Business End

Articles about the business aspects of publishing and self-publishing.

10 Alternatives to Goodreads

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This post by Lysa Grant originally appeared on Self-Publishing Review on 7/14/14.

This post is an addendum to Author Directory Sites: The Complete List. If you’re just looking for library/catalog sites, here you go. There’s no reason to stop at Goodreads, even if it is the biggest and most used.

Well, let me amend that. There are so many hours in the day, so if you want to concentrate your efforts on a library site, it makes sense to stick with Goodreads. If you’ve got time to spare, putting some time and energy into these sites can only help. And if all you want to do is create a profile and bail, that can’t exactly hurt either.

 

Shelfari

Based in Seattle, Shelfari introduces readers to our global community of book lovers and encourages them to share their literary inclinations and passions with peers, friends, and total strangers (for now). Shelfari is a gathering place for authors, aspiring authors, publishers, and readers, and has many tools and features to help these groups connect with each other in a fun and engaging way. Our mission is to enhance the experience of reading by connecting readers in meaningful conversations about the published word.

Tips for using Shelfari

 

Library Thing

LibraryThing is an online service to help people catalog their books easily. You can access your catalog from anywhere—even on your mobile phone. Because everyone catalogs together, LibraryThing also connects people with the same books, comes up with suggestions for what to read next, and so forth.

A guide to LibraryThing for publishers (from LibraryThing)

 

Click here to read the full post, which includes highlights for 8 additional reader sites, on Self-Publishing Review.

 

12 Tips for Writing Blog Posts That Get Noticed

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This post by Jodie Renner originally appeared on The Kill Zone on 7/14/14.

I don’t know about you, but I can’t possibly get to all the blogs I’d like to in any given day. We’re all busy people, so we want to know within seconds whether a blog post will offer anything of value to our hectic lives. And we might even get annoyed at time-wasters that meander or don’t deliver on their promises.

Blogging is a great way to build a community feeling, connect with readers and writers, and get your books noticed. I’m honored and proud to be a member of this award-winning group blog, The Kill Zone, where my fellow bloggers, all savvy, accomplished writers, offer daily value and entertainment to writers, and our community of eager participants enrich every post with insightful comments.

But if you’re just getting started in the world of blogging and want to build a following, the most important thing to remember is that it’s not about you. It’s all about offering the readers value in an open, accessible style and format. A rambling, unclear, too formal, or overly long blog post can be irritating or boring – a turnoff. And can jeopardize your reputation or blog.

 

Click here to read the full post, which includes 12 specific tips with details on each, on The Kill Zone.

 

Paying Writers What they Deserve

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This post by Hugh Howey originally appeared on his site on 7/12/14.

Traditional Publishing is no Longer Fair or Sustainable. This was the sad but accurate headline in The Guardian this week. It followed a report on author income from the ALCS, the results of which led Nicola Solomon, head of the UK’s Society of Authors to declare:

Authors need fair remuneration if they are to keep writing and producing quality work. Publisher profits are holding up and, broadly, so are total book sales if you include ebooks, but authors are receiving less per book and less overall due mainly to the fact that they are only paid a small percentage of publishers’ net receipts on ebooks and because large advances have gone except for a handful of celebrity authors.

This comes right on the heels of The Daily Mail’s piece about Hillary Clinton’s latest book. The memoir has sold well by most measures, moving 161,000 copies in the first three weeks and 86,000 in week one, but the book has dropped in the charts, and it appears Simon & Schuster will take a loss due to the $14,000,000 advance paid to Hillary.

Forteen million dollars.

By publishing math, this advance was warranted. Her previous book sold well enough for the bean counters at S&S to come up with what seemed necessary to both retain Hillary and turn a profit. But this methodology flies in the face of recent rhetoric about the role publishers play in the protection of literature and the nurturing of “the writing life.”

With that sum of money, you could pay 500 writers $28,000 to enjoy a full year of the writing life. Or you could pay 250 writers $56,000 if they don’t understand how to squeak by as a starving artist. Not only that, Hillary Clinton doesn’t need another penny for as long as she lives. She didn’t need to be supported while she wrote the book. So how exactly are publishers the patrons of the literary arts? Nicola Soloman nails the problem with the current blockbuster model of entertainment: The rich get richer and the poor get poorer. We shovel money at the outliers and drop everyone else.

