This week seems to be the week that anyone remotely connected with selling ebooks is announcing a hook-up deal with Apple or Amazon. We have already seen announcements from Author Solutions’ deal with their brands, AuthorHouse, Xlibris, iUniverse and Trafford for inclusion on Amazon’s Kindle, and yesterday, news came of the popular Smashwords announcing a distribution deal on their ebooks with Apple for inclusion in the new iPad iBookstore.
This is one more way that indie books by self-published authors can appear on Apple’s iPad platform, which is a tablet computer that is expected to be one of the hot gadgets of the year. The self-publishing book company said that authors whose work is in iformat can use Lulu to publish their e-books on the iPad. Lulu will convert the books from the Lulu format into the ePub format at no cost. Authors will receive proceeds after Lulu and Apple take their cut.
Lulu said it would automatically convert books for submission to the iBookstore, unless authors didn’t want their books published on the iPad. Smashwords, another self-publishing e-book company, also said over the weekend that its books can be made available on the iBookstore. Lulu supports the ePub and PDF formats, with or without digital rights management."
I have no doubt Dean is spot on in what he has reported, but what I find odd is that in a 48 hour period when every man and his dog was announcing a deal, Lulu chose to tell ‘its top authors over the weekend that their electronic books can be made available on Apple’s new iBookstore that is debuting with the launch of the iPad on April 3’. If we are to go on recent announcements and Lulu’s general megaphone marketing approach–particularly this year–one would have thought such a significant announcement warranted a press release, and at the very least, a posting on their widely read Lulublog.
Not a sausage! Although…
This is a cross-posting from Mick Rooney’s POD, Self-Publishing and Independent Publishing blog. Also see this follow-up post, Did Lulu Get A Shed-Load of iPads With Apple Deal?!