Marketing Monday: Are You Wasting Your Time?

It goes without saying, though obviously I’m going to, that I enjoy blogging. It’s a form of writing and writing is what I do. But I recently had to re-evaluate whether blogging was worth my time after reading The Blog Tyrant‘s postWhy Blogging is a Waste of Your Time.

It all comes down to “why are you blogging?” At first I thought it would be a good way to make a little extra money, but I quickly found that a free blog doesn’t generate income (at least not easily). And I wasn’t willing to commit money to this endeavor as so many others have. I admire people like Darren Rowse of Problogger who have spent money on their blogs and have shown that you can make a go of being a professional blogger. I just don’t think that being a problogger is what I want to do at this time, though I do plan on using his 31 Days to Build a Better Blog eBook often.

I then decided it would be a better way to reach an audience and maybe help a fellow Independent Authors. The problem with this was that nearly all the advice out there says you must blog everyday. I believe having a blog is a great way to build an author platform, but I was finding myself working more on my blog and less on what I really wanted to do — write books. I rebelled and stuck with weekly postings. Still, I felt like this blog thing wasn’t working like I wanted.

Enter Blog Tyrant. I wasn’t convinced that blogging was wasting my time until I read these words:

Your goal is to make money online to give yourself a better life. Blogging might not be the best way to do that. It might be a distraction that you use because it is easy, available and popular. But perhaps you would be better off doing something else? [emphasis mine]

Perhaps my time would be better served by not blogging. How right he is. I am an Independent Author, not a ProBlogger. It’s time I began acting like that as I travel down The Road to Writing.

P.S. I’ll still be blogging. I just won’t be obsessing about it quite so much. :) What about you?

 

This is a reprint from Virginia Ripple‘s The Road to Writing.

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