The Grand Conversation on Ebooks: Elfwreck (Part 1)

This post, by "Elfwreck", originally appeared as a guest post on the blog of author Shane Jiraiya Cummings on 2/12/11.

[Introduction from Shane Jiraiya Cummings:] Elfwreck is the nom de net of an avid (some would say fanatic) ebook reader with over 10 years professional experience with digital imaging and over 25 years with document conversion and editing. She manages the [community profile] ebooks community at Dreamwidth and is active at the Mobileread forums. She lives in the SF Bay Area in California, and is also involved in tabletop RPG gaming, copyright activism, filking, and slash fandom.


“Turning Pirates Into Customers”

Part 1: Customers in Potentia

Everyone knows the title of this post is an attention hook, not an offer, right? Presumably, readers understand that if I actually had any magic button that would turn digital pirates into paying customers, I’d either use it out of the goodness of my heart and make the world a more honest, more profitable place, or sell it to Disney for ten billion dollars and retire to my own island while they completed their takeover of world culture.

I do have some ideas on why it’s important to consider pirates as potential customers and how to convert them (or rather, how to convert the leeches; the uploading pirates are often already good customers).

When I’m being technically accurate, I call it “unauthorized file sharing” because it might not be illegal.[1] Most of the time, I just call it “piracy” because that term has been embraced by several sides. Authors and publishers use it to imply they’re being raided and stolen from by people outside of the reach of normal laws; uploaders and downloaders use it to imply they’re creative rebels fighting against oppressive corporations (who did you root for — Captain Jack or the East India Trading Company?).

While the legal and moral issues of “piracy” aren’t certain, the practical truth is that it’s both frustrating and scary for authors who look at those downloads and think, “why aren’t they buying my book, if so many of them like it?” Which comes to the heart of the problem:

What authors need (and publishers, if those are involved) is not “an end to digital piracy.” What they need is more sales. They need more customers, and more of the current customers buying more ebooks. It doesn’t matter if they stop pirates; book contracts aren’t renewed based on the number of pirates stopped.

DMCA takedown notices to Megaupload and Rapidshare don’t result in more sales. Shutting down ThePirateBay doesn’t sell books. Even if takedown efforts resulted in removal of content, instead of pushing it laterally to somewhere else on the web, there’s no evidence that those people would turn around and buy the legit versions of the content they formerly pirated instead of turning to other legitimate free content online.

I’m focusing on ebooks and not including print as an acceptable substitute. The solution to “the ebook isn’t available at a price I can accept” will not be “just buy the paper version instead.” First, because some of us don’t read print, either as a matter of preference (like me) or ability (people whose hands are too weak or shaky for pbooks, or who need large text); second, because the most affordable print version is often second-hand … which still leaves the author out of royalties. Third … let’s just allow there is a third, and fourth, and more possible reasons why print is not always a reasonable substitute. Telling people they should be reading more pbooks isn’t going to work.

Might as well say, “if my book isn’t available at a price you like, read something else.” That’s a shoot-yourself-in-the-foot approach to potential customers when you stop and think about it.

Read the rest of the post on the blog of author Shane Jiraiya Cummings.

Why Createspace Is Better Than Lightning Source

This post, by Robin Sullivan, originally appeared on her Write to Publish blog on 2/13/11.

I promised this would be my next blog post and since I have others I want to get to it’s time to do this one. Let me start by saying that I was Lightning Source’s biggest cheerleader. When they came onto the scene they literally changed overnight the ability for an author to get a printed book at a reasonable price and for that I’ll be forever grateful. But…business is business and CreateSpace has one up’ed Lightning Source…I’m sorry my friend but I have to align with what will make the most money for my business.

For those that don’t know these are the two big players in the POD (print on demand business). They work similarly in that they are not publishers they are printers/distributors. They take your book and put it in dead tree formats. Both offer extensive services such as editing, layout, and cover design but you should NEVER purchase these services from either organization (You can get it better and cheaper elsewhere – sigh…another topic for another day). So for the sake of this post we’re going to talk about what you SHOULD use them for.
 

  • Producing high quality printed books
  • Distributing printing books.

QUALITY
Let’s first talk about the quality. They are nearly indistinguishable. (I suspect they are using the same equipment). The covers and interiors come out as good as any book you’ll find in a bookstore. Yes the covers are done with laser “toner” rather than “cymk” ink but unless you have a printer’s loop you’ll not notice. If none of my previous sentence made any sense to you, don’t worry – it just says that the quality is very good for both and you should not be concerned.

One difference….CS (CreateSpace from here on) uses a slightly thicker paper which I like marginally better. It’s not that big of a deal but gives a “slight” nod to CS on a point that is not very important in the grand scheme of things.

Another point that should be made…especially by people who publish through the likes of iUniverse and Xlibris etc. These companies use CS and LS for their printing. In the past I believe most of the big publishers used LS but I’m sure they “shop this around” frequently and I can’t say for sure who they use now but I’d lay dollars to donuts that it is one or the other of these two companies.

DISTRIBUTION – Lighting Source
The one very attractive thing that LS (Lightning Source from here on) has over CS is they are associated with Ingram. For those that don’t know this is the elephant in the publishing industry supplying the majority of the books to major bookstore chains. (Bookstores don’t want to write 10,000 checks to 10,000 publishers – the publishers all use Ingram and the bookstores write one check to one source). The whole reason I went with them is by being in the Ingram channel your books can be in any bookstore. A great “theory” but doesn’t really translate in practice. Being distributed through Ingram doesn’t mean store shelf space it means the “ability” to buy the book (How distributors work with book stores is again a whole new subject too big to get into today – another topic on the TBW (to be written) pile.)

Since I can’t get into the nitty-gritty details of distribution let’s just say that being in Ingram means that if someone walks into a store…doesn’t find the book on the shelf…they can go to the information desk and order it. That’s how it should work but it doesn’t always. Being POD has some issues in that the “payment” needs to be made at time of purchase and in general most bookstores pay after the fact – (or in the case of Borders not at all – but again a topic for another day — sigh) sometimes 60 – 120 days later. Again…in theory…if the person at the information desk is wiling to pay now and pickup later then they MIGHT be able to get the book this way but in my experience most stores say “we can’t order POD books”.

All this is a long way of saying being in Ingram should make it easy for your books to be purchased with bookstores but my testing has shown that this is not really true.

DISTRIBUTION – Create Space

Read the rest of the post on Robin Sullivan‘s Write to Publish blog, and for an opposing viewpoint, see this rebuttal from Zoe Winters.

With All The Hype, Is Self-Publishing Really For You? Five Questions to Ask Yourself

The dust is settling on 2010 self-publishing industry and the results seem promising. But are they promising for you?

You may have read some of the more compelling industry data published about e-books recently.

• The sale of e-book readers continues to grow. Gartner, a leading information technology analyst firm, predicts the global sale of electronic e-book readers will have reached up to 6.6 million units by the end of 2010. This will represent a 79.3% rise from 2009 sales figures of 3.6 million units worldwide. Further, if this rate continues, the global e-book reader sales is expected to reach 11 million in 2011.

• The sale of e-books surged after the Christmas sale of e-readers. According to Publisher’s Weekly, this holiday season Simon & Schuster reported a 150% increase in e-book sales over last year, Random House reported a 300% surge, and Kensington saw a 400% jump over 2009. E-book sales for 2010 are expected to be $966 million and some predict it will triple to $3 billion by 2015. For the first time, USA Today’s Best-Selling Books top-50 list had more than two titles in which the e-version outsold the print version. Of the top 50, 19 had higher e-book than print sales.

• Libraries saw a 200 percent increase in e-book checkouts. At the American Library Association Midwinter Conference (January 6, 2011), it was announced that libraries and schools worldwide were at the forefront of the e-book boom in 2010. More than one million new users signed on to access free e-books at ‘Virtual Branch’ websites, resulting in a 200 percent increase in e-book checkouts.

• Self-published books are flooding the market. Publishers Weekly released R.R. Bowker statistics revealing that 764,448 titles were produced in 2009 by self-publishers and micro-niche publishers. It’s likely that figure will top one million for 2010.

• Some self-published authors are generating thousands of book sales a month. According to the Kindle forum, there is an increasing membership in the 1000 sales/month club. (The average book sells 200 or less in its lifetime.) It’s important to note that analysis of the data shows that 67% of authors in the club have three or more titles available. Four genres-romance, paranormal, thriller, mystery– occupy 50% of the sales. For more detailed information, read Derek Canyon’s article at Publetariat.com.

In his blog, Joe Konrath said of 1000 sales/month club member L.J. Sellers, “…is a perfect example of all the things I’m constantly harping about: good books, good covers. good book descriptions, low prices.” With all the competing titles, of course the critical fifth dimension is L.J.’s marketing efforts. She explained in her guest spot on Konrath’s blog:

… I rerouted my promotional efforts toward e-book readers. I quit sending marketing material to bookstores and instead joined several Kindle forums, where I participated in discussions. I got more active on Goodreads and did five back-to-back book giveaways just for the exposure. I wrote a dozen guest blogs and sent them all over the Internet.

In a recent blog post at Writers Beware, Victoria Strauss advised writers to look at the hype in context. Among her comments on high-selling, self-published authors:

Many of these authors have multiple books on offer (i.e., they may be selling 250 copies each of four books, not 1,000 copies of one book), and/or are pricing them well below what larger publishers charge (which makes them extra-attractive to ebook enthusiasts, many of whom are very hostile toward trade publishers’ ebook pricing strategies). And even if, as Konrath claims, the list is only a small sampling of high-selling Kindle self-publishers, these success stories have to be considered in the context of the thousands of self-pubbed authors whose ebooks aren’t selling in large quantities.

So, with all the hype, is self-publishing really for you?

Let’s look at what it takes to write, publish, and sell your book successfully: advanced planning, time, resources, more resources, and tireless patience. Below are five questions to consider.

Are you willing to commit to the:

…advanced planning and research? Realize a book is a commercial product. Are your goals realistic? Who will buy your book? How will you reach your potential readers? Who is your competition? How will your book be better or different? What are your realistic ROI expectations? Do your homework in advance and you will save a great deal of time, effort, and stress.

…time to write a high quality content? That means knowing your audience, supplementing “what you know” with appropriate research, and knowing how to tell a good story (for fiction and nonfiction). It also means carving out the time to do the actual writing or working with a ghostwriter.

…resources to produce a quality book? At a minimum expect to pay professionals to proofread your book, design an attention-grabbing cover, and format the interior pages. You want a timeless book you’ll be proud of forever.

…resources to create your platform? Must-haves include a website/blog, Facebook and Twitter presence, Youtube channel, and other social media sites appropriate for your book.

….practice of tirelessly and patiently promoting your book and building your readership? You can pay thousands of dollars to have self-publishing companies market your book–with no guarantees. The bottom-line: you must spend YOUR time and energy communicating with your readers-consistently and creatively. Marketing can seem daunting until you learn the efficient methods for promoting your book. Realize that building a fan base likely will take a year or more.

Before getting carried away by all the e-book, self-publishing hype–and quitting your day job–take stock and determine if you are you willing to make the five major commitments for writing, publishing, and selling your book successfully.

 

This is a reprint from Patricia Benesh‘s AuthorAssist blog.

Self-Publishing Index: Criteria Explained

I thought with the release of the February 2011 Self-Publishing Index that I would try and provide a little more detail behind how the Index is put together and what criteria is used. Each month, I publish a graphic spreadsheet showing the latest Index and how it has changed from the previous month.
 
Here are some of the criteria we use to achieve that Index list:

 
 The latest Review Rating for all author solutions services listed on POD, Self-Publishing & Independent Publishing
This rating (0.00/10) is attributed to all services and can be found at the bottom of all the reviews we publish on the site. It is not set in stone, and can vary as an author solutions service develops and revises its services on offer to authors. At the bottom of every review is a link to updates on the company’s progress – as an example – service price changes, new publishing packages, expanded distribution platforms etc. At the core of all reviews is the ideal basis we look for in all author solutions services, but in reality, the requirements of individual authors will always differ, and therefore a search for an author solutions service scoring 10/10 is purely subjective.
 
 The number of years a company is in operation
This area of the industry has a tendency to see far too many new start-up companies open for business, only to disappear a year or two into existence. As a rule, though we may publish a general overview of a new author solutions service, we do not review and rate companies in existence less than one year.
 
