Books, Just Like You Wanted

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This post by David Streitfeld originally appeared on The New York Times Bits blog on 1/3/14.

Anyone can publish a book these days, and just about everyone does. But if the supply of writers is increasing at a velocity unknown in literary history, the supply of readers is not. That is making competition for attention rather fierce. One result: ceaseless self-promotion by eager beginners.

Another consequence is writers’ thirst for more data on how they are being read, so they can shape their books to please their readers more. This is something novelists have always done, using sources like fan mail, personal appearances, reviews and sales. Technology is starting to give them data that is much more precise, and thus potentially more helpful.

“If you write as a business, you have to sell books,” said Quinn Loftis, a very successful self-published writer for teenagers. “To do that, you have to cater to the market. I don’t want to write a novel because I want to write it. I want to write it because people will enjoy it.”

But my article last week outlining how the digital book subscription services Oyster and Scribd plan to collect and share data with writers like Ms. Loftis resulted in little enthusiasm, at least among potential readers. Nearly all the comments on the article expressed dismay about where the trend could go.

 

Click here to read the full article on The New York Times Bits blog.

 

L.A. Times Festival of Books Partners With Amazon

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This article by Wendy Werris originally appeared on Publishers Weekly on 3/5/14.

When the Los Angeles Times Festival of Books unveiled its list of participating authors on Tuesday, the event caused a stir among local booksellers who immediately noticed the list featured buy links to Amazon. That the festival would partner with Amazon instead of the IndieBound affiliate program is not sitting well with the bookselling community that has long supported the literary event.

“Exhibitors at the Festival put an enormous amount of time and money into making this event a success for their stores,” said Mary Williams, events manager of Skylight Books in Los Angeles, “and for the authors who appear, while serving the hundreds of thousands of people that attend. Having sales siphoned away from that effort is disheartening, to say the least.” Williams hopes that the Festival staff will consider adding the IndieBound program, which allows customers to order through independent bookstores’ websites in advance of the Festival’s author events.

The Festival of Books launched in 1996 on the campus of UCLA and has grown considerably over time; for many Los Angeles bookstores it is the biggest event of the year. The L.A. Times successfully moved the location of the Festival to the University of Southern California in 2010, and it will be held there April 12 and 13.

 

Click here to read the full article on Publishers Weekly.

 

The Business Rusch: Addendums, Rights Grabs & Agents (Yet Again)

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This post by Kristine Kathryn Rusch originally appeared on her site on 9/25/13.

Recently, I got e-mail from another career writer, talking about a rights grab from a traditional publisher. I saw the document in question; it’s egregious. I do not have permission to talk about this particular document nor would I, since it’s proprietary, but it’s the kind of document I’ve seen at least six times in the last two years.

These documents are addendums to publishing contracts. Since the rise of e-books, publishers have issued the addendums frequently and often en masse.

Before I go further, let me remind you that I am not a lawyer nor do I play one on TV (or in internet videos, for that matter). I have opinions about legal matters as they pertain to publishing, based on thirty-some years in the business on almost all sides of the business, but I am not an authority on this topic nor does anything in this blog substitute for legal advice.

Got that?

Okay.

Once signed, addendums to contracts become part of the contract. All well-written addendums have language that explains the addendum’s relationship to the contract. For example, the addendum might say something like “nothing in this addendum will supersede the terms previously granted in the contract.”

Or, as I’m seeing in all these publishing addendums, they’ll have clauses that say things like “if there is a conflict between a term that is specifically defined in this addendum and a definition of the same term is in the contract, then the definition specified in the addendum governs.”

In other words, the addendum will not only become part of the contract; it will make parts of the contract null and void.

Some addendums I’m seeing are pretty straightforward. They grant e-rights to contracts so old that ebooks did not exist when the contract was signed. Those addendums generally add the ebook information, how the royalties will be calculated, how ebooks are defined—basically the same stuff that would be in a contract if it were signed in 2013 instead of 1983. I know a lot of you traditionally published career writers have signed addendums like these—and many of you have refused, keeping the e-rights for yourself.

