Business End

Articles about the business aspects of publishing and self-publishing.

Amazon, World Adult Content Police?

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This post originally appeared on Adele Journal on 5/23/13. Note that it is on the topic of book listing challenges faced by authors of erotica and other adult-oriented fiction, and the full article (link at the end of this excerpt) may include content that’s NSFW and inappropriate for children.

There’s a new sheriff in town, but I was quite happy with the land being lawless. Because, you know, us settlers were pretty good at regulating ourselves. From recent events, it’s clear to me, at least, that Amazon is trying to take control of the wilderness that is electronic publishing.

In retrospect, it shouldn’t be that surprising. They did make the Kindle, after all, and were pretty successful in making their name synonymous with ebooks for the general, mainstream public. But at the time, it didn’t look like Amazon was taking anything away from the ebook-reading people, just making it more available.

Now, they’re starting to impose their order on the wider landscape of all e-publishers, both amateur and professional, and they are taking things away from us.

 

The Amazon Adult Dungeon

If you haven’t heard of this, the Adult Dungeon is what some erotica authors are calling it when Amazon internally labels a work as “adult.” In itself, this is not problematic, as most erotica authors do a damn good job of laying out warnings and content labels in their descriptions. But when a work gets put into the Adult Dungeon, it is no longer searchable. If you search specifically for the title and author, you will not find it.

Nor will it get recommended in the “Customers who bought X also bought…”

They essentially blacklist any book thrown in their Adult Dungeon. They don’t tell the authors they’re doing this, and they don’t tell the readers, either. It’s done behind the backs of everyone involved. Amazon is taking away your right, as a grownup reader, to make your own decisions about what to read. Or, they think you can’t control your (non-mainstream) sexual imagination, so they feel like it’s their place to do it for you.

(This is also what happened, apparently, a few years ago, when they “mistakenly” marked all LGBT related books as ADULT. Of course, they claimed that it was a “glitch…”)

Author Selena Kitt points out — quite rightly — that erotica readers created the Kindle market. Why does anyone want an e-reader? For a private reading experience.

 

Click here to read the full post on Adele Journal.

 

William Saroyan International Prize for Writing

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Nominations are now being accepted for the Saroyan International Prize for Writing, which awards $5000 each to a fiction winner and nonfiction winner. Deadline for nominations is 1/31/14. From the Stanford University Libraries site:

The Stanford University Libraries and the William Saroyan Foundation jointly award the William Saroyan International Prize for Writing, a biennial competition for newly-published books.

The prize commemorates the life, legacy and intentions of William Saroyan – author, artist, dramatist, composer – and is intended to encourage new or emerging writers, rather than to recognize established literary figures.

Entries are now being accepted for the 2014 Prize and must be received by January 31, 2014. Please view the FAQ page for further information.

Funding sponsored in part by Stanford Associates.

 

Click here to view the Saroyan International Prize web page, where full details of the judging criteria and award process can be accessed.

 

Invitation To Guest Blog For The Book Designer

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This post, by Joel Friedlander, originally appeared on his The Book Designer site on 1/12/14.

I want to make you famous.

Well, famous to a well-defined group of people; the readers of this blog.

As the world of self-publishing expands, it becomes more difficult for any one person to stay up to date with new services, advancing technologies, and the people who are making change happen.

At the same time I’m finding new ways to address the needs of indie book publishers by offering more and more choices for solid, well-constructed books.

This started with the articles on the blog that deal with
◾ Self-publishing basics
◾ Book design and production
◾ Distribution and discounting
◾ Marketing and platform building

It grew with the launch of my video-based training course for authors, the Self-Publishing Roadmap.

Now it includes the tools for authors at Book Design Templates, and will soon expand again.

However, this leaves me less time than ever before.

 

Write for The Book Designer

To accommodate all this growth, I’m looking for a few bloggers who would like to get “famous” by appearing on my blog. I’m looking for people who can make complex ideas simple, respond to what readers want to learn, and inspire writers to believe in their own publishing dreams.

 

Click here to read the rest of the post, which includes directions for how to contact Joel, on The Book Designer.

 

5 Key Trends in Self-Publishing for 2014

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This post, by Carla King, originally appeared on PBS Mediashift on 1/7/14.

The advancement in self-publishing tools and technology is a lot to keep up with, so here’s a roundup of the news that I think mattered most to self-publishers in 2013 and will continue to shape the industry this year.