 The cost and value for money of a company’s services
This is entirely arbitrary and always a difficult criteria to nail down. It is not acceptable to say that because company A is cheaper than company B, therefore, they must provide a better service for an author. Likewise, I know companies who charge four-figure fees and provide an excellent service, just as there are companies who charge their authors thousands for a poor book product and exorbitant and pointless add-on services.
 
 Comments and feedback on all author solutions services
Again, this is a complex and large area of appraisal. All published reviews on POD, Self-Publishing & Independent Publishing are open to comment and feedback, as a way of authors expressing their experience and opinion on a company’s services. These comments are freely available at the bottom of all reviews on the site and can often be more telling about a company’s value and reputation than any review, no matter how thorough. It is also an area where the company itself has a right to reply, and many of the reviews have discussion and input from the company in the comments section. I also receive a great deal of feedback privately from authors and companies – week to week – often information I cannot share publicly on the site because of issues of confidentially, including (arbitration or mediation between parties; impending class action law suits or legal process; impending company developments by way of sale, acquisition, administration or bankruptcy).
 
 Titles produced/published per annum
While the Index takes into account the output of any given author solutions service – this criteria is the one we have had to adopt the most complex formula for evaluation. We cannot punish a company producing 10 titles per year over a company producing 1000 titles, but what we can and have done is link it into the company’s review rating, years in service and feedback received. What counts most here is the negativity of a small company’s inactivity over a prolonged period of time, or the negativity of a significant jump in a large company’s publishing output over a relatively short period of time.
 
 Physical product assessment
When we review author solutions services, some are co-operative and will send us titles to review, but this is open to the selectivity of that particular company to choose their ‘best product’, and I prefer to review titles of my choice for paper quality and editorial quality, but that is only of value if the input and financial outlay of the individual author can be ascertained in the first instance.
 
All of the above data is revised and fed into the Self-Publishing Index every month to provide the latest up-to-date Index ranking. New companies are added on an ongoing basis (flotation), and it is advised that a period of time is required to evaluate the true stable ranking of any new company.

 

This is a reprint from Mick Rooney‘s POD, Self-Publishing and Independent Publishing.

Make Time To Promote Your Book

As a book author, how much time should you devote to promoting your book and yourself each week?

There’s no "right" answer—the amount of time that you can devote to promoting your book depends on a number of factors, including your goals for the book, family responsibilities, and outside job commitments.

In my recent Book Promotion Strategies Survey, 68 percent of the respondents said that they spend 14 or fewer hours a week on book promotion, and 24 percent spend less than five hours a week. Hours

Regardless of how many hours a week you can devote to book promotion, the key is to create a solid book marketing plan, set aside time to promote your book, and make the most out of the time that you have available. Here are some tips:

Prioritize your book promotion tasks. In your book marketing plan, determine which tasks have the highest potential return on investment so that you can concentrate on those areas first. Then set daily, weekly and monthly promotional goals.

Schedule time. Decide how many hours a week you can spend promoting your book and block out time on your calendar every day. If you have a day job, set aside a half hour or an hour on weekday evenings for promoting your book. Even if you just have time for a few quick emails, make sure you do something EVERY DAY to promote your book, so that you don’t lose momentum.

Learn to be more productive. If you need help in learning to manage your time for top productivity, there are lots of resources available. From February 9 to March 9, Ali Brown is offering a 4-part telecourse, Millionaire Time & Productivity Secrets. The course is discounted to $197 through this Friday, February 4. For those of you who don’t know Ali, in just a few short years she has transformed herself from a freelance copywriter to a multi-millionaire business mentor with eight employees, so she must be making excellent use of her time!

Divide and conquer. Break down large projects, like designing your website, into smaller tasks and schedule a specific time to get those tasks done.

Group similar tasks into batches. For example, write several articles at one time, read your email just once or twice a day, and set aside a specific block of time to do your online networking.

Develop routines. Create systems and check lists for repetitive tasks. Save time by creating document templates and standard cover letters that you can re-use by just changing a few words.

Spend a day getting organized. Set up folders to store your computer files and emails. Organize your paper files with folders and three-ring binders. Set up automatic backups for your computer. Make a list of all of your websites, user names, and passwords. Create a database of all your contacts. Set up an electronic or paper system for keeping track of your marketing and article ideas.

Look into time-saving software and services. Spreadsheet programs like Microsoft Excel are ideal for creating lists, budgets, schedules, and databases. If you aren’t familiar with spreadsheets, learn the basics by reading a "Dummies" book or using the help menu.

Consider outsourcing routine tasks if your budget allows. You can hire a virtual assistant or a college student intern, or use a freelance agency such as Odesk.com or Elance.com to hire help.

Reward yourself. Acknowledge how far you’ve come and celebrate your successes!

Don’t be overwhelmed by the myriad of opportunities for promoting your book. Develop a solid plan, get organized, and then implement one thing at a time. You can do it!

 

This is a reprint from Dana Lynn Smith‘s The Savvy Book Marketer.

Free Fiction And The Value Of Our Efforts

The advent of the internet has had many effects, not least of which is giving a voice to pretty much everybody. We’re all sitting at keyboards making noise, like a flock of a billion seagulls fighting over one bag of chips. It’s not a bad thing, as far as I’m concerned. The really strong voices lift above the white noise and everyone gravitates towards those voices that interest them. It’s a big world and an infinite internet, so there’s room in this sandbox for everyone. However, another aspect of that easy online voice is a million wannabe writers posting their stuff online and hoping people will read it. Again, not necessarily a bad thing, but a potentially damaging one for a writer’s career in the long run.

I’m one of those voices, obviously. I’ve got some of my own fiction posted here for anyone to read. I’ve engaged in the Friday Flash phenomenon. Is this damaging for my career? I don’t think so. I think it’s helping my career, by giving potential readers an insight into some of my stuff. I’ve had some nice comments from people about stories they’ve read here. But I’ve engaged in the practice with careful forethought.

I decided to write about this after reading this post on Benjamin Solah’s blog. You may remember that Benjamin guest posted here about a week ago, talking about his experiment self-publishing an ebook of his fiction. The power of the internet gave him some pretty solid and honest feedback very quickly. It can be summed up quite well in these comments on Ben’s post by Jason Fischer:

My two cents is this: trunk stories belong in your trunk. You either take them apart and make them good enough to sell, or you leave them there. Why would you want anyone to see a piece of your writing that isn’t working? If your career takes off, do you *really* want these out there?…

There’s so much fiction out there for the reading, even more with the new e-book markets. As such, it is remarkably easy to slide into the infamous “90% of everything that is crap” of Sturgeon’s Law. You should be aspiring to be in the other 10%, not taking the path of least resistance and self-publishing your unsellable trunk stuff.

Work on the nuts and bolts of your writing first and foremost. Be brutal with your own writing, edit, and edit some more. If you can’t get it to work, trunk it and try something else, and LEAVE IT IN THE TRUNK. You can promote something till the cows come home, but if it’s no good, no-one will want it…

These comments are culled from a longer conversation and it’s worth reading Ben’s post to see the whole discussion. Jason is someone worth listening to – apart from being a top bloke, his advice comes from great experience. He’s made many quality short fiction sales and is a recent winner of Writers Of The Future, among many other awards and nominations. Check him out here.

I agree with his sentiments. So how is what I’ve done with fiction on my site different to Ben’s experiment? There’s one simple difference – all the fiction I’ve made available to read here is previously published somewhere (with a couple of exceptions that I’ll talk about in a minute). Some of it is older stuff published in non-paying markets, but it’s still stuff I’m proud of. Other stories are published in better markets and the links here are directly to sites where the story can be found. The point is that it made it past an editor, so I’ve got unbiased, third party confirmation that it’s worth a read. For that reason, I’m happy to direct people towards it and say, “Here’s some of my writing for you to check out, I hope you like it.” If I wasn’t able to sell that story to an editor, even “sell” it to a for the love market, then I certainly won’t put it up here with a pouty face and a “well, I think it’s good enough” attitude. Because it’s not. Writers are the worst possible critics of their own work. Of course we love everything we write – we wrote it!

If people do like it, with any luck they’ll seek out some of my other stuff, they might take a punt on my novels. Hopefully then they’ll enjoy my books and recommend them to friends or buy copies to give as gifts. Using the same hypothesis, the first three chapters of both my books are available here (just click on book covers to find them) so that people can try before they buy.

The other exercise in free fiction I engaged in was Ghost Of The Black: A ‘Verse Full Of Scum. In an effort to generate return visits to my site and more interest in my fiction, I wrote a 30,000ish word novella in a series of episodes, which I then posted here every Monday during 2008. This was a conscious decision to write a piece of fiction that I had no intention of trying to sell. Rather, it was a deliberate exercise in giving something away to showcase my writing. It’s still available on the Serial Fiction page and it’s also available as an ebook and print book, that I’ve self-published. On the whole it’s been very well received and garnered a few decent reviews. Whether it’s really done much to enhance my career is hard to say, but I certainly don’t think it’s done any damage. Whether I leave it here indefinitely is also hard to say. For now, I’m happy to leave it for people to enjoy. I may take down the Serial Fiction page one day, and just leave the ebook and print edition available for people to buy. I may take those away too at some point. (Leave a comment if you have a particular opinion about that – I’d be interested to know.)

What I haven’t done is post here those stories that I couldn’t sell. Believe me, my story trunk is a dark and nasty place, full of things I really don’t want anyone else to see.

Another example of free, unpublished fiction here comes from my occasional jaunts into the Friday Flash meme. This is essentially a community of writers that post flash fiction on their websites and promote it with the #FridayFlash hashtag through Twitter and Facebook. A lot of those people don’t care about getting published, they’re just happy to be part of a community of likeminded people. Things that I’ve posted on Friday Flash are stories that I’ve decided are a good idea and an entertaining little yarn, but one that I don’t want to spend time trying to sell or expand into a longer piece. They’re all taster stories, exercises in writing and storytelling.

For me, writing is a very serious business. Friday Flash was a brief hobby. I don’t mean to denigrate the community by this statement at all, it’s just my own personal situation now. I’m not likely to post any more Friday Flash – I agree with the comments on Ben’s post that it’s a time-sink and I intend to spend that time on sellable short stories and novels. I’ve had fun with it, but now I’m moving on.

These days I only approach semi-pro and pro markets with my work. I know I can get stuff published in other places, but I’m improving my craft and expecting better results from myself. If I can’t sell a story to at least a semi-pro market, I won’t sell it at all. Nor will I post it here on my website. As the things on my site here attest, I was happy to get acceptances from much smaller markets before. Every writer starts somewhere. But I won’t stay there. I want to improve as a writer and I want to sell my work to better and better places all the time. I intend to be a pro writer, as in, get paid pro rates for my work, and I’ll keep working towards that. Recent sales are bearing out the worth of this endeavour – I’m making better sales all the time. I’m still yet to crack the big time pro markets, but I will one day.

In the meantime, I’m happy to leave the stuff here that I’ve already posted. I may well decide to take it all away at some point. Who knows?

What do you think? Do you appreciate free fiction as a taste of a writer’s work? Are you a writer for or against the idea? Have you had good or bad experiences posting fiction on your site? Do you think I should leave free fiction here or take it away? Leave your comments – I’m interested in people’s thoughts.

 

This is a reprint from Alan Baxter’s The Word.

What Kind of Feedback Do Writers Need? What Helps Them Most?

Our last post had me offering to put your name and Bio and web link in a Special Listing in my forthcoming book.

All it takes is getting the free copy of Notes from An Alien and giving some feedback.

I need to quote part of C. M. Marcum’s comment on that post:

“But we’re such good friends now. Why spoil it?

No, seriously, I have run the gauntlet of writing sites and I have found the relationships to be dreadfully one-sided.”

I think part of that one-sidedness is folks not knowing what writers really need when it comes to feedback. Though, I think C. M. knows exactly what kind of feedback to give, even if it’s not appreciated 🙂

People who give feedback on a WIP [work-in-progress] are sometimes called “beta readers”.

I’ve even known writers who only let beta readers have their WIP if they follow a prepared outline of what questions to answer about the piece.

Personally, the very worst form of feedback is, “Great job!”, and its many variants.

If they meant those words, fine, but what was “great” about it? And, if they didn’t mean it and were thinking they “protected” my feelings, the faux-comment is actually an attack against honesty and fairness. “This sucks!”, is much more welcome…

There’s an interesting discussion about what writers want and need in feedback at the Absolute Write Water Cooler.

