Author 2.0 Blueprint Rebooted For 2012

Author 2.0 encapsulates the spirit of empowerment to create, publish, sell and promote with the amazing online tools available today.

I wrote the original Author 2.0 Blueprint over 2 years ago and things have changed a lot since then.

I have sporadically updated it but now I have rewritten 95% of it to create a 52 page ebook packed with useful information on writing, publishing and book marketing.

The Blueprint is entirely free so please download and use whatever part of it resonates with you.


It’s based on articles on the blog as well as information from other blogs. I link to many of the sites I personally find useful and I recommend further resources, some free and some paid, if you want to continue your research further.

Since The Creative Penn is a business these days, there are links to my own courses and affiliate links to others, but all of it is based on what I have found useful myself. I still aim to save you time, money and heartache on the writer’s journey, so I hope you find it useful.

You can download the new version here => Author 2.0 Blueprint 2012 Edition

It’s a PDF and if you’re having problems, please use Adobe Reader which is freely downloadable here.

You can also read it on, here, or have a look below

Author 2.0 Blueprint: Writing, Publishing and Book Marketing using online tools (2012 version)

It is Creative Commons licensed so please email it to people who might find it useful, embed it on your own site or use excerpts of it – as long as you don’t use it commercially and you cite as the source.

This has been emailed to everyone already on my list and anyone who signs up to the newsletter on the right will get the new Blueprint.

Please do let me know what you think in the comments [section on the original post], or by email: joanna AT



This is a cross-posting from Joanna Penn‘s The Creative Penn.

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