From Glimmers to Guts: 7 Steps to Self-Publishing

I sometimes wonder how other writers develop their books. Do they plan it all out from the beginning so nothing’s a surprise? Do they “fly by the seat of their pants” and just begin writing? Do they write in bits and pieces, then somehow put it all together like a puzzle? There could be as many ways to write a book as there are people who write them. I, myself, have at least two ways I develop my books: the fiction way and the nonfiction way.

Because my nonfiction writing is a whole lot more organic (something between piecing a puzzle together and just sitting down to write from the beginning), I’m going to focus on the seven steps I use to put together a fiction book from the first glimmering of an idea to sending the guts off to the POD (print-on-demand).

  1. Come up with a general idea — I know this seems rather obvious, but it’s really the first place you have to start with any writing project. Sometimes I find that I have to narrow, or even expand upon, the original idea as the process goes along, but I still have to start somewhere.
  2. Map the plot line — You can use the same plotting method for short stories and novels, though you do need to remember that the rising action in a novel will be much longer. I like to use a plot line to get me started. By the time I’ve filled out the entire plot line, I’ve pretty much envisioned the entire story in my mind. For me, the process is like watching a favorite movie that I have complete creative control over.
  3. Get started — At this point I feel comfortable enough to actually begin writing. I have an idea where the story is going, but the characters still sometimes do surprising things I hadn’t planned. It’s also the longest and, sometimes, most frustrating part of the process. As I write each scene I do my best to describe it entirely, putting in a lot more detail than it warrants. My reasoning is that it’s a lot easier for me to cut than to add. Along with writing the story, I also format its appearance. It’s easier to catch widows and orphans and know what the ending page count will be if you set up the formatting at the beginning.
  4. The 4 R’s — You’ve heard of the 3 R’s: Reading, wRiting and aRithmetic. Let me introduce you to Reading, Re-working, Re-reading and Re-writing. If writing the first draft seems difficult, the editing process can feel impossible. I have a simple solution. I read through the first draft making only minor editorial marks for spelling, typos, punctuation and quick notes about parts that feel awkward. I don’t do a lot of editing the during the first read because I want to make sure the overall story flows. I then go back chapter by chapter and re-work anything that was awkward. Finally I give it a second, more thorough read, making longer notations about changes and additions that need to be made to give the story more depth. After I complete the needed changes I move on.
  5. Fresh eyes — This is a term I picked up working at NWMSU’s weekly newspaper, but it’s just as important in self-publishing. When you’ve finished the 4 R’s it’s time to let someone else read your work. The more eyes that read it, the more mistakes will be caught before you send it to the printer. I can’t stress this enough. Let an editor, your family, your friends, even the family dog read it. Okay, maybe not the dog, but you get my point.
  6. The 4 R’s — That’s right. Once you’re buddies have read it, it’s back to the computer to fix what they’ve found. But don’t despair. You’re almost finished.
  7. And print — Finally! All you need to do now is send it to the printer. I use Lulu.com, though I’ve heard a lot of good things about CreateSpace. Once your book is ready to upload to the POD of your choice, it’s just a matter of following their instructions.

Self-publishing can seem overwhelming at first, but if you follow these steps I think you’ll find your path just a little smoother on The Road to Writing.

 

This is a cross-posting from Virginia Ripple’s The Road to Writing.

Top 10 Worst Self-Publishing Mistakes—Explained!

I learn a lot from the comments readers leave on the blog. People have pointed out errors, shown me resources I hadn’t heard of, and made connections that had never occurred to me. It’s a big web out there, and one of the things I enjoy most is this sharing of knowledge, resources and experiences.

Two weeks ago I published Top 10 List of the Worst Self-Publishing Mistakes, a semi-serious look at normal mistakes newcomers to self-publishing might make. But a couple of people asked if there was going to be a follow-up article. They wanted to know the reasons why these were the so-called “worst mistakes” so they could avoid making them.

So here is the follow-up, the explanation for why you wouldn’t want to do any of these things when it comes time to publish your book. I’ve copied the questions from the earlier article and given an explanation for each.

Top 10 Worst Self-Publishing Mistakes—Explained!

“10. You thought you could re-use that ISBN you paid so much for since the novel you put it on last year isn’t selling anyway.”

Explained: You never want to re-use an ISBN, or even use it for another edition of the same book. The ISBN is known as a unique identifier. It’s intended to be assigned to one edition of one book. You book’s information has been entered in book databases everywhere, and you will only create tremendous confusion between the two works, hurting sales for both, if you attempt to re-use an ISBN. Just don’t do it.

“9. Everybody knows the words to the song, so it’s okay to quote lyrics from it throughout your novel, right?”

Explained: Check out this blog post about using bits of songs in your writing. The author here found, after using only snippets of 60s songs in a party scene, that he had a liability of over $6,000. Just like paintings, poems, or any creative expression, people’s lyrics and music are protected by copyright law, and violations of this law can be expensive and very damaging. If you want to use it, get permission first.

“8. The photos looked fine on your screen, and that means they will look fine when they’re printed, it just makes sense.”

Explained: Graphics on screens are all displayed at a resolution of 72 dots per inch (dpi) in Reg-Green-Blue (RGB) colorspace. That’s just the way computers display graphics. However, when you go to print your book, your color photos will need to be 300 dpi in the Cyan-Magenta-Yellow-Black (CMYK) colorspace. So no, the image you see on your screen, no matter how gorgeous, may not have enough resolution to print well.

“7. I picked Arial for my book because the name reminded me of my middle school girlfriend.”

Explained: Many people don’t notice typefaces, typography, design, serifs, ligatures, and the other elements book designers take for granted, and why should they? But that doesn’t mean it doesn’t matter what typeface you use. The classic book typefaces, when used correctly, will produce a book that’s beautiful, readable, and reader-friendly. That’s why they’re classics.

“6. I know they’re charging me $6,000 to publish my book, but I get 10 copies, absolutely free!”

Explained: Well, $6,000 divided by 10 is . . . The point here is that if you want to publish your own book you may be better off using a plain author services company like CreateSpace or Lulu than a subsidy publisher. Why? The subsidy publisher makes its money from sales to authors–that’s you. If you use a service like CreateSpace you are the publisher and you use them as a printer. You pay only for the services you decide you need, and then you make your money from book sales.

“5. I thought it would sound more impressive if I wrote my memoir in the third person. All my sports heroes talk that way.”

Explained: By far the best way for most authors to present their information in nonfiction books is with a clear, active, straightforward style. Attempts to create unusual styles, strange viewpoints, exotic points of view almost always fail since they are incredibly difficult to carry off well. Both you and your readers will be well served by a natural conversational style that follows a normal and expected narrative. This will make your valuable information stand out, not an eccentric of saying it.

“4. I really got the unit price down, but I had to print 10,000 copies. You have any room in your garage?”

Explained: Having a plan on how you intend to market, publicize and sell your book before entering into book production is highly recommended. The unit cost of your book is meaningless if you never sell any. Many self-publishers are using digital printing through print-on-demand distribution to minimize this type of risk. However, you have to plan your book, its retail price, and your method of distribution before going to press.

“3. Sure, I included an invoice with all the books I sent to book reviewers. Hey, they don’t care, it’s just a big company paying the bill.”

Explained: Although reviewers do usually work for larger companies, sending an invoice with a review copy will ensure that while you won’t get paid for the book, you won’t get a review either. The convention is that you are asking for valuable editorial time and space in a publication, and certainly the least you can expect is to provide a book to anyone gracious enough to go to the trouble of reviewing your book.

“2. It was cheaper to print my novel as an 8-1/2″ x 11″ book because I got so many words on each page.”

Explained: Although it’s true that you can save money in digital printing by creating a book with fewer pages, a novel printed full page on letter-size paper with small margins and tight lines to “get so many words” on a page is likely to be read by no one. Making your book difficult to read is a quick way to eliminate many readers. There is no economy in printing books that no one wants to read.

“1. What do you mean, I need a cover designer? Don’t books come with covers?”