That’s all well and good, and is typical business.

But the addendums I’m writing about today are rights grabs.

 

Click here to read the full article on Kristine Kathryn Rusch’s site.

 

From Bestseller To Bust: Is This The End Of An Author's Life?

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This article by Robert McCrum originally appeared on the Guardian UK Books section on 3/1/14.

The credit crunch and the internet are making writing as a career harder than it has been for a generation. Robert McCrum talks to award-winning authors who are struggling to make ends meet.

Rupert Thomson is the author of nine novels, including The Insult (1996), which David Bowie chose for one of his 100 must-read books of all time, and Death of a Murderer, shortlisted for the Costa Novel of the Year awards in 2007. His most recent novel, Secrecy, was hailed as “chillingly brilliant” (Financial Times) and “bewitching” (Daily Mail). According to the Independent, “No one else writes quite like this in Britain today.” Thomson has also been compared to JG Ballard, Elmore Leonard, Mervyn Peake and even Kafka. In short, he’s an established and successful writer with an impressive body of work to his name.

After working seven days a week without holidays, and now approaching 60, Thomson, you might think, must be looking forward to a measure of comfort and security as the shadows of old age crowd in. But no. For some years he has rented an office in Black Prince Road, on London’s South Bank, and commuted to work. Now this studio life, so essential to his work, is under threat. Lately, having done his sums and calculated his likely earnings for the coming year, he has commissioned a builder to create a tiny office (4ft 9in x 9ft 11in) at home in his attic, what he calls “my garret”.

The space is so cramped that Thomson, who is just over 6ft, will only be able to stand upright in the doorway, but he seems to derive a certain grim satisfaction from confronting his predicament. “All I want is enough money to carry on writing full time. And it’s not a huge amount of money. I suppose you could say that I’ve been lucky to survive as long as I have, to develop a certain way of working. Sadly, longevity is no longer a sign of staying power.”

Thomson is not yet broke, but he’s up against it.

 

Click here to read the full article on the Guardian UK Books section.

 

Is #Indie Publishing Worth It? Would I Do It Again? A Tell-All.

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This post by Toby Neal originally appeared on her site on 2/13/14.

Perhaps because of the recent brouhaha in the blogosphere due to my hero Hugh Howey’s continued pioneering, this time in bringing full disclosure numbers via AuthorEarnings.com that paint a very different picture than traditional publishing would have us know, yesterday I heard from a talented writer who used to work in my former agent’s office. This person knew my writing from the get-go. She knew how hard the agency worked to sell my book series, and she had to find another job when my agent retired in frustration in 2011. She has continued to write herself, and watch my career as someone who has seen it from that very first version of Blood Orchids, that, while needing a complete rewrite, had enough promise to attract her boss. Spurred by the Authorearnings disclosure, and “on the fence” herself about which way to go with agent interest in her work, she wrote me a series of questions to help her decide whether to persist with the traditional route or make the leap to “author-publisher.”

The discussion was so good I thought I’d share it with other writers struggling with the same dilemma.

Writer-on-the-fence: Would you self-publish again?

As you know more than anyone, I was devastated when our agent retired in 2011 and I was left without representation. It had taken me two years to get an agent and 179 query letters! Then, we hadn’t sold the series in 9 months (well, we did get an offer, but it was too low and digital rights only.) Read more about my complex emotions here: http://tobyneal.net/2011/08/14/complex-emotions/

I felt after that much “lost time” I had to try self-publishing, and our agent’s comments on the market had been very discouraging, so I thought at least it couldn’t hurt to try. I did, however, go “high end” from the beginning, with a top-tier cover artist (Julie Metz) a publicist, and two rounds of professional structural editing… That first book cost me $12,000 to produce and market its first month. (Now I have my book development expenses whittled down to a mere $4-6,000.) However, Blood Orchids paid for itself within two months after debuting in December 2011, and last year alone I netted close to a hundred thousand in sales.

