Think Resources List – sites that have some good ideas about indie authorship

 

The Indie Author Blog – forging a career in authorship outside the establishment

Indie Publishing Revolution – dispelling myths and providing information about what it means, and what it’s like, to go indie

Mick Rooney – POD, Self Publishing and Independent Publishing

Nathan Bransford – literary agent/literary blogger; yes, he works in the mainstream, but he’s very positive on self-pub

The Populist Publisher – promoting equal opportunity for authors whose books are self published or published by small, independent publishers 

Publishing Renaissance – all things indie

The Self-Published American – from self-published author R.W. Ridley, this blog provides news, insight and commentary on topics of interest to indies

Ebooks: Fear vs. Opportunity

This post, by Noelle Skodzinsky, originally appeared on BookBusinessMag.com on 3/1/09.  Noelle Skodzinsky is the Editor In Chief of BookBusinessMag.

People fear the unknown. It’s a simple premise that creeps into our lives more than we realize. Change brings a great amount of uncertainty … and therefore, fear. The changes happening in the book publishing industry right now are enough to prompt even the bravest publishing souls to cover their eyes, cautiously peeking through the space between their fingers to see if it’s OK to look.

It has been a challenge for Book Business to provide you with enough information on digital content without scaring off or angering the print lovers among us. But the simple fact is that whether you love printed books or not, or whether you see them existing forever or not, there is a growing market for e-books and other digital content formats that cannot be ignored. It is going to impact the future of the entire industry. 

A panel at the recent Tools of Change for Publishing Conference confirmed that. The session, called “The Rise of E-books,” shared interesting statistics and trends, and explored why e-books previously failed to gain momentum after their initial launch. David Rothman, founder and editor-publisher at news and commentary Web site TeleRead.org, said he believes the reasons for the initial failure were: the price point was about the same as for printed books; there were not many e-books available to consumers; digital rights management issues; and lack of viewability of e-reader screens. 

Addressing advances in e-readers today, Russell Wilcox, president and CEO of E Ink (the company behind the e-ink technology used in the Sony Reader and Amazon Kindle, among others), said, “Every 18 months, the speed of the ink is doubling.” Today, it takes just a quarter of a second for the ink to change (e.g., when you “turn” a page). This year, he said, will also see the launch of new sizes in e-ink screens, both larger and smaller; e-readers will launch in new countries; and we will begin to see touch and pen interfaces, enabling users to input as well as output content.  

“In 2010,” said Wilcox, “flexible displays will expand … and toward the end of the year, we will see the first full-color e-paper devices. In 8 to 10 years, color will get better and better,” he added, ultimately achieving a level suitable for viewing quality, full-color magazines. 

Digital rights management (DRM) continues to present an obstacle, agreed the panelists. “DRM has to go away,” said Joe Wikert, general manager of the O’Reilly Technology Exchange division of O’Reilly Media Inc. He added that the industry needs to stop thinking of digital content as print books in digital form. “As long as we’re focused on bringing print to a digital format,” he says, “[that will be] an artificial ceiling we’re always going to be dealing with.” Instead, publishers should focus on the “great opportunities in video, linkage, etc.” 

Read the rest of the article at BookBusinessMag.com. 

National Consumer Protection Week during March 1 – 7, 2009

 

When people in the USA are observing National Consumer Protection Week during March 1 – 7, 2009 and Australasian Consumer Fraud Taskforce has organised ‘National Consumer Fraud Week’ from March 02 – 08, 2009 in Australia, I trust this post should prove useful. Together, let us try to save as many vulnerable netizens as possible, as quickly as possible and in as many ways as possible.

 

You do not need any introductions to online crimes and e-SCAMs. “Losses being incurred as a result of cyber crime are increasing at an alarming rate and now we have reached a point where people are more fearful of being a victim of cyber crime than they are affected from physical crime”, according to blogs.  In the USA, FBI records indicate that there was an increase of 25% in the money lost during 2005 – 2007 due to online fraud. While Australians have been losing roughly half-a-million dollars a month in 2005, it has been reported that we lost about a million a month in 2006 and about 36 million a year in 2007. Over the last 12 months, the Australian law enforcing agencies have reportedly seen an alarming 60 per cent increase in the number of complaints and inquires about scams, with a 67 per cent increase in people reporting money lost. That increase is no accident and does not appear to be slowing anytime soon according to security analysts and press reports.

 

It’s getting tough to borrow money too. With the credit crunch, small businesses and individuals have been turning to alternate lending sources for getting access to much needed funds for survival. And it is so easy to fall prey to the scammers who offer fake loans. The global financial crisis has significantly increased the chances of Australians falling victim to fraud during 2009, according to Mr Peter Kell, Chairman of the Australasian Consumer Fraud Taskforce. The misery of anyone who loses job will often be compounded if his/her efforts to find a job make him/her fall to the scammers’ designs. The chain reaction so generated could end up costing our community a great extent. As unemployment rises, incomes shrink and the benefits of the government’s rebates and incentives under the economic rescue package(s) disappear, as responsible members of the community, we may automatically be inclined to claw back our spending, yet looking for more money from any source that one can find. That too in turn may make us more vulnerable to falling into the hands of scammers.

 

There are all sorts of e-mail SCAMs and they reach us under every conceivable pretext. Scammers lead their target(s) to believe that they have won millions from a non-existent lottery; landed a lucrative job but nothing more than collectors of money for the scammers; or secured a loan, grant, bursary, scholarship or financial assistance on unbelievably attractive terms despite without any paperwork until then.

 

The victims are generally believed to be naïve, technically illiterate or overly trusting. But this is not true. People from all walks of life fall victim to SCAMs. To make matters worse, most people still don’t think it will happen to them. People generally do not ‘care’ about either, until they or anyone they know, fall victim. It is sometimes difficult too, to convince a potential victim that what he/she was relying on was just a SCAM. So much has been built into the business of SCAMs globally and any inertia to recognise these facts and/or delay in creating sufficient awareness among our community through coordinated efforts could keep more people falling victim. So, the question is: As responsible members of our community what can we do to help our fellow netizens before criminals go to whatever lengths they can to trick the most vulnerable people amongst us?

 

We may refer them to umpteen advisories, blogs or web sites as usual. There are commercial products offering varying degrees of security too. However, the efficacy of those solutions depends on the ‘awareness’ of the user concerned, because you have to take the call ultimately on what is a real deal and what is a potentially fraudulent product or service. Our efforts to educate our community have not been very effective so far, if news reports are anything to go by. One can’t really prevent people falling victim to online SCAMs without adequately educating the community. It is also true that creating awareness alone won’t solve all incidents of people losing money from SCAMs. But adequate awareness when created among people, they will consciously seek the benefit of all other tools such as advisories and technology.

 

Please feel free to contact me for any further information and/or clarifications. Also please feel free to pass this message around.

 

Thank you.

K P Manikantan

What About The Readers?

This article, by Hugh McGuire, originally appeared on The Huffington Post on 2/25/09.

To get the right answers, you have to ask the right questions.

Book publishing has many conundrums to solve in the coming decade, and not a week goes by without a long, thoughtful article in some major magazine about the impending collapse of the industry and its myriad causes: ebooks, Youtube, greed, television, gaming, big advances, returns, amazon, pirates, the Decline and Fall of Civilization.

The articles all revolve around this central and troubling question: "How can publishing maintain its financial viability when fewer people are reading books? Especially when everyone wants everything for free?"

This is going to be a tough question for publishers to answer, but it misses a more fundamental question, which is: "What do readers want, and how can we best provide it?"

I don’t mean: "What books do they want to read," but rather, "What can we do to help people read more books?"

Tools of Change … for Readers?

I recently attended O’Reilly’s Tools for Change in Publishing conference, a yearly gathering of publishers, technology providers, developers, thinkers, visionaries. The TOC conference is built around technology, with an objective to help "decipher the tools of change in this industry and help cut through the hype for a more profitable future in publishing." In 2009 the focus was decidedly philosophical, not technological: what is the future of the book, and how might publishers build successful business models around the coming changes?

