Guest Posts as a Platform Tool

This post, by Jean Oram, originally appeared on her site on 5/28/12.

Lately I’ve been working on using guest posts on other blogs to increase my platform and help get my name out there. (Or as my daughter calls it, “Getting ‘famous.’” And, yes, she uses finger quotes around famous.)

As a byproduct, I always hope to find new followers and blog readers as well, because my ultimate goal is to show publishers that I am here for the long haul and won’t have qualms about getting out there and showing off my book should the opportunity arise.

While some people have claimed to get an increase of thousands of percentage points for their guest posts, I’d have to say they’re working some great magic, because for me, it just hasn’t happened. However, I have learned a few things in terms of using guest posts to help build your platform, get your name out there, as well as how to convert some of those readers into followers. It’s a lot of work and takes a bit of time, but I think it is worth it.

So far, with the exception of being a guest on a friend’s writing blog, I’ve done two larger guest posts. Here’s what I have found from those larger posts:

(On smaller guest posts, not much seems to happen in terms of new followers on Twitter or blog readers.)

Tips on How to Turn Guest Posts into Followers and Traffic:

Name Recognition: You have to keep hitting the same audience over and over again to get that name recognition. Guest posts aren’t a one night stand that suddenly leaves you with children. Nope. You have to keep trying! So, guest post on the same blog twice or spread yourself around to their competitors–follow those readers if they are the ones you want.

Go Big: Guest post on bigger and bigger blogs. Cut your teeth on smaller ones that are hungry for content and build your way up. The bigger the blogs the bigger the audience and the greater the chance that you will reach someone who feels compelled to follow you.

Bio: Make sure you get a bio at the bottom of your post. Best way to ensure they include your brand’s interest and URL (you want to convert those readers into followers of YOU!)?–send it along with your guest post and tell them that this is the bio for the bottom of your post. Bonus marks if you add a picture.


Read the rest of the post on Jean Oram’s site.