Explained: Most author-services companies are only too happy to put a cover on your book for a fee, or to turn you loose on their cover creation programs. But it’s pretty easy to tell most of the books that have been “designed” this way, and it isn’t a pretty picture. If your book is worth publishing, and you want people to buy it, and you understand the cover is the primary way that people will identify the book wherever it appears, don’t you think it might be worthwhile to get a cover designer you can afford to create a cover for you?

Well, there you have it. If there was any doubt, you now know some good things to avoid when it comes time to publish a book.

 

This is a cross-posting from Joel Friedlander‘s The Book Designer.

Does Social Networking Really Sell Books?

In my recent "Social Networking Success for Authors" teleseminar, someone asked if social networking really sells books.

It can be hard to track the sale of books directly to social networking (especially if your books are sold through retailers) but I strongly believe that social networking, if done effectively, develops relationships that lead to book sales and other opportunities.

Let’s say that one of your Twitter followers re-tweets one of your messages. One of their followers sees the message and starts following you. After enjoying several of your posts on Twitter, they hook up with you on Facebook.  In looking at your Facebook profile or page, this person sees a link to your blog and clicks through to check it out. Then they sign up for your opt-in mailing list and later buy one of your books. Now you have made a sale to someone that you might not have reached in any other way.

Here’s a real-life example. Several days ago I received an order for one of my books and I noticed this comment in the "where did you hear about this book" field on the order form:
 

"Found Dana on Twitter, joined her Facebook, then saw her Facebook links and the rest is history. Job well done, Dana."

Obviously, not everyone that you meet online is going to buy your book – in reality only a small percentage will buy. But the more contacts you make and the more frequently those folks see and hear from you, the more books you are likely to sell.

And don’t forget that social networking opens the door to many other opportunities that can lead to book sales. The folks you meet online may end up reviewing your book, exchanging guest blog posts with you, becoming an affiliate or joint venture partner, hosting your virtual book tour, or inviting you to speak to their group or be on their radio show. In fact, I have personally experienced all of these opportunities with people that I met through social networks. And of course it’s always valuable to make friends with others in the publishing business.

Yes, social networking really does sell books – so make sure that you are doing it effectively.  If you missed the Social Networking Success for Authors teleseminar, the recording of the call is now available as a downloadable audio program. You’ll also get a learning guide with screen shots and resources, and a copy of the special report, 10 Steps to Online Networking Success

Also, check out my Facebook Guide for Authors and Twitter Guide for Authors, as well as The Savvy Book Marketer’s Guide to Successful Social Marketing (which includes the Facebook and Twitter guides).
 

 

This is a cross-posting from Dana Lynn Smith‘s The Savvy Book Marketer.

Kindle Post Featured On iFOGO Village & More Author Sites

What a nice surprise to get an email to let me know that my blog post from last week – Kindle Book Sales A Surprise – has been featured on www.iFogovillage.com. Thank you iFogo Village.

I read in an Amazon discussion that another author was surprised at how well his book was selling on Kindle after not getting as good a result for his hardcover book. Made me wonder just how many Kindles have been sold. Maybe sales would dry up soon. Also, on the discussions, I’ve seen it written that Kindle users were running out of their favorite genre to download. They were asking for help in finding electronic books they hadn’t read yet. Maybe that is why Amazon raised the royalty fee for authors, encouraging them to download on Kindle.

This morning I had an answer to my wondering. At the bottom of the screen on Good Morning America, the scroll stated Amazon’s sales of electronic books surpassed sales of hardcover books for the first time.

Looks like I picked the right time to download on Kindle. However, I’m not giving up on my paperback books. So many people stare at computer screens all day. Their eyes need a rest from that glare which means they are more likely to pick up a book. Call me old fashion but trying to relax after a busy day with a electronic device to read just isn’t the same as getting cozy with a book.

This week I want to share sites I promote my books on. This is just a few that I know about. There are many more on the internet to try so I keep looking for the ones that are right for me to join. If you don’t know about the sites in my list, check them out to see if any of them will be helpful to authors looking for places to put portions of their books for readers, agents or publishers to find. Some of the sites have an upgrade which you have to pay for, but I stick to the free plan. I like the sites that have a link to the social sites I belong to, because I can get an added announcement from that each time I add a book. When an author submits to these sites, Google crawler picks up book titles and authors to add to Google search.

 

Booksie.com

Published.com

1chapterfree.com – displays the first chapter of your book and shows how many hits have been made to read it

Stumbleupon

Authorden.com

Filedbyauthor.com

Goodreads.com

Reader2.com

Biblioscribe.com

Writetobreath.com

Weread.com

Zvents.com

Compulsivereader.com – just found this site. It has 23 book related links to check out. This site does reviews.

One more newsletter – Author Marketing Experts, Inc. – Penny C. Sansevieri, Editor

This free newsletter has some helpful tips for marketing and provides link.

 

Absolute Write watercooler – Forum topics you can check out. I’ve gotten information on publishers and agents I was curious about by reading authors posts.

Writers Beware – warnings about literary frauds, scams, deceptions and pitfalls listing agents and publishers you might not want to submit your query to. Definitely, a helpful site.

 

 

 

 

 

 

Working Amazon: Some Strategies For Selling in E-retail Stores

Lesson #8 of the Publetariat Vault University’s Platform/Promotion Curriculum, by Zoe Winters, is called “Working Amazon.” I know it is skipping ahead, but I recently spent a good deal of time looking into what had “worked” and what hadn’t in selling my book in the large internet retailers like Amazon, and I would like to tell people what I learned in the hope that others who are embarking on this wonderful journey of self-publishing will benefit from my experience.

Until recently, when an author’s book was traditionally published (or independently published in the traditional way), there were three essential steps a publisher and author took to get the book sold. The first major step was to get the book on the shelves of bookstores. The second step was to find ways to inform people about the book and convince them to come to a bookstore to buy it. A third step was to try and ensure that people would come across the book while browsing in the bookstore in the hope they would spontaneously decide to buy it.
 
With the emergence of large electronic retailers like Amazon, these steps still exist, but as you will see, they play out in a slightly different fashion.
 
Step One: Get book onto Amazon’s bookstore shelves
 
In the fall of 2009 when I decided to self-publish my historical mystery, Maids of Misfortune: A Victorian San Francisco Mystery, I made the decision to concentrate on getting my book into the electronic retail markets, rather than into brick and mortar bookstores. No need for sales representatives, sales catalogs, or schmoozing with booksellers at conventions. I didn’t have to convince Amazon’s Kindle store or Amazon’s bookstore to carry my book, all I had to do was upload my formatted files for the ebook through Amazon’s Digital Text Platform and the files for my print on demand version through Amazon’s CreateSpace. Step One took me less than a day to do, and within a week both the ebook and the paperback were for sale. This aspect of working Amazon was really quite easy.
 
Step Two: Get people to go to Amazon’s bookstores to buy the book
 
The next six months I concentrated my efforts on this step—and it will be an ongoing process. I set up my author website, got the word out about Maids of Misfortune on Facebook, sent my books out to be reviewed, got my book listed on websites that specialize on my genre like CrimeThruTime, entered the book into book award contests, set up a blog, and wrote Dandy Detects, a short story featuring the same characters from Maids of Misfortune, to help promote the full length novel. This step is the one that deviates the least from traditional publishing.
 
Convincing people to go to Amazon’s bookstores to look for my book isn’t really any different than convincing them to go to a physical bookstore—except it is easier. With a click of link on my author website, a blog review, or a list of historical mysteries, a customer is not just at my product page on Amazon (where my Kindle edition and print edition both show up), but they are looking at my book—and if they are buying it as an ebook, all it takes is another click of the buy button and they can be reading it.
 
In addition, as the author and publisher I also get almost instant sales data to see how I am doing, because each night I can check to see how many books I sold on Amazon and Kindle. I can also tell what percentage of the people who checked out my book actually bought it, and see what other kinds of books they bought. This tells me a lot about how well my advertising is working. I can even see in some cases when something I am doing has a direct effect on sales. For example, when I became a regular contributor to Publetariate, then again when I dropped my price from $4 to $2.99, my sales jumped.
 
