People Don’t Buy Books Based On The Publisher

Most writers and authors also buy a lot of books. I’m certainly do, and you probably do too. So what makes you buy a book?

I buy books primarily based on the following:
  • Recommendations from others mostly found on blogs I read and twitter
  • Browsing Amazon Kindle store in the categories I read, as well as how Amazon uses suggestions on other books I have read. I download lots of samples and then buy the books that take my fancy.
  • Browsing physical book stores, although now I note down titles and then go buy them on my Kindle as they are 1/4 of the price of the physical book
I definitely do not buy books based on the publisher. In fact, most of the time I wouldn’t know who the publisher was anyway and in a brief survey of other book buyers they have a similar experience. This raises a couple of very important questions for authors and writers, and perhaps publishers as well.
  • If book buyers don’t care who the publisher is, why is there a stigma to being self-published? (it’s changing but it is still there). If you have a professionally edited and interesting book, with an eye-catching cover, buyers will not know the difference anyway. I have the same Amazon shelf-space as any other books. What do you think?
  • If book buyers don’t care who the publisher is, why do authors care so much? Do we all want a 10 book deal with Harper Collins because it means more physical distribution to bookstores, potentially world rights and more publicity budget? and is that scenario very likely for most authors. I don’t think so. The reason must be ego and I will freely admit to being one of those authors! I would love a 10 book deal with Harper Collins! But I know that I will still need to do my own publicity and marketing, and I may well make less money than  digital publishing. It is important to identify the why behind what you want for your book and your career as an author. Why do you care who publishes you?
  • If book buyers don’t care who the publisher is, whose brand is associated with the book? In a brilliant audio to the indie publishing industry a few weeks ago, Seth Godin challenged the audience on brand. He basically said that publishers should be aligning with audiences and brands and become the “go to” publisher for that audience e.g. be the publisher for civil war books, or for coeliac disease sufferers. I can think of a couple of publishers who have this right at the moment. O’Reilly Books is for tech books, and Harlequin is for romance, but do the readers go there to spend money? I find branding to be a fascinating topic for authors and the publishing industry and right now, you need to consider your branding in a very crowded marketplace.
[Update: This piece was written a week ago, but I just saw the interview with Mark Coker from Smashwords where he says the same thing:
“Readers typically don’t pay attention to the name of the publisher on the spine of the book. They pay attention to the author and the story.”
Do you buy books based on a publisher? and do you care who publishes your book?

 

This is a cross-posting from Joanna Penn‘s The Creative Penn.

Who Needs A Publisher?

This article, by Isia Jasiewicz, originally appeared on Newsweek.com on 7/30/10.

Boyd Morrison was finishing a Ph.D. in industrial engineering when he wrote his first novel. Five agents rejected it. Nine years later he tried again, and this time he did get an agent—after nearly three years and three novels. But that turned out to be some kind of cosmic tease, because 25 publishers turned down The Ark.

With nothing left to lose, Morrison uploaded The Ark and his two other unpublished novels to Amazon’s Kindle store in March 2009. Within three months, he was selling books at a rate of 4,000 a month—a number that attracted the attention of the same publishers who had rejected him. This May, when The Ark was released in hardcover from Simon & Schuster, it became the first self-published Kindle book to be picked up by a Big Six publisher. Morrison says that the phone call from his agent telling him he’d finally see his book in print was “one of the most amazing moments of my life.”

Until recently, reviewers and booksellers looked down on self-published authors the way Anna Wintour scorns Dress Barn. Now new writers and established authors alike are increasingly taking publishing into their own hands, and the publishing establishment is paying attention. According to a recent Bowker report, the market for “nontraditional books” in the United States grew by more than 750,000 new titles in 2009—a 181 percent increase over 2008. Five of the top 100 bestsellers in the Kindle store—which now produces more sales than Amazon’s hardcover list—are currently self-published.

Read the rest of the article on Newsweek.com.

Pass the Gestalt, Please

This post, by Evan Schnittman, originally appeared on his Black Plastic Glasses blog on 7/15/10.

In the past two weeks I have heard forcefully stated pronouncements by agent Andrew Wylie and chair of the Society of Authors, Tom Holland, regarding ebook royalty rates.  A 50/50 share between author and publisher is the only possible outcome they can accept, citing the tired and somewhat old argument we have heard before:

The publisher has little or no incremental out of pocket cost to create ebooks, therefore the income should be split in the same manner as subsidiary rights, which is generally 50/50.

 The average person would be hard pressed to disagree—certainly in this day and age the digital file created to make a print book cannot cost much to convert to an ebook. Even the DRM, hosting, and file management costs must be de minimis when compared to the cost of paper, printing, binding, warehouse, and shipping. And ebooks have no returns!

