- Amazon is prepared to compensate authors and publishers more generously than they will be compensated anywhere else.
- For authors who deal directly with Amazon rather than through the mediation of a publisher, royalty compensation could be astonishingly high.
- Despite all the buzz about "Kindle Killers," the Kindle Store is the only real game in town if it is true, as some have claimed, that the Kindle Store currently accounts for over 90% of all ebook sales.
- Even at the current 35 percent Kindle royalty, popular authors like Anne Rice are already thinking about making Kindle "their primary publisher." At 70 per cent, there may be no stopping them.
What do you think? If regular publishing is having a very hard time marketing and distributing books effectively, should major authors think about making Kindle (if possible) their primary publisher? Kindle would then be the one to introduce and advertise the book, and Kindle could license limited hard cover editions for those addicted to the "real book." Would this be good for authors? Would it be good for readers? Would Kindle do it?
- to maintain the dominance of the Kindle catalog,
- to outflank Apple in that potential ebook newcomer’s effort to negotiate with book publishers,
- to organize Kindle Store pricing into a logical $2.99 to $9.99 range (at least 20 percent below competing hardcopy prices but higher than the zero-to-99 cent range that has been growing in the Kindle Store and threatening the overall Kindle pricing structure),
- to strengthen participation by authors and publishers in the Kindle text-to-speech feature and other coming Kindle features, and
- to persuade publishers to play nice with the Kindle ecosystem, in part by making them aware how easily they could end up losing authors who might opt for the direct relationship whose possibility Rice raised in her aforementioned post.