Last year I made the leap from a traditionally published girl to POD. I had strong reasons for doing so, but had no idea of what to expect in terms of actual sales. (For point of comparison, I sold about 4,600 copies of Six-Figure Freelancing the first six months after it was published–not bad at all. However, sales after that first six-month period slackened, and I have yet to earn out–though I think I will in the next three years or so.)
After considering a number of possible POD options, I chose CreateSpace for several reasons, including the overall cost, the services it provides, and its ability to turn my book around on an expedited schedule. I spent about $650 upfront (not including the cost of a proofreader, who I hired on my own) for layout, cover and interior design, and limited distribution of Goodbye Byline, Hello Big Bucks: The Writer’s Guide to Making Money Ghostwriting and Coauthoring Books. Obviously I want to recoup my investment, make a profit on the book, and eventually attract more ghostwriting clients as well.
And how do I do that? By selling the book to readers. But I admit that the first six months fell a bit short of my expectations. In the first six months since the book was published in October, 2010, I’ve sold the following:
October, 2010 24 print copies/5 Kindle editions (including one at 35%)
November, 2010 12 print copies/3 Kindle editions
December, 2010 12 print copies/3 Kindle editions
January, 2011 1 print copy/5 Kindle editions
February, 2011 15 print copies (including 3 expanded distribution)/4 Kindle editions
March, 2011 19 print copies (including 4 expanded edition)/6 Kindle editions
That makes 83 print copies (including those sold through expanded distribution) and 26 Kindle editions, for a total of 109 copies in the first six months. Not quite the numbers I was hoping for, but considering that most POD books average this number of total sales, I’m considering it just the beginning.