This post, by Lynn Andriani, originally appeared on Publishers Weekly on 2/23/11.
Thanks to the well-publicized success of authors like J.A. Konrath, Amanda Hocking, and Seth Godin, the stigma surrounding self-publishing is fading fast. Still, it’s far from gone, and a web seminar sponsored by PW and Digital Book World yesterday titled The Evolution of Self-Publishing covered the reasons for self-publishing’s stigma, how and why it’s losing that stigma, and what the industry and individual authors need to do in order to help self-publishing move even further into the mainstream.
But first, about those aforementioned bestsellers? Panelist and author Jason Pinter expressed his frustration at always hearing the same few names repeated as examples of how lucrative self-publishing can be. “What annoys me is that the same names are always used: Godin, Konrath, Hocking, The Shack,” he said. “There’s a sense of people latching on to a couple of individuals who’ve found success and then those people get a lot of publicity. Then it’s, ‘They can do it; I can!’ There is a bit of a fallacy there; it’s not always the case.”