No firm answers came from the conference, but there were many glimmers of possible futures, with highlights from Peter Brantley, who examined books in the network, Jeff Jarvis who postulated about the Googly book, Cory Doctorow who skewered DRM as bad for readers, bad for business, and Sara Lloyd, who brings a reasoned and forward-looking publisher’s perspective on digital.

Still, one thing that worried and puzzled me was how rarely the reader was mentioned at TOC. There was talk of the future of the book, the network, Google, and self-publishing models. And of course DRM. But the reader was largely absent.

Tools of Change … for Readers?

One of the problems for publishers is that they have never had much to do with their readers. Their clients, traditionally, have been book stores, who in turn managed the relationships with readers. In a time of limited media choices and abundant readers that probably works. But now that book reading is competing against so many other information-based leisure activities (the web and the Wii, to name two), the makers of books need to have a more intimate understanding of what readers want. Outsourcing your relationships with the people who are your reason for existence is probably a bad idea when your business is in turmoil.

What kind of business runs without constantly questioning how it can best serve it’s clientele? The answer, especially when consumer choice has never been so great, is probably: a business that’s going to have trouble surviving.

Read the rest of the article on The Huffington Post.

Mainstream Publishers: Some Perspective

April Hamilton posted about mainstream authors defining legitimacy for other writers.

 

Ignoring for a moment the fact that writing is a very personal endeavor with very personal wants and needs attached to it, that are unique to every writer, I want to talk about what mainstream publishing is to a writer.

 

Maybe it’s because of the early cost barriers for self publishing, and maybe it’s because of all the vanity press scams that got perpetrated on desperate authors, but somewhere along the way mainstream publishers began to be seen, not only as the holy grail of writing, but as some sort of salvation and validation of the struggling writer.

 

We somewhere along the way, gave the power of gods and magical elves to these otherwise normal human beings, and became dependent upon them for our worth and validation as writers.  And since our identity as a writer is so often such a big part of who we are as people, for some of us, our worth and identity as people.

That’s a big boatload of validation responsibility for a mainstream publisher.  As a business entity, they just can’t meet that need.

 

So let’s add some perspective back into the mix.  What is a mainstream publisher really?

 

Two things mainly:

1. Financial backing

2. Distribution

 

That’s it.

 

I’m sorry if you were misled into believing this is still the world of Maxwell Perkins, and that you would be nurtured and coddled.  While it still seems to be true for some writers published by mainstream presses, it’s no longer the general rule.

 

1. Financial Backing.

 

Every necessary skill needed to bring a quality book to market is available on the free market.  You can buy it with cash/credit/selling your child into slavery (just kidding on that last one.  Maybe.), or you can barter for it if you possess skills/products that the individual you want to hire needs.

 

Mainstream publishers have clearly demonstrated a lack of ability to be infallible when it comes to quality. (Which to be fair, they never claimed to be infallible.) There are many books that are very well-written but are rejected either based on the arbitrary taste of a given publisher, or marketing trends.  Very often the latter.

 

Which is fine.  It’s a business, not a charity.  No one expects any other company to put out a product just to fulfill the hopes and dreams of that product’s creator.

 

Mainstream publishers do not have magical editors, interior design people, or cover artists.  All those same skill sets and quality exist on the free market.  And in this shrinking downsized corporate world, chances are good your average mainstream publisher is using a lot of freelance editors, artists, and interior layout people themselves.  

 

If you’ve got the finances or ingenuity to create the book, then that’s one of the two above things a mainstream publisher brings to the table, that you don’t really need. 

 

I was a wedding coordinator in a previous life, and using the knowledge I gleaned, I coordinated and planned my own wedding.  A few good friends were very surprised by how inexpensively I got everything.  It’s because when you start thinking in a budget-conscious way, you figure out what you really have the skill-set to do yourself and what you don’t.

 

Common wisdom says you get someone else to do your flowers.  I had wanted artificial flowers and I knew I could arrange what I needed myself with a few simple books and could save myself a ton of money on the labor.  So I did, and no one knew the difference.  But I didn’t bake my own cake, because I recognized that a wedding cake was way outside my scope of expertise/abilities.  But I still compared prices until I found something reasonable.

 

As I started to consider indie authorship, I realized I was in very familiar waters.  While I may be able to do one facet of the process myself, another would have to be hired or bartered out for.  But in the end, guaranteed I’ll have laid out much less money for the whole thing, than the casual observer might be led to believe.

 

2. Distribution

 

Mainstream publishers can get your book into bookstores, Walmarts, and Costcos across America.  But will they?  Walmart kind of has limited shelving space for books, since that’s not their primary function.  So in all likelihood we’re looking at the big chain bookstores.  The big chain bookstores that in this economy aren’t doing so well.

 

Or, there’s the internet.  Internet bookstores don’t have limited shelving space and Amazon especially is very indie-friendly.  Every year more and more consumers are becoming more comfortable with buying at least some, if not most of their books online.

 

I used to shop in bookstores, but no matter how large a bookstore, the chance that they’ll actually have any given book I’m looking for, unless it’s a new release or a bestseller, is constantly shrinking.  Eventually I just gave up and started shopping on Amazon.

 

And I’m not the only one.

 

And then there is the whole ebook thing that is now starting to really rise.  When was the last time you saw ebooks for sell in a brick and mortar bookstore?  Or maybe the question should be: Have you ever seen them there? 

I won’t dispute the fact that mainstream publishing distribution still is a nice deal when you can get it.  Though it’s nicest if you’re their debut darling of the season and your name gets splashed in front of the faces of everyone in the known reading public.  But the argument that a mainstream publisher is necessary because of distibution is wearing thinner as time goes on, the economy continues to not be great, the internet becomes a bigger factor, and the barriers just keep lowering for indies to play this game in their own way.

 

In the end, I wonder if mainstream publishers, with the exception of those rare times when a writer gets a really plum contract, aren’t just there now to validate our egos.  Even if that isn’t their stated purpose, I wonder if that’s the purpose writers have invested in them now.  And maybe all the other reasons you really "need" a mainstream publisher, are all just so much fluff touted by those who got their big break already.

 

If so, the only thing you have to let go of is your ego. 

 

Viva la Resistance!

 

My Big Rant On Self-Publishing

This piece, by Jane Friedman of Writer’s Digest, originally appeared on her There Are No Rules blog on 2/27/09.

I can’t tell you how tired I am of hearing people bash self-publishing. The things I hear usually fall into two categories:
 

  • Most self-published books aren’t quality
  • Some self-publishing services are unethical

If you agree with one of the above statements, let me lay it out real clear for you: The landscape is changing, and if you haven’t noticed, you’re behind the times. This particular blog post addresses the quality issue, because the ethics issue is becoming less of a problem. The moment any self-pub service tries to pull a fast one or do something questionable, it’s trumpeted far and wide online. And often it’s the people who aren’t doing their research and due diligence that get taken advantage of. I’m not saying it’s right for this to happen, nor do I condone it, but all industries have bad eggs.

But moving on, consider:
 

  • Traditional publishers now rely on authors to do all the marketing and promotion. It used to be that writers could concentrate on writing and forget about that icky sales and marketing stuff. Well, welcome to the new world. Marketing is now expected from authors. And authors who survive will be the ones who find ways to authentically grow their platform and meaningfully reach their readership.
  • Communities will decide what books are worthwhile, and communities won’t have ego-filled judgments. Publishers will always be giving their authors one thing that is hard to come by: a measure of instant credibility. (That is: Someone thought this was good enough to take a financial risk on.) In good scenarios, there is also collaboration: to make a good book a great book. But soon, communities will have as much power as publishers to decide what books deserve attention. Plus you and I will be more likely to trust judgments coming from people we know and have something in common with, not necessarily The New York Times. It goes back to the whole end of cultural authority.

Read the rest of the article at the There Are No Rules blog.

Book Review: ‘How NOT To Write A Novel’, by S. Newman & H. Mittelmark

I am not currently writing fiction, so this book was more for pleasure reading than related to my own writing.  Still, I had to write about it as it is truly a must-read for every writer.

