Define Your Publishing Objective

This post, by Bill Walker, originally appeared on his blog on 1/4/11.

Many aspiring novelists, begin the writing process without really thinking about what his/her publishing objectives are. They don’t think about questions such as: Why do I want to write a book in the first place? How will this book be published? For whom am I writing this book? Who is my target market? Do I want to make money from the sales of this book? How am I going to market my book?

These are questions that should be answered prior to writing your book. Here are a few things to consider:

What are your goals and objectives?

  • Why do you want to publish a book? (What is your Big “Why”?)
  • Is this a hobby or do you want to earn a living as a writer?
  • Are you going to print just a few copies for friends and family or do you want worldwide distribution?
  • Do you want to become a household name?
  • Who is your target market?
  • Are you passionate about your writing?

How do you envision your writing career?

  • Hobby – A favorite leisure time activity or occupation.
  • Job – A paid or unpaid position of employment.
  • Career – A life’s work or journey.


Read the rest of the post on Bill Walker‘s site.