Step Three: Get people who are browsing the Amazon bookstores to find and buy the book
 
Traditionally, publishers and authors focus on making sure the cover of the book they are selling is eye-catching and that the back cover has a good description and blurbs that will entice a buyer. In addition to ensuring that the book is shelved in the appropriate categories in the store, they will try to get the book placed in the store window, or featured on tables at the front as a new release, or bestseller, or one of the staff’s recommended books. All of this is designed to get someone who is browsing to pick up the book, check it out, and decide to buy it.
 
This step is only slightly different when dealing with an e-store like Amazon.
 
The important role of a cover remains the same—only now you need to make sure that the cover shows up well as a thumbnail (see my post on Establishing a Brand.) There is no back cover in an e-retailer, but there is the equivalent in the product description and the customer reviews. Of course, you don’t get the option of picking and choosing your reviews; I would hope that several in depth positive reviews might be at least as effective as the short one-line reviews that grace back covers.
 
Amazon and other e-retailers also try to duplicate the experience of browsing in a bookstore by offering “sneak peeks” or free excerpts from the book. I think I “worked” Amazon effectively in these respects as well. My cover is eye-catching as a thumbnail, my product description snappy, and I have collected a few stars and strong reviews. In turn, my use of the words Victorian and Mystery in my title and Amazon’s nifty formula that tells a customer who bought another Victorian era mystery that they might like Maids of Misfortune had meant I did have the equivalent of a staff recommendation.
 
What I hadn’t done very well was to make to sure that my book showed up in the right shelves of the bookstore and I really hadn’t done anything in particular to make sure it showed up on one of the equivalent of the best-seller tables. I think I simply assumed as an indie author with a first time novel that the best-selling category was completely out of my reach. Turns out that I was wrong.
 
How I “worked” Amazon and achieved “best seller status”
 
I first reviewed where a browser might find my book if they weren’t coming to store specifically to buy the book. When you get on Amazon and click under either Kindle Books or Books there is a side bar on the right side that give you browsing categories. Skipping the various best-seller, editor’s picks, and movers and shakers categories (which I knew I wasn’t in) I looked for the categories I had chosen when I uploaded my Kindle and print editions.
 
When you upload a file into the DTP program for Kindle, or into CreateSpace, you get to pick five categories using the Book Industry Standards and Communications (BISAC) subject headings for listing your book and you also are given the option to list any tags (key words) you want to help customer’s find your book. I chose my categories and my tags, but I hadn’t followed through to see how that affected the chance a customer who was browsing either in the Kindle Book Store, or the Amazon Book Store would run across my book. When I looked into this, I was in for a few surprises.
 
First of all I noticed that the browsing categories were not identical to the BISAC categories I had chosen. For example, I had chosen Fiction-Mystery & Detective-Women Sleuths for the BISAC subject heading, but the browsing path on Amazon (for both Kindle and Books) was Fiction-Mystery & Thrillers-Mystery-Women Sleuths. Well that seemed sort of strange, but no big deal since they were pretty closely matched. Then I saw that there were 4,500 books under that category in the Kindle Bookstore. Another category I had chosen, Romance-Historicals, was even worse-there were 5400 listed.
 
Amazon does list on the product page for a book its ranking by category, but only if the book is in the top 100 books under that category, but at the time I couldn’t imagine that I would have a lot of chance competing with the likes of Sue Grafton, Janet Evanovich, and Charlene Harris in the Women Sleuths category to get into that top 100. (And this was the Kindle Store-in the book store on Amazon, there were nearly 9000 books listed under Mystery-Women Sleuths, and over 22,000 books under romance-historicals!)
 
One bright note, I noticed that on my product page I was consistently showing us a one of the top 20 books under one of the other categories I had chosen- History (ie non-fiction section)-US-State&Local-West. Why? Well, where there were less than 400 books in that category!
 
I was a bit puzzled, because the category I had checked on launching the book on Kindle had been fiction-history-US-etc, but the books under this browsing category were clearly non-fiction. There my historical mystery sits, next to books on the founding of Texas and Kevin Starr’s history of California. But hey, if someone wanders into that category, I figure they might enjoy a pleasant interlude of fiction. And anyway, after seven years working away to get a doctorate in history, writing 400 some pages of a dissertation about working women in the west, I am pretty darn proud of the historical accuracy of Maids of Misfortune. But, I didn’t think that the people browsing in this section would be my main target audience.
 
What should have been the perfect category, however, was Mystery & Thrillers-Mystery-Historicals-and on Kindle there were only 72 books listed under that category, and on Amazon’s bookstore less than 800 books were listed. Hallelujah! In that pool I had a real fighting chance of getting noticed. Except, neither Maids of Misfortune or my short story, Dandy Detects, showed up under this category in either list!
 
After correspondence with the dtp and CreateSpace support staffs the error was corrected, and within a day, Maids of Misfortune began to show up in the top 10 books in the Mystery-Historical category in the Kindle store, and the top 100 books in the Mystery-Historical category in the Amazon store. Even better, at the end of that week the number of books I sold was double that of the number I had been selling in the previous weeks. I even began to show up in the Kindle Store on its best seller list for the category.
 
My book was now shelved in the right place, it was showing up on a best-seller table as well, and I could rest assured that for those people looking for an historical mystery, there was a good chance they would find mine. Lesson learned? Be very careful about your choices of categories: try to find categories where your book will stand out and have a chance at competing with traditionally published books and follow through and make sure your book shows up where you think it should.
 
What struck me is how much more difficult it would have been for a traditionally published author to even find out if their book had been mis-shelved, much less correct it. I read a blog post recently (can not remember where-sorry) about an author whose science fiction book kept being shelved with African-American Literature. Problem was, there weren’t any African American characters in this book, and his primary readers weren’t going to find his book under this category. He might get this corrected at a local store—but what if this was a widespread problem throughout the bookstore chains and independent bookstores? Would his publisher even care enough to help him get this error corrected?
 
Once again, I was left with the satisfying knowledge that my success or failure as an indie author was in my own control. It was up to me to “work” Amazon, and I must say Amazon has worked well for me. 

This is a cross-posting from M. Louisa Locke‘s The Front Parlor.

Upcoming E-publishing Revolution, Part 2

Publetariat is pleased to present Part 2 of Upcoming E-publishing revolution, entitled "E-Magination: What’s Now and What’s Next in Ebooks", a podcast, webcast and transcript from Copyright Clearance Center’s Beyond The Book site.

The podcast and transcript originated from a panel discussion for the Independent Book Publishers Association at their annual “Publishing University” program. More information about Part 1, along with links to the Part 1 podcast and transcript, can be found here.

In this episode, featured guests Mark Coker of Smashwords, Jack Sallay of Vook and O Magazine Books Editor Sara Nelson explain the ongoing e-publishing revolution.

The podcast, webcast and transcript (in pdf format) are available now.

Editor’s Note: the webcast link is not available as a permalink, and therefore the webcast to which it points may not be available indefinitely.

Converting Novels to Screenplays

Time and Page Constraints

How many times have we heard the comment, “The book was a lot better?” Well, there are some good reasons for that. Writing for the movie industry takes a different set of writing tools and constraints. The word “constraints” is the primary key.

The rule of thumb for a screenplay is that one page is equal to one minute of movie time. Most movies fall into time lengths of 90 to 250 minutes with 120 minutes being the standard target length. Now, compare that constraint to the length of most novels, which range from 250 to 750 pages and even longer for some. How does one cut the novel length down to the screenplay time constraints and still communicate the essence of the novel? I will answer that question, but first here are some other considerations.

Different Writing Style

Screenplays are written in third person and present tense. If you think you can just change your novel into those style requirements, you will find that is a laborious task at best. I have written two screenplays based on novels. It is a time consuming task. It is so easy to miss changing all the verb forms and tense forms in almost every sentence. It really takes attention to detail. You have a choice of whether to make all those changes to the whole book and then determine what will be cut or remain or vice versa. I feel in the long run it’s safer to make the style changes first and then make the cuts, but you may prefer to do it the other way—whatever works best for you.