But there is a huge flaw in this view, as it is built on the self-serving and reductive assumption that ebooks can and should be viewed as separate from the book’s overall economy. By attacking ebook royalties in this manner, a trap is set by those seeking to maximize short-term profits at the expense of all else. The object of this ploy is to dissect the intellectual property into as many different pieces as possible and negotiate them on the open market in order to maximize the “deal.”

The problem with that approach is that successful and coherent publishing is not the sum of individual publishing rights, but rather the gestalt work presented coherently to a global audience. Viewing the ebook out of the context of the rest of the work gets us nowhere. We must understand how ebooks fit into the publishing ecosphere and only then can we determine what the right royalty should be.

To begin, let’s establish what an ebook isn’t—a subsidiary right.

Read the rest of the post on Evan Schnittman’s Black Plastic Glasses.

Smashwords founder Mark Coker talks to Wetmachine About the Future of Publishing

This interview, by John Sundman, originally appeared in his My Thoughts Exactly on Wetmachine on 8/4/10. 

Smashwords is a service for helping small and self-publishers format ebooks in diverse formats (for example: kindle, epub, PDF, Palm) and distribute them through diverse retail channels (for example Amazon, Apple, BN, Kobo, and Smashwords itself). A few weeks ago I sent Smashwords founder Mark Coker a note asking if I could interview him for Wetmachine & SelfPublishing Review. He said yes; I sent him some questions about the current & future state of book publishing, and he answered. His replies appear below the fold.

I found his answers interesting and direct, and I think you’ll enjoy reading what he had to say.
 

Q: When I told a list I’m on that I was going to be interviewing you and solicited questions, my friend Dirk replied: “Please ask him what the fuck is going on.” I think that’s a pretty good place to start. Can you summarize the important trends you see in publishing right now?

I can sum up this answer with one word: Change.

Now, more words… For the last century, publishers controlled the means of book production and book distribution. If authors wanted to reach readers, they had no choice but to kneel before the publishing oligopolists who had the power to determine who got published, and what readers read. The system worked fantastically well for the publishers, moderately well for readers, but less well for the authors they published, and even less well for the vast majority of authors who could never gain access to the cliquey club of the published. And like most clubs, the dream of the club often exceeds the reality of the club.  Most authors lucky enough to have their books accepted by this old system received little more than fleeting ego gratification and bragging rights.

Change is an exciting, terrifying thing. It represents both a threat and an opportunity to every author and publisher.

The other week I gave a presentation to group of students at NYU, and I just posted about it over at the Smashwords blog. I titled it, “How Indie Ebooks Will Transform the Future of Book Publishing.”  I started the presentation by quoting my favorite Tool song, Rosetta Stoned. It’s a song about a guy abducted by space aliens, and the aliens give him a message he’s supposed to deliver to his fellow humans, “a message of hope for those who will listen, and a warning for those who do not.” This is the message I shared. My message was that authors and publishers face greater opportunities today than ever before to reach readers with books. Yet authors and publishers who fail to adapt to the change, or who respond incorrectly to the change, will go suffer.

Q: You come from a background in “angel” and venture investing in Silicon Valley. You see all kinds of opportunities and could have chosen any one of dozens of technologies to get personally involved in. Why did you choose to form Smashwords and get into electronic publishing for independent authors?

Traditional publishing is a broken business on the precipice of major change. I perceived an opportunity create a business that can help facilitate this change in a constructive way that’s valuable for readers, authors, publishers and booksellers. 

My motivation for creating Smashwords really came down to a crazy desire to change the future of publishing by empowering authors to be their own publishers. I wanted to turn publishing upside down by shifting the power center of this business from publishers to authors and readers.

For the last century, book publishing was built on the backs of undercompensated, underappreciated authors. If you cherish books as much as I do, how can you not honor the authors who create them, or the readers who purchase them?

I’m not saying publishers don’t honor authors. I just think their businesses are not set up to serve them as they deserve to be served.

There’s a huge disconnect in publishing. Publishers publish books for reasons different that writers write. Publishers publish works based on perceived commercial merit. Most authors are shut out and denied any chance to reach readers.  Readers are denied the opportunity to discover the full diversity of great works. I think this commercial filter is not only myopic, it’s also dangerous to the future of books, especially if you believe, as I do, that books and authorship are essential to the future of mankind.

Publishers are unable to take a risk on every author, nor would they want to even if they could. They have businesses to run and Manhattan skyscraper rents to pay.

I created Smashwords so I could take a risk on every author.  I think every author has a right to publish, and I think the vast collective wisdom of readers will help the best works get read by the right readers.

Read the rest of the interview on Wet Machine.

Top 10 Reasons Not To Be A Writer

Top 10 lists are pretty popular these days. Do we have Letterman to thank for that? Anyway, in the interests of being in with the popular crowd, here’s a Top 10 list that seems blatantly obvious to me, but might serve as a warning to others. And before anyone accuses me of being all jaded and defeatist, I prefer to look at it as arming myself with the truth in order to beat that fu**er down and prove every point on this list wrong. Wish me luck.