How Not To Write A NovelHere are my comments on How Not to Write a Novel: 200 Classic Mistakes and How to Avoid Them–A Misstep-by-Misstep Guide

  • The premise of the book is that authors/editors/publishers would never agree on what makes a great book, so this is a list of what makes a terrible book. Basically, how to ensure your book never sees the light of day.  

 

  • The book is a series of little examples of bad writing with a following explanation of what to fix. Each is named something appropriate e.g. Linearity Shrugged: In which the author assembles the novel in no particular order. 
  • It was laugh out loud funny – and I am not someone who usually guffaws on the morning commuter train! Some of the bad writing is truly terrible, and more amusing when you can recognise some of your own in it somewhere! The skill with which they have constructed the shocking pieces is evident! 
  • Brilliant bad sex scenes, and excellent extras on How Not To Sell Your Novel as well 
     

After reading this book, I actually felt as if I could have a go at fiction writing and then use this book as a checklist to make sure I had not made any of the mistakes they outline. 

Definitely buy this book if you are a writer (or want to be!) 

 

Available at Amazon etc How Not to Write a Novel: 200 Classic Mistakes and How to Avoid Them–A Misstep-by-Misstep Guide

 

Here is a list of other recommended books for writing, publishing and internet marketing.

Interview with Indie Author Norman Savage

Just a few short months ago, Greenwich Village author Norman Savage was on the verge of earning a book deal with a large New York publisher for his memoir, Junk Sick: Confessions of an Uncontrolled Diabetic.

Then in October, the market crashed, consumer spending seized, and the publishing industry was suddenly less willing to take risks on unproven authors.  The deal disappeared.

It’s a story we’ll likely see played out over and over again as talented authors learn they no longer have a home in the highest caste of authordom.

Norman Savage is an author who deserves to be published.  His storytelling is vivid, raw and unforgettable.  In Junk Sick, he chronicles a life of addiction, diabetes and hard living that at age 62 has left him with deteriorating health, the scars of quadruple bypass surgery and four amputated toes.

But Savage doesn’t want our sympathy.  No, he wants something else.

I’m proud to present an interview with Norman Savage, who last week published Junk Sick on Smashwords.   In our interview, Savage spoke openly about a life lived teetering on the edge of euphoria and oblivion.

Warning:  This interview contains mature language and subject matter not suitable for children.

[Mark Coker] – Describe your new book, Junk Sick: Confessions of an Uncontrolled Diabetic.

[Norman Savage]   –  Junk Sick is my attempt to bring all that was fractured in my life–family, diabetes, drug addiction, alcoholism, women, jobs, madness, mayhem, ecstasy and suicide ramblings–into a coherent and readable whole.  It tries to explain how and why I married two different conditions–diabetes and addiction–into one unitary structure, me.   Both acts–the taking of insulin and the injecting of dope or the drinking of booze–implies intent and desperation, each of them uses a syringe to bridge one world into another and all the substances are short-acting.

[Mark Coker] – How long did it take you to write the book?

[Norman Savage]   –  About 20 years, though I’ve been writing most of my life.  I began publishing my poetry in little mags and presses in the 1960’s.  In fact, Susan Graham Mingus, the wife of the late bassist Charles Mingus, first published me and had Andy Warhol take the pictures for the spread.  The first draft of <span style="font-style: italic;">Junk Sick</span> was written circa 1985 and then from a kind of cowardice brokered by booze and dope it was shelved.  From time to time, I would re-engage and edit it, but not until Thanksgiving of 2007 did I really begin to edit and update it.

[Mark Coker] – When you first contacted me, you had just lost out on a potential book deal for Junk Sick with Farrar, Straus &amp; Giroux.  What happened?

[Norman Savage]   –  In 2007, I was invited to the Thanksgiving dinner of an old friend who I’d met almost thirty years earlier at a bar where I worked.  I’d always declined previous invitations because I’m never really comfortable around most people I don’t know and am not much a fan of polite chatter.  I never really know what to say.  But I’d lived a solo life for a long time now at that point and thought I needed the company and a home-cooked meal.  Joanie was, and is, a terrific cook.

It also was a kind of challenge to myself to see if I still had the "chops" to engage the human race in social situations.  She, too, had become a bartender in a pretty famous saloon in the West Village and so I thought there’d be other barflies as well, which made it easier to rationalize.  As it turned out I met a woman that evening who had been an editor at Doubleday and was most interested in biography and memoir–she helped Brando pen his.  I told her that I, too, wrote, and had written a memoir.  I’m sure she was being polite by offering to read the first chapter of what I’d written and gave me her email address.

Within a week she contacted me and was very enthusiastic about what she’d read.  She wanted to read the entire work and thought that three agents who she knew would also be interested.  After reading the work she called with encouraging news.  She thought that Cynthia Cannell, a very prominent literary agent, once a VP at Janklow Nesbitt and now owner of her own boutique lit agency would be the person to best represent it.

Right after New Year, Cynthia called me.  She, too, thought the work terrific and wanted to meet.  After meeting, she suggested I edit three sections which she would send to senior editors she knew.  Sometime in March one of those editors at FS&amp;G called and said she’d be interested provided I was better able to "marry" the diabetes with addiction.  This to me was wonderful news.  It gave me an opportunity to go back into the work, update it, and use the cutting edge of "new" psychological advances in making sense of what I and every other addict and diabetic experiences on various levels.

I returned the newer version back to her late July, early August.  She read it and liked it.  She told Cynthia that she was giving it to another senior editor and should he like it as well she was moving it up to the marketing and sales division.

Then we didn’t hear.  And didn’t hear.  I felt in my bones there was something wrong.  That "something" began to become clearer as the economy began to unravel.  At the end of October she called Cynthia to tell her that FS&amp;G was not going to go ahead with new writers and unknown material.  A few weeks after that, Cynthia learned that she was let go after many years of service.  Cynthia suggested that I keep working on my new novel and then she’d revisit the "scene" with my work after the new year.  But that didn’t sit well with me.  I began to look for alternatives.

[Mark Coker] – What led you to Smashwords?

[Norman Savage]   –  Serendipity.  I was researching how to serialize my memoir and/or novels online when I came across a forum where some person spoke about your site as a publishing tool.  Curious, I took a look and liked what you had to say about it.  I didn’t decide to actually publish there until I fooled around–for a couple of days–with my own blog.  Deciding that a blog was not the right way for me to go in getting an entire serialized on it, I then contacted you.  I’ve never had much faith in the publishing industry, or industries in general.  Their existence is by and large for one purpose:  to make money.  How that’s done is usually dictated by what they think the marketplace is, or what they can manipulate the marketplace to be.  And that’s usually the lowest common denominator.

We’ve all heard stories of some of our finest artists never seeing the light of day–in their lifetime–because the powers that be didn’t believe that their audience was either ready or could appreciate the work of these people.  At one time, and not that long ago, if a senior editor at a publishing house thought well of your work they could (though it still could be a fight), get it published.  Some of the best publishers and editors could take risks, and they did.

Now, before a major publisher takes a chance on a "new" voice, they have to run it by the sales and marketing department and they try to see whether or not it will sell 25,000 copies or else they usually won’t take a chance on it.  They try to crunch numbers, but usually go by the past in making decisions:  what used to sell.  They can no more discern that than Hollywood can predict what movie we go to see.  Everyone plays it "safe."  It’s like never falling in love because you never want to get out of your own hip pocket.  And the proof, as they say, is in the pudding.

We know, of course, that most of the stuff that gets to us is dull, mind-numbing.  Whether it’s in print, on a canvass, film, or music hall.  It’s repetitive shit and, for the most part, having nothing whatsoever to do with our lives as we know them.  In order to get published you now have to go to and come out of "writing workshops"; actors and directors come out of "film schools" or "acting workshops"; painters out of "A Fine Arts" program, etc.  How many writers or actors or painters that are in the public eye today come out of the streets, madhouses, jails?  How many were vagabonds, hobos, trapeze artists, merchant seaman, janitors, dockworkers, street sweepers?  How many talk a living language?