Critically Important Considerations

Movies are primarily a visual media. This makes showing rather than telling absolutely essential. Dialog must be kept short—no long expository speeches or explanations. Action is king. There should be no off-camera explanations by a 3rd party narrator. Conditions, settings, and motives must be shown by what the actors do and say. Back story should be kept to a minimum. A very brief visual flashback might be appropriate if it is essential to the story’s development. For example: a novel might explain the reason why a woman develops a hatred for all men with page after page of action discussing sexual abuse by a father or brother. In the movie version, there might be a 20 to 30 second flashback showing an abuse scene to explain the reason why the woman hates men. Showing is hyper-critical. Telling takes too long and is boring.

Cutting Down the Novel

The primary guidelines or criteria for making cuts are:

  • If something doesn’t move the storyline along, get rid of it
  • Be brutal about which characters are essential and which are not
  • Dialog should be kept short
  • Action must be the primary communication means used by the writer
  • Remember, keep the screenplay as visual as possible.

When I turned my first mystery into a screen play, I actually had to totally eliminate or reduce a few nonessential characters. I saw the same thing happen in the movie version of Stephanie Myers second novel. The wheelchair-bound Indian father of one of the werewolf boys had many pages of dialog in the book and numerous mentions of him by other characters. In the movie he got about 30 seconds of movie time. If a character or scene is not essential to the story, get out the editorial knife.

Remember showing vs telling is even more critical in a screenplay than in the book version. Keep it short but powerful.

The Bottom Line

Movies are far more expensive to produce than novels. Whereas a major publisher may invest several tens to hundreds of thousands of dollars in a book, A movie production will require tens of millions of dollars. Unless it’s a major studio with very deep pockets, the production company often will have to find major investors willing to take a chance on the movie’s likelihood of returning the investment plus a sizable profit. A small, independent production company has accepted four of my screenplays; however, they have not been able to find enough willing investors to fund the movies. Being accepted, even if there has been no contract or upfront money, is gratifying, but it won’t buy any groceries. Most production companies prefer to use materials by previously successful screenwriters to minimize the risk to their bottom line. That is why it is so difficult to break into the business. Another factor that raises a barrier against writers is age. Many production companies believe only young writers can connect and communicate with younger target audiences—a major ageism factor.

Screenplay Formats

There is a very strict and detailed set of formatting requirements for screenplays. Don’t even try to write your screenplay in Word! There are too many possibilities for format errors. Use an established screenplay formatting software package. I have used several in the past and have found “Final Draft” to be my preferred program. Dramatica is another good company.

Final Consideration

Still, despite the barriers, cutting a novel down to screenplay length is definitely a worthwhile endeavor. You will learn so much about your writing and your work from this translation process that it becomes a wonderful self-education exercise. If nothing else, you will gain an appreciation for the screenwriters and their process. It will also provide you with new eyes when watching movies, knowing what goes into producing a screenplay. Remember, most movies are built upon screenplay that have ultimately been produced by the the consensus of committees. That is another reason many why so many movies don’t live up to their novels. Still, it is a worthy exercise to try just to improve your writing game.

 

This is a cross-posting from Bob Spear‘s Book Trends blog.

Web Presence Checklist

This post, from Muriel Lede, originally appeared on her site on 7/14/10 and is reprinted here in its entirety with her permission.

 You’ve spent months, perhaps years, writing your book. Did you do so for it to die in obscurity? Why then does its web presence reach no beyond the Lulu Marketplace? Why then doesn’t it even show up upon typing its title on Google? Why then does its Amazon’s sales rank sag below the 4 millionth mark? If that sounds anything like you, keep reading, for I’m about to list all those opportunities to broadcast your title and reach your target audience that you’re missing out on. To the extent that they’re inexpensive, easy, and of course applicable to your book, you have no excuse not to implement them.

Let’s begin with the bleeding obvious—alas so often neglected!—and progress toward the more forgivable omissions:

  • Website

    I mean a real website, with its own domain name and all. These days web space has become inexpensive enough for pretty much any author to afford; I recomment the likes of FatCow and JustHost, that offer unlimited storage and bandwidth, plus a free domain name. But then, even without considering this variable, how many books out there don’t have their own dedicated webpage, paid for or otherwise? How do you expect prospective customers to take you seriously if you don’t even bother to make one?

    Tip: If you pay full price for web hosting, you’re a fool. I suggest you first track down referral links to the provider you’re targeting, which often grant rebates up to 50%. You can do even better than that: start filling out the form until you’ve got an actual quote and reach the payment section, then drop out of it and wait. Chances are, you’ll receive within hours an email offering you an additional discount, no kidding!

    Implementing a webpage is easier than you might think. Anybody can learn basic HTML in a day or two, or ask someone they know to format their contents for them. You don’t know what to say on that webpage? How about putting your title information and book cover, for starters? My own website you can use for inspiration. It’s single-page, with two columns: one for the title information, the other for my sales pitch. A book website doesn’t need to be fancy, nor to have lots of graphics; a minimalistic design might actually work better than a complex website, so forget about Flash and fancy animations that take forever to load. All that matters is that you put your title information, blurb, book cover, and a link to where to buy it. Anything else is unnecessary, and might even be in excess.

  • Blog

    Same as above, except this time it’s totally free, or at least does not incur any additional expense, as you can host it on your own website; I recommend installing WordPress for that purpose, which is both infinitely customizable and very user-friendly. You don’t know what to write on that blog? Let’s start with an announcement for your book, with a link to your website or wherever it can be purchased. Even if you were to abandon your blog after that one post (what I sure hope you won’t do!), that would at the very least help improving your website’s page rank a little. Need more ideas? Think about what makes you or your book interesting, or your target audience’s interests, and write about that. I sure hope your book is interesting, and that you do have a target audience.

    These days, a blog is so pivotal to an author’s marketing strategy that it’s worth spending some time customizing, with links, polls, widgets, and the like; see Facebook, Goodreads, or BookBuzzr for ideas. Don’t hesitate to crowd the sidebar all the way to the bottom. Running out of ideas? Post links to other blogs, and propose that they link back to yours!

  • Author email and signature

    Once again it’s free, while you won’t go very far without one; it’s required to subscribe to pretty much anything. Did you set up your email signature? That’s an opportunity to post a link to your website or blog with every message you send, without additional effort! Keep it subtle and no one will complain. Better still: link to your blog instead of your book’s website, so it doesn’t look like an ad.

  • Announcing on forums and mailing lists

    Did you know that many forums have a section dedicated for authors to spam on? You believe no one reads them? Think again. Besides, even if that held true, it remains another opportunity for increasing your website’s page rank. Arguably the most prominent is AbsoluteWrite’s Announcements, Events, and Self-Promotion forum. You should also search Amazon’s forums for active threads on which to make such an announcement, like these, listed by genre.

    Then there are mailing lists, mostly Yahoo! groups. In my sphere of writing, the largest such list is LoveRomancesCafe, which holds Promo Mondays dedicated for recent releases announcements and excerpts.

    No really, there are places begging to be spammed—so to speak—and readers will thank you for it.

  • Social networking

    I would classify such networks in two categories, for the purpose of this article. One is generic networks, like MySpace, Facebook, and Twitter. The above applies to those: even if you were to treat them as mere parking lots, you’re better off occupying them than leaving them vacant. It’s easy, it’s free, it helps driving traffic to your website, and it makes you look professional.

    Tip: Are you a woman? Make sure to flag yourself as single and looking for a relationship. I guarantee that swarms of men will mysteriously stumble upon your profile.

    More interesting is the second category, those meant for readers, like Goodreads, LibraryThing, and Shelfari; Goodreads in particular, as you’ll see throughout the rest of this article, is a must. It offers widgets you can put onto your blog to list your most recent reads, apps to crosspost these to your other social networking pages, book preview hosting, giveaways, etc. while its features list keeps expanding. To be fair, LibraryThing isn’t far behind, although free accounts have a cap on the number of books you can list.

