Amazon Speaks: We Want Lower eBook Prices from Hachette

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This post by Nate Hoffelder originally appeared on The Digital Reader on 7/21/14.

Amazon hasn’t said much concerning their ongoing contract dispute with the French media conglomerate Lagardère and its US publishing subsidiary Hachette, and today the retailer broke their silence with what is only their third official statement (not counting the leaked letter).

Like the first two statements, Amazon isn’t saying much. According to a message posted on Amazon’s forums (and copied below), one of the sticking points in the negotiations is the price of ebooks. We of course knew this from the WSJ interview in which Russ Grandinetti said little and avoided defending Amazon, but Amazon expands upon that earlier statement with a call for higher author royalties on ebooks.

The statement below lays out the math Amazon uses to justify their push for lower ebook prices, but it’s worth noting that the statement is somewhat misleading.

Amazon would like you to think that most ebooks can be priced at or below $10, even going so far as to point out that “there will be legitimate reasons for a small number of specialized titles” that will cost more, but what they hope you won’t realize is that they are glossing over whole swathes of nonfiction content, including textbooks, reference manuals, professional books, and works that are much longer and more expensive to create than your average novel.

 

Click here to read the full post on The Digital Reader.

 

Kindle Unlimited – Some Early Results

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This post by Nick Stephenson originally appeared on his blog on 7/23/14.

For anyone still living under a rock, or perhaps a particularly voracious shrub, you’ll probably already know that Amazon’s new Kindle Unlimited program launched over the weekend, spurring a veritable explosion of opinion (both optimistic and doom-mongering) across the interwebs. Of course, much of what people are speculating is, well, just that – speculation.

So, in an attempt to add a little objectivity into the mix (God forbid) I figured I’d let you know how the new Kindle Unlimited service has affected me in the few days it’s been live.

But, before I get to that, I promised I’d put a comprehensive post together explaining how I’ve been building up my email list over the last few months. I’m seeing some steady growth – going from just a few hundred subscribers at the beginning of the year to over 4,000 readers as of today. For me, especially in light of potential game-changers like Kindle Unlimited, having my own ready-made list of followers is more important than ever. If you want to find out more about what I’ve been doing to build this up, head on over to indie legend David Gaughran’s Blog – David was kind enough to invite me over for a guest post about email tactics, and I’ve included a full breakdown.

Anyway, back to the topic at hand. What exactly is Kindle Unlimited? It’s being touted as “Netflix for Books”, and is essentially a competitor to the already established offerings from Scribd and Oyster. The key points authors need to know are:

 

Click here to read the full post on Nick Stephenson’s blog.

 

Literary Hangovers: Share Your Rude Awakenings From Fictional Reveries

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This post by Alison Flood originally appeared on the Guardian Books Blog on 7/15/14.

After a heavy bout of reading – or a bout of heavy reading – the return to reality can be painful. Tell us about your worst mornings after the book before.

There are certain books I’ve finished and, looking up, have found the world to be a gloomier place for having done so. I was reminded, thanks to the novelist Harriet Evans on Twitter last week, of how The Greengage Summer by Rumer Godden had exactly this effect on me. Her story of that “hot French August, [when] we made ourselves ill from eating the greengages” – when the Grey children, left alone in a small French hotel while their mother is ill, fall into danger – exerted such a powerful grip on me that I read it desperately, obsessively, and felt slightly ill when I emerged.

I am indebted, then, to the team at Epic Reads for dubbing this feeling the “book hangover”, in a neat, funny little video. That’s exactly what it is. The experience was good; the aftermath, not so much.

 

Click here to read the full post on the Guardian Books Blog.

 

Here Be Digital Dragons: Lucid Writing Requires Mental Maps

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This post by Douglas Carlson originally appeared on Brevity on 1/18/14.