I think of my books as a start-up business, so I spent at least half of that on new book development and advertising. This has made my take-home income just replacing the middle-class amount I made as a school counselor, a job I was able to leave because my writing income had replaced the need for a 9-to-5. I choose to keep re-investing in new books because, as others have said, every title is a worker bee out there earning for me, and the model that works in indie publishing is capturing your readers and keeping them reading and engaged with a flow of new titles.

 

Click here to read the full post on Toby Neal’s site.

 

What Writers Can Learn From Reality Shows

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This post by Greta van der Rol originally appeared on her site on 3/4/14 (Australia local time/date). Note that it contains strong language

Reality TV shows seem to be endlessly popular with the TV viewing audience. They pop up constantly, perhaps with a different name, different skills, but always they’re contests. Big Brother, Survivor, Master Chef, the Block, the Biggest Loser – and my all-time favourite, My Kitchen Rules.

Let me make it perfectly clear that I no longer watch these shows. I watched a couple of seasons of Master Chef because I love cooking shows and Master Chef actually had a few episodes a week where they went into the details of cooking. The rest of it, however, is a cooking contest. Which brings me to My Kitchen Rules. I imagine a similar show exists all over the world. In Australia, one pair of contestants, both amateur cooks, is chosen from each state in Australia. The couples can be married, gay, sisters or brothers, friends or whatever turns you on. The season starts with each couple hosting all the other contestants and the judges, for a dinner party in their own home. The contestants and the judges all score the meal. After all the ‘at home’ meals have been done, there’s an elimination process where some people drop out. Sorry if I’m hazy. You see, I loathe this show. Sure, I was sadly disillusioned to discover it wasn’t a cooking show. I hankered for Nigella, or the Cook and the Chef, Two Fat Ladies, the Naked Chef. What I got was a contrived game show.

In one of my biennial visits to the doctor I came across an article in a women’s magazine (I hate them, too – a doctors’ visit is the only time I ever look at them), a My Kitchen Rules tell-all. Well, gosh, Mouseketeers. Oh you thought the people cooked in their own homes? No. An awful lot of houses in Australia don’t have a separate dining room. We tend to prefer open living. But the home used for the set had to have a separate dining room so the couple cooking could be sequestered in the kitchen while the others talked about them. That, of course, but more pressure on the cooking couple. Unfamiliar kitchen, unfamiliar stove. And you know all that bitchiness and trash talk? The contestants are told what to say! Yes, it’s true. And, I have no doubt the fuck-ups are orchestrated, too.

 

So what does all this have to do with writing?

Everything, my friends.

I’ve already alluded to the importance of setting. Make sure your setting supports what will happen. Think about how the setting can aid some characters or put others on the back foot.

 

Click here to read the full post on Greta van der Rol’s site.

 

The New World of Publishing: Can’t Get Books Into Bookstore Myth

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This post by Dean Wesley Smith originally appeared on his site on 2/14/14.

It Has Officially Hit Myth Status

When some of the biggest supporters of indie publishing and indie writers start going on about how they are giving up paper books to New York, I finally just shook my head and assigned all the silliness to myth status.

So, since I have the book Killing the Top Ten Sacred Cows of Publishing now out in both paper and electronic and available, I suppose it’s time I start into the next book: Killing the Top Ten Sacred Cows of Indie Publishing.

And Sacred Cow (myth) #1 is that indie writers, with their own press, CAN’T GET THEIR BOOKS INTO BOOKSTORES.

A complete myth.

Of course indie writers can get their books into bookstores. It’s not magic, it’s not hard, and it’s not even expensive.

Yet it gets repeated over and over like “You need an agent” phrase by traditional publishers. And indie writers buy right into it without question, the same writers who fight against all the crap that traditional publishers toss out.