1. Ingram Spark Gives Amazon CreateSpace a Run for Its Money

Ingram Content Group finally launched Ingram Spark, the much-anticipated print-on-demand and e-book distribution service aimed at self-publishers. It’s a welcome alternative to their publisher services tool Lightning Source, and competes with Amazon’s CreateSpace. Spark offers one author dashboard to handle both e-book and print distribution, while Amazon forces authors to two different places (CreateSpace for POD, Kindle Direct Publishing for e-books). And, unlike CreateSpace, Spark also allows authors to set the 55% discount and returns programs that bookstores insist upon. Do note that Amazon, being the pushy gorilla it is, sometimes lists print books not produced by them as “Out of Stock.” So this author continues to use CreateSpace in conjunction with other services, just to make sure that doesn’t happen.

 

2. E-book Subscription Services Entice Readers to Buy in Bulk

 

Click here to read the full post on Mediashift.

 

Scribd's New Ebook Subscription Service: Partnering with Publishers, Profiting from Piracy

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This post, by Michael Capobianco, originally appeared on Writer Beware on 1/9/14.

I was contemplating what to write for my first Writer Beware blog post, when a subject popped up out of the blue, packed with all kinds of fascinating questions.

Some of you may remember when SFWA tangled with the online “digital library” Scribd back in 2007. Scribd was loaded with unauthorized uploads of copyrighted material, but SFWA screwed up big time by sending a sort-of DMCA notice (it wasn’t really) to get works by many sf writers removed from the site. It was an embarrassment for SFWA, and over time made it less and less likely that the organization would do anything directly about illegal uploads, even though a plan had been developed to do so for members who had specifically authorized SFWA to act as their agent.

Since everything to do with online piracy left a decidedly bad taste in my mouth, I decided I would not go looking for illegally uploaded copies of my or other authors’ works, and I didn’t check to see if Scribd was following through on the promises it made at the time to provide real-time checking of works uploaded to the service.

Jump forward six years to now. The subject of Scribd came up on a SFWA forum as part of a controversy that I needn’t go into here, and I decided that it was finally time to check it out.

Six years has made a big difference. Scribd has set out to become a full-fledged bookstore to compete with Amazon and Barnes and Noble, and takes it one step farther with the addition of an all-you-can-eat subscription service that allows access to an unlimited number of ebooks for $8.99 a month. They are now partnering with HarperCollins and various other publishers, such as Smashwords, E-Reads, and Rosetta Books, with the promise of more to come. They cover a lot of ground; not only do they sell ebooks and subscriptions, they offer what look like unauthorized “previews” of many other books, with links to authorized retailers.

But finally, beneath all the new things, the old Scribd–offering not-necessarily-legal user uploads of copyrighted works–is still there. Only now Scribd has monetized them, since you can only see a “preview” of the material for free, and must be a paid subscriber to access the whole unauthorized upload.

 

Click here to read the full post on Writer Beware

 

How To Sell Your Integrity, $470 At A Time

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This post, by Publetariat founder and Editor in Chief April L. Hamilton, originally appeared on her Indie Author Blog on 1/9/14.

Here are two new questions authors need to add to their vetting process when considering hiring out for author courses, services and how-to books:

Do you have an affiliate program for this product or service I’m considering, and if so, how much of the sales price will be paid to the affiliate advertiser?

Imagine that the answers to those questions are, “Yes, I do have an affiliate program, and half of the price you pay is sent back to the affiliate whose link you followed.”

So far, so bad. Now imagine the price you’re being asked to pay is $940, and $470 of that fee will be paid to the affiliate.

Pick your jaw up off the ground because I’m sorry to tell you, this is not some far-fetched scenario. Today I received this exact offer to become an affiliate advertiser for someone offering author and book marketing/publicity products and services.

I get affiliate requests pretty frequently but anyone who reads this blog or visits the Publetariat site regularly knows I don’t say “yes” to many of them. Today’s request is just about the best example I’ve seen to date for explaining why.

Here are the pertinent excerpts from the email invitation, with my comments below each. Note that any boldface emphasis in the quoted passages has been added by me.

 

Click here to read the full post on the Indie Author Blog.

 

Brave New Bullying: Goodreads Gangs, Amazon Attacks—What Are Writers to Do?

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In this post, Kristen Lamb shares her own experiences with bullies, from childhood days right up to the present, as well as her tips for dealing with online bullies who may be stressing you out, wasting your time, or even negatively impacting your sales. From the post:

Brave New Bullying
Now we live in a Digital Age and bullies abound. The Internet gives them access to torment us 24-7 no matter where we go. I was so thrilled the day I was asked to blog for Huffington, yet unlike here, I have no control over the tone of the comments. There are people who are simply made of spite and hate and they will take it out from the safety of a computer behind the anonymity afforded by monikers. Now when I post, I simply scan and, if anything is hateful in tone? I won’t even read it.