That slight tremor on August 15, 2013—which passed without much notice in the rest of the world—was the earth shifting at The Georgia Review. On that day we began accepting electronic submissions. On August 18th an essay came in online that caught my eye. But after I read it a couple times, I found myself making a few lukewarm notes in preparation for moving it along to the next reader: “strong start, good closing, fuzzy in the middle—an ambitious essay that lost its focus.” For some reason that I don’t recall now, I decided to print the essay out and give it another try. You know where this is going: I immediately understood what the author was up to and loved the piece. It has been accepted for publication, and the whole incident has given me pause to realize that I don’t think that I read as well—that is, with the same level of perception—from a screen as I do from paper. Nothing against my iPad, which I dearly love, or even the big old Dell on my desk, but when I read at my job I’m evaluating the efforts of working writers, most of whom care and grind and hope. I owe them the courtesy of my complete attention and comprehension.

 

Click here to read the full post on Brevity.

 

Creative Entrepreneur: Business Models For Authors

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This post by Joanna Penn originally appeared on her The Creative Penn site on 7/25/14.

This is a continuation in the author entrepreneur series of articles. Recently, I posted the arc of the indie author from first book to CEO of your global business.

Today we’re focusing on the various business models that authors can use to generate revenue and satisfy customers.

Of course, many authors have day jobs which is a great way to pay the bills and writing can then be for fun or extra income, but this article is aimed at authors who are intent on going full-time in this business.

 

Why do you need to define your business model?

Defining your business model can help keep you focused. Opportunities expand as your profile grows and keeping your business model top of mind can help you say no to things that distract you. [I need to remind myself of this all the time!]

For example, renowned indie author JA Konrath states, “I gave up on public appearances a few years ago, because of diminishing returns. They were indeed fun, but the cost and time away from writing wasn’t worth it to me.”

My business model includes professional speaking as well as being an author, but recently I have started to turn down speaking work in order to focus more on the writing and only taking interesting speaking events, like Sweden in September. I’ll be sharing my business plan at some point soon, but in considering where to focus my efforts, these were the most common business models I discovered – and some people mix and match between them.

 

Business model 1: Non-fiction books with info products, speaking and consulting

 

Click here to read the full post on The Creative Penn.

 

The Seven Deadly Sins of Prologues

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This post by Kristen Lamb originally appeared on her blog on 7/14/14.

To prologue or not to prologue? That is the question. The problem with the prologue is it has kind of gotten a bad rap over the years, especially with agents. They generally hate them. Why? In my opinion, it is because far too many writers don’t use prologues properly and that, in itself, has created its own problem.

Because of the steady misuse of prologues, most readers skip them. Thus, the question of whether or not the prologue is even considered the beginning of your novel can become a gray area if the reader just thumbs pages until she sees Chapter One.

So without further ado…

 

The 7 Deadly Sins of Prologues

Sin #1 If your prologue is really just a vehicle for massive information dump…

This is one of the reasons I recommend writing detailed backgrounds of all main characters before we begin (especially when we are new writers). Get all of that precious backstory out of your system.

This is a useful tactic in that first, it can help us see if a) our characters are psychologically consistent, b) can provide us with a feel for the characters’ psychological motivations, which will help later in plotting.

I have a little formula: background–> motivations –>goals–>a plan–>a detailed plan, which = plot and c) can help us as writers honestly see what details are salient to the plot.

This helps us better fold the key details into the plotting process so that this vital information can be blended expertly into the story real-time.

Many new writers bungle the prologue because they lack a system that allows them to discern key details or keep track of key background details. This makes for clumsy writing, namely a giant “fish head” labeled prologue. What do we do with fish heads? We cut them off and throw them away…unless you are my mother’s Scandinavian family and then they make soup *shivers*.

 

Sin #2 If your prologue really has nothing to do with the main story.

 

Click here to read the full post on Kristen Lamb’s blog.

 

How Short Story Writing & Flash Fiction Gets Judged in Competitions

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This post by Zena Shapter originally appeared on her site on 7/24/14.