Top 10 Reasons Not To Be A Writer

10. For the chicks. Generally speaking, being a writer doesn’t get you chicks like being a rock star might.

9. For a sense of self-worth. Seriously, almost constant rejection is not good for self-esteem.

8. For the cool. Most people, when you say you’re a writer, will look at you with that when-are-you-going-to-get-a-real-job look.

7. For the influence. No matter how much we think we’re changing the world, people are pretty fixed in their own personal delusions. Anything we write is unlikely to affect them much.

6. For self-fulfilment. This one is slightly off-kilter. We require the self-fulfilment of writing, but most writers I know are rarely happy with what they put out there and constantly bemoan how crap they are and how they wish they were better. I’m like this. We’re all a bunch of fragile little flowers.

5. For the fame. There are a handful of uber-bestselling writers that you might recognise if you passed them in the street, but not many. Have a look along your bookshelf and think about how many of those names have a face attached in your memory banks.

4. For health. Sitting in a gloomy room hunched over a computer, spewing forth imagination from the deepest recesses of your mind. Not exactly a jog along the beach, is it.

3. For a social life. See above. I have to admit that there’s a vibrant community among genre writers in Australia, and presumbly elsewhere in the world. I’ve got some great friends that I’ve met through being a writer. We only tend to actually meet a handful of times a year, though, at conventions.

2. For the satisfaction. You’ll never be happy with what you achieve as a writer. Sell a short story? You’ll wish you could sell to a better magazine. Sell a novel? You’ll wish you got a bigger advance. Got a great big advance? You’ll wish you were higher on the bestseller lists. I’ve never met a writer yet, at any level of success, that is satisfied with their achievements. They’re all mighty happy to have got where they are, but they all want to achieve more. Every one of them.

1. For the money. Yeah, as if this needs explaining. There doesn’t appear to be any. Anywhere. This is the one thing on this list that I’d most like to prove wrong.

There are a handful of rock-star-god-emperor authors out there that prove every single one of these points wrong. People like Neil Gaiman or Stephen King. But for every Neil Gaiman, there’s a million mid-listers struggling to get by. And for every mid-lister like that there’s a million more hard working writers, wishing they had that mid-list level of success.

The truth is that there is only one reason to be a writer. Because you have to. We all do it because we have stories to tell and we can’t imagine not writing them down. If we can sell them, bloody brilliant. If we can sell them and have any kind of effect on people, fucking spectacular! But the single reason we do it is because we can’t not do it. Any other reason and you’re deluding yourself. Don’t say you haven’t been warned.

 

This is a cross-posting from Alan Baxter‘s The Word blog.

Authentic Writing

Self-publishers start out as writers, then become authors. Some people are natural writers, but the rest of us need help from time to time.

One of the best ways to connect with readers is when your writing is authentic, material that comes right out of your own experience. Although many of these resources are aimed at nonfiction writers, fiction writers need authenticity too.

It seems to me that as writers, we need to learn to draw on our deepest resources, the essential traits that define us. Writing is a creative expression that allows each of us to communicate from our unique vantage point our own view of the world. Whether we’re describing a scene from memory, the details of a scene in a historical romance, or explaining the way geology has formed the landscape, we need the skill to trust our own instincts and write our truth.

When writing is authentic, regardless of its subject matter, it communicates to the reader and draws them into the world the writer has to show them.

Although many of the articles on the blog relate more directly to books and publishing, I try to remember that it’s in the creative act that all our publishing begins. I hope you enjoy these articles.

The community at The Book Designer is an active and engaged one, so I hope you’ll participate by leaving a comment to expand, to reflect on, or to contest what you’ve read. Enjoy!

Writing Technique and Inspiration

Unleash Your Creativity Now: How to Freewrite
How to Get Out of Your Own Way: Suzanne Murray on Freewriting
Car Writer
Creativity—The List of Lists
How Freewriting Saved My Life

Writing Books

Writing for your Life: Old Friend from Far Away by Natalie Goldberg
Writing For Your Life by Deena Metzger
Book Review: If You Want to Write by Brenda Ueland

Writer’s Tools

A Google Toolbox for Writers

The next stop on your publishing journey is Getting Ready to Publish. When you’re ready, continue on.

 

This is a reprint from Joel Friedlander’s The Book Designer.

Final USPS Udate, Twitter, Merchant Circle & More

I’ve received another $55 check from the Postal Service. That brings the total repayment to $110. I’m going to stop with that amount though I’m still owed another $25. I feel lucky to have gotten this much back. For future reference if I ever lose something else in the mail I’ve insured, I now know to keep pushing for a fair payment and have the Washington D.C address to write first.

