Facebook Pages (also known as Fan Pages) look similar to personal Profiles, but they are designed for business use and they are a terrific way to promote yourself and your business. You can create a Page for your business, book, or even a character in a book. People join your Page by clicking the "like" button at the top of the page. (That button used to say "become a fan.")
Facebook Pages have several advantages over personal Profiles:
1. You’re limited to 5,000 friends on your Profile, but there’s no limit on the number of people who can "like" your Page.
2. Pages are designed for business use, so it’s more acceptable to be promotional on a Page than on a Profile.
3. You can create multiple Pages to promote different products or businesses.
4. You can send a message to everyone who has joined your page. Your message will show up in the Update section of each fan’s Inbox.
5. You can create customized "tabs" or screens on your Page. For example, you can create a tab to promote your book and include your cover image, book video trailer and other content on that tab.
6. After people join your Page, they will be directed to the Wall tab each time they visit the Page. But you can create a customized welcome screen for new visitors to land on. And each of the "tabs" or screens on your Page has its own URL that you can link to directly from outside of Facebook.
7. You can use your Page to increase your email subscriber list, by adding an opt-in form and free bonus to one of the tabs. In the screenshot below you can see the Free Ebook tab that I added to my own Page.
Learn how to create custom content like this on your own Facebook page in the August issue of The Savvy Book Marketer Newsletter. If you’re not already a subscriber, sign up now and you’ll receive exclusive access to the newsletter archives, including my tutorial, How to Create Custom Content on Your Facebook Page. You’ll also get a free copy of my ebook, Top Book Marketing Tips.
To learn more about how to use Facebook to promote yourself and your book, read Facebook Guide for Authors or The Savvy Book Marketer’s Guide to Successful Social Marketing.
Have you already created a Facebook Page? Please share the link using the comment section below.