Sad to say, this is why I don’t read reviews before buying any book. There are too many sock puppets and trolls. Goodreads and Amazon are RIFE with bullying. I’ve had friends bullied on blogs and even once had someone start a hate blog directed toward me, “Kristen Lamb The Face of Misandry” which is “Man-hating”, btw. I had to look it up.

It’s sad to say, but when researching for this topic, it seemed most of the information was for kids, schools and teens. But bullies never go away. They often can’t be stopped, but maybe we can make it tougher for them to spread their cruelty.

 

Click here to read the full post, which includes concrete steps you can take to discourage online bullying of yourself and other authors, on Kristen Lamb’s blog.

 

7 Ways To Deal With Troublesome Facebook Fans

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This post, by Aubre Andrus, originally appeared on Mashable on 1/4/14.

Social media managers know what’s up — with thousands of fans on a Facebook Page, there’s bound to be at least one who ruins the fun for everyone. He shoots down every post, is the first to call out a typo, and loves incorporating profanities into even his most positive comments.

Add your textbook spammers, angry customers and historically unhappy people to the mix and it’s no wonder someone has to keep an eye on your company’s Facebook Page at all times. It’s easy to consider banning every user who ruffles your feathers, but you should weigh multiple options before planning your attack strategy. Here are seven ways to deal with your least favorite Facebook fans: the a-holes.

1. Hide the post or comment.

To hide a comment, hover over the top-right hand “x” and click “Hide.” Now the post can only be seen by the person who wrote the comment and his or her friends. They’ll have no idea the post is hidden, and you can always click “Unhide” later if you like.

When someone posts on your Page’s Timeline and you’d like to delete it, click “x” in the top-right corner, then “Hidden from Page” from the dropdown menu. Be warned: If you hide a photo from your Timeline, it will still appear in your Page’s photo album. So be sure to delete it from the album if you’d like it to disappear for good.

 

Click here to read the rest of the post on Mashable.

 

For Major Publishers, Will Print No Longer Be the Norm?

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This post, by Rachel Deahl with additional reporting from Jim Milliot, originally appeared on Publishers Weekly on 10/25/13.

Format has been a long-simmering topic of debate in book publishing, and the question of when, and if, a title is published in hardcover, paperback, and/or digital has become even more pressing as bricks-and-mortar bookstores dwindle and e-book sales grow. The idea that any standard deal from a major publisher guarantees a print format release—which was previously a foregone conclusion—is something agents no longer take for granted, with some expressing concern that the big houses are starting to hedge on print editions in contracts.

While e-book-only agreements are nothing new—all large publishers have imprints that are exclusively dedicated to digital titles—a handful of agents, all of whom spoke to PW on the condition of anonymity, said they’re worried that contracts from print-first imprints will increasingly come with clauses indicating that the publisher makes no guarantee on format. The agents say this is a new twist to the standard way of doing business.

While sources acknowledged that contracts from print-first imprints (as opposed to e-only ones) featuring clauses that give the publisher the freedom to decide on format are not new, the feeling is that these clauses are the exception, not the rule. Recently, though, a handful of agents have expressed concerns about print imprints refusing to commit on this issue.

Most of the big five houses PW contacted declined to respond to inquiries on the matter, saying that they don’t comment on contract negotiations. While some agents said they fear that Random House (and, possibly, the larger merged entity of Penguin Random House) is preparing to add a clause to its boilerplate indicating that it doesn’t commit to a format, a spokesman for the publisher shot down this notion. Penguin Random House’s Stuart Applebaum told PW that no change has taken place: “The suggestion that Penguin Group (USA) LLC and Random House LLC are changing their standard boilerplate contracts so as to limit publishing formats is not correct. Each of our author contracts continue to be negotiated individually, and confidentially.”

 

Click here to read the rest of the post on Publishers Weekly.

 

The Getty and Google Unleash Free Art — And Your Creative Potential

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This article, by Drue Kataoka, originally appeared on Wired on 12/30/13. Those who do book cover design or who want photos or illustrations for books or marketing purposes will want to pay particular attention: you now have 5,400 more pieces of free, unrestricted artwork and photos to use.

Open sharing has been around forever, accelerating progress in diverse fields. Computing (e.g., Homebrew Computer Club), code (open source), and even academic publishing (“open access,” which goes beyond peer review) are just a few that have multiplied their social impact thanks to this openness. Art may be next, and here, too, technology will play a central role.

