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When should you start a marketing plan? Before you have even finished or started your book. A plan is just a map of what you want to accomplish and how to get there. shares some good tips on how to create a basic marketing plan over at Digital Book World.
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The Author’s Guide to Book Marketing: Part 2
In part 1 last week, we discussed the two basic questions that should drive any author’s marketing strategy. Below, we show how to turn that strategy into a workable plan.
Step 1: Set your tactics
Using all you’ve learned above, list every way in which you’ll reach your reader around publication. A classic marketing framework may look like this:
• Paid (marketing you pay for): Digital ads, flyers, tchotchkes, etc.
• Earned (marketing you have to earn): Book reviews, features, interviews, social media influencer outreach, events, bookstore adoption, etc.
• Owned (marketing you own or can build): Website, email list, social media presence, promotions, etc.
These are all the tactics that will support your strategy. Be as exhaustive and creative as you can.
Step 2: Build your schedule
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