At last count, I have 40 following me on Twitter and 66 followers. It seems as though I see an increase in followers after I’ve blogged on Book Marketing Network, iFOGO and Publetariat. This last week I picked up Blog Expert, Rachel Karl, as a follower. She said I had a nice blog. I wondered which one she looked at since I blog on eight sites now. Rachel had checked my Twitter site out well enough to let me know that the link to my website under my name wasn’t working. I appreciated the FYI, immediately fixed the problem and tweeted Rachel back to let her know the link works now.

My twitter bio has lead different types of businesses and people with varied interest to follow me. I stated I like writing books, gardening, flowers, fishing and boating. Therefore boat businesses and boaters, flower businesses, gardeners and nature lovers follow me. I thought about not returning the follow or changing my bio if I might be misleading some tweeters, but what I wanted was to promote my books and online bookstore. Most followers must read books so after email notification from followers, I send them a thank you message from Author Fay Risner and mention one of my books or where to buy my books online and my online bookstore. I’ve picked up some authors including Steve Weber, author of Plug Your Book, a book about internet book promoting which has been helpful to me, and he didn’t even know at the time I’d bought his book.

Google Partner Program has decided to make ebooks out of the books in the program if the authors are agreeable. I’ve had my books in the program for awhile but I haven’t finished filling out the forms they needed. August 6 is when they will begin promoting ebooks. Once a month for some time now, I’ve received an email notice about how many of my books were viewed and how many pages looked at. This notice is a way for me to see what genres readers are interested in.

I accidentally came across Merchant Circle on the internet. There is one for every city in every state. If a you come from a small town that hasn’t started using Merchant Circle yet be the first one to start if you consider your book selling a business. Sign up is free. I didn’t think of myself as a business when I began this venture, but last year I published two books at Lightning Source, Inc. I had to fill out tax forms and send for a sales tax permit before Lightning Source would print my books. Since I was considered a business, that lead to me to starting my online bookstore.

The added features on Merchant Circle are from $249 to $39, but I signed up for the free site. Do I expect to sell more books in my area when my town has a population of 600, and everyone knows everyone else. The biggest businesses are the nursing home and the John Deere Implement dealer. Not really, but Google Crawler is working on the site. My blog is picked up by major search engines which extends my reach and will introduce my books to more customers that search the internet like I do. I felt it was worth the effort to sign up for the free package and give it a try.

I had to have a logo so I used a copy of my business card since I’m not good with graphics. An advertisement and a coupon can be made. My coupon states a free book for the sale of one book on the site and a review of my business or the book purchased. The advertisement states that my stories are clean; no curse words or sex scenes. Books written by a Midwestern author with wholesome values.

The results are in for July for my Kindle books sales. With the raise in price, sales went down to about half of what I sold in June, but the royalty went from 35% to 70% so the total royalty amount was about the same. Better news is I’m now selling my series of five mystery books which wasn’t getting noticed before. That gives me encouragement to write Amazing Gracie Mystery number six.

Amazon’s Author Central has sent out emails to authors with an author page to tell them they won’t be able to blog on site after August 15th. They will need to submit a link to another blog they write. I’ve tried linking to another blog before without success, but I’m working on it again.

And finally, I read a helpful article on Publetariat.com that I liked titled The Truth About Typos by Mark Barrett’s Ditchwalk. He said reread what you write at least once. Slow down and concentrate. Don’t publish when you’re tired. Just know that what you’ve written will never be perfect. Sooner or later a typo will survive. If you as a self published author worry about those typos like I do, this would be a good article to read. If nothing else the article made me feel a little better about those dreaded typos that did survive.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

My Fiction Workshop Fortunes

The capacity to tell stories is an accident of birth for me. I was born thinking this way. There was no point in my life when I did not think about stories and causal events, about humorous and dramatic ways in which events could be told, and about how a blank page could be filled with wonder. If I have wandered far and wide, and been driven, seduced or called away from writing in my life, I have always returned to a string of authorial stepping stones that connects my past with the future before me.

Actually becoming a writer — by which I do not mean a professional, but rather a practicing writer — is a combination of accident and intent. The more things go in your favor, the easier it is to harness gifts and put words to a page. The more things go against you, the more you must overcome. Whatever obstacles I’ve faced in life, I was born with a number of storytelling gifts. I also happened to be born and raised in a town that is home to a school that values fiction writing. That I neither new nor cared about these things until I went to college is yet more evidence that the fates were being kind.

My Home Town School
By nature I am not a particularly adventurous person. I have tended most of my life to look before I leap, even when others have counseled that he who hesitates is lost. So it should not come as a surprise that when I finally decided to go to college, after considerable academic carnage in my high school career, I had no thought of going anywhere except to the school in my home town. It wouldn’t have mattered what college it was, or what town I had been born in: that’s what I would have done at that point in my life, and probably for a decade after. (It’s true that my grandmother, father, mother, aunt and uncle also went to the same university, but that’s not why I went. I went because it was familiar and close.)

