This post by Penny C. Sansevieri originally appeared on PR Toolkit on 8/21/14. Note that it is geared to writers of nonfiction.
With so many people jumping on the publishing bandwagon, it’s clear that anyone can write and publish a book these days. But there’s a difference between writing a book versus writing a book that will sell. Once you understand how to use keywords and research to your advantage, you can create a bestselling book, in particular, a book that will be a hit on Amazon. Here’s what you can do:
Where can you find ideas?
It starts with keywords. There are people who understand Search Engine Optimization to such a degree that they write books based on the most popular keywords that were top searches in Google. Why? Because those keywords are proven sellers. I don’t recommend this as a strategy for your book, but it does illustrate how important it is to write on a topic that already generates interest. This approach can help you resolve the following issues for your own book:
Book topic: You want your book to respond to the needs and questions of your audience. What do they want to know? How can you help them achieve their goals? You might not have to completely overhaul your original idea, but you can tweak your focus to respond to readers’ needs. And, since book production is a much faster process these days, you can respond to hot topics and trends quickly.
Read the full post on PR Toolkit.