Blog Touring: What, Why and How

This post, by John Betcher, originally appeared on his Self-Publishing Central blog on 10/8/10.

I apologize for the long time between posts here at Self-Publishing Central. I was out of town for a week. My "day job" has been busy. I’ve been doing a lot of editing on a new manuscript. AND I’ve been preparing for my very first Blog Tour.

Although my tour won’t start until November, I’ve already learned a lot about blog touring, and I thought I’d share it here.

You can do it yourself for free.

If you are enterprising . . . and/or short of funds . . . you can set up your own blog tour. Here are some thoughts for your consideration.

The main objective of a blog tour is to promote yourself and your book to an audience that might not otherwise know you exist. To that end, your first job in setting up a tour is to identify blogs with followers who might be part of your target audience.

Be creative. Use Google. Check to see who the blogs have featured recently. Look for another author in your genre and see if they have a blog tour schedule posted. Maybe you can take a similar tour route. Quality of blogs is more important than quantity.

Once you’ve identified the blogs for your tour, you’ll need to provide the bloggers with the information they want, in the form in which they want it. Some bloggers want a guest post. In that case, you write a blog post on a subject agreed between you and the host blogger.

Read the rest of the post on John Betcher’s Self-Publishing Central blog.