Free Web Savvy For The Book Industry

Social media expert Mark Blevis is offering a series of free webcasts aimed at helping authors and publishing professionals get up to speed with using social media. From his site:

After three years of working with publishers, editors, publicists, authors and illustrators, and following my experience at BookCamp Toronto this past June, I decided it was time to offer the book industry the support it needs and the training it doesn’t have the budget for.

I’m teaming up with Greg Pincus to deliver a series of FREE webcasts that will give book publishers, publicists, authors, illustrators and enthusiasts social media savvy for outreach and promotion.  The series is titled How social media can help you sell books: Guidance for the book publishing industry and its stakeholders and each installment will seek to answer the question: How does this help me sell books?

Don’t miss the first four free sessions.

SEP 10 – Finding the Conversation: Who’s talking about you and what they are saying

Understanding search and alerts to monitor the digital conversation.  This session will focus on effective use of Google with references to Technorati, Twitter and IceRocket. (REGISTER)

SEP 17 – Twitter: More than “What are you doing?”

Why use Twitter, how to engage and craft your message, using hash tags and a few Twitter stories. (REGISTER)

SEP 24 – Bloggers/Podcasters are People, Too: Engaging with the social media community

Recommendations for meeting, relating to and collaborating with the social media community. (REGISTER)

OCT 01 – Remarkable Use of the Internet to Promote Books and the People Behind Them

Storytelling and interesting examples of effective book promotion in the digital age. (REGISTER)