    Tip: Spend some time thinking of a good-looking user name (or pen name) and designing eye-catching avatars. You want to draw attention to your posts, or they might drown in a sea of comments, especially on high-volume threads. Can’t produce an eye-catching avatar? Use your book cover then!

    In both cases, social networking is all about making friends, so don’t be shy and make requests. You don’t know whom to friend? How about the people you already get along with on blogs and threads? The larger your list of friends, the better, because it makes you look big to strangers discovering your profile.

  • Author pages

    Some websites allow for authors to post biographies and promotional material. One is Amazon’s Author Central, while another is Goodreads’ Author Program. Even if you post only your picture and a short bio, it already helps convincing readers that you’re not a nobody; they might even have the perception that only successful authors have one! Never mind the fact that they’re free and easy to set up. Also, both pages not only provide authors with a blog, then even allow to synchronize with your existing blog! It amounts to automatically cross-posting on both Amazon and Goodreads.

    You can also become a LibraryThing Author, to unlock a significant portion of the above two’s functionalities on their website, only you have to write them a request by email. It has a feature that sets it apart though, for it provides a Hobnob with Authors page where book sollicitation is encouraged.

    Among websites meant specifically for authors, there is AuthorsDen, the largest of its kind and offering the widest array of features—but also the most expensive featurewise. Red Room also grants author pages, although only to those among self-publishers that already made significant achievements; still, a premium membership grants you the right to advertise your book on their website at will, which could nonetheless make it an interesting platform for promotion.

    Tip: Make sure to write down your bio at the third person, as in the following example. Not only does it look more formal, it suggests you’re important enough for someone else to have written it! It’s all about perception.

  • Title information submission

    That one can make a huge difference, although they’re limited to publishers. When a title surfaces on an online store such as Amazon, it’s pretty much naked. There might be a cover, a one-paragraph blurb, and a Buy button, but that’s about it. Did you know you can customize your title’s page on some of those stores? Amazon has a Books Content Update Form, which you can use to upload a formatted description, a table of contents, reviews, etc., and also the Search Inside The Book Program. Regarding the latter: when is last time you purchased a book you couldn’t browse, whether in a brick-and-mortar store or online? It has the potential to boost sales tremendously. Barnes & Noble also provides means for publishers to submit contents, including scans of interior pages. Then there’s also Google Books, so obvious yet so easily forgotten!

    Tip: Did you rate your own title? A five-stars rating, even if it’s propped up by only one vote, draws far more attention than no rating, or even a lower rating from many votes. Unethical? No more than a candidate for office voting for himself on election day. Also, make sure to tag your title according to its contents.

  • Book reviews

    Nothing boosts sales like book reviews, especially favorable ones—but even caustic ones are better than none; the worst review is no review. How about giving it a try? One easily overlooked avenue is Independent Publisher’s Highlighted Titles, which amounts to a seal of approval from a major publication. Then there are blogs that focus on POD titles, such as POD Book Reviews & More, POD People, Self-Publishing Review, The LL Book Review, and The New Podler Review of Books. Feel more ambitious? If your book could pass for a small electronic publisher’s, you could try your luck with more mainstream blogs. You don’t think you’ll be accepted? The worst thing that can happen is that you receive a polite rejection.

    Warning: Avoid paid review services like the plague! Not only are the likes of Kirkus Discoveries a waste of money, most have such a bad reputation that a “review” from them might turn off potential customers at first glance!

    Tip: Should you get glowing reviews, post snippets of these on your website and blog for all to view! If you don’t brag on your own website upon receiving praise from strangers, where and when will you?

    While we’re at it: there’s nothing to stop you from commenting on any of the above blogs and beyond. If anything, that contributes to spreading your name even further and building your reputation. Plus, many blogs allow for a link to your website with every post you make! Once again this helps improving your website’s page rank, to the point that link spammers track down WordPress blogs and mechanically comment on them for that single purpose. Of course you’re not spamming, as long as you’re contributing to the conversation.

  • Contributed articles

    There are several blogs and websites out there to which you can contribute your own articles. There is no better way to build your reputation than to provide authoritative advice on a popular blog. As a bonus, this constitutes yet another opportunity to post a link to your website. You think this is link spamming in disguise? You’re totally right, and this is precisely the attitude you should be having, never to miss an opportunity to plaster your name and a link to your website wherever you can. As long as you post something pertinent and useful along with it, not only will you get away with it, readers will even thank you for it! Especially if it saves them money and weeks of research.

    Registered Self-Publishing Review and Publetariat users can post blog entries, which may end up promoted to the main page. Some other blogs, such as POD, Self Publishing and Independent Publishing, also are open to article submissions.

    The following articles detail how to post at ezinearticles.com:

     

Then there is the optional, but still worth considering:

  • Contests:

    These are long shots, but could give your book tremendous visibility should it be selected even among the finalists. Two reputable contests immediately come to mind: one is the Independent Publisher Book Awards, better known as IPPY, the other is the Amazon Breakthrough Novel Award or ABNA, the latter which I advise to enter as early as possible since each category allows only up to 5000 entries. Yet another would be the Writer’s Digest International Self-Published Book Awards.

    Warning: Star clear of “vanity” contests, like those charging exorbitant entry fees or those that guarantee an award to all entrants. In doubt, consult Writer Beware.

  • Book trailers:

    It’s just as possible for a self-publisher with next to zero budget to produce a decent book trailer than it is for LucasFilm to produce a 112 million dollars lemon. Money has little to do with it, it’s more a matter of skill and creativity. And then, there are two undeniable advantages to making a book trailer: you can post it on Youtube, which millions browse while eating breakfast; while it can ironically make your book look like it’s a big budget title, to the extent that it’s good enough and that viewers believe only big-budget titles have one. Smoke and mirrors? In this business, perception is everything.

    A good starting point: 43 Book Trailer Sites to Inspire, Instruct, and Share. You will probably need iStockphoto, both the best and the cheapest among stock pictures websites; indeed, most others either are outrageously expensive or set unacceptable restrictions on how to use their contents. Once you’re done, you can upload it to your Facebook, Myspace, and Goodreads profiles, to AuthorsDen (requires Gold membership) and Redroom, to Amazon (through Author Central), and also to book trailer websites such as BlazingTrailers, PreviewTheBook, LiveWriters, TrailerSpy, and Metacafe, in addition to regular video sites such as Youtube, Yahoo! Video, Vimeo, and Revver, and also to blogs like Rate My Book Video!. Not only will most of the aforementioned link back to your website, thus improving its—well, you get the picture—but some even enrolled into Amazon Associates and will help you sell your book through their own website! You can also promote it on Goodreads’ Book Trailers ™ & Author Web Sites group.

  • Paid advertisement:

    This one is controversial. You will be told that it’s not worth it, especially for a self-publisher. But then did you sit down and actually calculate how much an ad would cost you versus how much you expect to earn in increased sales? You might decide against it. You might not be able to afford it. But you have no excuse for not considering it. Publishing is a business, and businesses advertize. The successful ones, anyway.

    Among affordable options, there are Google AdWords, Yahoo! Sponsored Search, Facebook Advertising, MySpace MyAds and Goodreads self-serve advertising. All these allow for arbitrarily low budgets, so you can try them simultaneously and see which one works best. Websites like Bookslut, Bookgasm, and Publetariat offer banner advertising that mere mortals can afford, so you might want to try that too.

    Tip: There are plenty of coupons for Adwords and the like floating around, so you can try them with a rebate! See whether your website provider offers any; if so, you’d be a fool not to use them. At the time of this writing, Google even offers a $75 free trial to residents of the United States and Canada!

    Initially, your target should be to break even, not to make a profit; what you’re really after is to get ratings and reviews while improving your sales rank. Little drives potential customers away more than a title with no prior activity, which also keeps it buried at the bottom of search results. This is a vicious circle you must break as soon as possible. Given what is at stake, this is well worth spending a few hundred dollars, especially if you have already poured that much into your project.

    Speaking of reviews and such, the most effective way to obtain them is to organize giveaways. Of course many blogs and mailing lists might be happy to award your copies to their readers, although a more reliable way would be to leave that to the likes of Goodreads and LibraryThing. BookBuzzr Games also provides a program to give away copies as prizes.

