Business End

Articles about the business aspects of publishing and self-publishing.

2014 Smashwords Survey Reveals New Opportunities for Indie Authors

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This post by Mark Coker originally appeared on the Smashwords blog on 7/6/14.

Welcome to the 2014 Smashwords Survey, our third annual survey that reveals new opportunities for indie ebook authors to sell more books.

As in prior surveys (view the 2013 Smashwords Survey here and 2012 Smashwords Survey here), we examined aggregated retail and library sales data of Smashwords books and then crunched the numbers based on various quantifiable characteristics of the book.

For this year’s survey, we examined over $25 million in customer purchases  aggregated across Smashwords retailers including Apple iBooks, Barnes & Noble, the Smashwords.com store, Sony (now closed), Diesel (closed), Oyster, Scribd, Kobo, public libraries and others.

This year, we break new ground with more data, including survey questions that explore preorders and series, two categories of inquiry that weren’t possible in prior years.  These latter two categories were enabled by Smashwords’ introduction of ebook preorder distribution in July, 2013 and our new Smashwords Series Manager feature which allows us to capture, analyze and share the performance of series books.

The goal of the survey is to identify Viral Catalysts.  I first introduced the concept of Viral Catalyst in 2012 with the publication of my free ebook best practices book, The Secrets to Ebook Publishing Success.  A Viral Catalyst is anything that makes a book more discoverable and more enjoyable to readers.

 

Click here to read the full post on the Smashwords blog.

 

Authors Behaving Badly and Authors Who Aren't

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This post by J.A. Konrath originally appeared on his A Newbie’s Guide To Publishing blog on 7/3/14.

So a bunch of legacy authors–many of them smart and who should know better–just signed a letter accusing Amazon of things that simply make no sense.

Some of the usual suspects are at the forefront. James Patterson, who continues to show he has no clue about how his own industry works. Scott Turow, whose tenure as president of the Authors Guild amounted to being a shill for Big Publishing. Douglas Preston, who once supported windowing ebook titles and keeping prices high.

Preston recently said:

“If I were Jeff Bezos, the one thing I would fear most is if authors organized themselves and took broad, concerted, sustained, and dignified public action.”

Konrath replies:

“If I were Jeff Bezos, I would know that legacy authors have no power, because they signed away their rights to their publishers. Patterson, Turow, and Preston couldn’t remove their books from Amazon even if they wanted to. But, strangely, I don’t hear any of them demanding it, or even mentioning it.”

Naturally, I’m going to fisk this letter. Then I’m going to link to a different sort of letter for authors to sign. Hugh Howey and I, along with Barry Eisler and others, have been fiddling with this letter for the last 24 hours, and it explains to readers what’s really happening with the Amazon/Hachette dispute.

 

Click here to read the full post on A Newbie’s Guide to Publishing.

 

A One-Man Operation

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This post by Hugh Howey originally appeared on his site on 2/4/14.

So, my publisher in Taiwan is a badass. Yes, a singular badass. Erik runs Nautilus Publishing all by himself. He designs the cover art, writes the blurbs, translates the books, answers the phone, handles email, and tugs handcarts loaded with books to his booth at the Taiwan International Book Fair Exposition.

And everything he touches turns to gold. I have no idea how any of this is possible. I’m in awe of the man. Gobsmacked and awed. The #1 bestselling work of science fiction in Taiwan was translated and published by him, and he’s only been doing this since 2010. WOOL looks poised to overtake that work. There are 50,000+ copies in print. Fifty thousand! And DUST, which he launched last week, debuted at #1 in all of Taiwan.

Seriously. How? Where’s the sales team? Where’s the marketing team? Where is the person who runs to Staples for office supplies? How does he do it?

I grilled him over dinner, eager to divine the man’s secrets. Two books a year? And they’re always bestsellers? Spill it, man.

 

Click here to read the full post on Hugh Howey’s site.

 

M. Louisa Locke: From Academia to Authorship, A Dream Deferred

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This article by Tim Knox originally appeared on Interviewing Authors.

Tim Knox: Hey friends, welcome in to Interviewing Authors with Tim Knox, another great show for you today. M. Louisa Locke is my guest, my friend Mary Lou Locke. She has quite the history. She’s a retired professor of women’s history, embarked on a second career as a historical writer and her Victorian San Francisco mystery series is based on the research she did to get her doctorate.

The series features Annie Fuller, a boarding house owner and pretend clairvoyant. The series thus far includes Maids of Misfortune, Uneasy Spirits, Bloody Lessons and the new book soon to come out, called Deadly Proof.

Now if you are interested in writing historical fiction this is an interview you don’t want to miss. Mary Lou talks about all of the work that she puts in and the research she does to make sure things are accurate. But then again she also talks about things like bringing humor into the story and the mystery and the romance.