That I was born in and grew up in Iowa City, Iowa, is an accident. That Iowa City is the home of the University of Iowa, which is the home of the Iowa Writers’ Workshop, is also an accident. I planned none of it, yet when I finally decided to wade into storytelling, after more academic carnage in college, the Workshop was there.  

Now, if you remember nothing else about this post, please remember this: I do not have an MFA from the Iowa Writers’ Workshop. I have a Bachelors’ degree from Iowa, and all of the following relates to my undergraduate experience. That the process I went through, and even the level of instruction I received, was commensurate with the graduate workshop, is a blessing, not a license. Whatever an MFA is worth or means, I don’t have one.

My Fiction Workshops
When I went to Iowa the undergraduate offerings were pretty much as they are now. The first class I took, Fiction Writing, was a class you simply registered for. After that I submitted stories to the Undergraduate Writers’ Workshop each semester, and was fortunate to be accepted each time I did so.

Here are the people who taught the six workshops I attended over three years:

  • Leigh Allison Wilson — MFA student and Flannery O’Conner freak, who would go on to win the Flannery O’Connor Award for short fiction the following year.
  • Jack Leggett — the director of the Workshop at that time.
  • Hilma Wolitzer — an award-winning novelist who just recently dipped her toe in the cyber sea. (Stop by and say hi!)
  • Bob Shacochis — a writer’s writer, and at that time the most recent winner of the National Book Award for first fiction.
  • Rust Hills — long-time fiction editor of Esquire magazine, and a person about whom I will have more to say in an upcoming post.
  • Jack Leggett

Looking back, that’s an absurd list of extremely talented people. To me at the time, however, they were almost ancillary to the process — by which I mean the nightmarish process of risking my ego, identity and life in order to determine whether I had any capacity to tell stories. Because somewhere along the line that became more important to me than anything else.

The Workshop Environment
With all that literary firepower floating around, and with the Workshop’s storied history as a backdrop, you might imagine that I was exposed to all kinds of secret handshakes and rare literary knowledge. You might also imagine that the environs of the Workshop were teeming with publishers and agents looking to scoop up the next award-winning breakout star, and I’m sure there was some of that. At the undergraduate level, however, and even at the graduate level, almost all of the conversations I was privy to were about craft.

And I’m not just talking about the students. Of all the workshop leaders listed above, I cannot remember any of them talking about literary trends or publishing deals or bullet-pointed solutions. There were no classes on pitching ideas or writing query letters or figuring out how to please the gatekeepers of the day. There weren’t even discussions about how hard it is to write, because every single person there — at every level — took that as a given. (There’s no point grousing about the emotional trauma of writing when everyone in the room is going through the same hell.)

So what did all these people talk about? They talked about craft. They talked about the stories that were being workshopped on their own merits, not relative to what anybody else was doing at the time. They talked about whether or not each author hit what they were aiming at, and why that was the case. They talked about how some of what a writer writes comes from a place that no one can control, but once it’s on the page it’s the writer’s responsibility to shape it and make it work harmoniously.

We all wanted to be effortlessly great, but those teachers never talked about writers who were effortlessly great or profound or genius. They talked about editing and cutting and tightening and focusing and killing darlings, because they knew that there never has been, and never will be, a writer who is effortlessly great.

My Father
I had a difficult relationship with my father, for reasons I think anyone would understand — chief among them abandonment. After I had been writing in college for several years, and had been in the Undergraduate Workshop for a year or so, I happened to talk with my father about the Workshop and about my interest in fiction writing.

Now, my father had his own history with the University of Iowa, some of which I knew about second-hand through my mother or family friends, but nothing I knew about directly from him. So when he told me that he had been in the Writer’s Workshop himself, back in its early days, I was neither surprised by the fact nor surprised that I had not previously heard about that part of his life.

As we talked it turned out that not only had he been in the workshop, but one of the people in the workshop with him was Flannery O’Connor. It also turned out that Flannery O’Connor was incredibly shy and could not bring herself to read her stories aloud when she put them up — as was then the practice.

My father had been a musician and band leader, and because he had a pretty good voice even then (which only got better with age, and alcohol), it turned out that he was one of the people who read Flannery O’Connor’s stories out loud for her. (I later told this to Leigh Allison Wilson, and I still have an image of her rapt and excited face in my mind. That my father’s story made its way to her — to the one person on the face of the Earth who wanted to hear it more than any other — amazes me to this day.)

Now, interesting as that all is, that’s not the happy accident I wanted to tell you about. The happy accident is the fact that I didn’t learn about any of this until I had already invested myself and tested myself in a number of workshops. Because when I say I didn’t have a good relationship with my father at that time, what I mean is that I didn’t like him and I didn’t want to be like him.

Had I known about his fiction-writing past I almost certainly would have decided not to pursue my own interest. So I will be forever grateful that I knew nothing about my father’s history until I had made storytelling and writing at Iowa my own.