Just a couple months ago, The Getty quietly released 5,400 new, high-resolution (800dpi) images from its Getty Research Institute for public use. But here’s the revolutionary part: They did it without fees or restriction. To put this in perspective: Not one of New York’s largest museums — the MoMA, the Whitney, the Guggenheim, the Metropolitan, or the Frick have done that yet.

The big deal here isn’t just that a premiere cultural institution is making so many images available to all, but that it signals a broader, emerging “open content” art movement.

Besides the Getty, the other art institutions leading this open content movement include Los Angeles’ LACMA (which made 20,000 images available for free, albeit in a smaller file size than Getty did), as well as D.C.’s National Gallery of Art, the Dallas Museum of Art, Baltimore’s Walters Art Museum, and the Yale University Art Gallery. And Google. Yes, Google: its Google Art Project (now called the Google Cultural Institute) has been working since 2010 on changing attitudes towards digitization among cultural institutions. The resulting meta-museum now includes high-resolution images of artworks from over 300 institutions available online. Google’s collection is the largest and, not surprisingly, has the most sophisticated and user-friendly UI. However, unlike the Getty, LACMA, or the National Gallery, Google restricts image downloading and sharing.

Open content in art is a huge shift in attitude compared to fairly recently, when art museums viewed the web cautiously, at best.

 

Read the rest of the article on Wired.

 

Author's Year-End Marketing Checklist

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This post, by Stephanie Barko, originally appeared on San Francisco Book Review on 11/14/13.

Do you think of your writing as a hobby or a business? If your books mean business to you, this is a great time of year to evaluate how your 2013 marketing fared. Beginning now, there’s just enough time before the end of the year to assess performance-to-goals and plan for taxes.

Here is a list of questions designed to either save you money [this year] or expose some issues to correct before [next year].

SALES

How many books did I sell this year?

Which formats sold best?

Do I want to put my 2013 title out in another format or publish my next book or both?

Did I sell branded merchandise this year? Do sales indicate that it was priced right?

Do I want to merchandise my brand next year?

 

EXPENSES

Do I have the right amount of expenses to offset sales?

 

Click here to read the rest of the post on San Francisco Book Review.

 

62 of the Top Writing Articles from 2013 (That Can Help You in 2014)

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This post, by Brian Klems, originally appeared on Writer’s Digest on 1/2/14.

Over the past year I posted articles on this blog that covered everything—from grammar to writing better characters to getting published and more. Here’s a cheat sheet linking to what I consider the 62 best articles that can help you reach your writing goals. I broke it down into categories, as you’ll see below. These articles can help you no matter what phase of the writing process you are in. My goal is to help you move your writing career forward, and, by making this easy-to-reference guide, you’ll have a chance to bookmark it and have a one-stop place to help you have a successful year of writing.

Here’s to your best year of writing yet! ~Brian

 

Click here to read the rest of the post on Writer’s Digest. It includes links to 62 WD articles on everything from craft to marketing.

 

6 Ways Micro-Publishing Strengthens Your Author Career

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This post, by Christina Katz, originally appeared on Jane Friedman’s site on 12/27/13.

For writers—especially nonfiction writers—a well-lit publishing-path through the murky wood of pundits, doomsdayers, and bestseller advice is micro-publishing.

Micro-publishing is not new, but when I use the term, I am referring to both the size of my publishing “house” and the length of my publications. In other words, micro-published books are short, tight, and swift. Experienced authors can deliver them in a steady flow, which can be less demanding and taxing than what it takes to create full-length books.

Micro-pubs vary widely in genre, format, and price point. (And fiction writers might consider serialization to be a better description of their micro-publishing landscape.) Micro-pubs with enough demand can become physical books eventually, usually when there is existing readership or demand for physical copies.

A meaningful discussion of micro-publishing has been pushed aside during the ongoing tug-of-war between traditional publishing and independent publishing (self-publishing). But we are well beyond “everyone is a writer” at this point. We have progressed into “everyone is a publisher,” if they wish to be—and we have been living in this realm for some time already.

Fortunately, micro-publishing benefits the industry as a whole by bringing some much-needed simplicity and directness into a publishing equation that is often weighted down by its own complexity and contracts. And it also benefits you, the writer. Here’s how.

 

Click here to read the rest of the post on Jane Friedman’s site.

 

More Open For Indies? What I’d Like 2014 to Bring

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This post, by Dan Holloway, originally appeared on his blog on 12/27/13.

Happy festivities. In this season of round-ups and forward-looks, when Janus stalks the blogosphere, writers everywhere are musing and reflecting. And whilst I am happy to grinch along with the best of them, it seems churlish not to join in the speculation.