One of the most interesting comments was: “Beta readers should be used to critique story effectiveness.”

Exactly! What effect does the writing have on you? What did it make you think? What did it make you feel? What was your response to various characters? Was the storyline understandable? Where did the piece disappoint you? Why did it disappoint you?

Another person in that forum thread said: “…’train’ your beta readers to read with a pencil in hand. Have them mark any section, phrase or word that pops them out of the story, even if they have no idea why it did. Sometimes that’s all you need to see a problem.”

Now that is some excellent advice 🙂

I’ll end this post with some quotes about feedback and critiquing:

“A guest sees more in an hour than the host in a year.”
~ Polish proverb

“Asking a working writer what he thinks about critics is like asking a lamppost how it feels about dogs.”
~ Christopher Hampton

“Constant, indiscriminate approval devalues because it is so predictable.”
~ Kit Reed

“Don’t judge any man until you have walked two moons in his moccasins.”
~ American Indian saying

“It is easy – terribly easy – to shake a man’s faith in himself. To take advantage of that, to break a man’s spirit is devil’s work.”
~ George Bernard Shaw

“He has a right to criticize, who has a heart to help.”
~ Abraham Lincoln

“When critics disagree, the artist is in accord with himself.”
~ Oscar Wilde

“Reprove not a scorner, lest he hate thee; rebuke a wise man and he will love thee.”
~ The Bible

“To escape criticism – do nothing, say nothing, be nothing.”
~ Elbert Hubbard

Please, leave your feedback and criticism in the comments 🙂
[ The Comment Link Is At The Top of The Post :-]
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Book Design For Self-Publishers: Workflow Overview

Note from Joel Friedlander: This post is one of a series on Book Design for Self-Publishers. In the last article we looked at getting the raw materials for your book design project organized. Now it’s time to turn to the workflow for your book design project.

Do you really need to pay attention to your workflow? Isn’t it more work than you need to do just to get your book in print?

Well, yes and now. Workflow describes the order in which we’ll address the tasks that all together make up your book design process. For instance, stopping first to take stock of materials and aims, as we did in the last section, is a really helpful part of our workflow.

Properly sequenced, each task in the book design (and production) process naturally leads into the next tasks, and gives you the assurance that you haven’t neglected anything as you move forward.

I’d like to lay out for you a typical workflow that you can use or modify to meet your own needs. Every book is different, and every author has her own habits and preferences. Within those constraints, if you understand why the pieces fit together the way they do, you’ll have a more secure and efficient process getting to press.

Because this workflow describes the entire design and production process, I’m going to break it down into three distinct sequences, and we’ll look at each one separately.

Three Stages of Book Design Workflow

Here’s the way I’ve divided the major groups of tasks for book design:
 

  1. Design Stage
    Tasks in this stage include organizing your files, creating book page elements, experimenting and selecting typefaces to use in the book, selecting your trim size and binding, creating master pages, paragraph and character styles that embody the final design choices.

     

  2. Layout Stage
    In this stage you’ll flow text into your layout, create different sections, paginate the book, assign master pages, deal with local formatting issues, create part and chapter breaks, and add graphics, charts, tables, photographs, sidebars and other non-text elements.

     

  3. Production Stage
    Now that the book is coming together, you’ll be checking your work, adjusting the page length, killing widows and orphans, dropping in last-minute items like the copyright page and index, checking font usage and graphic links, and finally, creating the files you’ll need for printing.

Parallel with this workflow we’ll also look at two other areas that will merge with the creation of the interior of your book, each with their own discrete set of tasks:

  1. Graphics Workflow
    Books that rely on graphics need special attention to make sure your project will come together properly when the graphics meet the text when you layout your book.

     

    Whether you have 100 family photos or numerous charts and graphs, line drawings or other graphics, it makes sense to process these elements in the most efficient way.

  2. Cover Workflow
    The way we design and produce covers is a process all its own. Understanding a workflow that brings all the elements you need for your cover together at the right time can be a real help when you’re looking at a deadline approaching.

     

    With hardcover books we have to account for jackets and produce designs for the cases as well, so they get included here too.

Books are, by definition, long documents. One of the implications of working on a 90,000 word book is that small changes can have very large effects when multiplied by thousands of lines or hundreds of paragraphs. Workflow helps give us the best chance of getting our book through the process efficiently and safely.

In the next in this series we’ll look at the first step of interior book design and production—the Design Stage.

 

This is a reprint from Joel Friedlander‘s The Book Designer.

Writing And The Mixed Blessing Of A Day Job

Many people have asked why I blog and give away so much information for free as well as the inevitable question, how do I make an income. Well, like most of you, I have a day job. I actually work four days a week in the IT department of a multi-national company. Yes, I’m in a cubicle!

My blogging, writing, podcasting, videos and social networking are all still currently an alternative life, although increasingly I feel like it is my ‘real’ life. I’m passionate about writing, books and the publishing industry so I don’t talk much about the day job generally. I am moving towards a tipping point where I could make it full-time as a blogger/writer/speaker but I currently find the day job a mixed blessing, as follows.

  • I can write what I love to write. I’m not driven by the need for money so I don’t have to write freelance. I don’t have to worry about the outcome of what I’m writing because it’s for pleasure, fun and the future. I loved writing Pentecost, I had so much fun. I don’t know if I could have done that without the freedom to write what I love. If I’d been fixated on writing for income, I would have focused on different goals. Writing a novel took a great deal of energy I could have used to write and launch other products for more income, but would not have advanced my fiction writing aspirations.
  • The bills are paid so there is less stress around the time-lines for writing/blogging success. I’m trying to build a brand and a reputation and as a writer and blogger, that takes years. I can’t speed the process up so I’m happy to earn elsewhere and spend time doing this for fun and building for the future.
  • The balance between writing and other work means I keep my passion alive. When I lived in New Zealand, I started a scuba diving business based around the Poor Knights Islands, a fantastic place for divers. I’m a PADI Divemaster and I love diving, I had contacts and it seemed like an amazing lifestyle. But the practicalities of living the dream meant that I didn’t dive so much. It became more like a job and not something to do for fun or relaxation. For many reasons, that business failed and I learned a lot in the process. But currently, writing is a great hobby i.e. something I love but I’m not doing for the money. I definitely want to become a pro writer and earn 100% of income from books, blogging and speaking but that’s still a way off. In the meantime, I want to continue writing for love.
  • Social life and real world interaction. I have good friends at my day job. When the floods happened in Brisbane and we all worked from home for 10 days, I missed seeing them all. I work in a huge office but have a core group of work buddies. When I work from home for too long I miss the social interaction and the laughter. It makes me consider one of those writer’s offices or freelance workplaces when I do make it pro!
  • Working elsewhere creates a desire and drive to write as I have to fit it into spare moments. I compare this to when I took three months off work in order to write a novel and didn’t write anything worthwhile. It was depressing and demoralizing and stopped me writing for nearly five years. I couldn’t create anything when I had unlimited time. There are many studies on how creativity is boosted when there are boundaries. It somehow helps the mind create rather than hinders it.
  • To be honest, I like my job. Shock horror! Three years ago, I wrote “How to Enjoy Your Job” which is a self-help book aimed at helping people enjoy their current work, discover what they want to do with their lives and change careers. I wrote it for myself as I was desperately miserable and stressed. I hated my job at that point. Writing the book kick-started the process that has led me here to you. It has led to my first novel, a speaking career and a growing online business. It helped me change my attitude to the day job. I moved to four days a week, my stress migraines disappeared and my health improved as well as my marriage and general happiness. I am primarily a writer, blogger and speaker but I’m also an IT business consultant with 13 years international consulting experience. I like the intellectual challenge of my work and being surrounded by smart people is stimulating. To learn more on how to change your life, check out this interview.

So, the day job is a mixed blessing for me. It gives me income, freedom to write and friends but it takes time from the writing career I’m trying to grow.

What do you feel about your day job? Does it help you or hinder you in your writing?

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Writers' and Other Freelancers' Tax Questions Answered

Publetariat Contributor Julian Block is an attorney, leading tax professional and former special agent for the IRS. Here, he has generously allowed Publetariat to reprint an entire chapter excerpt from his book, Julian Block’s Easy Tax Guide for Writers, Photographers and Other Freelancers. The book is available in print, Kindle and Nook editions. To learn more about other books by Julian Block, click here.

Your Questions & Julian Block’s Answers

It’s more important than ever for writers, photographers and other freelancers to familiarize themselves with steps that can keep their taxes to the legal minimum—and, of course, keep them out of trouble. To help them take year-round advantage of legitimate breaks while not running afoul of the rules, here’s some advice on common tax problems.

 
If you need additional information or guidance in specific areas, you should consult a qualified tax professional or contact the Internal Revenue Service. See [the chapter of this book entitled] “Help From the IRS: Free Advice Comes With a Price.”  
 
Question: Last year, a magazine agreed to pay $2,000 for an article, plus reimburse my expenses. Usually, I ask and receive more for this kind of article, but I wanted the exposure this publication could provide. This year, I made sure to deliver the article well in advance of its due date, along with my bill for $2,700, comprised of the $2,000 fee and $700 for travel, telephone and other expenses incurred in the course of research. The assignment turned out to be a fiasco. I’ll collect zilch, because the magazine went kaput; last I heard of its publishers, they’d gone into the witness protection program. 
 
When tax time rolls around, I know where the various out-of-pocket expenses aggregating $700 go on which lines of Form 1040’s Schedule C (Profit or Loss From Business). It seems only fair that I should be entitled to a further reduction in my income taxes with a bad-debt deduction on Schedule C for that unpaid $2,000 fee. As I fall into a 30 percent federal and state bracket, the additional write-off works out to a savings of $600—not monumental moola, but likely enough to cover several sumptuous spreads of my favorite paella at a Zagat-recommended restaurant. Some extra consolation is that a decrease in Schedule C’s net profit will lower what I owe for self-employment taxes. (See below under “Self-Employment Taxes.”) But where do I enter the $2,000 deduction in the expenses part of Schedule C? Or am I supposed to amend the previous year’s return in order to claim it?
 
Answer: Downsize your dining desires and be content to gorge with the other gringos at La Casa Internacional de Pancakes. You can’t take any deduction for the $2,000. The snag: You’re what’s known as a “cash-basis taxpayer.” That’s the IRS’s designation of individuals (including most of us) who generally don’t have to report payments for articles, books and other income items until the year that they actually receive them and don’t get to deduct their expenses until the year that they pay them. As the tax code doesn’t require you to count the $2,000 as reportable income, it doesn’t allow you to deduct an equivalent amount. Only if you were an “accrual basis taxpayer” and had previously counted the $2,000 as reportable income at the time it became due to you, could you deduct it now, as it hasn’t actually arrived and is a lost cause.  
 
Question: For the past few years, my writing income has been meager. But this year’s income will soar because of a six-figure book advance. According to a fellow writer, income averaging will lower my tax tab by many thousands of dollars. When I file next spring, do I need to complete some form for averaging that has to accompany the 1040 form?  
 
Answer: Your friend’s advice might have been helpful when the Oval Office was occupied by Ronald Reagan. But the rules now on the books provide no break for someone whose income jumps. A top-to-bottom overhaul of the Internal Revenue Code, known officially as the Tax Reform Act of 1986, included a provision that abolished averaging for nearly everybody, though there continues to be a limited exception for farmers. My advice is to focus instead on easy and perfectly legal ways for writers to trim taxes. A standard tactic is to stash some of that advance money into one of those tax-deferred retirement plans for self-employed persons.  
 
Question: I’m an architect and moonlight as a freelance writer. I went to a get-together with some of my fellow writers. There was no speaker; it was more of a social event. While I see it as networking with my professional colleagues, and most of the talk was about work-related issues, writing is only a part-time activity for me. Can I take a business-expense deduction for the cost of getting there? How about my cash contribution to the refreshments for the group?  
 
Answer: It’s immaterial that you’re a part-time freelancer. Your writing endeavors don’t have to be full-time for this kind of event to qualify. You’re entitled to claim the entire cost of round-trip travel between your home and the party’s site. For travel by bus, train or taxi, just keep track of your fares and claim them as business expenses; for auto travel, you can claim actual expenses or a standard mileage allowance.  
 