The Limits of Luck
In the end, I feel I took full advantage of the fortunes that befell me. I don’t talk about these experiences much because I didn’t work to put myself in that position. I know a lot of writers — both in spirit and by profession — who never had such advantages, but who would have given anything to take my place, and who would have worked like dogs to get there.

I got lucky, and I know it. What luck didn’t and couldn’t do was write a single word I wrote. And I wrote a lot of words.

So whether the fates are smiling on you on any given day, or throwing obstacles in front of you like a tornado tossing trees, remember that you can always write. Even when you think you can’t write, put a few words down. It will give you a new stepping stone to stand on, and bring another within reach. And you won’t have to lean on luck.

 

This is a reprint from Mark Barrett‘s Ditchwalk.

Fear of Success?

Dude, what the f*** does that mean?

That’s what I keep thinking when I hear people drop that line. “Oh, so and so is just scared of success, so they self-jeopardize, yadda yadda.”

I don’t understand what that means.

Or at least I didn’t think I understood what that meant until a few minutes ago.

The Yankee game is on a rain delay so I thought I would sketch out a plan of action to tackle the various projects I have jumbling around in my head. Prioritize, make a timeline, create an outline, do some research, that kind of thing. And then I realized that I have a novel I am about to release any minute now.

What am I doing working on other projects — juggling several of them, in fact — when I have a life-sucking day job, two toddlers, a commute from hell, and Back(stabbed) In Brooklyn to release? Since my last book’s promotion was brought to a screeching halt due to circumstances beyond my control, I owe it to myself to push Back(stabbed). So then I thought, am I that scattered, or am I really just trying to escape what could be a disappointing, anticlimactic release? Or is it the other thing — that fear of success thing?

For those of you who know what my last book was about (the young me), you’ll recall that it was a series of goals that I set which I met, and became disoriented after having met the goal. It’s kind of disappointing when you set out to reach what you tell yourself is a lofty expectation, and then you get there and it’s not so fabulous.

So perhaps it’s not a fear of “success,” in its immeasurable form, but a fear of continued disillusionment. Or, worse, (and this is where you say, babes, go see a shrink), an inability to feel satisfied not just with my own work but with its acceptance in the world.

So what does this all have to do with writing? Because it is a tremendous emotional and personal investment in our work and while we rely on external validation to a certain extent, much of how we feel about our work is measured on an internal scale. I write because I like to tell stories. I feel personal satisfaction once I’ve read the story I’ve written. I am proud of a lot of the stories I’ve written. But I cannot help but to put my work on a larger scale with the hopes that I’ll find gold at the end of the rainbow. Part of that desperation is due to the fact that the gold is simply unattainable.  It is like asking to live in bliss, to be able to support my family and writing.

Well, girlie, this life doesn’t work that way (for me, at least). My fear of success isn’t the problem so much as my expectations to win over fans and readers, adulation, demand, and my overwhelming desire to have the freedom to start any project I want. In order to really hit the next level as I want, I have to take some serious risks and just focus. I realize that I probably am not willing to risk what I have now (lame) in order to pursue what I really want. I did that. 29 times. And failed.

Projects I would like to get off the ground:

  • Sports Blog – http://TheIntentionalWalk.wordpress.com (this is live, but sucks a little bit. need graphics.)
     
  • Freelance articles and interviews with sports figures
     
  • Maggie & May full length novel (4 chapters done)
     
  • Jean-Baptiste Foulon is a Brilliant Liar full length novel (3 chapters done)
     
  • Screenplay for Back(stabbed) In Brooklyn and set up some major meetings to get it produced
     
  • Find an excellent food photographer and publish Intuitive Cooking cookbook (manuscript is complete)
     
  • Biography of Jay-Z (alternatively, a story or novella about a fictional character attempting to write a biography of Jay-Z.) Not started yet.
     
  • Launch Back(stabbed) In Brooklyn with more readings and appearances (1 appearance scheduled, here on August 22 for Katelan Foisy’s book release party)

Can I do it all? Check back to measure my progress. Nudge me, will ya? Thanks.

 

This is a reprint from Lenox Parker’s Eat My Book.

How Publishers Can Prosper When Books Go Digital: Seth Godin’s Vision

This article, by Doug Toft, originally appeared on his Posterous blog on 7/29/20. It is reprinted here in its entirety with his permission.

Seth Godin gave a mind-blowing talk to independent book publishers in May 2010. Following is a summary for you.

Five traditional functions

Traditionally, says Godin, book publishers have done 5 things:

  • Curate by picking books to publish.
  • Produce by editing manuscripts and manufacturing physical books.
  • Take financial risks by acting as venture capitalists for ideas and hoping that the books with those ideas will catch on.
  • Distribute books and compete for scarce shelf space.
  • Promote by publicizing, advertising, blogging, spamming, and otherwise getting the world to notice their books.