But first the important bit. Here is a present. Click the image below to download an exclusive pdf of SKIN BOOK, beautifully illustrated with 8 pictures from Veronika von Volkova’s stunning Grime Angels series.

SKIN BOOK pic-page0001

It’s been a fascinating year for self-publishers. At the start of the year I had just begun work on the Alliance of Independent Authors’ Open Up to Indies guidebook. At time of writing, that guidebook’s release is imminent. But the backdrop against which it will see the light of day has changed – if not beyond all recognition then at least significantly. This autumn, Crimefest announced that it will be welcoming self-published authors next year. The Author Lounge at this year’s London Book Fair included self-publishing luminaries like Mel Sherratt. The Folio Prize, launched as the serious literary alternative to Booker, opened its doors to self-publishers, self-publishing conferences started talking about writing as well as marketing. And the Guardian has been running a self-publishing showcase giving blog time to indies for several months now. We’ve even seen a major serious writing award for the originally self-published A Naked Singularity.

The door feels ajar.

Whether or not it is, now that’s another matter. For me personally, it’s been a year of as much frustration as liberation. I still feel like the amusing pet as often as I feel like the welcome family member. It is getting easier to write about self-publishing. But as a literary writer and poet it remains as hard as ever to get the things I self-publish actually written about. I get to talk about self-publishing more than ever. But about my self-published writing as little as ever. There is still much work to be done to get people talking about self-published books rather than about self-publishing: the phenomenon.

These are the things I’d like to see for self-publishing in 2014.

 

1. Slow writing and the death of the algorithm

The best marketing for your book is other books. Write more. Be prolific. The tipping point to success comes when you’ve written x number of books. More books breed more discoverability. These have become more than mantras of self-publishing, givens that every writer has to take on board.

And these truisms are poison. Roz Morris wrote a brilliant post earlier this year about the slow novel, about the fact that some genres such as literary fiction spill their words more slowly than others. And yes, I absolutely accept that some genres are more sales friendly than others. But sales are not the be all and end all, and should not be the guide for whether or not a book receives coverage or acclaim.

 

Click here to read the rest of the post on Dan Holloway’s blog.

 

Reviewers Behaving Badly

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This post, by AJ, originally appeared on Apology To John Keats on 3/24/13.

I’ve become just as suspect as anyone about the legitimacy of reviews. With authors paying for reviews, begging for five stars and dressing up as consumers to write inflated reviews of their own books it’s hard to trust all five of those shiny stars. But what happens when those seeming “authors behaving badly” are actually reviewers doing it themselves? Can a gushy, happy, joy-joy 5-star review actually be more detrimental to an author than a 2-star one?

From some personal experience, some fellow author’s experiences and a little observation, here are some pitfalls authors may encounter even in honestly obtained reviews.

 

1. The Facebook Comment As Review

“Omg, my cousin totally wrote this book and it’s amazing! I don’t read at all, but I think everyone should buy this book because my cousin spent a lot of time and money on this and it’s so cool that I’m related an author! 5 stars for Brooke and her awesome accomplishment!”

Ok, fine, if you want to put something like this on your Facebook page, knock yourself out but for the love of literary kittens do not post it on a distributor like Amazon or B&N or a review site like goodreads. It makes the author look like they have been soliciting reviews. I have no doubt the author (poor made up Brooke in this case) did NOT ask for an overzealous cousin to post this, but sadly some excited friends and family members do. Unless you have read the book and have more of an opinion as to why it’s good besides knowing the author personally, keep things like this on Facebook, not on review sites.

 

2. The Skimmer Writes a Review

“This is a great time-travel piece. The characters find a magical creek and drink the water and are transported to the Civil War where they free slaves from an auction. I loved the narrator and her brother was so funny. 5 stars.”

Well, that’s great, but in the book, they go to the creek AFTER they get tossed back in time because it is the only natural landmark they have to go by. Then they find out they are in 1855 (the Pre-Civil War era) and a vigilante group of abolitionists plots to steal slaves from an auction. And the narrator doesn’t have a brother, that guy is just her friend, though the narrator does lie that he’s her brother so it doesn’t seem so improper they are traveling together for the time period.

See the difference? I’ve had authors mention people recounting events in their books that never happened or are so skewed they make the story seem, well, stupid. Especially in fantasy, horror, or sci-fi when oversimplification can make even great books sound lame, it is pretty darn important for reviewers to know what they read. I’ve seen many readers at the library claim to “love” books they’ve only skimmed. It happens. But don’t write an incomplete review. It makes the author look like they don’t know how to tell a story and consumers will think the 5-star rating is unjustified.

 

3. The Stalker

 

Click here to read the rest of the post on Apology To John Keats.