Digital publishing has made the publishing process much easier for an author to publish on their own. If you’re an author, you can now focus your attention on your writing without worrying about what you’ll do with your work afterward. However, for people to find and read your story, you will have to do some promoting to let them know about it. Promotion is really what traditional publishing companies do. They’re successful because they have processes in place that they have fine-tuned for many years.