 How not to respond

The presence of ebooks and digital distribution upends that business model. How can book publishers respond?

For a path to avoid, Godin says, look at the record industry. It is essentially dead.

Record companies used to have a perfect business. Radio stations and MTV promoted their products for free. Record stores existed on only to sell their products. Vinyl albums wore out and needed to be replaced. If I lent you an LP and never got it back, I bought a replacement.

Then CDs and iTunes changed the rules of the game. And how did the record companies respond? By suing their biggest fans.

Right now, the big book publishers are preparing to respond in a similar way.

How the traditional publishing model changes

Consider what happens when book publishing goes digital:

  • Production and distribution of physical products is no longer needed. Books exist as bits and bytes that you download.
  • Publishers reduce their financial risk. They don’t have to buy paper, print books, put them in trucks, ship them to stores, and accept returns.
  • Shelf space is no issue. Amazon has infinite room for ebooks.
  • Promotion via traditional publicity and advertising fails. There’s already too much competition for consumers’ attention across too many channels.

So, of the 5 traditional functions of book publishers, only 1 remains. That is curation—picking manuscripts to publish.

Lead a tribe

In addition to curating, smart book publishers will also:

  • Create a tribe.
  • Lead that tribe.
  • Connect the members of the tribe.

For example, suppose that your specialty is publishing books about the American Civil War. Think of your readers as a tribe of people who share a passionate interest in that topic.

These people read your blog. They download free content from your website. They come to your conferences to meet each other. They give you their contact information through your website, and they subscribe to your email newsletter. You have permission to market to them.

As the leader of this tribe, you can call up the leading historians of the Civil War and tell them that you want to publish their next books. And they would fools to say no.

In addition, you don’t have to hunt so hard for new authors. They emerge spontaneously from the ranks of your tribe.

The new model in action

The above is a hypothetical example. Yet there are real people putting these ideas into action.

One is Scott Adams, cartoonist and creator of Dilbert. Early on, Adams published his email address on his cartoons. He built a list of readers and started sending them a newsletter.

Now, whenever Adams publishes a new book, he lets his tribe know. And he hits the best-seller lists.

Curvebender Publishing also leads a tribe. It publishes a $100 deluxe edition of Recording the Beatles: The Studio Equipment and Techniques Used to Create Their Classic Albums. The first printing of 3000 copies sold out after one week.

Turning it all around

In summary, as a book publisher you are no longer in the business of finding readers for your writers. Instead, you find writers for your readers.

The bottom line: Treat readers as an asset. Find out who they are. Work for them. 

So, what do you think? Is Godin’s vision on target?

 

 

Screenplay Writing Interview II with Shannon L. Arrant

I started reworking my 2nd mystery, Firebug, into a screenplay. Initially I am changing over to present tense and cutting out unnecessary verbiage. Once I do all that, then I’ll have to look at what’s left with an I to cutting or cutting back. Now, as promised, here is the second installment of my interview with Shannon.

What are some tips to help improve a writer’s screenwriting?
The first is to accept that novels and screenplays are two completely different things. Screenplays have a set format that is the standard industry wide. If you want to be taken seriously as a screenwriter and don’t want to film your script yourself, it is imperative that you use the proper formatting.

There are many different screenwriting programs out there that will handle the formatting for you. Final Draft (www.finaldraft.com) is the most popular however it’s expensive. I personally use Celtx (www.celtx.com). It can handle formatting for screenplays, stage plays, audio plays, and even comic books. It formats perfectly. If you decide to produce your screenplay yourself, it even allows you to track all aspects of a production from start to finish. Best of all, it’s free!
A word of caution, though: Just because you’re using a software, it doesn’t mean the onus isn’t on you to understand how to use the many screenwriting elements correctly. No amount of proper formatting will save you if you don’t know how to use Flashbacks, Voice Overs, Parentheticals, etc … correctly.

Perhaps the biggest tip I can give any screenwriter is to know where you’re going before you even begin. Take the time to create an outline of your main plot and all your subplots. The best way I’ve come across of doing this is to use scene cards. A scene card can be an index card, a piece of paper, or even a page in a notebook or Word document. These are such wonderful tools, I’ve even taken to using them in my novels as well as my screenplays.

This is what one of my scene cards for my screenplay ‘Sisterhood of the Sword’ looks like:

Location – Tavern
Time of Day – Night
Characters – Maria, Catarina, Nohemi, Villagers

Description/Goal of the Scene –
The Villagers have assembled to attempt to figure out what to do. Maria is adamant about standing and fighting. Catarina wants the women to pack up and run. Nohemi isn’t certain what to do but she knows they need to do something. Through a passionate speech, Maria manages to sway the Villagers and Nohemi to her point of view. Catarina leaves the meeting, upset that no one saw her point of view and worried about the women.

Important Dialogue (optional) –
Catarina-“Maria, you have nothing to lose.”