The standard rate is 50 cents per mile for 2010. For 2009, it was 55 cents per mile. Whether you claim actual expenses or use the mileage allowance, remember to deduct parking fees and bridge, tunnel and turnpike tolls that you pay while you’re on business, too. See below under “Get Car Smart About Business Deductions.”
As for noshing outlays, they fall into the category of meals and entertainment, and are subject to a cap. They’re only 50 percent deductible.  
 
Question: I’m a self-employed writer and have authored fiction and nonfiction books. Presently, I’m represented by two agents—one for nonfiction and another for fiction. Under my agenting contracts, each gets a percentage of my earnings.

When filing time rolls around, both agents send me 1099 forms; copies also go to the IRS. The 1099 forms show what they’ve sent me during the year in terms of advances, royalties received from publishers, and other payments related to my books. But they do different kinds of bookkeeping! 
 
One agent’s 1099 lists the gross (full) amount she received from the publisher as my income; that is, she doesn’t allow for the commission subtracted by her up front before sending a check for the balance to me. The other one handles things differently; his 1099 lists only the net (after commission) payment he actually sent to me. 
 
How should I report these payments on my return? I know that I have to include payments received from agents in the total figure shown on the line for gross receipts on Schedule C of Form 1040, but I’m not sure which figures to report!  
 
Answer: Let consistency be your guide. The amount of income you declare should be consistent with the figures shown on your 1099 forms. Otherwise, the IRS’s ever-vigilant computers might go bananas, with unpleasant consequences to you.  
 
When it comes to monies you received via an agent, what you should declare depends on whether the agent submits a 1099 form for you that shows the gross amount (total paid by the publisher) or the net amount (amount actually paid to you after the agent’s commission is deducted).
 
Does the 1099 filed by the agent list the gross amount? Then that’s the figure you should include in totaling your income to come up with your gross amount on Schedule C—and remember to include the agent’s commission, which is deductible on the line for commissions and fees.  
 
And if you fail to do that? First, you overstate your net profit. Second, you overpay your self-employment taxes (see below under “Self-Employment Taxes”) and income taxes—federal, and, perhaps, state and city. You shouldn’t count on the IRS to catch your mistake. These kinds of miscues are spotted, if at all, in the course of audits.  

 
TIP: To recover an overpayment, you must file an amended return within three years from the filing deadline (including any extensions) for your return. Do the recalculation on Form 1040X (Amended U.S. Individual Income Tax Return), available at irs.gov. Changing a federal return might also re­quire amending a state return. In that event, file your state’s version of the Form 1040X. See below under “Making Amends Can Bring Rewards: Refund Claims.”
 
Does the 1099 from your agent instead list the net amount, the sum on the check actually sent to you after the agent’s commission taken off the top? Then you should use that amount in arriving at your gross income figure—and you should not deduct the commission on the line for commissions and fees, since it’s already been subtracted from the income figure.  
 
To make that perfectly clear, here’s an example. Say your agent receives a check from your publisher in the amount of $50,000, deducts the 15-percent commission of $7,500, and sends you a check for $42,500. After that year’s end, you receive a 1099 form that shows $50,000. You should include the full $50,000 in your reported gross income and deduct the $7,500 commission on the line for commissions and fees. If, on the other hand, the 1099 shows only the amount actually sent to you, $42,500, you should include only $42,500 in gross income and deduct nothing. Either way, you pay tax only on the $42,500; either way, the serenity of the IRS’s computers will be preserved.  
 
Question: I write for several magazines. One magazine’s 1099 form reports not only the fees they paid me during the year in question, but also includes sums that compensated me for sizable out-of-pocket expenses for hotels, meals, air fares, car rentals, telephones and the like. Of course this doesn’t agree with my records; I don’t count those payouts as expenses, since I know that I’m going to get them back—and I don’t count expense checks as income, either; it’s just a wash. 
 
Suppose I receive a 1099 form that shows $9,687.53, which actually includes payments of $6,500 for articles and $3,187.53 worth of reimbursement for travel and so forth. It doesn’t make sense that I’d have to include the latter amount in totaling my income for line 1 of Schedule C, since it wasn’t income.  
 
Answer: Contrary to what many freelancers and other self-employed people mistakenly believe, it’s not “just a wash.” This is much like the previous question about payments from agents; again, you should make sure your return reflects the consistency that will keep the IRS computers in a calm, unagitated state. 
 
You should include in total gross receipts the full amount shown by the magazine, $9,587.53. Then, as with the agent’s commission, include the $3,187.53, though reimbursed, with your other deductible expenses, since you shouldn’t be paying taxes on it. That way, you avoid an overstatement of net profit on Schedule C and overpayments of self-employment taxes and income taxes.  
 
Question: I came in from Chicago to New York City to attend a writers’ conference. I’m pretty sure that I’m entitled to claim some deductions, but what sorts of expenses can I deduct, and can I deduct them totally?
 
Answer: You get to deduct 100 percent of what you spend for the attendance fee, tapes of sessions, books on writing and the like, plus travel between your home and New York, and expenditures for hotels. There’s a limitation, though, for meals not covered by the attendance fee, including both what you eat en route and food consumed while you’re in New York: Deduct only 50 percent of those expenditures.
 
Question: I was accompanied on the trip by my spouse, who isn’t a writer and didn’t attend the conference. Is there any chance that any of my spouse’s expenses qualify as deductible?
 
Answer: There’s no deduction whatever for the portion of the outlays attributable to your spouse’s travel, meals and lodging—with a limited exception, one that will allow relatively few freelancers to salvage deductions for a mate’s travel expenses. To qualify for the exception, these three requirements must be met: (1) the spouse (or dependent, or any other individual) accompanying you on business travel is a bona fide employee of the outfit that pays for the trip (in this case, your freelance business); (2) the spouse undertakes the travel for a bona fide business reason; and (3) the spouse is otherwise entitled to deduct the expenses. See below under “Business Travel with Your Spouse.”
 
TIP: Take heart. Some often-overlooked tax relief remains available for lodging costs even when your spouse, significant squeeze or someone else tags along only for fun. You’re entitled to a deduction for lodging based on the single-rate cost of similar accommodations for you—not half the double rate you actually paid for the two of you.  
 
EXAMPLE: Judy, a photographer, goes by car to New York for a business conference. She’s accompanied by her husband, Frank, who’s retired. They stay at a Manhattan hotel where rooms go for $200 for a double and $180 for a single room. Besides a deduction for the total cost of driving to and from New York (Judy obviously incurs the same driving expenses whether Frank accompanies her or not), she should claim a per-day deduction for their hotel room of the entire single rate of $180, rather than half the double rate, or $100. To help safeguard her deduction in case the IRS questions it, she should remember to have the hotel bill note the single rate, or be sure to get hold of a rate sheet.
 
Some of Frank’s meals might qualify as deductible business meals. An example: At the conference, Judy dines with a book publisher and the publisher’s spouse. Because of the presence of the publisher’s spouse, Frank attends on a business basis.  
 
Question: I’ll be paid for a talk that I’ll give at a writers’ conference. Is a charitable-contribution deduction available to a speaker who declines an honorarium and asks that the money be donated to a charity he or she picks?  
 
Answer: Yes. But the speaker still has to declare the honorarium as income. Note that you derive no benefit from a donation deduction if you pass up itemizing on Schedule A of Form 1040 for contributions, home-mortgage interest, state and local real estate and income taxes and the like because it’s more advantageous to use the standard deduction. The standard deduction is a flat amount based mostly on filing status and age that’s adjusted annually to reflect inflation. If you anticipate that you’re going to claim the standard deduction, decline the honorarium before you become entitled to it and required to declare it. Assign the payment to your favorite philanthropy.  
 
CAUTION: The IRS says that a writer who donates unsolicited property that’s received “for free,” such as books received from a publisher for review, must declare the value of the books as income if he or she donates them to charity.
 
Question: A university asked to reprint one of my magazine articles in its alumni publication. I gave permission without asking for any payment. Since this is an educational institution, can I take a charitable contribution deduction equal to the fee I would have asked of a commercial publisher? Do I need a letter from the school? If so, what should it say?  
 
Answer: Sorry, a letter won’t help. You’re not allowed any deduction.  
 
Question: I’ve written several best-selling books on World War II. I plan to donate papers, including original manuscripts and historic correspondence with famous persons, to a university. Should I consult a tax expert on how to calculate the value of my charitable contribution?  
 
Answer: Don’t bother, unless you write your manuscripts on legal tender. For your kind of property, a special restriction applies. In tax jargon, it’s “ordinary-income property,” meaning property that, if sold by you, would result in ordinary income or short-term capital gain, rather than long-term capital gain. The measure of your allowable deduction is your cost for the property. Because your cost basis for the property is zero, you can claim no deduction.  
 
Question: When I’m not writing, I squeeze in time for my hobby of painting. I donated one of my paintings to a church bazaar, where it sold for $100. Can I deduct that as a contribution?  
 
Answer: No. Your deduction is limited to your unreimbursed out-of-pocket expenses for materials—the canvas, paints and brushes. The entire $100 is deductible only if you sell the painting yourself and donate the proceeds to the church. But this maneuver doesn’t help, because the bigger deduction is completely offset by an increase in your reportable income of $100.  
 
Question: Who’s right? I have office furniture and machines that I no longer use in my business as a freelance writer. Over the years, I claimed depreciation deductions on Schedule C that have reduced my tax basis in the equipment to zero. My tax adviser says that I can donate these items to a charitable organization and take a contribution deduction for their current market value. However, my mother-in-law insists that I’m not entitled to any deduction because I fully depreciated them.  
 
Answer: She’s right on the money. Unfortunately, you’re not allowed any deduction. As the equipment’s basis is zero, there’s nothing of value for you to write off as a deduction. For more on depreciation, see below under “Big Break on Depreciation for ‘Small’ Freelancers.”
 
Question: Can I deduct money spent for magazines purchased at a newsstand for pre-query research? These aren’t magazines I’m now writing for but magazines I hope to write for. And if I can, where on Form 1040 do I list those deductions?
 
Answer: The law allows you to deduct business-related publications, and these magazines are in that category. Like your other writing expenses, you claim them on Schedule C or on Schedule CZ, the shorter, one-page form that can be used by a business owner when expenses are below $5,000, a loss isn’t shown and certain other requirements are met.  
 
Question: I’ve been told to report my book and photo royalties not as income on Schedule C, but as royalties on Schedule E. The word is that by doing so, I can skip paying the 15.3 self-employment tax, which consists of 2.9 percent Medicare and 12.4 percent Social Secu­rity. True?
 
Answer: IRS revenue agents and office auditors look unkindly on writers, photographers, artists and other self-employeds who try to escape self-employment taxes. Perhaps we have a case of semantics here. Yes, the word “royalties” is used on Schedule E, and yes, the IRS defines royalties as “payments for intangible properties”—for example, books and artistic works, which would include photos.  
 
But the IRS is adamant that you report royalties for your creative efforts on Schedule C, making that income subject to self-employment tax. Schedule E is for reporting royalties received by other people—for example, those who purchase or inherit copyrights on books, photos and other material that they didn’t create. Limit your use of Schedule E for reporting royalties to listing those received from coal, oil or gas sites. See below under “Self-Employment Taxes.”
 
CAUTION: You’re playing the “audit lottery” if you report book and photo sales on Schedule E. True, your ploy might never be discovered, but should you be, expect to be hit with a hefty bill for back taxes, interest, and penalties.
 
Question: How can I keep track of all the federal deadlines for filing returns and sending in quarterly estimated tax payments?
 
Answer: One way is to ask IRS for its free Publication 509, “Tax Calendar.” See also [the chapter of this book entitled]  “Help From IRS: Free Advice Comes With a Price.”

 

  

What *Not* To Do If You’re Looking For Writing Advice

I remember when the Internet was a baby–a brilliant, wide-eyed, baby with limitless potential for positive growth.

The Internet was born to Scientific and Military parents. It soon showed its independence and became the playground of creative, intelligent folks who took its potential and shaped a carnival of information amazement.

One of the most famous slogans back then was, “Information Wants to be Free …”, and this leads me to the first thing I feel you should not do when looking for writing advice.

Don’t pay anyone a penny until you’ve written the equivalent of a novel and even then you should probably wait much longer.

There’s a growing trend [in some fields, it’s a cancerous riot] of people with no credentials to speak of trying to woo unsuspecting novices into costly nets of stolen information–advice that could have been found for free.