  • Merchandise:

    This is an opportunity to expand your visibility both online and offline. Do you have a gorgeous book cover, logo, or palette of graphics? How about plastering these onto T-shirts and coffee mugs? CafePress allows you to do just that. Not only is it free and easy, it even opens a secondary revenue stream!

The possibilities are endless. There always remain inexpensive and efficient tribunes from which to market your book, so keep digging. Are you sure you didn’t miss a blog, forum, mailing list, reader or author organization, fan website, announcement thread, list of featured books, link directory, link reciprocity program, etc.? How about those that keep popping up all the time? How about those regarding connex topics? No search can be exhaustive, let alone a list, so never stop looking for more avenues, and use your imagination to create some where most people would see none.

Pricing to Fail: Case Studies in Dumb Pricing – Harvard Business Review Short Cuts, the Irrelevance of Cost Issues

This post on ebook pricing follows yesterday’s post on the failed pricing approach behind Stephen King’s baseball novella. As you can doubtless tell, it’s excerpted from a forthcoming book on ebook pricing and related issues.

Of course I exaggerate when I use any form of the word "failure" in a discussion about even the weakest-selling titles among Stephen King’s books, but there are plenty of other authors and publishers for whom dumb pricing can condemn otherwise viable book projects to death-like sales doldrums.

In January 2010 we noted the launch of an initiative called "Harvard Business Review Short Cuts." An Amazon press release at the time said that "Short Cuts are individual chapters and summaries from Harvard Business Review Press publications that are broken down by the time it takes to read them (i.e. ’30 minute read’ or ’10 minute read’). They are specifically chosen to give business readers quick and informative business information and theory while they drink their morning coffee, wait for a meeting or travel for business."

Six months later, the initiative looks like a failure, despite heavy promotion by Amazon and the valuable imprimatur of the Harvard Business Review Press. Most of the titles are languishing far out the "long tail" in Kindle Store sales rankings, i.e., over 70,000 in most cases. Part of the problem, it seems likely, is that the "Short Cuts" series is overpriced, with a list price currently set at $3.99, discounted 20 percent by Amazon to $3.16. Even at $2.99, a reader wanting to work through all eight to 12 chapters of the full books from which these short-form ebooks are drawn would have to shell out roughly $25 to $35.

One would think that anyone with the wherewithal to be able to digest Harvard Business School materials with his morning coffee would also be capable of the number-crunching necessary to determine that the convenience of bite-size ebook chapters is more than offset by the high price. At $1.49 to $1.99 each, "Short Cuts" might well be a winning proposition.

Sometimes bad pricing decisions result directly from bad publishing decision. An old friend and organizing colleague told me with some excitement that he was approached by a publisher with a proposal to collect some of his essays, speeches, and blog posts on labor organizing in what became a nice little 96-page paperback and ebook. Had my friend (and even perhaps his publisher) come to me first, I would have counseled them that as a first-time author with little marketing budget and a 96-page book for a niche market, they would have done well to price the paperback at $9.95 and the Kindle edition at $2.99. I would have told them how they could have secured print and ebook packages with a truly professional appearance and feel with a total front-end expenditure of less than $100, and earned, at the prices just quoted, royalties of $2.05 for every Kindle edition sold, $2.13 for every paperback sold to bookstores and libraries, and $3.82 for every paperback sold at Amazon.com.

At these affordable prices, I would have been able to give the book a significant marketing boost via my Kindle Nation Daily blog, and my friend’s first experience as an author would have been a successful one. Instead, probably because he didn’t want to bother me, he made a bad deal with a publisher who made a bad deal with a printer and ebook publisher. Because of cost slices taken by intermediaries at each step of the way, they were stuck pricing the paperback at $12.95 and the ebook at $7.99. At those prices, the paperback and ebook are languishing far out the "long tail" in the Amazon and Kindle bookstores with sales, in a good week, of a copy or two a week. The unsustainability of the prices also makes it impossible for me to help: the author’s a great friend and I love him like a brother, but my Kindle Nation readers would laugh me out of the Kindlesphere if I recommended to them that they spend $7.99 on a 96-page ebook.

The lesson in that final case is a simple but essential one for everyone from the first-time self-published author to the Big Six publishing company executives responsible for property acquisition and the economics of pricing and cost: books of all kinds, but especially ebooks, must be priced based on the value proposition they present to their prospective buyers and readers. If you get forced into setting a high price because of your costs for editorial and creative, property acquisition and royalties, pre-press and publishing, or the slices taken by publishers, aggregators, distributors, wholesalers, or retailers, that high price is your problem, not the customer’s. Unless you have a truly hot property for which customers will pay above-market prices, the fact that you can "justify" your price based on costs is irrelevant. The book will not sell.

 

This is a reprint from Stephen Windwalker’s Kindle Nation Daily.

Hashtags Could Save Publishing

This post, from Jenn Northington, originally appeared on Shelf Awareness on 7/14/10 and is reprinted here in its entirety with the permission of that site.

Twitter has been hyped (and over-hyped, some would argue) in the book industry for many things, one of which is to improve communication between booksellers, readers and publishers. But trying to track conversations on Twitter is like trying to find a specific needle in a giant stack of needles–unless you have a hashtag.

Hashtags, for the uninitiated, are a way for people to "tag" their tweets with an agreed-upon word or phrase that follows the # symbol, so that others who may not be online at the same time or part of the same discussion can search for them, see who is saying what and join in. And yesterday saw the birth (and then explosive expansion) of #dearpublisher.

Booksellers will often tweet general musings and requests in the form of tiny letters; for example, yesterday afternoon I wrote:

 

HarperPerennial observed that a tag would be helpful in tracking these kinds of tweets and offered #dearpublisher as a solution.

The tag was swiftly picked up by booksellers, publishers and readers alike, and within a few hours a search for #dearpublisher turned up hundreds of diverse requests and observations, ranging in tone from thoughtful to snarky (and often both).

Katrina Lantz: Combine ebooks with hardcovers, but please don’t stop printing books ever. The book is not dead. It just had babies.

Bloggers[heart]Books: I’ve seen a LOT of gorgeous covers this year. But why are people not allowed to have a head anymore?

Kevin Smokler: Will I be able to pay one price for both a paper book and a digital copy anytime soon?

Justina Ireland: People of color don’t all live in the ghetto or have abusive parents or wish they were white. Why can’t we be vampires?

BriMeetsBooks: I really dislike books with wheels for kids. They never stay on the shelves.

And publishers responded, such as PublicAffairs: PublicAffairs code of conduct: I swear we will never publish a stupid book, books about zombies or vampires, or chick lit.

If communication is key, then Twitter could bridge the oft-lamented gap between publishers, booksellers and readers with initiatives like #dearpublisher. While publishing houses will certainly get conflicting feedback and some tweets will be less helpful than others, trends can become clear. For example, Katrina Lantz and Justina Ireland’s tweets quoted above had become "Top Tweets" (meaning that many other users had Re-Tweeted, or seconded, them) by 10 p.m. last night. At the very least, publishers will get to know readers and booksellers in a way that hasn’t been possible before.

Other tags on reading and the book industry, some more (ahem) playful than others:

  • #askagent, in which agents field questions from writers and readers
     
  • #bookrageous, chronicling some of the outlandish things readers and booksellers are doing in honor of their favorite books
     
  • #bookstorebingo, which tracks some of the crazier things customers say to booksellers
     
  • #followreader, featuring weekly conversations exploring the evolution of publishing as an industry
     
  • #fridayreads, which encourages Twitter users to exchange notes about what they’re reading on a given Friday
     
  • #pantyworthy, the book version of throwing panties at your favorite band
     
  • #pubQT, in which publishing veterans Ron Hogan and Ed Nawotka answer questions and encourage conversation about the future of publishing.