Maria-“I have nothing to lose? How can you say I have nothing to lose? I have everything to lose! My honor, my dignity, my life…I stand to lose it all, just like the rest of you. True, I am a widow and I have no children. But that doesn’t make me any less of a woman! My farm, my life is here, in this village…just like all of you. We all have everything to lose. And that, that is why we must stand and fight.”

Villagers: *mutter amongst themselves, nodding, agreeing with Maria*

Nohemi: “She’s right. Maria is right. We have to stay and fight.”

Catarina: “Nohemi, how can you say that? What do you know of war?”

Nohemi: “I know the day after I was wed my husband was called off to fight in one. I know one is coming to me. That is really all I need to know. Whether I like it or not, whether I know anything about it or not, war is coming for me…and the rest of us. I know I need to do something. I know that I am choosing to fight because I believe what little I have is worth fighting for.”

Catarina-“You are all crazy. None of you have any idea what you are getting yourselves into.”

Here’s the actual scene I wrote based off the above scene card:

INT. TAVERN – NIGHT

The tavern is small and homey looking. A bar is at the back
of the room. Mismatched tables and chairs are spaced
throughout the room.

The Villagers are crowded into the small space. Every chair
is filled. Women stand against the walls. THE TAVERN
KEEPER’S WIFE moves through the crowd, filling up mugs from
a pitcher.

The air is tense. The Villagers mutter amongst
themselves. Maria sits at the bar, looking
morose. Catarina comforts Nohemi as best as she can at a
table in the corner.

INEZ stands up from her seat. Inez is a young woman, in her
mid 20s. She has a fair complexion with blond hair and
brown eyes.

INEZ
What are we going to do?

Inez’s question causes some of the other Villagers to speak
up, asking the same thing. Maria turns from the bar to face
the rest of the room.

TAVERN KEEPER’S WIFE
What can we do? Our husbands are
gone.

The Villagers mutter nervously amongst themselves.

INEZ
I’ll tell you what we can do. We
can run, that’s what.

Some of the Villagers nod and mumble in agreement.

Maria speaks from where she sits at the bar. Her voice is
quiet, but it cuts through the room, silencing it.

MARIA
We can fight.

Catarina looks up in alarm.

CATARINA
What? Are you mad?

Maria stands up.

MARIA
Hell yes, I’m mad! My sister was
brutally murdered!

CATARINA
That’s not what I meant.

MARIA
I know what you meant,
Catarina. My answer is still the
same. We need to fight.

Catarina stands. The Villagers watch the two uneasily.

CATARINA
We need to run. Pack up what we
can, burn the rest, and run. We
can head to the coast; to our
husbands. From there we can tell
the King what’s going on.

Some of the Villagers nod their approval. Others look
uncertain.

MARIA
What if these men pursue us? What
then? Your father said they were
coming for revenge. We know what
they’ve been doing to villages they
have no real grudge
against. There’s no telling what
they will do to us. We have to
make a stand. We have to
fight. It’s the only choice we
have.

CATARINA
Maria, you have nothing to lose.

MARIA
How can you say that? I have
everything to lose! My honor, my
dignity, my life… I stand to lose
it all, just like the rest of
you. I may be a childless widow
but that doesn’t make me any less
of a woman! My farm, my life is
here, in this village… just like
all of you. We all have everything
to lose. And that, that is why we
must stand and fight.

The Villagers mutter amongst themselves. They nod in
agreement with Maria.

Nohemi speaks up quietly from where she’s seated near
Catarina.

NOHEMI
She’s right. Maria is right. We
have to stay and fight.

CATARINA
Nohemi, how can you say that? What
do you know of war?

Nohemi stands. She looks Catarina in the eye.

NOHEMI
I know the day after I was wed my
husband was called off to fight in
one. I know one is coming for
me. That is all I really need to
know. Whether I like it or not,
whether I know anything about it or
not, war is coming for me… and
for the rest of us. I know I need
to do something. I know that I’m
choosing to fight because I believe
what little I have is worth
fighting for.

More and more of the Villagers nod in agreement with Maria
and Nohemi. Catarina looks around the room in complete
disbelief.

CATARINA
You are all crazy. None of you
have any idea what you are getting
yourselves into.

MARIA
Be that as it may. We still
believe we need to make a stand and
we shall.

Catarina casts one more look around the room before simply
shaking her head. Pushing through the crowd, she heads for
the door to the tavern.

From this you can see how the scene card gave me an excellent starting off point. I knew what I needed to accomplish in the scene before I even began it and was able to flesh it out from there as I wrote.

The average – screenplay will have anywhere from 45 to 55 scene cards. I find it’s best to start with around 50, just in case you think of any scenes as you’re writing that need to be added or moved around to make the plot and pacing of the screenplay flow better.

 

This is a cross-posting from Bob Spear‘s Book Trends blog.