If you’re the novice’s novice, you might start your explorations with our recent post, Resources for Writers ~ Readers Welcome 🙂

My second suggestion for what not to do is:

Don’t listen to people who are willing to give you free information until you’ve read some of their writing. { blogs actually count as writing 🙂

When it comes to blogging-writers who give advice, you may find some who don’t have a ton of published work. Still, you have their blog as evidence of how they handle words. If they’re fiction writers and they don’t have examples of their fiction in the blog or available through a link, you could, if you appreciate the things they say, ask if you could review some of their work.

My third thing to not do is:

Don’t get caught up in reading writing advice until you’ve given yourself the chance to write what you feel is the best work you can produce.

This may be a small collection of poems or three novels. If you’re really listening to yourself and letting your resident spirits guide you, you should know when you’ve produced something good. Sure you may doubt it’s “good enough” but that kind of thinking is married to the need for approval. You need your own approval for your work before you consider changing it based on others’ opinions.

And, because the Internet has grown into a many-headed, commercial beast and we all seem to love looking for approval and there are so many wolves in sheep’s clothing out there, when you do have some work you feel good enough about to have other minds check it out and offer advice, put it aside, resist the temptation to get advice, let it sit a month or two, and work on a new piece. When you come back to it, you’ll probably find things that you feel need changing. Change them and then, maybe, offer it for critique.

I know at least six writers who regularly read this blog and I trust they’ll offer their advice in the comments 🙂
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Amazon’s Ebook Sales Eclipse Paperbacks 115:100

Timely news given my New Age of Publishing series of guest blogs currently running. The figures are a bit messy as hardbacks aren’t included, but overall sales of paid Kindle books are outselling paperback books at a ratio of 115:100 through Amazon.com. The company says:

Amazon.com is now selling more Kindle books than paperback books. Since the beginning of the year, for every 100 paperback books Amazon has sold, the company has sold 115 Kindle books. Additionally, during this same time period the company has sold three times as many Kindle books as hardcover books.

This is across Amazon.com’s entire US book business and includes sales of books where there is no Kindle edition. Free Kindle books are excluded and if included would make the numbers even higher.

Given that this is a piece of US-centric news, it would be interesting to see how global figures affect the ratios. But regardless of vagaries in statistics, one thing is clear: Ebooks are mainstreaming faster than most predicted.

The Kindle ereader is the single biggest selling product on Amazon, though Kindle edition books are obviously available on a variety of devices. I read a lot of Kindle books on my iPhone, for example. Anyone still denying the ebook revolution is certainly kidding themselves.

 

This is a reprint from Alan Baxter‘s The Word.

Really, No *Really*, What The Heck Is Writing?

So many things in life are taken for granted. So much is automated. Even things like Love can suffer from a lack of proper awareness.

Ever walk down a street you’ve been down hundreds of times and wonder at some detail that seems like it just appeared yet has always been part of the landscape?

Perhaps I can do that for you in this post–give you a fresh vision of what the heck Writing really is.

I often find that checking an Etymology Dictionary gives me fresh perspectives on words and concepts that have become a bit stale. “Write” has roots that mean carve, scratch, cut, or paint.

Pardon me while a let the poetic side of my personality take control for a minute:

Authors can sometimes be said to carve a place for themselves in our culture.

There are also many writers barely scratching out a living.

Many wish they could cut a swath of recognition through the crowd of other writers.

And, our favorite writers are those who paint images in our minds with their words.

Anyone who ranks high on tests of left-brained activity is probably cringing at such a poor example of the application of word roots to an understanding of the meaning of writing.

You right-brained folks are probably creating other, equally-poetic examples 🙂

“You! Citizen! Step away from the keyboard!!”

Keyboards aren’t real good at carving, scratching, cutting, or painting. But the many former instruments of writing did all those things.

This attempt to go back a few steps so we can advance our understanding of writing has just reminded me of the many comments I see in the Twitter stream for #amwriting declaring, sometimes with boldness, sometimes with an excuse, that the Tweep is actually using a pen and paper for their WIP.

Just like my glee at saying my favorite word is “word”, I find an absurd pleasure in perusing written attempts at defining “writing”. Kind of like reciting the Kama Sutra while making love. Or, even better, putting two mirrors face to face and creating an infinite regress. And, possibly, best, the self-importance of this example of self-reference: I think the first word in this sentence is egotistical.

Seems like I’ve written myself into a corner: Carved a cul-de-sac, Scratched a non-existent itch, Cut off more than I can chew, Painted something non-representational…

Still, writing exists and I’m doing it now.

Your Feelings, Thoughts, Written Affidavits, Rants, or Explanations??
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Do You Write For The Reader or Should You Write For Yourself?

As usual, I won’t write a post that claims ultimate wisdom. My goal is to share ideas that get you thinking and, hopefully, sharing what you think in the Comments 🙂

Should a writer write for the reader?

Who is the reader?

What value is there in writing what you consider necessary in spite of what readers may think?

Some writers will tell you to do research about your potential readers and find out what they want when they read. This is fairly straightforward if your goal is to produce books that fit into an accepted genre. If you write cross-genre or your writing is actually creating a new genre, the only reader you can consult is yourself and, possibly, that weird group of people who actually understand what you’re up to 🙂

The value in writing what’s necessary, in spite of potential reader turn-off, is helping elevate the conversation our Human Family is engaged in. Some of the most enduring reads are books that were first misunderstood by the general public but trumpeted valiantly by those who saw the Value. Some things in life are worth fighting against horrendous odds to achieve higher ends…

I’m tempted to pull a little rant here about the formulaic method of writing that caters to formulaic readers, all spiraling into a slush fund of wasted resources–pimping your talent to make a buck. Oops, I did let a bit of rant slip, didn’t I 🙂

There are honest writers who create within and give value to a niche market of readers. Plus, with all the burgeoning opportunities for self-promotion and publishing, these dedicated artists can reach their dreams of sharing their unique perspectives.

My personal solution for this seemingly contradictory situation of choosing either the reader or yourself as the motivating impulse for why you’d spend so much time alone creating something that might reach a large audience is:

Read as widely and deeply as you possibly can. Read till you’re bored and then read more. Absorb as much of our Human Family’s hopes and dreams and challenges and fears and dangers and failures and quirks as you possibly can–absorb it into what you could call your internal Meta-Reader.

Then, when you sit down to create, let that Meta-Reader decide what is absolutely necessary to write………
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
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Two Spaces After A Period

It is acceptable to use two spaces after a period.

Why am I’m moved to make this declaration? Because every so often a typographic tyrant goes off their OCD medication and launches a caustic diatribe at anyone who prefers to use two spaces between adjoining sentences. These deranged attacks, absurd as they are, can do real damage to writers. Ditchwalk will not tolerate anyone who uses authority or prominence to ridicule or intimidate writers, or in any way make writing more difficult than it already is.

The Question in Context
As a writer of any kind — private, professional, traditional, experimental — you have two obligations. The first is to be honest to your own intentions. The second is to communicate your intentions to the intended reader as effectively as possible.

These obligations hold whether you are writing an email to a single person or publishing a work for the masses. They remain your responsibility even if you choose to involve others in the process. Agents, editors, publishers, typographers and others who make a living off authorship are peripheral to your work as a writer. They may be central to your goals as a business person, they may be central to your ability to produce a physical book or e-book file, but they are not writers.

You are a writer. Your job is to write for your readers. That’s true whether you’re an established author or just starting out. The problem, of course, is that when you’re just starting out you’re not sure what you’re doing. Complicating matters is the fact that some of the agents, editors, publishers, typographers and others who make a living off authorship will gladly claim expertise and authority even in matters they know nothing about. This includes everything from telling you what your obligations are as a writer to how many blank spaces should follow a period.

Why would someone do this? Because it makes money. Because they are control freaks. Because they genuinely believe their little corner of the universe is the only thing that matters. Because they have confused the needs of the reader with the demands of the market. Because they hate the fact that you can write and they can’t. Take your pick.

Whether you choose to defer to peripheral voices or ignore them, no choice voids your basic obligations as a writer. There are no shortcuts. You must ask and answer a million questions in order to write well. At times you may find there is no agreement about an issue. In those instances you will have to choose what you prefer or think best, not what’s right or true.

The most important thing I can tell you about navigating any writing issue is this. The second most important thing I can tell you is to always keep perspective. Relative to the eternal obligations of every author, the question of how many spaces should follow a period is a flea on the great stellar flank of our galaxy.

You should also be particularly wary of any agent, editor, publisher, typographer or other person peripheral to the writer-reader relationship who uses a claim of expertise to cow you into conformity. Authorship is about making conscious, informed choices, not about blindly accepting the opinions of others.

How many writers have ever said that two spaces after a period is a sign of amateurism? How many writers would dismiss your content outright if you used two spaces instead of one? Is this a common source of discussion at writing workshops and retreats? Have you ever seen a breakout session at a convention titled The Two-Space Debate? Has anyone ever said, in the entire history of the world, “This would have been a great book, but because the author used two spaces after a period it is an unmitigated disaster.”

If you are writing a book narrowly targeted at people who believe two spaces after a period is a portent of the End Times, then yes, you should probably use a single space after a period. Other than that, you should learn as much about this and every other issue as you can, then make your own case-by-case decisions.

For myself, I have generally used two spaces after a period to no ill effect. No one who has ever paid me money to write, or ever received a document written by me, has ever asked me to use a single space after a period, or even commented about my practice. Recently, however, after twenty-five years of writing, I did come across an instance in which I found two spaces to be distracting, and I will expand on that experience below.

In the remainder of this post I intend to: dismantle a recent diatribe against the use of two spaces after a period; explain when and why I use one space or two spaces after a period; make the case that excessive interest in this issue should be included as classification criteria in DSM-5.  

Questioning the Question
When confronting any argument the first thing to take note of is the premise. Like statistics, arguments can be structured to prove anything, meaning the specifics of an argument are only valid if the premise is valid. The premise in this case is that adding two spaces after a period damages the reading experience for the average reader.

It doesn’t.

There is no evidence in the entire history of the universe that using two spaces after a period has caused irreparable harm, gross insult, lasting disease, mass hysteria, or any negative effect on the human species whatsoever. Why would anyone care so deeply about something so meaningless? The first concern would obviously be an undiagnosed disease process of some kind, but I’m not a doctor so I don’t want to speculate about the mental effects of things like, say, syphilis. I do believe I am qualified, however, by virtue of age and experience, to suggest two motivations that might be fueling such rants, neither of which has anything to do with typography or the needs of the vast majority of people who write or read.

First, I am convinced that people who obsess about this issue genuinely feel they are being assaulted when they come across two spaces after a period. Nobody who did not experience a psychic blow when confronted by two spaces would ever make something like that up, for the simple reason that doing so would define them as loony. Assuming that some people do have a violent reaction, then — in the same way a person might recoil at a photograph of a small, harmless, good-for-your-garden spider, let alone the real thing — I think it’s understandable that they might want to prevent such trauma in the future.

Second, anyone who believes that their own irrational beliefs should be universally adopted by others clearly shows a tendency toward orthodoxy. Practitioners of orthodoxy around the world see no problem with bludgeoning others into submission, even as they remain blind to the extremity of their own views. Typographic fundamentalists are no different.

Respecting Authority
The latest inadvertent psychiatric revelation triggered by the two-space debate comes from one Farhad Manjoo, who writes for a website called Slate. See if you can recognize the signs:

[Julian Assange is] a fellow who’s been using computers since at least the mid-1980s, a guy whose globetrotting tech-wizardry has come to symbolize all that’s revolutionary about the digital age. Yet when he sits down to type, Julian Assange reverts to an antiquated habit that would not have been out of place in the secretarial pools of the 1950s: He uses two spaces after every period. Which—for the record—is totally, completely, utterly, and inarguably wrong.

Given everything you yourself do or do not know about Wikileaks and Julian Assange, what mental state would you have to be in to ignore all of that and fixate on the number of spaces that Assange was using after a period? Better yet, what sort of obsessive, conformist mind would you have to have to notice whether anyone was using one space or two. Have you ever noticed this in any piece of text? Do you know anyone who has ever noticed this? Has anyone ever commented on your own practice in this regard?

My guess is that your answers to the above questions are no, no and no. Unless, of course you found yourself the manic focus of a typographic fundamentalist bent on converting you to the one true, right and good way to segregate sentences from each other.

