Amazon now allows authors to create a "vanity URL" or personalized web address that points to their Author Central page on Amazon.
Author Central is a great place to feature your bio, videos, and latest tweets and blog posts. It’s especially important for authors with more than one title for sale on Amazon, because it shows a summary of all of your books.
My vanity URL looks like this: https://www.amazon.com/author/danalynnsmith
Here are four simple steps to creating your own Amazon Author Central vanity URL:
1. Login to your Amazon Author Central account. If you don’t already have an Author Central account, you can create one at this same page:
2. Click on the Profile tab.
3. Click on the Add Link button at the top right of the page, next to Author Page URL.
4. Enter your preferred URL name and click Save. Most authors will probably use their author name in the URL, but give it some consideration first, because you can’t change it once it’s assigned.
[Publetariat Editor’s Note: don’t forget to update any links you may have pointing to your old Amazon author page URL, such as on your author website, blog, in your social media profiles, etc. etc. Creating a custom URL will break those links.]
Learn more about optimizing your presence on Amazon in my how-to guide, How to Sell More Books on Amazon.