Thoreau once told a young man who wanted to learn river navigation not to go to college, but to get his ass on a ship.  You learn by living.  Drink, have a few bad love affairs, drink again (or shoot some dope), get up at 5 a.m. and go to a job you hate, come home to woman you can’t stand being with, but can’t stand being away from, hit the keys like you’re in a heavyweight fight–because you are–and get up the next morning to do it all over again, and do it for many many years.  Go on welfare, food stamps, grab on a rope tossed over, think it’s going to save you only to find no one on the other end and just go until the living stops.  And it will, soon enough.

I know there is good stuff out there that’s being overlooked by the mainstream boys who will continue to publish safe shit:  diet, gardening, how to, celebrity, and formulaic fiction and non-fiction that fits their idea of what writing is.  It rattles their balls and their hearts when something different comes along.

However, there’s a problem that you face as well:  since this is intended to be the most democratic medium to get stuff up on, how does the reader evaluate all the stuff that floats in this ether world?  How much do we have to wade through to get a kernel of what we’re looking for?  We complain, bitch and moan about critics, but the good ones filter some of the shit and saves us god awful time.  Beside, some of the best fights are between critics; sometimes they’re better than the "art" itself.  Hard to draw the line.

[Mark Coker] – How important is it to you to reach an audience?

[Norman Savage]   –  All writers/artists want an audience.  We’re all "talking" to somebody, even if it’s to ourselves.  Even Emily Dickensen, not the most outgoing of gals, had this one guy who she was hot for.  Her poems were directed toward him.  In a way it’s only to prove that we’re not mad and all this breathing and pain was not a waste of time.

[Mark Coker] – What’s the connection between diabetes and addiction in Junk Sick?

[Norman Savage]   –  I wrote Junk Sick after completing a heroin detox and then, faced with no job prospects, but living with a generous woman who loved me and was paying the rent, decided not to let all that I knew about diabetes and addiction, up until that point, go to waste.  I knew that there was not a book that tackled the diabetes from an emotional perspective (there’s still very little of that today).  I did not want it to be a "how to" book or one that just gives a very clinical definition on how to cope with a chronic illness, psychopathology, or a new diet.

Diabetes implies deprivation, sacrifice.  I was diagnosed at age 11, and for a kid, coming into and going through puberty, that’s a high wire act without a net.  I wanted the book to represent the chaos of growing up in a crazed Jewish family in Coney Island, coming down with a disease that no one was equipped to handle or cope with intelligently and, left to my own devices, how I managed to assuage the feeling of being "damaged."  I thought that other people, diabetic or not, who try to cope with life’s madness, could gain some insight as to what governs them and maybe, in one way or another, get some insight into how they’re feeling and acting.

[Mark Coker] – In Junk Sick you write about how music, literature and art served as salves to calm your "crazy fascistic masochistic impulse of creation."  What do you mean by that?

[Norman Savage]   –  It’s scientifically and psychologically proven that when a person engages the arts–reading, writing, really listening to music or looking at a painting–our minds secrete a certain amount of endogenous opioids–the bodies natural morphine–to soothe the system.  It is not something we’re conscious of, but we do feel the effect.  Why, we must ask, do we engage with those things if we derive no pleasure from them?  We actively seek pleasure in our daily pursuit to avoid pain.  Artists are no different, except that in their art, when it’s going really well, those same hormones are triggered.  Every artist at one time or another got in "the flow" and usually that’s what they mean.  Eugene O’Neill, that quintessential alcoholic expressed it this way, "Writing is a vacation from life."

But this is where it starts to get fucked-up.  You can’t be "in the flow" all the time.  Shit, sometimes the gods are not good, the words don’t come, the paint has no color, the sentences make no sense, the kid is crying, the wife needs to talk, or fuck, the water is stopped up, the landlord is screaming for his rent, the car has a flat, your tooth just broke, your shoelace snapped…

You know that in order to do this shit you need "time" but you never have enough of that–there’s too much shit to do.  So what do you do?  You deny yourself pleasures.  You don’t do things that normal people do all the time:  movies, TV, sex, companionship, food, etc.  Now I’m not saying that you become a fucking monk, no, but that you try to give yourself enough time to try and let whatever art you have from whatever word gods sit on high to get through.  So the artist is a bit "fascistic."

"Masochism" is, in a way, the flip-side of that:  somewhere in your insanity you must enjoy whatever hell you’re putting yourself through.  There has to be some secondary gains.  You do have some kind of hidden agenda that you’re not aware of or copping to.  And, of course, you do remember those times when the work was going good, even though your life was in the shitter.  Those pockets of peace are worth a great deal of madness.

[Mark Coker] – Which authors or artists inspire you?

[Norman Savage]   –  All writers/artists are inspiring if they’re not bullshit artists because even the bad ones you learn from.  You know some of them are pretenders, phonies, fakes, frauds, but they give you some courage and anger to do it your way.  But the few who’ve been where you have get you through some hard days and nights and others, especially at the beginning of your writing allow you to be who you never thought you were allowed to be or are.  They opened up, dynamited, gone over and around, what was or wasn’t there before:  Hubert Selby, Jr, Jones/Baraka, Ginsberg, Eliot, Pound, Miller (Henry), Roth (Philip), Pynchon, Pound, Bukowski, Celine, Purdy, Hamsun, Morrison, Marquez, Crews and others, of course, many others.  And, then, you got around to what the painters and musicians were doing and saw color and rhythm and tried to marry that, too.  It’s style, man.  You create it; you swing to it.  It’s yours and yours alone.  It can’t be copied and it can’t be faked.  You just know it when you see it, hear it, or read it.

[Mark Coker] – What drives you to write?

[Norman Savage]   –  Mostly biology.  It’s not a big thing; it’s much like pissing–when your bladder gets full, you just have to empty it because if you don’t the whole goddamn system implodes.  Toni Morrison said in one of her great novels, "Sula,"  "if a writer doesn’t practice his craft, that craft will eventually turn against  him."  I don’t know if I got the quote exact, but it’s close enough.  It is very difficult for me not to think a certain way, in a certain style, to a certain music.  If I deny that–and I’ve tried to do it, sometimes for many years–I’ve usually wound up fucking myself.

I’m sure it’s a selfish thing, too, bound up in ego and all manner of forces, some of which I know and others I have no idea about.  I suppose, when it comes down to it, it’s about "fucking" as well.  I was always good with the women, but in the short term.  Writing has most of the time satisfied my libidinal urges:  striking hard at the keys, blasting letters onto a white sheet of paper, penetrating a canvas or the airwaves.  And now, as my body betrays me, writing has not, my mind has not.  The gods have certainly been gracious and have given me more than my right share.

[Mark Coker] – You write openly about your various addictions to a laundry list of legal and illegal drugs.  Do you regret or treasure these experiences?

[Norman Savage]   –  "Regret" and "treasure" are two words that are not easily addressed.  Each usually contains some of the other.  It’s like a woman saying she loves you and you are unable to respond, whether you love her or not.  It’s never that cut and dried.  I know that people would like "simple" answers, but for them there will only be hard days and nights.

I "regret" wasting a lot of time tethered to a habit, but then again, I regret wasting a lot of time going into another ridiculous job.  Alcohol and drugs opened up ways for me that were unsuspected, and they led me to other things that I wouldn’t have come across without altering my normal sense of reality.  They helped make sense out of things and provided different ways of seeing and experiencing, not necessarily all good.

But, as I’ve said earlier, there’s a lot to be said for "bad" experiences, too.  They are part of the whole, whatever the "whole" is or becomes.  They have also fucked-up and altered certain relationships, and given others pain, that never did them or myself any good.  But then, again, without them, I might have bitten the bullet before I had a chance to sort some of this out.

When I first started to experiment with drugs, I was lucky enough to be around some people, smarter than me, who used drugs as a tool and they taught me ways to work with various substances.  For me, though, they finally became a way for escape, escape from what was really best in myself and, after losing what control I had, I had no way of returning to my previous state.

But, to answer your question, I do treasure many experiences–from making connections with things when alone and thinking, to experiences with others in the most common situations–and regret the dishonesty, to myself and others, that bordered my own particular cowardice and what fueled it.

[Mark Coker] – How is it that you’re still alive after struggling with diabetes for 50 years and nearly continuous drug addiction for 45 of those years?