If you have had that kind of ferocious condescension aimed at you, you may have ended up feeling bad or inadequate about your punctuation. If so, I hope it brings some relief to learn that this power dynamic was probably the real objective of the person who berated you. Not only wouldn’t a kind or caring person try to humiliate you about something so petty and meaningless, a normal, healthy mind would recognize that in the scheme of things it doesn’t matter whether a person uses one space or two after a period Because in the whole history of the universe using two spaces has not caused irreparable harm, gross insult, lasting disease, mass hysteria, or, in fact, any negative effect on the human species whatsoever.

(The ability to notice odd or stray details can, in some instances, be critical. When a detective notices something that solves a murder, that’s a good thing. When your mechanic points to a belt or tire that is about to split, that’s a good thing. But when someone points out a bit of black lint on your black sweater, or that you’re holding your coffee cup at a less-than-optimal ergonomic elbow angle, or that you’re using two spaces after a period, nobody is being saved, no crime is being solved and no tragedy is being averted. The only thing happening is that authority is being asserted over you, often under the pretense of saving you from embarrassing yourself.)

The means by which typographic fundamentalists advance their orthodox views is the same in writing as it is in religion. “Will I get to heaven?” is replaced by “Will I get published?”, but in each case fear and uncertainty leaves the door open for exploitation and abuse by people of nefarious intent. Like the religious leader who claims to speak for a god, or who claims to be the sole reliable interpreter of a religious text, typographic fundamentalists exploit fear and uncertainty by holding themselves out as authorities.

In a way it makes sense: if you want to know about a god, who knows more than a religious leader? If you want to know how to fix your balky web site, who knows more than your hosting provider? If you want to know about spacing between sentences, who knows more than a typographer?

We are, rightly, taught to appeal to authority and expertise when seeking answers to questions. That’s not the problem. The problem is that such appeals invariably involve other human beings who may be missing a few marbles. In my own experience some of the people I have sought answers from have been loving, supportive and giving, while some have been users, bullies and frauds. Such is life.

A Case Study
So who should you listen to? How can you sort out mean-spirited orthodox nuts from the great, open, loving and supportive community of writers to which I belong? Pay attention to language. If someone is speaking in absolutes, that’s a good sign that they are an extremist. Here’s Manjoo, making his case:

Two-spacers are everywhere, their ugly error crossing every social boundary of class, education, and taste. You’d expect, for instance, that anyone savvy enough to read Slate would know the proper rules of typing, but you’d be wrong; every third e-mail I get from readers includes the two-space error.

While perhaps intended as an homage to Joe McCarthy, this kind of paranoid, absolutist demagoguery has no place in a free and open society. There is no subversive assault being launched. There is no organized two-space conspiracy poised to topple our democracy. There is, simply, preference.

And that’s the difference between the typographic fundamentalists and me. I’m open to diversity, they’re not. I’m supportive of creative expression, they believe you should stay inside the barbed-wire perimeter. I’m for getting along, they’re for clubbing you senseless. I’m for letting the small stuff go, they’re convinced that the small stuff will do damage to their brains unless they wear tin foil hats. I am willing to acknowledge that the question of how many spaces should be used after a period may involve some measure of personal choice; they are convinced beyond any doubt that using two spaces after a period is a crime against nature, humanity, all gods, and — most importantly — their own asserted authority and expertise.

Traditionally, one of the main tools of the fundamentalist trade is projection, which is “the tendency to ascribe to another person feelings, thoughts, or attitudes present in oneself…” Here’s Manjoo:

What galls me about two-spacers isn’t just their numbers. It’s their certainty that they’re right.

When you’re determined to control the behavior of human beings, it always helps to preposition yourself as a victim. That way, at least in your own mind, your intended abuses can be seen as righteous. As already quoted, here’s how Manjoo prepositioned himself:

[Assange] uses two spaces after every period. Which—for the record—is totally, completely, utterly, and inarguably wrong.

Now I ask you: who’s asserting certainty here? Where I allow for a difference of opinion on the subject, Manjoo and others like him demand strict obedience and conformity (hence the projection). Thankfully, most people have no experience confronting this sort of wild-eyed fanaticism in the wild. Unfortunately, in seeking to prove that a two-space conspiracy was threatening his precious bodily fluids, Manjoo himself felt compelled to traumatize a group of gentle, unsuspecting souls:

Over Thanksgiving dinner last year, I asked people what they considered to be the “correct” number of spaces between sentences. The diners included doctors, computer programmers, and other highly accomplished professionals. Everyone—everyone!—said it was proper to use two spaces.

Two things here. First, Manjoo prejudges the question by asking for the ‘correct’ answer. He doesn’t ask if people have a preference, but confronts them with the threat of embarrassment if they give a wrong answer in public. Second, even though everyone said that two spaces was correct, there was never a single moment — not an instant — where Manjoo himself was moved to doubt the truth of his own opposing view. Or even to allow for the possibility that there might be some aspect of preference inherent in the question.

If the unanimity of the respondents wasn’t enough, it further transpired that in practice most of those gathered used one space or two spaces at different times — apparently out of some delusional belief that they should trust their own judgment in each instance, rather than slave themselves to an absolute rule. Ignoring the glaring implication that preference and instance might indeed be the proper basis for determining how many spaces to use after a period, Manjoo instead took righteous glee in springing his trap:

“Who says two spaces is wrong?” they wanted to know.

Typographers, that’s who.

Over the years I have read countless arguments put forward by single-space fanatics, and this is where they all end up. Single-spacers believe that at some point all typographers around the world got together at Area 51 and decided that two spaces after a period is the equivalent of typographical treason. Manjoo is no exception:

The people who study and design the typewritten word decided long ago that we should use one space, not two, between sentences. That convention was not arrived at casually.

This didn’t happen. Not only was the modern bias against two spaces not adopted after rigorous debate and consideration of all the facts, it wasn’t even adopted as a result of the opinions of typographers. Rather, as Manjoo’s own witness will testify, it was determined by the functionality of machinery designed at the time — much as two spaces after a period was in large part perpetuated by the technological limitations of the typewriter.

We’re all familiar with experts and their advice. We’re also familiar with expert advice that fluctuates wildly over time. In my lifetime mothers have been advised to nurse their babies, to use formula, to nurse their babies again, and now, most recently, to combine nursing with formula at a specific developmental milestone. In my lifetime women have also been advised to get mammograms, not to get mammograms, and to get mammograms only if they have specific risk factors, to the point that even the experts charged with issuing these recommendations are having a blood feud about what to say to all of the women who have been completely terrorized by this research.

Despite these obvious examples, and many more I might cite, writers are asked to believe that not only is there unanimity about whether one space or two spaces is correct, but that the issue rises to a level of importance beyond other typographic issues that are demonstrably more distracting to readers.

I have personally refused to read or purchase professionally designed and printed books that employed stylistic or otherwise difficult-to-read fonts. I’ve avoided books that used light-colored ink on off-white paper, rendering the page a bland celebration of cost-cutting grays in preference of readable contrast. But of all the typographical reasons why I’ve rejected a book, across the great breadth of my life, I have never — and you have never, and nobody you know has ever, ever — rejected a book because it used two spaces after a period. Until all other abuses are resolved, and typographers agree to stop using wacky, trendy or exotic new fonts over old, trusted, reliable, proven, effective, transparent fonts simply because they’re bored out of their freaking minds, I don’t want to hear another typographer talk about how important it is to wipe out the preferential practice of using two spaces after a period.

A Personal Aside
I recognize that I’m allowing a bit of passion to show here myself, and I apologize for that. Most typographers are good, honest, hardworking citizens who toil anonymously in support of the writer-reader relationship. They are to be thanked. Unfortunately, this is not the first time I’ve been accosted by acolytes of an obscure discipline, and I’m afraid my normal reserve and decorum may have been worn down by previous battles.

It’s still hard to talk about this, but when I was growing up I was serially abused by fundamentalist audiophiles. Like typographers standing guard over type, the audiophiles insisted they were the sole authority over sounds. It didn’t matter who made the sounds, or what the sounds said, or if the sounds were poetic or insipid: all that mattered was fidelity. Like typographers, audiophiles believed their metrics and standards were the truth, rather than merely the obsessive preference of a small group of self-selecting devotees.

I have good hearing, even now. When I was younger my hearing was great. In my professional life I’ve worked with recording engineers, and have been complimented on my ability to pick out the faintest hiss or pop. Despite this capacity, during the Age of the Audiophile I was never able to hear the difference between 0.001 ohms of impedance and 0.002 ohms of impedance. This despite many condescending and belittling assurances from audiophiles that they themselves could easily do so.

Assuming for the sake of argument that I was wrong and the audiophiles were right, consider the effect of the audiophile movement on the market and the world. Forty years later the dominant music format is the MP3. The fidelity of an MP3 is, to an audiophile, what a train wreck is to a locomotive engineer. Despite this fact the average person — by which I mean 99.99% of the world’s population — is perfectly happy with the MP3.

Back on the Case
If we allow for the sake of argument that typography as a profession has favored even a general guideline about the number of spaces that should follow a period, it’s important to note that doing so seems to have had produced no change in reading habits or market dynamics. The transition from two spaces as vague standard to one space as vague standard evoked little or no actual notice, despite the fact that typographers believe the difference is critical to the reading experience.

Could it be that typography is actually irrelevant to the needs of most readers and writers? As a typographic fundamentalist, Manjoo avoids the question by granting typography unquestioned authority:

Every modern typographer agrees on the one-space rule.

If you are new to writing you may be tempted to believe such a bold statement. Who would state something so categorically if it wasn’t true? Well, a fanatic, for one.

The implication of any typographical rule is that it serves the writer-reader relationship. But as my own life experience, and yours, and that of virtually every human being you have ever known attests, this is not true in this case. There is no relationship between using a single space or a double space after a period and any of the following: commercial success, authorial power, reader comprehension or reader interest.

Authority Unmasked
How can this be? How can typographers care so passionately about something that has no demonstrable impact on the real world? Because what typographers mean when they say they prefer a single space to two spaces — if indeed they voice a preference at all — is that it’s preferable to them. They’re not claiming they have data or polling from readers that indicates a strong preference for a single space after a period, although they don’t mind if you jump to that conclusion. Rather, they are saying that they themselves prefer a single space.

What could possibly account for this preference? What is it about typography that would lead typographers to even have a preference, where most readers have no preference and most writers have varying preferences? I think there are several reasons, all of them valid from the typographers point of view of, and all of them meaningless from the point of view of everybody else.

I’ll explore these reasons momentarily, but for now I want to stay with Manjoo’s invective, in the fervent hope that this post may prevent unsuspecting writers from falling into his intellectual abyss. The first authority Manjoo references in support of his claim that typographers “decided long ago that we should use one space, not two, between sentences” is James Felici. True enough, the post that Manjoo links to begins as follows:

To Double-Space or Not to Double-Space…
A thought-provoking disquisition on the thorny issue of how much space should follow a sentence-ending period.
Written by James Felici on August 24, 2009

It’s the debate that refuses to die: Do you set one word space or two after a period? In all my years of writing about type, it’s still the question I hear most often, and a search of the web will find threads galore on the subject. I’m going to try to put an end to the argument here.

In support of his wild claim that “every” typographer agrees with the one-space rule, Manjoo also links to several organizations that maintain usage standards, including the MLA. (Helpfully, a number of Majoo’s own readers have pointed out that “as a practical matter” MLA sees “nothing wrong” with using two spaces after a period.) Of the links Manjoo provides in support of his argument, however, the link to Felici’s post most directly addresses the foundations of the two-space debate. Which makes it all the more damning that Felici himself single-handedly demolishes the first historical claim Manjoo makes.

Here’s Manjoo on the origin of the use of two spaces after a period:

Most ordinary people would know the one-space rule, too, if it weren’t for a quirk of history. In the middle of the last century, a now-outmoded technology—the manual typewriter—invaded the American workplace. To accommodate that machine’s shortcomings, everyone began to type wrong.

Here’s Felici on the same point:

But the use of double spaces (or other exaggerated spacing) after a period is a typographic convention with roots that far predate the typewriter.

Whoops.

