This post, by Dana Lynn Smith, originally appeared on the BookBuzzr Blog on 4/22/11.
There’s no doubt that ebooks are hot. Although Amazon’s Kindle ebook reader is the most popular ebook reading device, many readers also enjoy books on Apple devices. Here are five ways of publishing a book for the iPad, iPhone, and iPod Touch.
1. Publish to the Amazon Kindle store.
It may seem strange to talk about Kindle in a discussion on publishing a book for iPad and other Apple devices, but Amazon offers a free Kindle reading app for iPad and for iPhone and iPod Touch. The apps allow readers to purchase and read Kindle books on these Apple devices.
The Los Angeles Times reported that 31 percent of iPad owners consume ebooks using the Kindle app rather than Apple’s own iBooks app, so having your ebook in the Kindle store certainly makes it available to iPad users. Among avid readers who go through 25 books or more a year, 44 percent prefer using the Kindle app on the iPad. And according to a study by JPMorgan, 40 percent of iPad owners also own a Kindle.
To learn more about publishing ebooks for the Amazon Kindle store, read April Hamilton’s free guide. Go to http://indieauthorguide.com/?page_id=24 and click on “Indie Author Guide To Kindle Publishing.”
2. Use an ebook publishing service.
Another way of publishing a book for iPad is to use an ebook publishing service that will
get your book listed in the ebookstores for Apple, Barnes & Noble, Sony and more. My favorite ebook publishing service is Smashwords. There’s no upfront cost and you receive a hefty percentage of the sales price as a royalty. Get general information on Smashwords here and learn more about publishing a book for iPad on this page. Be sure to download and read the Smashwords Style Guide.
Note that both Apple and Sony require ebooks listed in their stores to have a unique ISBN (different from the print version of the book). Smashwords can provide a free or low cost ISBN, or you can buy ISBNs from your country’s ISBN registrar (Bowker in the United States) .
Smashwords works well for novels and other books that are made up of plain text with some subheads. If your book needs special formatting, you may need to hire an ebook formatting service and publish directly to the various ebookstores.
3. Publish an ebook directly to Apple’s iBookstore.