That shows a flat, head-shaking lack-of-knowledge of how this system of paper book distribution works. Kris just banged her head on the same wall a couple weeks ago in her blog, and had all kinds of readers surprised that their books were already in bookstores when they went and looked.

Duh.

So this quick post is just a warning shot across the bow, folks. I recorded an entire detailed lecture on this topic tonight that will be ready next week, and I will be back here shortly (or after the Anthology Workshop that we are holding here at the coast is finished) with the first of the new indie sacred cows to be led to slaughter.

 

Click here to read the full post on Dean Wesley Smith’s site.

 

From Pathetic to Professional: 8 Ways to Beat the First Draft Blues

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This post by Ruth Harris originally appeared on Anne R. Allen’s blog on 2/23/14.

You’re happy, even delirious. You’ve finished your first draft!

Then you read it.

OMG, you think, did I write that?

Yes, you did. 🙂

It stinks. It sucks. It’s so rancid it threatens to warp the time-space continuum.

Think you’re alone? Here’s Hugh Howey in a blog post: “I suck at writing. Watching a rough draft emerge from my fingertips in realtime would induce nausea.”

So remember, it’s not just you.

The first draft is just that—–a first step.

As a long-time editor and author, I’ve found 8 strategies that can help you shape, refine and improve your draft. (Actually it’s called editing and, yes, you can do quite a bit of it yourself.)

1. Embrace the power of the delete button.

Elmore Leonard advised taking out all the unnecessary words. Cutting almost always makes a book better, more readable, more exciting.

Specifically, that means delete all the spongy, weasely, namby-pamby words—the ones that aren’t crisp and precise, the ones that drag out a scene or a description without adding anything except length.

Get rid of the windy digressions, the pointless descriptions, the info dumps, the meandering philosophical musings.

Duplicate your document before you begin in case you get too enthusiastic but, with a safe back-up on hand, go ahead and hack away. Take out everything that doesn’t advance your story or define your characters. See if the resulting clarity doesn’t vastly improve the pace of your book.

Don’t just kill your darlings. Kill everything that doesn’t move the story forward. Save your gems in a “future” file and use them in another book where they pull their weight.

2. Sharpen dialogue.

 

Click here to read the full post on Anne R. Allen’s blog.

 

Common Ground in the Debate of Self v. Traditional Publishing

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This post by Jack W. Perry originally appeared on Digital Book World on 2/21/14.

A storm was created last week in response to Hugh Howey’s Author Earnings post. It was widely criticized by many but also praised. It started a lot of discussion.

Having read most of the back and forth, I did notice a few commonalities.

Some issues all sides generally agree upon:

1) Digital has demolished the distribution barriers to entry for self-publishing. Before digital a self-published author would have to pay to print and distribute books. That was an outlay of cash and inefficient. The author then went to indie bookstores to get distribution one book at a time. Hoping to eventually break through and signed a major deal. Today an author can upload their book and get instant distribution to the entire country. Sales can happen immediately. The goal may be to remain independent or to gain negotiating leverage with traditional publishers.

2) The data is incomplete and there is a definite need for more transparency. Amazon, B&N, Apple and Google don’t publically release sales data. There is no “Bookscan for ebooks” although Nielsen is working on it with PubTrack Digital. Self-published and the Amazon proprietary titles are generally felt to be under-reported if at all. This feeds into the debate of the size of self-published ebooks. By withholding the Kindle data, Amazon has created a massive hole in any analysis. Perhaps a company like App Annie could fill that void and be a resource of data and analytics.

 

Click here to read the full post, which includes four additional points of discussion, on Digital Book World.

 

Impatient Readers Lead to Rapid-fire Series Release

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This post by Sadie Mason-Smith originally appeared on the Melville House blog on 2/12/14.

On-demand services have not only changed the way we watch television shows, they’ve affected our expectations of all media. Instant gratification and binge-watching have affected the consumer model, and the publishing world is taking notice. Julie Bosman reports in The New York Times on a new trend in the industry: publishing release dates for series are getting shorter. Editors like Farrar, Strauss & Giroux’s Sean McDonald are catering to the ravening hordes of but-I-want-it-now readers by shrinking the release dates between installments from a year to a few short months.