Manjoo does provide a reasonable explanation of the differences between monospaced fonts and proportional fonts:

The problem with typewriters was that they used monospaced type—that is, every character occupied an equal amount of horizontal space. This bucked a long tradition of proportional typesetting, in which skinny characters (like I or 1) were given less space than fat ones (like W or M). Monospaced type gives you text that looks “loose” and uneven; there’s a lot of white space between characters and words, so it’s more difficult to spot the spaces between sentences immediately. Hence the adoption of the two-space rule—on a typewriter, an extra space after a sentence makes text easier to read.

Felici agrees, and includes a helpful graphic to demonstrate monospacing:

Characters in monospaced typefaces look weird, forced by mechanical necessity onto a Procrustean bed. Some — like the M — look pinched, while some are grossly expanded — such as the i or l. Side bearings for narrow characters such as punctuation marks have to be puffed up. The overall effect of such type is very airy and open and its spacing is poorly modulated.

The mechanism for moving the carriage of a typewriter obliged every character to take up the same amount of space on the line, as shown in these monospaced faces. Punctuation — whose shapes can’t be adapted — fares particularly badly. From top to bottom are Courier, Letter Gothic, and Prestige.

Proportional fonts acknowledge that an ‘l’ is not as wide as a ‘w’. In a proportional font the total width of a character — meaning the character itself and the white space to either side — is dependent on the character’s width. You can see this clearly in this post, in the word ‘width’ for example, where the ‘i’ is narrower than the ‘w’ or ‘d’ to either side.

Typographers fret about the width of character — including any bounding white space — endlessly and with justification (later pun not intended here). Character width is a big part of the typographical profession, and alone differentiates the entire class of monospaced fonts from proportional fonts. For blank spaces width is literally the only defining aspect, because a blank space by definition has no other characteristic.

Manjoo acknowledges causal claims by typographers that a single space after a period improves the reader’s experience:

Because we’ve all switched to modern fonts, adding two spaces after a period no longer enhances readability, typographers say. It diminishes it.

Manjoo supports the point with two hard-line quotes from typographic fundamentalists, the second of which I will come back to and obliterate shortly. Then, after arguing that there is no debate about whether one space or two spaces should be used, and after claiming that all typographers agree that one space should be used, Manjoo makes an utterly jaw-dropping statement:

This readability argument is debatable. Typographers can point to no studies or any other evidence proving that single spaces improve readability.

Wha…?!

Every typographer on the face of the earth has sworn a blood oath in support of a single space after a period, yet there is no actual evidence that using two spaces makes life harder for the reader? What else could possibly convince every living typographer that a single space is preferable to two?

Manjoo drops a bomb:

When you press them on it, they tend to cite their aesthetic sensibilities. As Jury says, “It’s so bloody ugly.”

But I actually think aesthetics are the best argument in favor of one space over two. One space is simpler, cleaner, and more visually pleasing (it also requires less work, which isn’t nothing). A page of text with two spaces between every sentence looks riddled with holes; a page of text with an ordinary space looks just as it should.

If you’re not familiar with ‘aesthetics’ as an internationally-approved standard of scientific measurement, allow me to explain. Saying that aesthetics is the best argument in favor of one space over two is like saying the tongue is the best argument in favor of chocolate over vanilla. Or that eyesight is the best argument in favor of redheads over brunettes. Or that what you like is the best argument in favor of what you like. Meaning it’s a matter of personal preference.

Unbelievably, after making claims to authority and claims to standards and claims to empirical evidence and claims to utility, Manjoo settles on a subjective standard as the basis for forcing the rest of the world to embrace his own typographical kinks. And in this we come full circle, not to a proof about the superiority of one space over two, but rather to a proof of Manjoo’s interest in allying himself with typographers and their aesthetic preferences. When Manjoo says, “Typographers, that’s who,” what he really means is, “Typographers who agree with me, that’s who.”

Closing the Case
I do believe that some people feel pain or discomfort when they see two spaces after a period, and I think Manjoo is one of those unlucky people. But that is not the same thing as being an epileptic and having a seizure while playing a video game. We are not talking about a neurological problem, but hyperactive preference. If typographers did not agree with Manjoo’s own aesthetic, I firmly believe he would throw the lot overboard and remain unbowed in his belief that two spaces after a period is an abomination.

In fact, Manjoo’s defense of his own aesthetic is so tautological as to be absurd:

A page of text with two spaces between every sentence looks riddled with holes; a page of text with an ordinary space looks just as it should.

Predictably, part of his absurd justification mirrors the second of the two hard-line quotes mentioned above:

“If you get a really big pause—a big hole—in the middle of a line, the reader pauses. And you don’t want people to pause all the time. You want the text to flow.”

This obsession with holes is, in effect, a negative-space argument against using two spaces after a period. The positive-space argument is the one that Manjoo and Filici agree on, which concerns the width of letters in monospaced and proportional fonts. These two arguments are used again and again in support of a single-space after a period, yet as I’ll soon show neither of these rationales makes any sense.

In the end, even Manjoo cannot help but admit the truth:

Is this arbitrary? Sure it is.

He follows this admission with a feeble raspberry from the balcony:

Besides, the argument in favor of two spaces isn’t any less arbitrary.

Well, no, it isn’t. But it isn’t any more arbitrary, either.

Manjoo closes by reiterating the myth that using two spaces after a period is an artifact of outdated technology:

The only reason today’s teachers learned to use two spaces is because their teachers were in the grip of old-school technology. We would never accept teachers pushing other outmoded ideas on kids because that’s what was popular back when they were in school. The same should go for typing.

Whereupon Felici steps back in and utterly demolishes Manjoo:

Interestingly, by the 1960s, electronic phototypesetting systems went as far as ignoring consecutive word spaces altogether when they appeared in text. If the system found consecutive word spaces, it regarded that as a mistake and collapsed them into a single space. For the generation of typesetters who grew up during this regime, this no-nonsense interdiction may be part of the source of the notion that double spaces are not just a bad idea but are in fact verboten.

There you have it. During the age of the typewriter two spaces after a period had some actual utility in terms toward readability, because most typewriters used monospaced fonts. During the age of the computer, however, a few geeks decided that multiple spaces would be ignored, perpetuating yet another technology-driven standard that had nothing to do with improving readability, nothing to do with listening to typographers, and nothing to do with what readers and writers wanted.

That typographers may now prefer this historical accident is notable, but does nothing to prove the validity or utility of the practice.

Typography and the Single-Space Aesthetic
Is the persistent bias against two spaces in modern typography merely a function of technology? I don’t think so. I think there are reasons why typographers prefer a single space to two spaces, even if those reasons have nothing to do with readability or anything to do with advancing the writer-reader relationship.

Were I a typographer I would lean toward the single-space standard for the following reasons:

  • Establishing Expertise
    It’s hard to be an authority if what you think is merely a subjective preference. Interior decorators work like dogs to demonstrate expertise, because when they say your corner table absolutely demands a $600 vase — the price of which will increase their own take home pay — they need you to believe them. This kind of expertise is different from, say, a brain surgeon’s expertise, but we’ll still call it expertise.

    As a typographer I would support a single-space standard not because I had any real evidence in its favor, or any personal conviction about the issue, but because I knew it was the industry standard. If I bucked that standard other typographers might claim I was a witch and try to steal my clients, and that would be bad for business.

    But fear would not be my only motivation. Like a real estate agent repackaging a property as a new listing when it had already been on the market for a year and a half, I would also take solace in knowing that I was supporting, and supported by, an industry-standard practice. (Tip: it’s a lot easier to claim expertise if you follow industry-standard practices.)

  • Creative Control
    We all know people who are meticulous. While it’s probably unfair to generalize, my guess is that typographers tend to be meticulous. Where you or I might notice badly-printed type or a font that is difficult to read, typographers note the arc, slope, pitch, radius, thickness, heft, balance and emotional resonance of every line in every character in every font that meets their eyes. And that’s before they judge how individual lines come together to form a single character, how characters look when they make words, how words appear when trained in sentences, how sentences block into paragraphs, and how those paragraphs represent on the page.

    Whatever else you may think about typographers, these people are not slackers. They care. Maybe too much, but who among us has not gone off the deep end over an abiding passion — if not also enjoyed doing so?

    Given how much time typographers spend thinking about meticulous issues — how deep they look into every nook and cranny of each character they come across — the one thing they know for sure is that nobody knows type the way they know type. Writers and readers don’t care the way typographers care, so when it comes to trusting someone’s aesthetic judgment typographers tend to trust their own. And I don’t blame them.

    Because a blank space is blank space, writers and readers naively assume that it’s literally nothing. But to a typographer the width of a blank space is critical to the balance of any printed text. Blanks spaces show up (so to speak) between every word, and after every sentence, so in terms of prominence they’re right up there with e’s, a’s and t’s. (In languages other than English your letter frequency may vary.)

    The width of each blank space that accompanies a font has been agonized over in a way that you have never agonized over anything in your life. There is no aspect of the width of that space that was not considered and reconsidered and checked and rechecked before it was put on public display.

    When a vandal comes along and adds a second blank space after a period, the average typographer responds as an architect would if a second identical kitchen was added to a house they designed. Or how a husband or wife would react if their spouse married again without first getting divorced. To a typographer the violation is that extreme.

  • Ease of Use
    Imagine that your job is to take what a writer types and create a book from that content. You would probably prefer not to spend time fixing stupid errors or correcting authorial quirks in the manuscript. Over time you might even come to resent writers for their ignorant, selfish, self-indulgent practices, if not also for the way they take you for granted, ignore your contributions, and never take you dancing.

    In the computer age, nothing has simplified the life of a typographer (or editor) like the find/replace function. Rather than search by eye for instances of from transposed as form (and vice versa), each term can be specifically searched for and checked. In a 500-page manuscript the whole process might take a matter of minutes, and with guaranteed success.

    Because writers are stupid, lazy and hateful, they often do things the wrong way. One of the things writers love to do is ignore the power and functionality of margins and styles, choosing instead to format text using endless strings of blank spaces and tabs. I am willing to admit that this is bad practice — even demonstrably ‘wrong’ — but to a typographer such things are felt as violence.

    By insisting that only a single space appear after each period, typographers simplify the question of how many spaces should ever appear together: one. Find/replace can then be used to search for two consecutive blank spaces, and every found instance can easily be corrected.

    Now consider the reverse. If two spaces are allowed after a period, how can a typographer use find/replace to locate an instance where the writer added only a single space? Searching for a period followed by a single space would still find all instances of two spaces after a period. Searching for two spaces would miss any period followed by a single space. And of course searching for a single space would find every gap between every word in the entire text.

    The only way to find instances of a single space after a period when two spaces was intended would be to look at every period with the human eye and check to see if one or two spaces followed. Madness.

For all these reasons I do have sympathy for typographers. For the record, I am thankful for the contributions typographers have made to our culture. For more on typography, I heartily recommend this movie. It will change your life. Or confirm your darkest suspicions.

Justification
Reach out, right now, and pick up any nearby book. Open the book and look at any page and I guarantee you the text will be justified. That’s how books are printed: each line begins and ends at the exact same place on the page, making both the right and left margins flush. (Examples here.)

Justified text is so prevalent in every publishing medium that it’s by far the norm. Or at least it was until HTML and browsers came along with a geek-determined single-space-in-all-instances approach to displaying text. Still, even now all physical books, all magazines, all newspapers — everything that the average person might read on any given day — is formatted with justified text.

It’s not surprising, then, that typographers tend to assume any discussion of text is a discussion of justified text. That’s where the vast bulk of the work and need and money is in the typographic profession. (Take a look at Felici’s post again. Every example he provides is justified text. Because most of the examples pre-date computerized justification, the line length and word spacing would have been set by hand.)

Now, contrast this with my own writing history. The vast majority of my writing is done using Word, or various software applications that do not default to justified text. Rather, these applications all use a flush-left, ragged-right paragraph format like you see in this post: the left end of each line is flush, the right end of each line terminates at a word break closest to the page margin. Every email I (and you) have ever written has been flush-left, ragged right. Every blog post or HTML doc, the same.

No design doc, no specification for a game, no script, no dialogue, no work of any kind that I wrote, paid or unpaid, over twenty-five years, has ever required me to use justified text. Until, that is, I formatted my short story collection, The Year of the Elm (TYOTE), for print-on-demand (POD).

True story. The moment — literally the exact second — that I converted the flush-left, ragged-right Word text of TYOTE to justified text, I immediately realized that my habit of using two spaces after a period no longer worked. The gap between each period and the following capital was simply too big as measured by my personal aesthetic.