 

A Christmas Gift

On a cold December day in Baltimore, Maryland in the year two thousand nine, Jennifer was  at home in her bed.  Michael, her  devoted husband, was by her side. Jennifer has been gravely ill for the past few weeks suffering from metastatic breast cancer. She spent most of the  year in the hospital having chemotherapy treatments. The cancer had already  metastasized  beyond the breast. Just recently Michael had taken her home, since the doctors had done all they could.  December was a more difficult month for her. She was eating very little and had lost more weight. Her health  further deteriorated to the stage where she was totally bedridden. Suddenly, Jennifer opened her eyes and wheezed,"call the children!"
 
 
                                                                                                       
 
                                                                                                                     
 
 
Fifty Years Earlier
                                                                                                                       
 Jennifer and her parents, Mary and Robert,  had just finished a pleasant dinner together. Jennifer was on Christmas break from school where she was in the fourth grade. After dinner, she and her mom were going to May’s department store. Mary had to pick up a few gifts  in layaway. Jennifer wanted to buy her dad a Christmas gift, since Christmas was only two days away.  As they departed from the house, a light snow suddenly began to fall. Jennifer always liked this time of the year with the homes tastefully decorated with Christmas tree lights showing through the windows. The parking lot was nearly full when they  arrived at the department store. Mary fortunately found an open space at the far end.  The long, slow walk was extremely slippery due to the snow.
While in the store, they quickly went to the layaway department to pick up Mary’s gifts.
 
At the household department, Jennifer found a picture frame she really liked. She wanted a frame for a picture she had taken with her dad. However, since the checkout line was twenty deep, and it was getting late,  Mary told her she would pick the frame up in the morning.
After exiting the store, Mary cautiously drove  home  since the snow had rapidly intensified.
When they safely arrived home, Robert met them at the door and said, "thank God you’re home, I was concerned due to the snow."
After Jennifer gave her mom and dad a goodnight kiss, she  brushed her teeth and took a shower before bed.
Before falling asleep, she thought about all the precious moments she had spent with her loving mom. She was closer to her mom than dad but loved them equally.
 

The following morning, Christmas Eve, Mary prepared to go to the department store.  Before she left, she anxiously glanced out the bay window.  The snowy sky had given way to a beautiful sunrise. On the way to the store, Mary noticed several vehicles in roadside ditches.
 
Jennifer woke up to the sound of voices.  She quickly got dressed to find out what was happening.  When she reached  the bottom of the stairs, she clearly saw two men conversing with her dad.
One, a stubby, black-bearded man whom she immediately knew as their family minister.  The other, a tall rather thin man wearing a uniform that she didn’t recognize.  She slowly walked toward her dad. However, before she reached him, he told her to go back to her room, and he would talk to her shortly. Subsequently, the voices downstairs abruptly ceased.  When her father walked into her bedroom,  she noticed tears freely streaming down his cheeks.
He immediately sat down and gave her a comforting hug and a gentle kiss. He said, " your mother was coming home from the department store when a car lost control on the snow covered winding roadway and hit her car”.
"Your mother has passed on to be with God in heaven". His eyes were so sad while saying this. 
She quietly put her arms around her dad and started to cry.

Later Christmas Eve, Jennifer briefly glanced at the Christmas tree. She was uncertain if she could open her presents knowing that her mom was sadly missing. Her dad said,“your mother would have wanted you to open your presents”. With moist eyes, she reluctantly agreed. Suddenly, her mood partly changed to delight. She said," dad look what Santa brought me, I always wanted a diary!" Her dad went over and gave her a kiss and said, "your mother asked Santa for a diary."She knew you wanted one." After all the gifts were opened, she went to her bedroom immediately to start writing. Dear mom, I am writing to you in my diary Santa brought me. Santa also brought me a beautiful china doll, and I named her Mary. It was getting late so she finished writing in her diary. Merry Christmas and I really miss you, Love Jennifer. Her father laid down with her until she fell asleep,

Jennifer continued to write in her diary every Christmas Eve to her mom.
She would describe all the experiences she had throughout the year.
 
 
 
 
Michael summoned their loving children together with the family minister to express their final words of farewell.
Jennifer’s father had passed away two years earlier.
There was a certain amount of peace as they gathered around her bed to pray.
She was fading in and out of consciousness.
For the first time in months, she could embrace Cindy, her three year old granddaughter.
When in the hospital, Cindy had been extremely fearful of all the machines next to her Grandmother.
Cindy gently ascended onto her bed, and they shared one precious moment together before she fell back into unconsciousness.
 
Suddenly, Jennifer opened her eyes and her hands fervently reached upwards towards the corner of the room.
With a faint whisper, she said, " My mother is here, she looks so radiant."
The family thought she was probably hallucinating. However, Marie, Jennifer’s  ten year old granddaughter
said, "Grandma where is she? I can’t see her."  she said " you won’t be able to see her; she is here for me, not you."
Jennifer glanced over to her night stand and asked Michael to get her diary.
When he gave her the diary, she clutched her hands tightly around it.
Marie asked her mom, "What was that, that grandpa gave to grandma?" She told her it was her diary that Santa brought her  when she was ten years old.
She had written her entire life  in that diary.
 
 
 Marie said, " Mom will I get a diary for Christmas?"
Before she could answer, Jennifer began to speak. With her hands tightly clutched around her diary, she said," this is my Christmas gift to my mother."
Jennifer then closed her eyes and passed on. It was Christmas Eve.
 
 
 
 

A Christmas Gift

On a cold December day in Baltimore, Maryland in the year two thousand nine, Jennifer was  at home in her bed.  Michael, her  devoted husband, was by her side. Jennifer has been gravely ill for the past few weeks suffering from metastatic breast cancer. She spent most of the  year in the hospital having chemotherapy treatments. The cancer had already  metastasized  beyond the breast. Just recently Michael had taken her home, since the doctors had done all they could.  December was a more difficult month for her. She was eating very little and had lost more weight. Her health  further deteriorated to the stage where she was totally bedridden. Suddenly, Jennifer opened her eyes and wheezed,"call the children!"
 
 
                                                                                                       
 
                                                                                                                     
 
 
Fifty Years Earlier
                                                                                                                       
 Jennifer and her parents, Mary and Robert,  had just finished a pleasant dinner together. Jennifer was on Christmas break from school where she was in the fourth grade. After dinner, she and her mom were going to May’s department store. Mary had to pick up a few gifts  in layaway. Jennifer wanted to buy her dad a Christmas gift, since Christmas was only two days away.  As they departed from the house, a light snow suddenly began to fall. Jennifer always liked this time of the year with the homes tastefully decorated with Christmas tree lights showing through the windows. The parking lot was nearly full when they  arrived at the department store. Mary fortunately found an open space at the far end.  The long, slow walk was extremely slippery due to the snow.
While in the store, they quickly went to the layaway department to pick up Mary’s gifts.
 
At the household department, Jennifer found a picture frame she really liked. She wanted a frame for a picture she had taken with her dad. However, since the checkout line was twenty deep, and it was getting late,  Mary told her she would pick the frame up in the morning.
After exiting the store, Mary cautiously drove  home  since the snow had rapidly intensified.
When they safely arrived home, Robert met them at the door and said, "thank God you’re home, I was concerned due to the snow."
After Jennifer gave her mom and dad a goodnight kiss, she  brushed her teeth and took a shower before bed.
Before falling asleep, she thought about all the precious moments she had spent with her loving mom. She was closer to her mom than dad but loved them equally.
 

The following morning, Christmas Eve, Mary prepared to go to the department store.  Before she left, she anxiously glanced out the bay window.  The snowy sky had given way to a beautiful sunrise. On the way to the store, Mary noticed several vehicles in roadside ditches.
 
Jennifer woke up to the sound of voices.  She quickly got dressed to find out what was happening.  When she reached  the bottom of the stairs, she clearly saw two men conversing with her dad.
One, a stubby, black-bearded man whom she immediately knew as their family minister.  The other, a tall rather thin man wearing a uniform that she didn’t recognize.  She slowly walked toward her dad. However, before she reached him, he told her to go back to her room, and he would talk to her shortly. Subsequently, the voices downstairs abruptly ceased.  When her father walked into her bedroom,  she noticed tears freely streaming down his cheeks.
He immediately sat down and gave her a comforting hug and a gentle kiss. He said, " your mother was coming home from the department store when a car lost control on the snow covered winding roadway and hit her car”.
"Your mother has passed on to be with God in heaven". His eyes were so sad while saying this. 
She quietly put her arms around her dad and started to cry.