As some of you may know, I recently judged the Australian Horror Writers’ Association’s short story and flash fiction competition. It involved reading 154 stories and over 385,000 words. At 12pt Times New Roman font, spaced at 1.5 lines, that was 1,066 pages of writing. Whoa!

I’m so glad I read it all though – thank you for sending in your wonderful stories, everyone! It was a fabulous experience. So fabulous, in fact, that I asked my writers’ group – the amazing Northern Beaches Writers’ Group – what insights they might like to have into the judging process, what might be useful to know when writing to win. I’ve answered their questions below. Hopefully you know all this already, but if you don’t then I hope it helps in some small way.

 

What do judges look for in a story?

The most important thing to realise about competitions, and slush piles, and submission calls, is that the reader reading them has a heck of a lot of reading to do. They are also, generally, reading in their spare time. So sometimes I would sit down with my laptop and a glass of wine at home, and have 30 stories to read but only an hour in which to read them.

I never managed it. 10 stories per hour was my maximum. Still, in that hour I wanted to read as much as possible. Some stories made this easy for me – they flowed well, had an interesting character doing something interesting, and showed me the action happening scene-by-scene, so I thanked them for it with my scoring. Other stories made the hour hard work, with their telling and info-dumping and my struggling to understand what was going on, and they were also scored accordingly.

 

Click here to read the full post on Zena Shapter’s site.

 

How Much My Novel Cost Me

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This post by Emily Gould originally appeared on Medium on 2/24/14.

Writing my first book got me into debt. To finish the next one, I had to become solvent.

IT’S HARD TO WRITE ABOUT BEING BROKE because brokeness is so relative; “broke” people run the gamut from the trust-funded jerk whose drinks you buy because she’s “so broke right now” to the people who sleep outside the bar where she’s whining. But by summer 2012 I was broke, and in debt, and it was no one’s fault but mine. Besides a couple of freelance writing assignments, my only source of income for more than a year had come from teaching yoga, for which I got paid $40 a class. In 2011 I made $7,000.

During that $7,000 year I also routinely read from my work in front of crowds of people, spoke on panels and at colleges, and got hit up for advice by young people who were interested in emulating my career path, whose coffee I usually ended up buying after they made a halfhearted feint toward their tote bag–purses. I felt some weird obligation to them and to anyone else who might be paying attention to pretend that I wasn’t poor. Keeping up appearances, of course, only made me poorer. I’m not sure what the point of admitting all this might be, because I know that anyone who experiences a career peak in his mid-twenties will likely make the same mistakes I did, and it’s not even clear to me that they were all mistakes, unless writing a book is always a mistake, which in some sense it must be.

In 2008 I sold a book-in-progress for $200,000 ($170,000 after commission, to be paid in four installments), which still seems to me like a lot of money. At the time, though, it seemed infinite. The resulting book—a “paperback original,” as they’re called—has sold around 8,000 copies, which is about a fifth of what it needed to sell not to be considered a flop. This essentially guarantees that no one will ever pay me that kind of money to write a book again.

It took me a while to realize that my book had failed. No one ever told me point-blank that it had.

 

Click here to read the full post on Medium.

 

How Facebook Calculates What Appears In Your News Feed

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This post by Mari Smith originally appeared on her site on 7/18/14.

The problem with Facebook organic reach can be summed up in one single graphic: Only 6 percent of your fans are seeing your content in their news feed. The other 94 percent are not.

Some sources indicate that organic reach may drop to 1-2 percent in the near future. Others say it’s destined to hit zero; it’s only a matter of time.

These stats are a big drop from the already low 16 percent that Facebook indicated back in April 2012.

What is causing the decline in organic reach?

The simplest answer is there is a significantly greater amount of potential content flooding into our news feeds on a daily basis. This bigger firehose of content is caused by several factors, including:

– The average number of Facebook friends users have is 338 (that’s a big increase compared to 130 back in 2008).

– 15 percent of Facebook users have more than 500 friends.

– There are between 1500 and 15,000 pieces of content that Facebook could potentially show in your news feed each time you log on to the site!

