Book Publicity Tips For Authors

Book publicity is the process of seeking and getting media coverage for books and their authors. Media coverage can potentially exposure your book to a large number of people and it offers more credibility than some other promotional methods. It’s also a great way to build your author platform, name recognition, and expert reputation.

Although a newspaper article or radio interview won’t cost you anything, you may have costs associated with generating interest from the media, such as hiring someone to write a press release, paying for press release distribution services, or hiring a publicist to prepare publicity materials and make media contacts on your behalf. If your budget is limited, you can do these tasks yourself.

Below are some resources to help you learn how to generate your own media coverage:

  • Award-winning publicist Sandra Beckwith offers a terrific publicity workbook packed with book publicity forms and templates.
  • Author and marketing expert Marcia Yudkin recently wrote and distributed nine different press releases for her new series of books. In this case study, she shares the details.  Also, take a look at Marcia’s article on how to generate media coverage.
  • This book publicity article by Joan Stewart, The Publicity Hound, has some very helpful tips for the most effective ways to pitch the media.
  • Joan also offers an excellent free course on how to use news releases effectively. You can sign up to receive a daily lesson by email for 89 days at no charge, or purchase the entire series in ebook format so you don’t have to wait three months to get all these great publicity tips.
  • This collection of book publicity tips on the Savvy Book Marketer blog includes several guest posts written by experts in book publicity and promotion.

There are many online press release distribution services. For my most important releases, I use the paid service at For routine releases, I use the free service as

Media coverage can be valuable way to gain attention for your book. If you don’t already have a book publicity plan in place, get started today.

This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.

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