Later Christmas Eve, Jennifer briefly glanced at the Christmas tree. She was uncertain if she could open her presents knowing that her mom was sadly missing. Her dad said,“your mother would have wanted you to open your presents”. With moist eyes, she reluctantly agreed. Suddenly, her mood partly changed to delight. She said," dad look what Santa brought me, I always wanted a diary!" Her dad went over and gave her a kiss and said, "your mother asked Santa for a diary."She knew you wanted one." After all the gifts were opened, she went to her bedroom immediately to start writing. Dear mom, I am writing to you in my diary Santa brought me. Santa also brought me a beautiful china doll, and I named her Mary. It was getting late so she finished writing in her diary. Merry Christmas and I really miss you, Love Jennifer. Her father laid down with her until she fell asleep,

Jennifer continued to write in her diary every Christmas Eve to her mom.
She would describe all the experiences she had throughout the year.
 
 
 
 
Michael summoned their loving children together with the family minister to express their final words of farewell.
Jennifer’s father had passed away two years earlier.
There was a certain amount of peace as they gathered around her bed to pray.
She was fading in and out of consciousness.
For the first time in months, she could embrace Cindy, her three year old granddaughter.
When in the hospital, Cindy had been extremely fearful of all the machines next to her Grandmother.
Cindy gently ascended onto her bed, and they shared one precious moment together before she fell back into unconsciousness.
 
Suddenly, Jennifer opened her eyes and her hands fervently reached upwards towards the corner of the room.
With a faint whisper, she said, " My mother is here, she looks so radiant."
The family thought she was probably hallucinating. However, Marie, Jennifer’s  ten year old granddaughter
said, "Grandma where is she? I can’t see her."  she said " you won’t be able to see her; she is here for me, not you."
Jennifer glanced over to her night stand and asked Michael to get her diary.
When he gave her the diary, she clutched her hands tightly around it.
Marie asked her mom, "What was that, that grandpa gave to grandma?" She told her it was her diary that Santa brought her  when she was ten years old.
She had written her entire life  in that diary.
 
 
 Marie said, " Mom will I get a diary for Christmas?"
Before she could answer, Jennifer began to speak. With her hands tightly clutched around her diary, she said," this is my Christmas gift to my mother."
Jennifer then closed her eyes and passed on. It was Christmas Eve.
 
 
 
 

 

The Author Background Check: Cautionary Notes

This post, from Consulting Editor Alan Rinzler, originally appeared on his The Book Deal blog on 7/12/10.

WE WERE HUNKERED DOWN debating whether to make an offer on a self-help book written by a seemingly well-qualified psychologist.

Then one of our dogged marketing assistants dashed in, shouting “WAIT!”

She tossed us a bunch of comments she’d unearthed from an obscure online forum: jaw-dropping, scathing assessments from former patients about the author’s failures as a therapist.  Whoa. We took a big pause — and ultimately dropped the project.

Don’t let this happen to you!

Searching with a fine-toothed comb

A little-known aspect of making a book deal these days is how a publisher’s editors, marketing and sales people verify an author’s platform and reputation.  We search for anything that might compromise our investment of time, passion, energy and money. Privacy’s not what it used to be, as we all know.

If your proposal or manuscript has reached the point of serious consideration, expect careful behind-the-scenes scrutiny of everything you’ve presented about your life and work.

If this is your first book deal

Publishers like nothing better than discovering and signing up the next big thing, the unknown writer with a great first book that promises to lead to many more. Before taking such a risk, however, careful due diligence is now standard operating procedure.

Here are some of the sources publishers check routinely these days, before signing up a new author:

Read the rest of the post on Alan Rinzler’s The Book Deal blog.

Where Will Bookstores Be Five Years From Now?

This post, from Mike Shatzkin, originally appeared on the Idea Logical Blog on 7/11/10.

Upton Sinclair famously said that “it is difficult to get a man to understand something when his salary depends upon his not understanding it.”

I keep putting facts about publishing’s commercial realities that I think most of the smart people running things accept together with forecasts for the future that I think most of the smart people running things accept and coming up with a view of where we’ll be sometime pretty soon that I find very few people will accept.

We have definitely passed what Michael Cader has dubbed “peak bookstores” in the US. Shelf space for books is probably dropping faster than the number of stores as book retailers look for other items to keep their customers more satisfied and give those items space previously devoted to books. And shelf space available for publishers who don’t own bookstores is dropping faster than that because Barnes & Noble, the leading provider of bookshelf display space, is aggressively sourcing their own product both to improve their margins and to develop proprietary product not available to their competitors.

The fate of bookstores is an existential question for today’s book publishers (not to mention today’s booksellers!) Although it isn’t often stated this starkly, the core value proposition for the biggest trade book publishers is that they can put books on shelves. All of the rest of what they do (and often do quite well) — selection, editing, development, packaging, and marketing — is fungible. And usually not scaleable.

A big publisher and an agent would add to this list the “banking” function: putting up the money in advance for the author to write the book. But I’d argue that is also fungible (there’s lots of money out there looking for investment opportunities) so the publisher’s opportunity to be that banker is also dependent on the publisher’s ability to put books on retail shelves.

Read the rest of the post on the Idea Logical Blog.

Weighing Up Traditional Publishing & Ebook Publishing

This guest blog post, by Robert W. Walker, originally appeared on Buried Under Books on July 13, 2010. In it, Mr. Walker compares the traditional publishing model to the new ebook self-publishing models, and finds the traditional model wanting.

Robert W. Walker is a graduate of Chicago’s Wells High School, Northwestern University, and the NU’s Graduate Masters in English Education program.  Rob has taught writing in all its permutations (“All writing is creative writing but not all writing sings,” he says.) from composition and developmental to a study of the literary masters to creative and advanced creative writing.  His first novel was one only an arrogant youth could have conceived — a sequel to Huckleberry Finn (now published as Daniel & The Wrongway Railway, Royal Fireworks Press, NY), but his first suspense-techno-thriller-sf-mystery came in 1979, after college, a novel that won no awards entitled SUB-ZERO.

In any non-traditional publishing as in ebook publication, there is no such thing as “an advance against royalties”.  In Traditional Publishing as we know, now often termed DTB’s by our younger generations, ie. Dead Tree Books the “advance” has always been there. This is a significant difference. For the older generation, my generation, the first phrase that comes to mind for the author is “an advance against royalties” and what this means is the author gets a lump sum “loan payment” to start work on the process of crafting a book or novel. However, in ebook non-traditional publishing wherein everything is lower case, there are NO advances. In fact, in “non-publishing” as some like to call it, there are a lot of “NO’s” to the traditional model.

However, before we get too far afield, an advance against a royalty of a $100, 000 is a thing of beauty on the surface. No doubt about that. A writer can rejoice. However if it is for four books to be written over four years, that’s pretty much slave wages or $25,000 a year, which if one is independently wealthy makes for nice pen money. Not so with most people who are attempting to make a living (no joke) at writing.

To the midlist author who wins this arrangement or spin of the publishing wheel, 25,000 a year does not go far. It’s about minimum wage if that. Whereas in ebook publishing, there are NO advances and no paying back of that 25,000 a year either. On the one hand, your publisher grants you a “loan” to be paid back via your royalties (if royalties even occur); on the other hand, every cent of an advance must be paid back to the publisher via your royalties, and until that hundred thousand is worked off by your royalties (if at all) you see no additional funds from royalties. Should your sales be too low to return that advance to your publisher, you are both left with a bad business loan, and your name or reputation as a writer is mud thereafter.

The above is one area where traditional and non-traditional publishing go in very different directions. But there are far more differences for the writer as businessman as well. Below are some of the glaring differences other than no advances.

 

Read the rest of the post on Buried Under Books.