– The Facebook news feed ranking algorithm (some folks call this formula ‘EdgeRank’) uses more than 100,000 weights* to determine what you’ll see.

– Ultimately, out of the 1,500 – 15,000 potential stories, Facebook passes them through the mega algorithm and displays approximately 300 stories in your feed.

*Examples of weights: how many mutual friends like the person/page/content, how often you interact with the person/page, when the post was published, when the last comment was made, what types of content you typically interact with: watch more videos and Facebook will show you more videos, like more links and Facebook will show you more links.

 

Click here to read the full post, which includes charts, an infographic and 12 concrete tips for expanding organic “reach”, on Mari Smith’s site.

 

'Juno' Screenwriter Diablo Cody's Advice on Writing, Hollywood & More is Smart & Spot-On

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This article by Rachel Simon originally appeared on Bustle on 7/16/14.

To some people, Diablo Cody disappeared off the face of the earth sometime in 2008, right after she won an Oscar for penning Juno. Sure, they might’ve heard something about a new movie here or there, but when nothing became as big as Juno, they (wrongly) assumed Cody left Hollywood. To those who’ve paid attention, though, it’s clear that the filmmaker has been everywhere these last few years: writing, directing, producing (not to mention giving birth to two kids) and, most recently, sharing her secrets with Glamour’s Cindi Leive about building an “unconventional career path” and what lessons she has for women looking to have their own Juno-like breakthroughs. All ladies, whether filmmakers or not, should take note; these are coming from the woman who’s making a rock star movie with Meryl Streep, after all. Cody’s best pieces of advice:

 

#1. Don’t Pick a Fake Name Until You’re Ready

The woman born as Brook Busey-Maurio changed her name early on in her career, when she was just beginning to blog and wasn’t yet a published author. She chose a “cool and intimidating” pseudonym for the purpose of Internet anonymity, but looking back, making the change so early, before she was established as a writer, “was honestly such a mistake.”

 

#2. If You’re Not Happy With Your Life, Change It

 

Click here to read the full article on Bustle.

 

Quick Lesson on Hyphens

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This post by Maria Murnane originally appeared on the Createspace Community Blog on 7/15/14.

Adjectives modify nouns or pronouns (What a pretty house! She is tall).

Adverbs modify verbs (She types quickly), adjectives (She is extremely tall) or other adverbs (Please type more quickly).

When an adverb modifies an adjective (e.g. “she is extremely tall,” no hyphen is necessary. I see many authors make this error in their book descriptions and personal bios. For example:

  • The world in this story is inhabited by fully-functional robots that act like humans (INCORRECT)
  • The tale takes place on a currently-active landfill (INCORRECT)
  • When he’s not writing books, John works as a highly-trained specialist managing labor disputes (INCORRECT)

 

Click here to read the full post on Createspace.

 

One Weird Old Trick to Undermine the Patriarchy

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This post by Michelle Nijhuis originally appeared on The Last Word on Nothing on 12/18/13.

My five-year-old insists that Bilbo Baggins is a girl.

The first time she made this claim, I protested. Part of the fun of reading to your kids, after all, is in sharing the stories you loved as a child. And in the story I knew, Bilbo was a boy. A boy hobbit. (Whatever that entails.)

But my daughter was determined. She liked the story pretty well so far, but Bilbo was definitely a girl. So would I please start reading the book the right way?

I hesitated. I imagined Tolkien spinning in his grave. I imagined mean letters from his testy estate. I imagined the story getting as lost in gender distinctions as dwarves in the Mirkwood.

Then I thought: What the hell, it’s just a pronoun. My daughter wants Bilbo to be a girl, so a girl she will be.

 

Click here to read the full post on The Last Word on Nothing.

 

It is Hard for Publishers to Apply Even Harvard B School Advice in Their Struggle With Amazon

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This post by Mike Shatzkin originally appeared on The Shatzkin Files on 7/15/14.