According to McDonald, these readers are more than just Veruca Salt imitators—they’re scared. “You can end up with angry and perplexed fans,” he said. “I think people are more aware of series storytelling, and there is this sense of impatience, or maybe a fear of frustration. We wanted to make sure people knew that there were answers to these questions.”

That sound you hear in the distance is George R. R. Martin laughing diabolically. Probably while killing a beloved character. Fans of serials have long been subject to the perfectionist whims of their favorite authors. Who can forget J. K. Rowling’s extra months of work as each successive Harry Potter book took an incrementally longer time before release? Who, even now, is on the edge of their at-this-point-worn-down seat for the last installment in Robert Caro’s Lyndon B. Johnson biographies, a five-book project that has been in-progress since 1982?

 

Click here to read the full post on the Melville House blog.

 

Guide to AWP for People Who Don't Know What an AWP Is

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This post by Peter Mountford originally appeared on The Stranger on 2/26/14. Note that it contains strong language.

It Stands for Association of Writers & Writing Programs— Just Say “Book Nerd Fest”—and It’s in Seattle This Weekend

If you notice a slight uptick in the number of verbose, bedraggled, and socially inept people in downtown and Capitol Hill this week, it’s because about 13,000 aspiring and no-longer-aspiring writers are collecting at the convention center for the 2014 Association of Writers & Writing Programs (AWP) Conference (February 26–March 1). As someone with an MFA degree (Master of Fuck All), and an attendee of most of the last decade’s AWPs, I’m here to tell you that this should be fun if you like reading and writing. Actually, even if you don’t care about reading and writing, it should be at least amusing.

 

INSIDER TIPS

So where’s the action?

The hotel bars closest to the conference center will be a constant seething humid throng of acne-afflicted nerds with low-grade alcoholism. These bars are the main attraction for most.

Off-site events are listed on the AWP website and The Stranger’s readings calendar, and there are scores of these. At their best, off-site events are fucked-up, inspiring, and brilliant (see page 17 for prospects). At their worst, you walk out with only minor injuries to your opinion of the human animal. Either way, they’re free. Sometimes it might feel like the Mardi Gras of literary nerds, which is annoying, but you’re less likely to have a jock vomit into your hair than at the actual Mardi Gras.

 

Should I pay for a pass?

I might anger the AWP gods by saying this, but no, probably not. Most of the fun happens outside the conference itself (see above), and at $285 for the tote bag and a lanyard that grants you access to the conference proper, you have to REALLY want to spend a few days walking the book fair, and also you need to REALLY want to see some of the official events/panels/readings.

Also, if you’re a writer, AWP is just not a great place to advance your writing career. It’s a big boozy gossip with smart people, but for some reason, very little business takes place. The conference was originally just for people interested in the pedagogy and administrivia of universities’ creative-writing departments. It’s not exclusively for academics now, but at the end of the day, the community in question is still decidedly not-for-profit (very few literary agents, almost none of the major New York publishers or magazines will be there, etc.). On the upside, almost everyone is there because of a shared love for reading and writing, rather than for love of filthy lucre.

 

I want to bag a writer, any advice?

No problem!

Recite Matthew Dickman’s poem “Slow Dance” into the ear of a poet, and you will end up with a hickey on your neck (even before you get to the chandelier part!). Also: Be kind to poets, they’ve made peculiar life decisions, and bear in mind that these people are inexplicably excellent in bed.

 

Click here to read the full article on The Stranger.

 

A Guide To Finding One's Voice As A Writer

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This post by Kimberly Lo originally appeared on The Elephant on 2/24/14.

It probably goes without saying, but I love to write.

Indeed, it’s one my favorite things to do. Many years ago, when I was starting out and I decided that I would like to take a serious stab at writing, I asked several former and current professional writers for tips.