 

Click here to read the full post on Hugh Howey’s site.

 

Kindle Book Pricing and How the Big Guys Don’t Get It.

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This post by Dennis Blanchard originally appeared on the K1YPP blog on 7/10/14.

I love to read. For some reason, as a young reader, I missed many of the classics. I’ve made up for lost time over the years by “catching up.” Books like The Catcher In The Rye, Of Mice And Men, White Fang and On The Road have been books that I’ve only read in the last twenty years or so. The same goes for movies, I’ve caught up on The African Queen, Casablanca, The Godfather and others in the last few years. How did I miss them? I don’t know, perhaps I just spent so much time outside when I was younger, I just missed them. That is a subject for another time.

Yesterday, I read a news piece on CNN about an author that was gored running with the bulls in Pamplona. Bill Hillmann, author of “Fiesta, How To Survive The Bulls Of  Pamplona.” How ironic. It occurred to me that I had not read anything much by Hemingway recently, so I decided to take a look online and see if I could find his book, “The Sun Also Rises.” I figured that, surely, by now, it must be on Kindle for an inexpensive price, or perhaps, even free. Surely.

 

Click here to read the full post on the K1YPP blog.

 

"I'll Do It Myself!"

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This post by Kate Siegel Bandos originally appeared on San Francisco Book Review on 6/26/14.

Those of us who were raised with classic nursery rhymes and stories know it was The Little Red Hen who said, “I’ll do it myself…and she did.” (http://www.storybus.org/stories_and_activities/the_little_red_hen/story)

Also, anyone who has been around a two-year-old may hear “I’ll do it myself!” multiple times a day.

However, when an author continually says to me, “I’ll do this myself…I’ll do that myself,” I now try to gently explain to them how this might be detrimental to them and their book.

The reality in publishing is that there aren’t enough hours in the day or days in the week for one person to do it all themselves.

Do you fix your own car? Do you cut your own hair? Do you make all your clothes? Do you grow ALL your own food? Few of us are a “jack of all trades.”

So when you are deciding to write, design, publish, promote, and market your book, and handle everything yourself, think again. Be aware of your strengths and outsource your weaknesses.

 

Click here to read the full post on San Francisco Book Review.

 

Poor Man’s Copyright – Newsome v. Oldham

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This post by Pete Morin originally appeared on his site on 6/24/14.

Hardly a week goes by without a discussion on the Internet about the legendary “poor man’s copyright.” This theory posits that an author may prove he is the creator of a work at a particular point in time by mailing himself a copy of the work, which is kept in the sealed envelope until such time as it may be needed. With the near ubiquity of email and the use of the Internet (especially by authors intent on selling their work), the old mailing tactic might just as easily be employed by one emailing himself a file.

With the advent of the Lanham Act, such quaint tactics are no substitute for registration with the United States Copyright Office, a process that takes minutes and costs only $35.

Nevertheless, the time may come when an author whose work is unregistered would discover her novel to have been stolen – perhaps by an unscrupulous beta reader – and fraudulently registered. Upon discovery, that unfortunate author might seek to register her own manuscript (as she must in order to maintain an action for infringement), which the USCO will not approve in light of the prior registration. Alternatively, the fraudulent author might (with breathtaking temerity) maintain an infringement action against the true creator.

How would the victimized author fare in her quest to prove she is the original artist?

 

Click here to read the full post on Pete Morin’s site.

 

Judge Orders Unmasking of Amazon.com “Negative” Reviewers

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This article by David Kravets originally appeared on Ars Technica on 7/11/14. While the case in question concerns nutritional supplements, this precedent has wider implications for ALL Amazon reviews, including book reviews.

Decision broaches anonymous commenting versus unfair business practices.

A federal judge has granted a nutritional supplement firm’s request to help it learn the identities of those who allegedly left “phony negative” reviews of its products on Amazon.com.

The decision means that Ubervita may issue subpoena’s to Amazon.com and Cragslist to cough up the identities of those behind a “campaign of dirty tricks against Ubervita in a wrongful effort to put Ubervita at a competitive disadvantage in the marketplace” (PDF).