So just a really good interview with M. Louisa Locke on this edition of Interviewing Authors.

Tim Knox: Mary Lou, welcome to the program.

M. Louisa Locke: Well it’s very good to be here, Tim.

Tim Knox: To begin let’s hear a little bit about you. Tell us about your background.

M. Louisa Locke: Okay most of my life, career as an adult I was a college professor. I got a doctorate in history in the late 1970s, early 1980s. I spent most of my career teaching at San Diego Mesa Community College, so teaching freshman U.S. History and U.S. Women’s History. That’s what I did with most of my career but I always wanted to write historical fiction. In fact my high school yearbook when it said ‘what do you want to do with your life?’ I said I wanted to write.

I understood by college that most writers couldn’t make a living and so I decided that I would make history my profession and then the hope was that I might be able to write fiction on the side. In many ways that dream got deferred until I was in my late 50s and I was semi-retired. I thought I would give writing another shot. I’d written a rough draft of the book that became my first book years earlier. I published as a self-published independent author and it sold and I made enough money by the second year to retire completely. So I really now have a second career as a full-time writer. It’s really a dream deferred that I really did not expect to get fulfilled.

 

Click here to read the full article (or listen to the podcast) on Interviewing Authors.

 

A 'Wimpy' Plan to Save the Physical Book

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This article by Sona Charaipotra originally appeared on The Atlantic on 6/20/14.

Children’s author Jeff Kinney’s new shop will emphasize reading as a tangible, community experience in a digital, fractured world.

Jeff Kinney, the man behind the astonishingly powerful Diary of a Wimpy Kid series, is leading the revolution.

That’s been the theory behind the bestselling author’s just-announced plans to open up an indie bookstore in tiny Plainville, Massachusetts. It’s been framed as a call-to-arms against Amazon in the wake of its strong-arming tactics in negotiating with the big five publishing houses, starting with (fellow giant) Hachette.

Take back the power, fight the system, and all that, right?

Wrong.

If Kinney’s stoking a counterculture, it’s to harken back to the past. In his Plainville shop, he imagines a cozy, well-worn space with old tomes and tea, frequented by locals and writerly souls. “A physical book has a heft, a permanence that you don’t get digitally,” says Kinney in an interview. “So our hope is that the bookstore will remain a vital, important part of communities across the country and the world.”
 

Click here to read the full article on The Atlantic.

 

Four Important Questions About Your Brand

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This post by Joe Wikert originally appeared on his Joe Wikert’s Digital Content Strategies on 5/20/14.

Publishers tend to take their brands for granted, especially when they feel it’s well defined and doesn’t need attention. Since the core meaning of a brand needs to remain consistent it’s hard to argue with leaving things as is.

Nevertheless, there are times when every organization needs to take a step back and make sure their brand conveys the right message. This is particularly important for an industry like publishing, which has experienced several years of disruption.

Here are four questions leaders and brand managers should ask themselves from time to time:

What’s the first thing that enters a consumer’s mind when they see your brand?

This is the most important question of all. Regardless of what you want your brand to convey, consumers have their own interpretation. I’m not a big fan of focus groups since they sometimes lead to “New Coke”, but this is a customer survey that’s worth the time and effort to conduct.

 

Click here to read the full post on Joe Wikert’s Digital Content Strategies.

 

Think Outside the Bookstore

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This post by Heidi M. Thomas originally appeared on The Blood Red Pencil on 6/23/14.

When my first book, Cowgirl Dreams, was published, I was shocked and surprised to learn that you don’t necessarily sell books in bookstores. That just doesn’t seem logical, does it?

Well, it does, if you think about it.  Bookstores shelve thousands of books.  Customers have their favorite well-known authors and usually they go in specifically to purchase that particular author.  Some may browse and run across your book and be intrigued enough to buy it, but unless your name is John Grisham or Danielle Steele or Nora Roberts, don’t count on it.

Even when I put on a reading and PowerPoint presentation one time at a local independent bookstore, I had an audience of about twenty people, but I sold two only books.

Seems daunting, doesn’t it?  Where do you sell books, if not in bookstores?

Since my novels are based on my grandmother who rode bucking stock in rodeos, I look for any store or event where people might be interested in rodeo, horses, ranch life, and cowgirls. My very first signing was at a local Farmers Co-op store, where they sell feed, farm supplies, and some gift items. It was around Christmastime, they featured a “customer appreciation day,” and Santa was there.  I sold about 20 books in three or four hours.

 

Click here to read the full post on The Blood Red Pencil.

 

What Every Self-Published Author Needs to Know About Taxes

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This post by Helen Sedwick originally appeared on Jane Friedman’s blog on 6/18/14.