In that instant I also realized that all of the fuss about declaring a hard and fast rule for the number of spaces after a period was heavily influenced by paragraph format. If you use justified text, two spaces after a period doesn’t look right because automatic justification widens the gaps even more. For ragged-right paragraphs, however, I think two spaces is not only better, but that using two spaces solves an inherent problem.

The Eyes Have It
In what follows I make no claim that any of my observations are original. I’m also quite confident that typographers already have specific terms for the variances I describe. I do claim, however, that my reasoning is correct, and that it voids every argument I have ever heard in support of a universal single-space-after-a-period rule.

I said earlier that one of the things typographers are deeply concerned about is width. Here again is Felici’s image of monospaced fonts in action:

You can see how each letter is given the same width in monospace. Some letters take up the full width of the allotted space (see the splayed feet of the capital ‘A’, for example), while other letters are bounded by considerable white space (the lowercase ‘l’). A proportional version of the same font would look exactly the same in terms of the letters, but would not be padded with white space to achieve uniform widths.

Because typographers know all this they tend to ‘see’ the width of characters rather than the characters themselves. But most people are not typographers. They aren’t trained to think of a character as its width. Rather, the vast majority of people see characters as characters. White space, even if it accounts for part of the width of a character, is not recognized.

When typographers base arguments about type on character width and spacing, I think they overlook a rather obvious point. To see what I mean, consider the following sentence fragments showing a period, a single space, and a following capital:

The thirteen capitals I’ve included represent the various ways the left side of a capital can vary. For example, ‘B’ has a flush-left edge, so ‘D’, ‘E’, F’ and similarly constructed letters have been omitted. Even though each one of the capitals follows a single space and a period, if you look closely you’ll see that the distance from each period to the closest visible part of the following capital varies.

Here are the same letters enlarged, making the differences easier to see:

 

Look closely at the capital ‘A’ and capital ‘T’. The foot of the ‘A’ lunges toward the period, while the umbrella shape of the ‘T’ means the closest part of that letter is farther away. Each capital follows a period and is separated by one consistent-sized space, but because of the shape of the letter the size of the gap varies.

Here are the same images with an equal-radius dot added, making the differences clear:

 

As you can see, letters like ‘A’ and ‘J’ squeeze the gap between the period and the following capital, while letters like ‘T’ and ‘Y’ are half again as wide to the eye.

That’s why I use two spaces after a period almost all the time: because in trying to define a single-width blank space that works with all character shapes, I think type designers cut things a little too close on letters like ‘A’ and ‘J’. Yes, that’s my subjective opinion, but it’s grounded in the fact that what typographers say is not true: a single-width blank space does not in fact produce a consistent single-width space. It’s the shape of the following character, not its width, that defines the width of the gap to the eye.

Holes
The following two examples of unjustified, ragged-right text are the same in all respects. In the first example there is only one space after each period:

Note that because the text is not justified, all of the gaps look essentially the same even allowing for differences in the shapes of the letters. Now consider the same paragraph with two spaces after each period:

Despite whatever rule you’ve been taught, despite what the experts say, and despite your own personal preferences, do you see any real difference between those two blocks of flush-left, ragged-right text? Yes, it’s apparent that there is more space after each period in the second example, but is it really distracting? Would you have noticed if we hadn’t been talking about the issue? Would it have put you off? Or do you like the fact that sentences are given greater distinction than individuals words?

Now consider the same two examples, only this time each paragraph is justified. Here’s the version with one space after each period:

Notice now that the spaces between words are no longer uniformly narrow, but variable in width. To my eye the text now seems riddled with the same kind of holes that typographers decry when arguing against two spaces after a period. In the first line alone the space between ‘dolor’ and ‘sit’ looks as big as the space after any period.

Here’s the justified version with two spaces after each period:

I believe justification makes a two-space gap after a period too big. But those gaps are not that much bigger than some of the other holes that justification has created. I also want to point out that I’ve been charitable in the above examples. The holes that show up in justified text only increase as paragraph width narrows or font size increases. Here are excerpts of the same texts in paragraphs narrowed by one inch:

Note the growing size of the white-space holes. Now here’s the same text in a newspaper column, with the font size bumped up to 14:

Note the crazy-huge gap on the sixth line between ‘nostrud’ and ‘exercitation’. It’s larger than the gap after any period in the two-space version on the right.

I’m aware that typographers have tricks for dealing with rogue gaps, including hyphenating words. I’m not arguing that typography cannot reduce the size of a hole if the gap between two words becomes distracting. I also readily admit that these last two examples show text that no typographer would put their name on.

The fact remains, however, that justified text — which is still the norm in book, magazine and newspaper publishing — does far more to pepper a page with allegedly-distracting holes than does using a two-space gap after a period in unjustified text.

I say “allegedly-distracting” because the truth is that the gap-width between words and sentences doesn’t matter to most people. The fact is that the width of white-space gaps — unless they are wide enough to make a reader wonder if a word is missing — have little or nothing to do with readability, and everything to do with the same aesthetic preferences that drive much of typography.

Not only aren’t readers slowed down by gaps in words, even when the width of gaps varies randomly as it does in justified text, but research indicates readers don’t even care about the letters between the beginning and ending of a word. If you can read the following text, how distracting can white-space gaps between words possibly be?

Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn’t mttaer
in waht oredr the ltteers in a wrod are, the olny iprmoetnt tihng is taht
the frist and lsat ltteer be at the rghit pclae. The rset can be a toatl mses
and you can sitll raed it wouthit porbelm. Tihs is bcuseae the huamn mnid
deos not raed ervey lteter by istlef, but the wrod as a wlohe.

 

Again and again every justification (pun intended) that typographers use to reject two spaces after a period fails to hold up. Again and again the issue becomes one of simple preference. Even my belief that paragraph formatting plays a key role in determining when a single space or doubled space should be used reflects my preferences.

What’s ironic in all this is that even though typography has been heavily predisposed to hole-exploding justified text in all mediums for decades, that predominance is now fading for reasons that have nothing to do with typography. Because HTML only recognizes a single blank space, there are no spongy, flexible-width spaces by which HTML text can be justified. As a result, more and more of what’s written and published today appears in flush-left, ragged right paragraphs. (Yet again, readers are apparently oblivious to the momentous impact of this sea change.)

To see what used to be the norm in the newspaper business, take a look at these examples of narrow, justified columns on the front page of the New York Times. Now try to envision the text on the home page of the Times’ website. Can you see the text in your mind? Do you have a memory of the difference between the physical paper and the electronic version? Do you care? Do you know anyone who cares? If someone told you they cared so deeply about the evolution of newspaper copy from justified to ragged-right HTML that it rivaled the hatred they had for people who used two spaces after a period, what would you think of that person?

Two Spaces and HTML
The adoption of ragged-right formatting is being compelled by the use of HTML and browsers, despite an overwhelming historical preference among typographers for justified text. As a result, fewer distracting holes now appear in the text we all read, yet typographers do not seem to be celebrating this evolution with vigor — even as they continue to attack holes caused by adding a second space after a period. Geeks are driving changes in typography that eclipse anything I can think of in the past five hundred years, yet somehow that’s not a big deal. But putting two spaces after a period is still an atrocity.

Typographers may oppose two-spaces after a period for dubious aesthetic reasons, but they have no direct power to intervene. Whether using a typewriter or word-processing software, the option was always left to the writer. But the internet age has changed the status quo. Because browsers do not recognize a second blank space even if it’s typed, the geeks are actually limiting choice in the matter.

Personally, I believe HTML should allow two spaces after a period, or provide a special character that adds a bit more width to the gap after a period. My own typographic aesthetic says the space between sentences should be larger than the space between words, if only to emphasize the distinction. Unfortunately, there’s no way to tell a brain-dead machine how to automatically differentiate between the end of a sentence and something like “Ms. Baxter”.

To add a special-width character writers would have to hand-code the character inline, rather than having it applied automatically. As crazy as that sounds, something similar is already being done by many people who write in HTML, and quite often it’s being done in complete contravention of recognized best practices. (By which I mean demonstrably valuable best practices, as opposed to mere aesthetic preference.)

The most common way to add additional spaces to a line is to use a non-breaking space [   ]. This special HTML character forces the inclusion of blank spaces that would ordinarily be ignored by the browser.

Using non-breaking spaces to format an HTML page is possible, and was done with abandon in the old days, but in the modern context it’s a mistake. (Formatting should be handled by CSS as much as possible.) Despite this general prohibition, however, I use non-breaking spaces on my site for specific reasons, including some instances when I add a ‘read more’ link to the first section of a long post.

Here’s what that looks like in HTML:

&nbsp;&nbsp;<a href=”link”>Read more</a>

 

And here how that code appears in a browser:

…blah blah.  Read more

 

Those two forced spaces keep the ‘read more’ link from moving too close to the period. If I use only a single space after the period, as typographers insist I should, I think it looks too crowded, if not also confusing:

…blah blah. Read more

 

Back in the day, on my old website, I hand-coded each sentence break with two non-breaking spaces to improve readability. Because the background was dark and the text was light, I felt that adding a bit more room after each sentence-ending period improved the reader’s ability to find their way through a paragraph. (My thinking was that the larger gaps after each period provided reference points for the eye.)

Here’s a sample from that old site, showing periods followed by a rounded ‘G’, umbrella ‘T’, and splayed ‘A’.

Personally I think the space between the period and the capital ‘T’ is too big, but using one space made the gap between the period and the foot of the ‘A’ too small. I opted for clarity in all instances rather than tolerating that too-close gap with the ‘A’. In retrospect, because I was hand-coding each sentence break I could have used only only one space with the ‘T’, but at the time I opted for consistency.

In Conclusion
There is no coherent rationale for insisting on one space after a period, and anybody who tells you otherwise is either parroting someone’s dogma or lying to your face. If you want to use two spaces after a period it’s your choice.

I believe that two spaces after a period works — indeed is preferable — for unjustified text. I believe it doesn’t work for justified text. Those are the general rules I live by.

If there’s a modern standard it tends to be one space, but that’s almost entirely the result of the way in which browsers handle multiple spaces. There never has been, and never will be, a professional typographical study that conclusively demonstrates that a single space better serves the writer-reader relationship.

Still, the fact that there is a quasi-standard is enough to send some writers into paroxysms of fear. Many writers worry that a small, niggling variance from the norm will either brand them an amateur or reveal them to be the amateur they actually are. (We’re all amateurs when we start.) This fear is the weakness that typographical fundamentalists exploit as a means of spreading their toxic views.

In closing his own post, Felici addresses this very point, and makes it clear that he himself does not believe using two spaces after a period is inherently wrong:

Modern spacing aesthetics aside, the main reason not to use two word spaces (or an em space) between sentences is that people will think you’re doing it out of ignorance. It will be perceived as a mistake. You may know better, but you’ll have a hard time convincing everyone else.

I don’t disagree with Felici. The publishing world seems to have more than its share of pedantic bullies who enjoy nothing more than punishing writers whose preferences differ from their own. I can’t promise that an editor or agent or other publishing gatekeeper won’t seize upon the use of two spaces after a period as a means of denying you publication. What I can promise is that if someone is willing to pass on your writing because you prefer two spaces after a period, that person is going to make your life a living hell for a thousand additional reasons, all of them couched in expertise, and all of them equally grounded in personal preference.

The fact remains that the number of people who have ever been even remotely inconvenienced — not bothered, but actually hindered — by two spaces after a period, is 862. And the great if not vast majority of those people were paid to work on the text that deeply offended them, so they got to cry all the way to the bank.

As I pointed out at the beginning of this post, few people ever notice whether one or two spaces has been used after a period. We know this to be true because if two spaces actually did interrupt the writer-reader relationship, the problem would have been resolved a thousand years ago.

As a final footnote, five days after originally publishing his attack on good, honest, two-space loving writers everywhere, Manjoo deleted his opening graph and appended his post with the following:

Correction, Jan. 18, 2011: This article originally asserted that—in a series of e-mails described as “overwrought, self-important, and dorky”—WikiLeaks founder Julian Assange used two spaces after every period. Assange actually used a monospace font, which made the text of his e-mails appear loose and uneven.

Being factually wrong about everything? Paycheck. Two spaces after a period?  Crime.

 

This is a reprint from Mark Barrett‘s Ditchwalk.