According to a lawsuit by the maker of testosterone boosters, multivitamins, and weight loss supplements, unknown commenters had placed fraudulent orders “to disrupt Ubervita’s inventory,” posted a Craigslist ad “to offer cash for favorable reviews of Ubervita products,” and posed “as dissatisfied Ubervita customers in posting phony negative reviews of Ubervita products, in part based on the false claim that Ubervita pays for positive reviews.”

 

Click here to read the full article on Ars Technica.

Also see this related story on Consumerist: Court Orders Amazon To Reveal Identities Of Negative Reviewers.

 

Self-Publishing as a Means to My Own Literary Revolution

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This post by Tejas Desai originally appeared on Publishing Perspectives on 6/26/14.

Much bluster has been made recently in the media regarding the Amazon-Hachette dispute, with multimillionaire authors, agents and self-published writers, among others, weighing in. Most have condemned Amazon for its bullying tactics in negotiations with publishers while self-published authors like Barry Eisler and J. A. Konrath have defended it for democratizing the field. Much of the rhetoric has involved terms like “sales figures” “copies sold” “promotional fees” and “marketing development.” Very little of the conversation has been about the more important issue of the current state of narrative and where literature is headed.

I published both my books, The Brotherhood (2012) and Good Americans (2013), through my own company The New Wei, after being frustrated with the traditional industry and the type of literature it was producing. I found most literary books I read to be bland in content and only passable in style. They often seemed to have some non-fiction market angle that hoped to sell the book and justified the authors getting teaching jobs and never publishing future books. Yet all of these books were acclaimed by major critics, newspapers, magazines, publications and writers, which caused me to question their impartiality, or at least their taste.

As someone who worked at a literary agency for years, I already knew how random publication tended to be and how difficult it was to sell a book. Most books never sold and those that did rarely earned out their advances. The contract terms were absurdly tilted toward the publishers and authors didn’t have much say in presentation or marketing. Most authors never got agents, and it had little to do with quality. Usually, it was just luck. Still I continued to have some faith in the industry even as I left it, became a professional librarian, received a MFA, wrote and rewrote my works. And while I received initial interest from several agents, I never got one. Even the independent publishers rejected it. All their stated reasons were different.

 

Click here to read the full post on Publishing Perspectives.

 

Amazon-Hachette: The Sounds of Silence

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This post by William Ockham originally appeared on A Newbie’s Guide to Publishing on 7/13/14.

Everybody’s talking about Amazon’s latest move in the Amazon-Hachette kerfuffle and the reactions have been pretty predictable. Lots of confirmation bias going around. While the public broadsides, grand offers, and nasty anonymous leaks are full of sound and fury, I’m fond of looking for the truth in the silence. What the companies aren’t saying is as important to understanding the situation as what they are saying. I’m not sure if anyone has noticed, but neither side has denied any of the specific factual claims the other has made. In fact, if we read between the lines, we can cut through the noise and see what’s really happening. I have learned* the best way to do that is to make a timeline. Our brains have a tendency to remember the order in which we learned a set of facts and it has a hard to reassembling the chronological order of how things actually happened. We should be continually re-evaluating our understanding of this situation based on new information.

Recent statements from both sides have provided a lot more information about how this dispute got to this point. To avoid turning Joe’s blog into an academic article, I’m not going to footnote all of these events. If you want the source for a particular claim, just ask in the comments. My primary sources are the most recent Amazon-Hachette exchange and Michael J. Sullivan’s account of his interactions with Amazon and Hachette this year. If I have left off any significant events and gotten any of this wrong, please let me know in the comments [section on the original post]. I’m far more interest[ed] in getting this right than being right.

 

Early Jan 2014

Amazon makes the first move, sending an offer to Hachette. Based on Hachette leaks, we know that Amazon is offering a return to wholesale pricing.

7 Feb 2014

Amazon stops discounting Hachette titles.

 

Click here to read the full post on A Newbie’s Guide to Publishing.

 

Riding a Wave: How ‘Boys in the Boat’ Became a Best-seller

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This article by Mary Ann Gwinn originally appeared on The Seattle Times on 7/13/14.

Here’s a secret that authors and publishers would give a lot to know: What makes a best-seller? Marketing campaigns? Social-media strategies? Media attention? Sales-pushing algorithms?

Redmond author Daniel James Brown has one answer, and it’s none of the above. Here’s the story of the success of one worthy book.