Harvard Business Review published an article recently by Benjamin Edelman called “Mastering the Intermediaries” which gives advice to businesses trying to avoid some of the consequences of audience aggregation and control by an intermediary. The article was aimed at restaurants who don’t want their fate controlled by Open Table or travel companies who don’t want to be beholden to Expedia. The advice offered is, of course, scholarly and thoughtful. It seemed worth examining whether it might have any value to publishers suffering the growing consequences of so much of their customer base coming to them through a single online retailer.

The author presents four strategies to help businesses reduce their dependence on powerful platforms.

The first suggestion: exploit the platform’s need to be comprehensive.

The author cites the fact that American Airlines’ strong coverage of key routes made its presence on the travel website Kayak indispensable to Kayak’s value proposition. As a result, AA negotiated a better deal than Kayak offered others or than others could get.

Despite some suggestions in the late 1990s that publishers set up their own Amazon (which they subsequently half-heartedly tried to do with no success) and a couple of moves to cut Amazon off by minor publishers that were minimally dependent on trade sales, this tactic has never really been possible for publishers on the print side. Amazon began life by acquiring all its product from wholesalers — primarily Ingram and Baker & Taylor — before they switched some and ultimately most of its sourcing to publishers to get better margin. But the publishers can’t cut off the wholesalers without seriously damaging their business and their relationships with other accounts, and the wholesalers won’t cut off Amazon. So for printed books, still extremely important and until just a couple of years ago the dominant format, this strategy is not worth much to publishers.

 

Click here to read the full post on The Shatzkin Files.

 

Why Writers Are Opening Up About Money (or the Lack Thereof)

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This article by Anna North originally appeared on The New York Times Opinion Pages on 7/21/14.

Writers may always have worried about money, but now seems a particularly fertile time for writing about it. Scratch Magazine, launched last year, takes as its purview “Writing + money + life.” The Billfold routinely runs stories on how freelance writers and other creative types “do money.” The novelist Emily Gould opened up about her financial life in a popular Medium essay and subsequent interviews, and The Guardian’s Alison Flood recently reported on the sorry state of writers’ incomes (which, in turn, inspired some critique from Gawker’s Michelle Dean).

This spate of talk about writing and money has opened up broader conversations about who can afford to enter the profession today, and who gets shut out.

Manjula Martin, the cofounder of Scratch, told Op-Talk that “there has always been this tension for writers around how to make a living and how to make art.” However, she said, growing job insecurity in writing professions and beyond may have led to a new wave of anxiety: “As the economy is changing and as things just feel more precarious in our culture, that bleeds through to the literary culture. And I think a big part of that too is a question of, ‘is literature and are the arts going to continue to be valued in ways that we have perhaps always just assumed they would be?’”

 

Click here to read the full article on The New York Times Opinion Pages.

 

Censorship War: Website Unmasks Links Google is Blocking From Search Results

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This post originally appeared on RT.com on 7/17/14.

A subversive website has been launched to keep track of news and other webpages Google has “censored” from the search engine’s index, following the European Court of Justice’s controversial Right to be Forgotten ruling.

The tech giant has reportedly been inundated with 70,000 requests to remove sensitive information from its search results in the aftermath of the ECJ’s decision. While this data may be accurate, it is considered “irrelevant” and possibly defamatory under the EU policy shift.

In a mark of protest against online censorship, a new site ‘Hidden From Google’ has begun archiving links censored by search engines intent on complying with ECJ demands. The site was set up by US web developer and transparency advocate, Afaq Tariq.

The New Jersey developer asserts the removal of links from a search engine’s index amounts to censorship. So in an effort to preserve transparency in Europe’s online realm, he invites visitors to log data that has been removed from Google on the site.

“This list is a way of archiving the actions of censorship on the Internet,” Tariq states on the site’s about page. “It is up to the reader to decide whether our liberties are being upheld or violated by the recent rulings by the EU.”

 

Click here to read the full post on RT.com.