Note from Jane: Today’s guest post is by attorney Helen Sedwick (@helensedwick), an attorney licensed to practice in California only. She just released the Self-Publisher’s Legal Handbook, now available in ebook and paperback formats.

This information is general in nature and should not be used as a substitute for the advice of an attorney authorized to practice in your jurisdiction.

Most writers don’t realize that their memoir, short story collection, children’s book, or novel could mean money in their pockets, even if sales are disappointing.

Suppose you spend $5,000 hiring editors, designers, and other freelancers to publish your book. At the end of the year, you’ve made $2,000 in sales, which you offset with $2,000 of expenses. Can you deduct the remaining $3,000 from your “day job” income and reduce your income taxes?

Yes, if you treat your writing as a business and not a hobby.

U.S. tax code encourages new businesses by permitting entrepreneurs to offset losses from one business from other income as long as the owner has a serious intent to operate the business at a profit. The IRS wants you to succeed, so they can tax your income later.

 

Click here to read the full post on Jane Friedman’s blog.

 

Censorship: Who Decides, and How?

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This post by Dani Greer originally appeared on the Little Pickle Press blog on 6/25/14.

Yesterday, I wrote a bit about book banning and censorship, and posed the question: who should be the censor?

When I was growing up, it was my mother, who was German and not particularly well-read. I grew up with books like Struwwelpeter which in my not-so-humble opinion should be banned from the planet. But my mother, who has a quite common German sense of humor (i.e. different from American humor), adores this book and continues to buy it – now for her great-grandchildren. We have argued the point, and she will never understand my view that the book is violent and offensive, even as I can’t understand where she sees any humor in the collection of stories.

Now multiply that scenario by many books, and countless families, within many community schools and libraries and you can see the challenges of finding acceptable middle ground. Because, yes, a compromise must be reached in any arena in which funding is supplied by the general public. When taxpayers are involved, the greatest number of people must be pleased by their joint expenditures. It’s perhaps an impossibility in actuality, but my point is, that should be the goal of government. I know this stance will offend many small groups on the extreme right and left of an issue, but stick with me for a moment and pretend you agree that the best way to handle censorship is by pleasing the bell curve.

 

Click here to read the full post on the Little Pickle Press blog.

 

They Might Be Giants

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This post by Philip Jones originally appeared on FUTUReBOOK on 6/24/14.

Are we at the beginnings of a backlash against big tech? Last week the New Yorker published a disruption takedown from Jill Lepore in which she castigated the tech community for its “reckless and ruthless” philosophy of disruption. Over the weekend the Observer criticised tech companies for sometimes thinking “they are above good rules”. A few weeks ago the New Statesman ran a series of articles puncturing the Silicon Valley dream, and warning about the “political and social damage that may be done by the future land-grab being pursued by the big internet companies”.

For publishers the context for this are the ongoing negotiations between Amazon and its suppliers over supremacy in the book business. As The Bookseller exclusively reported yesterday, Amazon’s latest terms indicate a direction of travel that would see the online retailer take a sizeable control over both a publisher’s inventory and its marketing. Can’t deliver fast enough to meet Amazon’s super-efficient distribution machine? Amazon would now POD the book. Not sure how best to market a book, or a list? Amazon could do it for you, albeit for a cut of the turnover.

 

Click here to read the full post on FUTUReBOOK.

 

Writer’s Digest Dumps Author Solutions

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This post by David Gaughran originally appeared on his Let’s Get Visible site on 6/23/14.

I have some huge news: Writer’s Digest has terminated its partnership with Author Solutions.

Abbott Press – the imprint launched by Writer’s Digest, parent company F+W Media, and white-label vanity press provider Author Solutions – is still operational, but all ties to Writer’s Digest have been cut.

It appears that Abbott Press will now be run directly as yet another Author Solutions brand but Writer’s Digest and F+W Media will have no further connection with it. (If you are unfamiliar with Author Solutions and its awful history, this will bring you up to speed.)

Writer’s Digest and F+W Media refuse to comment, despite being given several opportunities, but I’ve had this news confirmed by multiple sources. As Author Solutions only tends to allow early termination of partnership agreements if the partner signs a series of non-disclosure agreements, a formal announcement or comment is unlikely.

 

Click here to read the full post on Let’s Get Visible.

 

Hybrid Model: Agents’ Changing Roles Add Value to #Indie #Authors

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This post by Toby Neal originally appeared on her blog on 4/4/14.