Brown is the author of the best-selling “The Boys in the Boat”(Penguin), the true saga of the University of Washington crew team, winners of an Olympic gold medal in 1936. This team of nine young athletes traveled to the Berlin Olympics, an event staged-managed by Hitler and the Nazis, and vanquished the Germans’ hand-picked crew. The book is in its fifth week as the No. 1 best-selling nonfiction paperback in the country, according to The New York Times. (It’s No. 5 on the best-seller list that covers all forms of nonfiction, both print and e-book.)

Improbably, no Seattle-based author had recognized the potential in the story until Brown, a California transplant, technical writer and author of two nonfiction books, made a visit to the elderly father of a neighbor in Redmond about six years ago. The neighbor, Judy Willman, had been reading one of Brown’s previous books to her dying father, Joe Rantz, and told Brown that it would thrill Joe if he would spend time with her dad.

 

Click here to read the full article on The Seattle Times.

 

Breaking Free – What Happened When I Left KDP Select

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This post by Nick Stephenson originally appeared on his site on 6/6/14.

“KDP Select is evil”. “Free promotions are pointless”. “Nick, you’re an idiot”. These are things I hear on a daily basis, the latter usually being something I say to myself when I’m looking in the mirror. As for the first two, I talk to a lot of authors who have a strong opinion on the relative merits of signing up for 90 days of exclusivity with Amazon, and the words “shackled” and “dungeon” come up a lot. It’s the same for free days – half of authors think they’re a God-send, the other half would rather cut off their own limbs with a rusty spatula than offer their work gratis. And that’s cool, I don’t have anything against people having wildly different opinions – and there are plenty of authors making a decent income without touching free promotions, and there are plenty who swear by them. But I like to look at the cold, hard numbers before coming to a conclusion, as everybody’s mileage seems to vary.

The two main strategies for free books I see most often are:

1. A variety of titles signed up to KDP Select, with rotating free promotions on each book. This is pretty easy to do with the 5 free days you get to play with under the KDP Select contract.

2.Titles NOT in KDP select, and up on other vendors, with the first book in the series permanently free. This is also pretty easy to do.

There are pros and cons for both approaches, but last month was the first time I’d tried option number (2). I’ve had a bunch of emails and comments asking for me to report back on the results, so here’s the skinny:

Income Report: All Books in KDP Select

 

Click here to read the full post, which includes sales graphs and detailed analysis, on Nick Stephenson’s site.

 

So You Want To Make A Living Writing? 13 Great Truths

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This post by Bob Mayer originally appeared on his Write on the River site on 7/6/14.

This is the flip side of my 13 Harsh Truths post of 29 April.

It’s a great life. I’m my own boss. I wear shorts and t-shirts to work, which is in my house. I sit at my desk with a great view of the TN River with a blank stare, drool running down the side of my mouth, and I’m working. Well, not really. Because no one’s paying me for my great thoughts. They’re paying for my writing. I’ve been doing it for over a quarter of a century and here are some Great Truths I’ve learned about making a living as a writer.

1. You can. You constantly hear “No one makes a living writing novels.” I’ve heard it for decades. In 2012 I was at a conference where I gave a keynote, then was listening to another keynote speaker saying “Don’t quit your day job”. And it started to worry me, until I realized my day job was writing. So I didn’t quit.

2. It’s the best time ever to be a writer. I’ve been doing it for over 25 years and have heard all sorts of gloom and doom, but I can honestly say, I don’t think there’s ever been a better time. That’s not to say it isn’t an extremely confusing time, but that’s why I’ve done other blog posts on that, including one about 99% of advice coming from 1% of authors.

3. There is more information than ever before out there. Which could be bad too, but seriously, you can garner a wealth of information about the craft and business of writing without leaving home.

4. Leave home. One of the greatest mistakes I made in my early writing career was not networking. Even in self/indie publishing, it’s key to network with people. I know you’re an introvert, but get out there and talk to people. It’s a people business. And network with a couple of other serious writers on your craft. I’m not a fan of large writers groups getting together and doing line by lines, but 2 or 3 serious writers working on story, like we do in Write on the River, is invaluable. Find better writers than you to work with.

  

Click here to read the full post on Write on the River.