[Norman Savage]   –  Luck, brother.  Never underestimate it.  Yes, we work and plan and scheme and pray and think we’re on top of our game, but dumb providence makes the difference in a great many respects.  And fear, don’t forget down home gut-wrenching fear; that will get your attention.  My memoir makes clear just how helpful "luck" and "fear" were and are.

My genes, except for the "diabetic" one (if my disease wasn’t psychosomatically orchestrated), are apparently good.  Also, within my madness and mania, I never missed an insulin shot, ever.  The doctor, who became my friend, and took care of me for a long time, was a past president of The American Diabetic Association, wasn’t judgmental, and always was not only in my corner, but gave me other docs to sort out other ills.

Women were always far better to me than I was to them and kept me going long after I should have "stopped."  I’ve been clean for a couple of years now and stopped on my own.  I kicked junk three years ago by going into a looney bin and then coming out and getting on a public Buphenorphine program, then stopped going there after being clean for a year, and stopped drinking two years ago because I wanted to.

I do not like the word "recovered" or "recovering."  I used to go to a lot of AA meetings and never liked all the hand-holding, sharing and higher power kind of thing, but I did like, and needed, the social lubricant.  But I stopped going at a certain point.  What exactly am I recovering from?  Desire?  How the hell can you recover (and why would you want to?) from "desire?"

People drink or drug because there is an absence inside us, and we "desire" to fill that  absence.  We fill it with drink, drug, sex, others, TV, gambling, eating, working, or praying.  But that kind of desire remains, always.  Usually it’s the misguided desire for the other:  mother or father.  And that "other" is dressed in drag, disguised.  It’s finally false and utterly impossible to reproduce.  But we still search.

I believe, it’s only when you try to come to grips with that that you get on with it and go on.  There was a huge study done by NIAAA comparing what mode of "therapy" worked best for the drug addict/alcoholic.  They compared AA, therapy, and pharmacological interventions.  Each of them were dismally inefficient.  Most people who do stop using alcohol and/or drugs and who were really addicted (not those fakers who go on TV or to meetings wanting to meet people and get laid, published or "networked"), do so by "spontaneous remission."  They just decide one day that they’d had enough and quit.  Quietly.

[Mark Coker] – What’s your day job?  What are some of the other jobs you’ve held over your lifetime?

[Norman Savage]   –  I’d rather not mention my day job.  It’s legit and it’s hard, but it suits my purposes.  Aside from being a bartender from time to time and before I had four toes amputated, I was a non-profit whore.  Whoever wanted me,  I lifted my skirts for.  I taught, wrote grants, counseled kids and adults in alcohol and drug treatment settings, taught nurses and interns about diabetic management and skills (circa, 1984), drove taxi’, worked supermarkets, administered grants in major medical institutions, and worked with kids who had ADD & ADHD.

[Mark Coker] – When I asked you for ten things about you, you listed, "the impossibility of not lying."  Do truth and fiction blur to you?  Is your memoir truth, fiction, or both?

[Norman Savage]   –  Yes, "words" are a construct.  They’re made up.  It’s like trying to tell someone your dream.  Yes, you can almost, almost describe it, but you can never quite get the colors right, the texture right, you can never really say what you mean.  Some, of course, are much better at getting at the right word than others, but, brother, that takes a whole lot of work.  "Words," too, are straightjacketed;  they strain and crack under the weight of too many tongues.

I try to get it right, at least as "right" as I know it, but I’m sure if other interested parties were to describe the same experience they had with me they’d remember it, see it, and word it in other ways.  Truth and fiction indeed do blur.  My friend, Jack, calls it "friction."  Melville, too, in his great work, "Billy Budd," (or was it "Benito Cereno"?) says this about the rainbow:  how can you really tell where the blue ends and the orange begins, and then to red, to green, to yellow, to fuscia, to purple, to gold?  How do you really tease those things out?

My memoir is as close to "truth" as I know it for me.  I did not make-up or fabricate any of it; I didn’t have to.  Dizzy Dean, a once great baseball pitcher, once famously remarked:  "It ain’t bragging if I done it."  Other people would disagree with some or all of it.  That’s O.K.  Let them write one of their own with their own take on things.  What is always fiction is how I put the words together; one word, one sentence after the next.  In that respect, it’s entirely up to me.

[Mark Coker] – Have you been truthful in this interview?

[Norman Savage]   –  Yes.  Today.  But as this cat Zizek said, "I’d rather be inconsistent, than inconsequential."  If I learn of something that makes more sense to me, then I’d be a fool not to entertain that.

[Mark Coker] – What do you want written on your epitaph?

[Norman Savage]   –  There’s a writer who I’d admired long before I came to correspond with him briefly, Harry Crews.  There’s something he said that I’d like on my gravestone.  And, Mark, since I don’t know many people these days, maybe you’d be so kind?  Here’s what I’d like on the rock:  "I never wanted to be well-rounded, and I do not admire well-rounded people nor their work.  So far as I can see, nothing good in the world has ever been done by well-rounded people.  The good work is done by people with jagged, broken edges, because those edges cut things and leave an imprint, a design."  I want to leave a stain, Mark, I want it to say that I was here and lived it through.

[Mark Coker] – Thanks Norman!

Where to buy Junk Sick:

Junk Sick: Confessions of an Uncontrolled Diabetic is available at Smashwords for $2.99 as a multi-format, DRM-free ebook.  Visit http://www.smashwords.com/books/view/715

To learn more about Norman Savage, visit his Smashwords author page.

This interview originally appeared at the Smashwords Blog.

Notes from the TOC conference

I just returned late Thursday night from the O’Reilly Media Tools of Change conference in New York City. This was my third year at the conference. The first year I attended as a reporter for VentureBeat, and then these past two times as a speaker. For the benefit of those of you who didn’t attend, I’ll share some of my personal highlights, in no particular order:

Twitter Forever Changes the Conference Experience – Thanks to Twitter, conferences will never be the same. For every session of the three day conference, hundreds of TOC attendees were Twittering real time quotes, analysis and conversation. I found myself monitoring the Twitterstream (check it out here) as I listened to the speakers, and it added another interesting (though distracting!) perspective on the conference.

Twitterers held nothing back. If the speaker started giving a sales pitch, or made questionable statements, the Twitterers were merciless. If the speaker said something interesting (or not), Twitterers would tweet it and then that would cause a cascade of retweets. For three days straight, TOC was in the top five most discussed subjects on Twitter. Thousands, if not millions, of people who weren’t at the conference were getting a taste of the not only what was happening but what people thought about what was happening. Many of the Twitterstream participants weren’t even at the conference.

One of the most profuse and entertaining Twitterers on the TOC Twitterstream – and he wasn’t at the conference – was Mike Cane (@mikecane for you Twitterers), a self-described "ebook militant" and writer who lives near Staten Island. Twitterers from around the world tweeted their friends at the conference and had them convey questions to the presenters. At one great panel on social media in publishing, moderated by Ron Hogan (@ronhogan for you Twitterers) of MediaBistro/GalleyCat, Ron actually introduced his panelists by their Twitter handles.

Is Twitter going to become a secondary form of identity? I think yes. I think it’ll also forever change the dynamic between conference presenters, attendees and wannabee attendees. At some points, the Twitter echo-chamber reached heretofore unknown limits of, well, echo-chamberness. During the Blogging and Social Media Workshop led by social media guru Chris Brogan (@chrisbrogan) who told attendees he considers Twitter the new phone, session attendee Chad Capellman (@chadrem) uploaded a YouTube video of Chris speaking. When Chad told Chris about it, Chris logged on to YouTube and the audience watched Chris watch a big screen projection of the Chris video taken minutes earlier, and then Chad or some other attendee joked they could take and upload a new video of this special moment as Chris watched a video of himself that we could all then watch.

