This article, from Bryan Gilmer, originally appeared on The Millions on 5/18/09.
Bryan Gilmer of Durham, N.C., teaches newswriting at the University of North Carolina at Chapel Hill and writes for institutional and corporate clients. Until 2003, he was a reporter at Florida’s largest newspaper, the St. Petersburg Times. He has just independently published a crime thriller novel, Felonious Jazz.
Last week, I created a Kindle version of my indie crime thriller novel, Felonious Jazz, using the tools at Amazon’s Digital Text Platform. It took about nine minutes, a “why-not” side project alongside my trade paperback, which I published using Amazon’s print-on-demand company, CreateSpace.
My Kindle edition went live last Monday at $7.99, so I announced it on a couple of Kindle message boards online. By Wednesday, I’d sold one copy. One! Message board replies said, “If you want us to try a new author, give us a really low price. It’ll generate sales and reviews.” So I marked it down to $1.99 Thursday morning and posted the price change on the same boards. What happened next was remarkable:
As of 5 p.m. Friday – about 36 hours later – Felonious Jazz was the No. 1 selling hard-boiled mystery on the Amazon Kindle Store and the 17th best-selling title in Mysteries & Thrillers – the only title not by huge names like John Sandford, Michael Connelly, and Elmore Leonard in the top 25. Its overall Kindle sales rank was as high as 133rd out of all the 283,000+ fiction and non-fiction titles available in the Kindle Store.
I thought, now that I’m in the rankings, I shouldn’t have to be so cheap. I bumped the price to $4.99. Sales continued, but at a slower pace, (and Felonious Jazz has slipped in the rankings. I probably should have stuck with $1.99 longer). I also drew in some people who just buy cheap Kindle offerings who don’t normally read the genre, though they may have been less likely to enjoy it than fans of similar books.
But overall, what a no-budget way to gain visibility. A few big lessons here: Readers expect Kindle books to be much cheaper than dead-tree books (because they know it costs less to publish them and they can’t share them and worry they won’t have them forever). A cheap price is enough to buy your way up the rankings among national names with a zero-dollar PR campaign. Now that there’s a free Kindle app for iPhone, the potential audience for a Kindle title is not just the half million people who spent $359 for the device but many times that large. It’s surprisingly comfortable to read book text on the Kindle iPhone app. If you haven’t tried it yet, get the app and grab my free sample from Amazon, and you’ll see what I mean. It’s transformative to have a book you’re reading (or several) on your phone to pull out whenever you have to wait in line or for an appointment.
Also note, Publetariat founder and Editor in Chief April L. Hamilton offers a free guide to publishing in Kindle format on her website in downloadable, pdf format. Also, Publetariat contributor Joshua Tallent is the founder of Ebook Architects, a company that offers consulting, formatting and conversion services for authors wishing to publish in various ebook formats .