 

Why Self-Publishing Authors Must Think Like a Publisher

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This post by Stacey Aaronson originally appeared on The Savvy Book Marketer on 3/18/14.

So many authors write for their love of writing or their desire to share their story or message, but if we want to sell books, it’s important to treat publishing like a business. In today’s guest post Stacey Aaronson discusses the mindset of thinking like a publisher.

After working with over twenty independent authors over the past two years as their editor, book designer, and publishing partner, one glaring issue has come to light:

The majority of self-publishing authors don’t realize that they can’t merely think like a writer; they must think like a publisher—if, that is, they want to sell books.

The thing is, it’s not easy for writers to shift into this mode of thinking—and I would venture to guess that most writers don’t even know they should be thinking this way before they even begin a manuscript. As a writer myself, I confess I didn’t consider the publisher’s mentality until I became a book production professional in the indie publishing realm, so I know firsthand how foreign it can seem.

But here’s the unsavory truth: the various self-publishing portals that have opened the door for would-be authors to get a book into readers’ hands are great, but many writers are running to upload all degrees of manuscripts—from the languishing and rejected, to the unedited and poorly designed—without honoring the legacy of traditional publishing. In short, thousands of substandard books are entering the literary marketplace because a multitude of writers are sadly stuck not only in ego mode, but in the belief that producing a book is somehow not a craft and an art. If we don’t want to destroy the reputation of books altogether—and if we want to reap a financial benefit as an author—this mindset has to change.

 

Click here to read the full post on The Savvy Book Marketer.

 

Amazon Speaks!

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This post by Alex Shephard originally appeared on the Melville House blog on 7/3/14.

Amazon does not like to talk. And Amazon especially does not like to talk to the press—when the company felt it had to address its dispute with Hachette in late-May it avoided the media completely, and instead released an odd, condescending statement on its Kindle forum. In every report about its ongoing negotiations with Hachette you could expect to find one, beautiful sentence: “An Amazon spokesman declined to comment.”

That changed late Tuesday, when an Amazon representative—Russ Grandinetti, Amazon’s senior vice president of Kindle content—did comment, to the Wall Street Journal’s Jeffrey Trachtenberg. The timing was, perhaps, deliberate—Trachtenberg’s piece went up shortly before “Amazon: Business as Usual?” a panel discussion hosted by The New York Public Library began. That panel discussion featured a number of outspoken Amazon critics, including James Patterson, Bob Kohn, and Tim Wu. Amazon was clearly paying attention: it paid to fly self-publishing blogger and pro-Amazon zealot David Vandagriff to New York City to participate. (That Amazon finds Vandagriff, who does little to hide his disgust with “traditional publishing” on his blog, to be an appropriate spokesperson for the company’s aims is interesting, though it’s possible that they merely wanted to counter-balance the other panelists’ anti-Amazon views. Fight fire with fire: the Amazon way.) Once again, Amazon found the media narrative slipping away, and it decided to fight back.

 

Click here to read the full post on the Melville House blog.

 

Should You Blog Your Novel?

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This post by Nina Amir originally appeared on How To Blog A Book on 7/1/14.

Many novelists feel intrigued by the idea of blogging a book. If they seek a traditional publishing deal, however, they usually have one major concern: If I blog my novel, will a publisher be interested in the manuscript? In fact, nonfiction writers have the same concern.

No matter what type of book you blog, this is a valid concern. For novelists, it’s a larger issue, though.

 

Previously Published Nonfiction Work and Traditional Publishers

Let me discuss nonfiction first. If you blog the first draft of your nonfiction book and then submit to a traditional publisher, that manuscript will be seen as previously published work. However, you will have 25 or 30 percent new content and an edited version to submit (if you follow the plan I propose here on the blog and in How to Blog a Book), so what you present is not identical to what can be found online. That makes the manuscript enticing to a publisher.

Plus, when you submit your work you offer statistics to prove the blog posts you published successfully test marketed your idea and created a platform for yourself, which means you now have a built-in readership for the book.

For these reasons—additional content, the difference in your manuscript, great stats, platform—the majority of publishers—not all—will not be put off by the fact that your manuscript technically is previously published. If your stats are good, they should be happy to publish your nonfiction book.

 

Click here to read the full post on How To Blog A Book.