Several times during his three hour workshop, Chris checked the Twitterstream to gauge audience impressions of his live performance. At one point after he walked on stage drinking from what looked like a beer bottle, Susan Danzinger (@susandanziger) of DailyLit tweeted she thought Chris was drinking a beer onstage, then yours truly (@markcoker) retweeted it because I was wondering the same, then Kat Meyer (@katmeyer) set the record straight, as did Chris when he saw the tweetstream on the big stage monitor. Twittering while watching Twitter while listening to and participating in a conference while the presenter talks about Twitter and is the subject of a Twitterstream while he himself Twitters makes for a very surreal experience.

Peter Brantley on Literature as a Driver for Services – Peter Brantley directs the Digital Library Federation, and he’s one of my favorite thinkers about the future of the books, and about the sacred place books occupy in culture. In a keynote address, Peter challenged the audience of publishers to consider how moving books from print to digital can change the nature of reading, and how the move to digital can open up new business opportunities for publishers. "What’s published will be less about the book and more about the people who read them," he said. He talked about how books will become networked and empower more participatory methods of reading.

Cory Doctorow Eviscerates DRM – In a keynote, author Cory Doctorow (@coreydoctorow) had the audience in rapt attention as he proceeded to disembowel Amazon and all those who would seek to perpetuate the short-sighted practice of DRM. He challenged publishers to step up to the plate and demand Amazon accept their ebook files DRM-free. If anyone knows where I can find a transcript of his talk, let me know so I can link to it here.

Chris Baty of Nanowrimo Says Authorship has Bright Future – One of my favorite presentations came from Chris Baty, founder of National Novel Writing Month, which just completed its tenth year of operation. Although Steve Jobs says people don’t read books anymore, Chris made clear that you can’t stop writers from writing, and for this reason alone books face a bright future because the process of writing helps writers appreciate books. "Novels are not written by novelists," he said, "novels are written by everyday people who give themselves permission to write novels."

At least one Nanowrimo participant has landed on the New York Times Bestseller lists, and several have earned book deals. The international Nanowrimo challenge has grown from only 21 participants in its first year, 1998, to 119,000 participants in 2008. Chris spoke at length about how the success of Nanowrimo has been driven by the powerful community that develops between writers as they share the deeply emotional experience of "meeting the book inside them."

The Rise of Ebooks – Ebooks were a big theme of the conference. The first year of the conference in 2007, there were maybe one or two ebook-themed sessions. Last year there were maybe three or four. This year, ebooks reigned supreme with at least ten sessions squarely focused on ebooks and with most of the other sessions touching on related themes. I moderated the "Rise of Ebooks" session. I admit, I’m biased, because I think my panelists (Joe Wikert of O’Reilly Media; indie author advocate and Publetariat founder April Hamilton; David Rothman of Teleread; and Russ Wilcox of E-Ink) did a kick *ss job of surfacing and debating some of the most interesting trends facing ebooks today. We covered a lot of ground in just 45 minutes, including:

  1. What’s driving the rapid sales growth of ebooks? (Answers: better screen display technology; availability of more titles; Oprah; lower prices; e-reading becoming as, or more, pleasurable than print; DRM starting to slip away)
  2. How long until ebooks go mainstream? (Russ predicted 2-3 percent of American households will own a dedicated e-reading device in the next 18 months [this is huge, and even if he’s off by half, it’s still huge], and most of the panelists agreed the ebook market will be dramatically larger in the next couple years.
  3. Screen technologies, present and future (screens will get faster, cheaper, better color, different sizes)
  4. Print vs. ebook, complementary or competitive? (most concluded they’re complementary, though I don’t think we’ll know if they’re a net positive or net negative for a few years – I suspect the latter)
  5. Supply chain implications for ebook intermediaries (new supply chain models forming, may not look exactly like print model; publishers and authors likely to get closer to consumers)
  6. Rich media ebooks, integrating video, audio, sensory feedback such as vibrations (lots of interesting stuff happening; a worthwhile opportunity to leverage traditional "book" content to offer readers a more engaging experience)

Artist Nina Paley Argues, "Give Away the Content, Sell the Containers." – Artist Nina Paley closed out the conference with a thought provoking talk in which she argued that artists and writers should give their content away for free but sell the packages that add value to their content. For example, she argued, water is free from the tap or filter, yet people will pay for water in a bottle for the benefit of the packaging, the brand, and the perceived benefits of that bottle or brand. Customers will pay for free content that is packaged in such as way that it adds value to the consumption of the content.

She showed a trailer for her new animated feature film, "Sita Sings the Blues," which she plans to make available online for free. She plans to make money (and pay off the debts incurred to make the movie) by selling the film to theaters, and by allowing publishers to publish coffee table books of the movie and its art. She also plans to sell value-added packaged versions of the movie, such as the limited edition DVDs she sold at the conference (Corey Doctorow was the first buyer).

Amazon Announces the Kindle 2 – Amazon tried to steal some of the thunder of the conference by choosing to announce the Kindle 2 a few blocks away on the first day of the conference. Amazon, however, was conspicuously absent from the conference. While attendees generally praised the new device for it’s faster screen refreshes (enabled by new E-Ink technology) and improved user interface design, as mentioned above in Cory Doctorow’s keynote and repeated by other keynoters, presenters and conference-goers,

Amazon was ridiculed throughout the conference for its adherence to DRM on the Kindle. Download O’Reilly’s Free "Best of TOC" Ebook – There was a ton more of interesting opinions and news from the conference, and I couldn’t possibly capture it all here. O’Reilly put together a good ebook (it’s free) that captures the best of the show (its only big omission is it doesn’t mention the Rise of Ebooks panel!) you can download it as long as you don’t mind jumping through all the convoluted hoops necessary to register for, and "purchase" the free ebook. Check it out here: https://epoch.oreilly.com/shop/cart.orm?prod=9780596802110.EBOOK Watch TOC Videos – O’Reilly has created an online archieve of some of the videos from TOC 2009 and prior years you can access here.

Citizen Reviewer

At the O’Reilly Tools of Change conference, the buzzword of the event was community. In the hearts and minds of today’s reader, the opinions of fellow readers far outweigh those of professional critics, whose views can be seen as too ‘ivory tower’ or worse, too heavily influenced by the stature of the author or publisher. Increasingly, before buying, readers are turning to blogs and sites like Goodreads and LibraryThing to get a bead on what the community of readers thinks about a given book. This is a trend that works in favor of indie authors and small imprints by giving us an avenue to get on an even footing with our mainstream competition where reviews are concerned.

On his blog today, Seth Godin not only talks about the reach of influential bloggers but becomes one of those book-promoting bloggers himself on behalf of an author friend (and a tip of the cap is owed to Mr. Godin for the title of this article). You may not be a friend of any blogger quite so influential as Mr. Godin, but that doesn’t mean you can’t take advantage of the trend. There are two approaches to consider.

The first is to bring the bloggers to you, the second is for you to go to them. Either way, you must provide free review copies and you must be willing to graciously accept the reviews, whether positive or negative. You must also agree with each reviewer on a likely timeframe for the review to appear, so you don’t end up having to repeatedly pester them for status updates.

To bring the bloggers to you, on your site or blog, simply offer to give away free copies of your book to book bloggers in exchange for reviews posted at those book-centric blogs. You can set a limit on the number of free copies available, or you can have a standing offer to all takers.

As bloggers write in to take you up on your offer, you will want to take a look at each blog to learn four things:

One, is the blog really primarily about books?

Two, are there numerous reviews already posted there about books similar to yours (i.e., fiction vs. nonfiction)?

Three, what is the quality of those reviews; does the reviewer give thoughtful and insightful remarks, or just seem to delight in the sport of shredding books and authors?

And four, how much traffic does the blog get?

The main advantage of this tack is that it’s easy to do. However, there are pitfalls. First, there’s the uncomfortable task of turning down bloggers whose blogs don’t meet the four criteria above, and potentially alienating those bloggers. There’s also the limitation imposed by your own site traffic: does your site get enough visitors to give your offer high visibility, and are many of those visitors likely to be reader-bloggers? If most of your site visitors are fellow writers, this approach isn’t likely to work.

To go with the second strategy, of reaching out to reader-bloggers yourself, begin by doing a Google search on "blog + reader" or "blog + books" You can also use the "more" drop-down menu on the main Google search page to limit your search results to blogs only, as shown below. Google Blog Search In that case, your searches can be limited to terms relevant to your type of book, such as "fiction", "historical fiction", "supernatural romance", etc. Go through your search results and check out any blogs that seem like a good match.