Each of them said the same thing: Find your voice as a writer.

Needless to say, that can be easier said than done (some may even be reading this and wondering what exactly that means). Simply put, it means tapping into that unique voice that all of us possess, whether we write professionally or not.

While the tips below may not guarantee that we find that voice right away, they may make the process easier. I certainly wish I had known or done the following when I was starting out:

1. Find writers whose work you like and make a list of what you like about them.

Some of the writers that I have enjoyed and have inspired me over the years include Elizabeth Wurtzel, UK-based columnist Julie Burchill, and the late Caroline Knapp.

Interestingly, at least in the case of the first two writers, I didn’t always share the same points of view, but I nonetheless enjoyed their writing styles.

 

Click here to read the full article, which includes three more specific tips, on The Elephant.

 

Does What You Paid For A Book Affect How You’d Rate It?

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This post by Jane Litte originally appeared on Dear Author on 2/23/14.

When I first started buying my own books some twenty plus years ago, I had very little money. My favorite authors were starting to come out in hardcover (Julie Garwood, for example) and unless I wanted to wait to be the 80th person at the library to read the book, I had to fork over $22.00 or more which, at the time, was a lot of money for me. It basically meant I wasn’t going to be able to buy another book or maybe even eat anything but ramen and macaroni for the month.

Most of the time, however, I bought my books used at the Half Price Bookstore or some other used bookstore that sold romances for $0.10 or $0.25. And when I bought the hardcover, I knew that I was sacrificing at least four other reads for that one book.

As I got older, I was able to buy more books but my reading habit got to be really pricey so I instituted a book budget of no more than X amount of dollars to be spent a month. Because I read three to five books a week, I was only able to purchase about eight titles a month new and the rest would have to be library lends or used book store purchases. During the heydey of chick lit, I was really struggling!

Price has always been a big thing for me when it comes to books and from what I’ve heard from industry professionals, mass market purchasers are very price sensitive. Most romance readers are mass market purchasers although the new readers coming in to the market after Fifty Shades are probably not.

There’s an interesting concept called anchoring. Anchoring is the tendency of humans to rely on the first piece of information offered. In economic terms, anchoring means that the first price a consumer encounters for widget A is likely the price that the consumer believes she should always pay for widget A. (Widget is an official economic term. No lie.)

 

Click here to read the rest of the post on Dear Author.

 

20 Lessons I’ve Learned on My Way to Selling 500,000 Books

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This post by Christy Heady originally appeared on her site on 1/9/14.

1. You don’t need an agent, but having the right one is absolutely the best investment you can make.

2. Co-authoring a book is a great idea.

3. No matter what the publishing house offers in terms of publicity, you are your own publicity machine.

4. That means you must need to know personal PR and have a game plan.

5. Speaking in soundbytes is imperative. Too much dribble means no more interviews.

6. Create a competitive analysis spreadsheet that shows you where the bullet holes are among your competition.

 

Click here to read the full post on Christy Heady’s site.

 

A Victory Against Author Solutions

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This post by David Gaughran originally appeared on his Let’s Get Visible site on 2/14/14.

It should be clear to everyone now that Penguin Random House has no intention of cleaning up Author Solutions.

The only development since Penguin purchased the company for $116m back in July 2012 is that Author Solutions has aggressively expanded operations (see here, here, here, here and here).

I’ve been covering the Author Solutions story for a while now – particularly since the Penguin purchase, which was met with disbelief in the author community. It’s a frustrating beat, especially when faced with a wall of silence from the many companies and organizations in traditional publishing who have links to Author Solutions and its subsidiaries.

Documenting the links between Author Solutions and the rest of the publishing world is depressing work. The list reads like a Who’s Who of traditional publishing. Getting them to discuss their links to Author Solutions has been near-impossible, let alone taking any action with regard to those links.

One exception has been The Bookseller.

Click here to read the full post on Let’s Get Visible.