This week was filled with excitement as I signed with Foreword Literary, a dynamic  literary agency with offices in San Francisco, New York and Chicago. I had the joy of meeting and getting to know one of the agency founders, Laurie McLean, at the Big Sur Writer’s Conference in Monterey. Her enthusiasm and dynamic energy were a match for mine as we brainstormed ideas and exchanged backstories over coffee and dinner. After just a few minutes I knew this was an agent who fully understood the challenges ahead for the publishing industry, both from the indie side and from the legacy side.

“I’m from a tech and marketing background, so I think differently about books,” Laurie told me, her animated face shining with enthusiasm. “I see stories in all their forms, whether they are consumed on paper, via ereaders, in videogames, on the big screen, or on YouTube. We’re pioneering here, and I think the ‘hybrid’ model of selecting the best publishing medium for each project, be it self-publishing or traditional, is the way of the future. In fact, Foreword believes so much in this hybrid model, we predict most authors will become hybrid authors over the next five years. We’re here to show them how to make that transition.”

I couldn’t sign up fast enough! So I’d like to introduce Laurie McLean, “foreword” thinking agent extraordinaire, to all of you. She’s agreed to answer some questions about the hybrid model and other topics!

 

Click here to read the full post on Toby Neal’s blog.

 

Promoting Your Young Adult Novel

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This post by Kristi Cook originally appeared on The How To Write Shop on 2/10/12.

Okay, you’ve done it! You’ve written your YA novel, and either sold it to a publisher or decided to self-publish it. Either way, it’s about to “go out into the world”! Congrats!

Now you just want to make sure that readers can actually find your gem out in the crowded marketplace. You must promote! But how? I’m going to tell you what’s worked best for me. Keep in mind that your mileage my vary.

First off, whether your book is available both digitally and in bookstores or just digitally, word-of-mouth is very important to your sales. You need to get people talking about your book–and the best people to get talking are bloggers. If your publisher’s publicity department isn’t getting ARCs (Advance Reader Copies) into their hands, then you should make sure they get copies–either ARCs or electronic galleys, or even finished copies. I’m not saying send out copies to everyone who asks, but you should definitely be out there on social media, building relationships with bloggers/reviewers, and giving some of them the opportunity to review your book without having to purchase a copy. And don’t worry–while I do think that blogger/reviewer love can actually “make” a book (i.e. bring it to the attention of readers who might have missed it, giving it unexpected success), I don’t believe that bad reviews necessarily “kill” a book. But, for better or for worse, you need to get readers talking about your book.

 

Click here to read the full post on The How To Write Shop.

 

Finally, a Single Book Has Changed the Self-publishing Debate

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This post by Dan Holloway originally appeared on his blog on 6/8/14.

There are many reasons why the success of Eimar McBride’s A Girl is a Half-Formed Thing is wonderful news. It is a brilliant book. Quite possibly the best book to win a major literary prize in a decade or more. It will inevitably mean other publishers raise their eyebrows, and have a little “hmm, let’s have a think about that moment.”

But what interests me most is that it has changed, in a single, scalpel-sharp focused scything swoop, the discourse around self-publishing.

Many of us have long argued that self-publishing is of greatest value to readers because it offers daring, original, undefinable fiction they could not get elsewhere. We have pointed to the conservative tendencies of traditional publishers, the dropping of the midlist, the impossibility of getting the awkward and experimental even seen. By contrast self-publishing is an unfettered land of artistic freedom, burgeoning with a billion blossoms of brilliance.

Of late, many of us have had our original enthusiasm somewhat dampened by the incessant droning on on the one hand in the media about self-publishing’s bestselling icons and genre fiction superstars, leaving large parts of the landscape uncharted, and on the other hand by self-publishers themselves pleading that their books are “as good as those in the mainstream” as though the prospect of being as good as something already overly-abundant was somehow an irresistible, intoxicating prospect.

 

Click here to read the full post on Dan Holloway’s blog.

 

Big Publishing is the Problem

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This post by Hugh Howey originally appeared on his site on 6/14/14.

A few weeks ago, I speculated that Hachette might be fighting Amazon for the power to price e-books where they saw fit, or what is known as Agency pricing. That speculation was confirmed this week in a slide from Hachette’s presentation to investors [Publetariat Editor’s note: click on image to view an enlarged version in a new tab or window]:

So, no more need to speculate over what this kerfuffle is about. Hachette is strong-arming Amazon and harming its authors because they want to dictate price to a retailer, something not done practically anywhere else in the goods market. It’s something US publishers don’t even do to brick and mortar booksellers. It’s just something they want to be able to do to Amazon.

The biggest problem with Hachette’s strategy is that Hachette knows absolutely nothing about retail pricing. That’s not their job. It’s not their area of expertise. They don’t sell enough product direct to consumers to understand what price will maximize their earnings. Amazon, B&N, Kobo, and Apple have that data, not Hachette.

 

Click here to read the full post on Hugh Howey’s site.