Use the four criteria listed previously to winnow the field, then contact the most promising bloggers via email with a review request.

The second approach is much more time- and labor-intensive than the first, since you have to do all your own legwork. On the plus side however, since you’re choosing the bloggers yourself, you can exercise quality control without any risk of angering potential reviewer-readers. Either way, once a review goes up you’ll want to read it and personally thank the reviewer (in a comment form under the review, if possible) for taking the time to post it – again, regardless of whether the review is positive or negative. You’re far more likely to win over readers by responding graciously to a negative review than you are by savaging the reviewer.

If the review is positive, promote it with an excerpt and a link on your own site(s) and blog(s). If it’s negative, while you can’t avoid all the views on the reviewer’s site or blog, it’s probably best not to add fuel to that fire with promotion on your own site(s) or blog(s).

April L. Hamilton is an indie author, blogger, Technorati blog critic and the founder of Publetariat.com. She is also the author of The IndieAuthor Guide.

Book Trailers: 11 steps to make your own

Book trailers are videos posted online and distributed via video networking sites like YouTube. These can be big budget blockbuster movie clips, or budget MovieMaker slides to music. You can make it an advert or a social media fun clip that people want to watch. It can be a human interest story made more like a documentary. It can be a cartoon. Essentially, it is anything you want it to be. Anything that catches people’s attention.

You can get a professional to make you one or you can make your own for little or no money. I made this one with Windows Movie Maker (which is on on most PCs). It took me several hours but was essentially free, and you don’t have to be too techy to make one too. Here are the steps you need.

1. Research other book trailers that are similar to what you would like to do. Just search for book trailers on YouTube. decide what you like and don’t like (and what is within your capacity and budget)

2. Write a brief script for the trailer so you can get it straight in your head and understand what images and text you will need ( I just did this on Microsoft Word)

3. Find and download images to match your words. You can use your own or get free ones online by googling “royalty free photo”. I use iStockPhoto which I find easy to use with a variety of pictures and I did pay a small amount for some photos. You can also use movie clips (which I am still learning about!)

4. Import the pictures into Windows MovieMaker (File -> Import Media)

5. Order the pictures.Drag them into the movie bar at the bottom of the screen in the order you want. Right click and Cut to remove again. Basic drag and drop functionality. Remember to save regularly!

6. Add script by clicking on the picture in the movie bar and then clicking Edit -> Titles and Credits. You can add text in various styles, colours and transition effects here. You can add text before, on top of or after your picures.

7. Edit.Once you have got the basic pictures and text setup, see how long your movie is. Most book trailers are no longer than 1 minute 30 seconds. Edit as necessary by clicking and dragging the size of the boxes to shorten the time frame they show on the screen.

8. Find music to match the length of your movie (or cut to fit). I used SoundSnap.com but you can google “royalty free music” to find other sites. I searched on audio length within classical music and listened to a few before choosing.

9. Check you are happy with everything and then Publish your movie to your computer.

10. Find tags.Now you have a file you can publish it to the internet movie sites to get some viewers. You need to know what tags you want to add to your video when you upload it, so I suggest you also research what people are searching on in your genre. I use Google Keyword Search which has a number of tools and recommended related words.

11. Upload your video to appropriate sites.

I have loaded mine to YouTube and Google Video so far. It takes some time per site, unless you use a video submission site like TrafficGeyser which is expensive and really only for companies with lots of video. You can submit manually to sites like Revver, MySpaceTV, Metacafe, Yahoo Video, Book Trailers, AuthorsDen. No doubt there are many more! Remember to also use the embed links to post to your own website, blog and social networking sites.

It’s easier than you think to get a video book trailer on YouTube! Let us know how it goes!

Reposted from http://www.TheCreativePenn.com : Writing, self-publishing, print-on-demand, internet sales and promotion…for your book.

Skating the Promo-Annoyance Meter for Indie Authors

All authors have to market themselves. There are possibly a few newbie authors out there who have just signed their first big NY contract, who for some reason aren’t aware of how much they’ll have to market. But indies know going in. They say "Knowing is half the battle" but man, that other half…

Marketing and promoting is very hard for everyone, but it’s especially hard for an indie. Yes, a lot of the barriers are lowering and theoretically the playing field is leveling. But there is still so much noise. So many books out there being published and now with lowered barriers, even more. What makes yours so special?

Authors published by a big New York house tend to get national distribution in physical brick and mortar bookstores. Which means that some authors will be discovered just by someone browsing the shelves looking for them. They still may not earn out their advance, but a book sitting on the shelf at Barnes and Noble is a type of exposure, at least for the browsing book buyer. (Here’s a hint: If you’re going for bookstore shelving, choose a publishing name that starts at the front of the alphabet where most people start browsing. Yeah I know, Winters doesn’t exactly scream "Pick me first!")

How many people do you know who browse at Amazon.com? I know I sometimes do a search, but most of the time I go to Amazon to search out a book I’ve already heard of. And then I find out about other books judging by what other customers liked and bought besides the book I’m looking at. So how does an indie get attention for their work? A lot of it is branding/marketing yourself, the author.

I know there are people who I wouldn’t have just gone out and bought and read their book if I didn’t already have some kind of online communication with them first, or exposure to the author as themselves. The story can’t just stand on it’s own, even as a free giveaway. I do support free giveaways, but I’m still trying to figure out the best way to leverage it.

Many indie authors are starting to give out work or part of their work for free as a promotional strategy. Unfortunately a lot of it is bad. That’s just the statistical reality. So right now free is almost a “gimmick.” But how long before readers just get tired of downloading free, just because it’s free and giving out endless chances? How long before you have to stand out, above and beyond just having a free ebook? I’m thinking not that long since many have decided “free” is the panacea for the writer masses. Again, not saying it’s not a great way to build an audience, it is. But there is still competition for time and attention.

This is especially true in light of larger publishers starting to get on the free-train too. (Harlequin is doing a lot of this in the romance genre.) Fictionwise also has free e-reads. (And indies need not apply.) So this leaves us at the question of HOW do you get someone interested enough in you to read your book? Whether they pay for it or download it for free, you still have to get someone to take a positive action toward your work, instead of someone else’s work, or a video game, or TV show, or just playing on the internet, or the other zillion things they could be doing for entertainment right now. And a large part of the problem isn’t getting them interested, but getting them interested enough to take the step "right now."

I have 30 books on my shelf right now, novels I haven’t yet gotten a chance to read. The authors have all been paid for my purchases (well depending on payment schedules and advance earn out and blah blah blah), but most of them are still just sitting there. Then I have a larger "to be read" pile. But I can’t really justify buying more books until I finish reading the ones I’ve already paid for but haven’t read yet. I also have limited reading time. So it may take me awhile to get through those 30 books. In order to sell me a novel right now, you have to have something compelling. Otherwise it’ll be added to the TBR list, and other books will be added to that list. And your book may always be on that list of good intentions, but never quite make it out to a purchase.

So what makes the difference in being 1 of 500 books on a list of books I’d like to read, and being the book I push ahead of the crowd to buy? If I’ve communicated directly online with an author and I like that person, I want to read their book, and they automatically zoom to the top of my list.

Web presence is crucial. You gotta have a website. A blog is good because it offers you a communication forum and level of interactivity. You have to get out there and mingle and communicate with other people in a “real” way. Constant direct promo won’t cut it. Because people get tired of hearing the same message over and over. People hate being advertised to.

Though as I say this, I’m breaking my own rule. Because I have been a direct promo marketing monkey of doom this week. And I almost never do this, but this week (through Sunday February 8th, 2009), is Semi-Finals week for an erotic short story contest I’m in. The grand prize is $3,000, so I’m pretty intense about this right now. Any promo opportunity I can find to get this in front of other people so they can go vote, I’ll take it. Which means that right now I’m skating that very thin line on the annoyance meter.

