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If you are an author, you know the importance of social media. Especially when it comes time to try and generate exposure and sales for your books. So this article from on Bad Redhead Media will be of interest to you. She breaks down the different social media options and gives a few hints too.
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Which Social Media Channel Sells The Most Books?
“Which one social media channel will net me the most book sales?” an author asked me recently during my new weekly #BookMarketingChat (join any Wednesday on Twitter, 6pm pst/9pm est simply by typing in the hashtag).
Well, it’s not that easy. Wouldn’t it be great if we could just go to say, Facebook because that’s the EASY button, and violá! They will come, we will sell, and yacht-life, here we come. Alas, it just doesn’t work that way because well, a few reasons.
Let’s deconstruct.
YouTube:
Across the board, YouTube has the highest conversions and the all-important measure, purchases. Yet, how many authors do you know (including myself) who utilize YouTube? And of those who do, how many are gaining the bulk of their sales from YouTube? Probably not a lot, with of course, the occasional notable exception like John Green.
Facebook:
No surprise here, given that 1.6 billion people use Facebook, worldwide. What this means for authors is that somewhere in that mix is your demographic. In fact, Facebook was the first social network to surpass 1 billion monthly active users (Source: Statista.com).
How do you find readers? That’s the tricky part, as we are not allowed to use our personal accounts for financial gain (yea, we all agreed to that when we signed up for our accounts), so we have to reach our readers via an author page — tricky, Facebook, tricky — and the only way to get people over to our page is to pay to boost posts, or promote our page — aka, advertising. Still, I love interacting with people on a personal level, which is what the personal account is for, not ‘selling,’ so there’s that.
Use your author page to sell and interact, your personal account to build relationships. Keep the two separate. If you don’t, you risk Facebook shutting down your account (and believe me, it happens ALL.THE.TIME.).
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