT.

1. The Solomonic Split Of The Second Act

Fuck the three-act structure right in its crusty corn-cave. See, right there’s your problem — first act is small, third act is small, and the second act is the size of those two combined. Go for a four-act structure, instead. Take the second act and chop it clean in half. Whack. Each act is its own entity — though it connects to the rest and still has its own rise and fall. Allow each its own shape, its own distinct feel. And don’t forget that when one act moves to another it is a time of transformation and escalation.

2. Fake A Climax

Hey, when you fake an orgasm, you gotta commit. You can’t just do a few eye-rolls and go “oooh, ahh, mmm, yes,” and then sit up and flip on CSPAN. You’ve got to sell it. Make ‘em think it’s the real deal. Scream so loud the dog starts howling. Break a lamp with a flailing limb. Release the fluids. And that’s what you gotta do in the middle of your story. The “false climax” is a powerful trick — you make it seem like things are coming to a head, that the pot is boiling over, that the fluid-release cannot be contained. You want the audience to be all like, “Whoa, this feels like the end but I’ve still got 200 pages left in the book. SHIT JUST GOT REAL.” (Of course, do make sure the actual climax is even bigger, yes?)

3. Fewer Curves, More Angles

The shape of a story — especially the shape of a story’s middle — is a lot of soft rises and doughy plateaus and zoftig falls. Each hill giving way to a bigger knoll. But sometimes, a story needs fewer hills and more mountains. Angles instead of curves. Fangs instead of molars. Think of inserting a few jagged peaks and dangerous ditches — take the story and the characters on a harder journey. Let things change swiftly, accelerate the plot, go left, feint right, don’t let the audience feel complacent and comfortable. Rough ground can be a good thing in the middle of a story. Some stories need more turbulence.

4. Opening Presents On Christmas Eve

When I was a kid, Christmas Eve was the most interminable time because, y’know, Christmas morning is everything. All else is chaff and dust and ash in your greedy little mouth. If setting fire to the tree would make Santa come earlier, shit, you’d do it. So, what do some parents do? They let a child open one gift on Christmas Eve. Adopt this strategy as a storyteller. All this time you’re introducing mysteries and conflicts and character arcs that you promise will be resolved by the conclusion of the story. Take one, conclude it early. Give the audience some payoff. (I’d argue if Lost gave viewers a few early Christmas presents the show wouldn’t have dragged its itchy doggy ass across the carpet for the middle seasons.)

5. Introduce A Character

Sometimes, a story needs a bit of new blood in the form of a new character — someone interesting. Not, y’know, “Dave the Constipated Cab Driver,” or “Paula the Saggy-Boobed Waitress,” but rather characters with an arc, characters who will have an impact on the story. You don’t need to replace your protagonist (and probably shouldn’t), but a new strong supporting character may grant the story new energy.

 

Read the rest of the post, which includes 20 more ideas for fixing your mushy middle, on terribleminds.