Just engaging with people is great, and over the long term it will build you an audience. But if you have a deadline, and you have to make something happen, you just gotta go for it. Be bold. Fortune favors the brave. But don’t make it a habit. If you promote everything directly with the same level of urgency, at some point people’s eyes glaze over as the "blah blah blah" goes past them.

Zoe Winters is an indie author writing primarily paranormal romance and dabbling in erotica. Go here to vote for her short story, A SAFER LIFE.

The Hero's Journey


Publetariat Editor’s Note: Chris Vogler, author of the fantastic The Writer’s Journey, Mythic Structure For Writers, now runs Storytech, a literary consulting firm. In this excerpt, reprinted from his site, he provides an outline and overview of Joseph Campbell’s Hero’s Journey, a theory and model of storytelling Campbell wrote about in his classic book, The Hero With A Thousand Faces. If you want to write a bestselling novel, The Hero’s Journey won’t steer you wrong. In fact, you’d be hard-pressed to find any blockbuster movie or blockbuster novel that doesn’t hew to The Hero’s Journey.


The Hero’s Journey is a pattern of narrative identified by the American scholar Joseph Campbell that appears in drama, storytelling, myth, religious ritual, and psychological development. It describes the typical adventure of the archetype known as The Hero, the person who goes out and achieves great deeds on behalf of the group, tribe, or civilization. Its stages are:

1. THE ORDINARY WORLD. The hero, uneasy, uncomfortable or unaware, is introduced sympathetically so the audience can identify with the situation or dilemma. The hero is shown against a background of environment, heredity, and personal history. Some kind of polarity in the hero’s life is pulling in different directions and causing stress.

2. THE CALL TO ADVENTURE. Something shakes up the situation, either from external pressures or from something rising up from deep within, so the hero must face the beginnings of change.

3. REFUSAL OF THE CALL. The hero feels the fear of the unknown and tries to turn away from the adventure, however briefly. Alternately, another character may express the uncertainty and danger ahead.

4. MEETING WITH THE MENTOR. The hero comes across a seasoned traveler of the worlds who gives him or her training, equipment, or advice that will help on the journey. Or the hero reaches within to a source of courage and wisdom.

5. CROSSING THE THRESHOLD. At the end of Act One, the hero commits to leaving the Ordinary World and entering a new region or condition with unfamiliar rules and values.

6. TESTS, ALLIES AND ENEMIES. The hero is tested and sorts out allegiances in the Special World.

7. APPROACH. The hero and newfound allies prepare for the major challenge in the Special world.

8. THE ORDEAL. Near the middle of the story, the hero enters a central space in the Special World and confronts death or faces his or her greatest fear. Out of the moment of death comes a new life.

9. THE REWARD. The hero takes possession of the treasure won by facing death. There may be celebration, but there is also danger of losing the treasure again.

10. THE ROAD BACK. About three-fourths of the way through the story, the hero is driven to complete the adventure, leaving the Special World to be sure the treasure is brought home. Often a chase scene signals the urgency and danger of the mission.

11. THE RESURRECTION. At the climax, the hero is severely tested once more on the threshold of home. He or she is purified by a last sacrifice, another moment of death and rebirth, but on a higher and more complete level. By the hero’s action, the polarities that were in conflict at the beginning are finally resolved.

12. RETURN WITH THE ELIXIR. The hero returns home or continues the journey, bearing some element of the treasure that has the power to transform the world as the hero has been transformed.


Read the rest of the article and see the accompanying diagrams on Vogler’s Storytech site, here.

Big Chain Bookstore Deathwatch

If you’re still focusing significant efforts on raising your visibility in Borders or Barnes & Noble, or if the difficulty of getting your self-published book into these chains is a major reason for your refusal to self-publish in the first place, the results of a Random House/Zogby Poll released May 29 will be a real eye-opener.

When asked to name the one type of retailer from which they most frequently bought books in the past year, 43% of respondents said online, 32% named chain bookstores, and 9% specified small, independent bookstores. A specific breakdown isn’t provided for the remaining 16%, but that 16% definitely aren’t buying most of their books in chain bookstores.

Some quick math on these numbers shows that 68% of respondents buy the majority of their books from outlets other than chain booksellers. Conversely, only 32% of respondents buy the majority of their books in chain bookstores.

In the same poll, respondents were asked to name all the places they’d bought books in the past year. Outlets most often named were online retailers (77%), chain bookstores (76%) and independent bookstores (49%). In other words, respondents were just as likely to buy online as in chain bookstores, and nearly half are also buying from independent booksellers—retailers generally more receptive to carrying indie books.

Drug stores, supermarkets, warehouse clubs, big box stores and airports were also named, in percentages ranging from 16-39%, but retailers such as these usually only carry current bestsellers, discounted/remaindered titles, and gift books, so they’re not typically receptive to carrying self-published works.

Parse these figures any way you like, but the truth is unavoidable: chain bookstores no longer dominate the bookselling landscape, and in fact are losing ground all the time. None of this should be surprising, and in fact it’s just a case of retail history repeating.

Do you remember precisely when you stopped going to chain music stores like Musicland, Licorice Pizza and Tower Records, and why? For me, a music fan with eclectic tastes, most often looking for artists not represented on Billboard’s charts, the birth of online retailer CDNow (later absorbed by Amazon) was the beginning of the end. No brick-and-mortar store could hope to match CDNow’s selection or prices, and if I wanted something really obscure, I knew I’d sooner find it at an indie/used record store than a chain store.

For people seeking chart-toppers, the widening selection of music available at discount stores, big box stores and warehouse clubs like Target, Best Buy and CostCo sounded the music chains’ first death knell. Department and discount stores couldn’t match the selection of a dedicated record store, but it didn’t matter because their customers were only interested in the most popular current albums, greatest-hits collections and compilations of past hits. Not only could these retailers easily offer a good selection of these low-risk offerings, they could price their titles lower than those in dedicated record stores.

Record stores responded by diversifying their product mix with the introduction of videogames, VHS movies and eventually, DVDs, but it was a hopeless strategy built on an already failing business model. There were simply too many other places to get these same items more conveniently, at a lower cost, and in the case of online retailers, with a wider selection. By the time digital downloading became a mainstream phenomenon thanks to Napster, the iPod and iTunes, it was merely the last nail in a coffin already built by other powerful market forces.

Compare this death of an entire industry to chain bookstores’ current situation. Greater selection of books can be had online, at lower prices? Check. Bestsellers, gift books and discount books can be bought more conveniently at other stores, for lower prices? Check. Obscure and out-of-print books can only be found online, or in indie/used bookstores? Check. Attempts are being made to diversify product mix by introducing DVDs, CDs, toys and other products, but none of these products are being offered at lower prices or in a wider selection than through other, pre-existing retail outlets? Check.

Now, explain it to me again: why do publishers and writers continue to believe big chain bookstores still have the power to make or break careers in authorship? Why do indie authors invest in catalog listings with companies like Ingram, or choose to work with higher-priced self-publication outfits on the basis of that outfit’s ability to get catalog listings?

True, without the listing your book won’t be accessible to the big bookstore chains’ corporate purchasers, nor those of any other major chain retailer that is not an Amazon affiliate (i.e., Best Buy, WalMart), but none of them were ever likely to stock your book anyway. Most of an indie author’s sales will be from efforts and outlets that aren’t in any way dependent on, nor even necessarily helped by, catalog listings. Worse yet, paying for catalog listings or working with a costlier publisher typically forces an indie author to raise the retail price of his book. This makes the book less attractive to all potential buyers while forcing those who do buy the book to subsidize the cost of its exposure in retail markets that are both small and generally outside the indie author’s reach anyway.

The bottom line is this: even if you succeed in getting a big chain bookstore to carry your self-published book, the maximum market segment you can possibly capture there now stands at 32%, and it’s shrinking all the time.

Does it really make sense to let 32% of book buyers dictate your choice of whether or not to self-publish, or your choice of publisher, or if you’ve already self-published, claim the bulk of your promotional resources?

This piece originally appeared on The Indie Author Blog.

April L. Hamilton is the founder of Publetariat, the author of The IndieAuthor Guide, a blogger and Technorati BlogCritic on topics related to indie authorship and publishing.