Inside Independent Digital Book Publishing and Distribution: Interview With Smashwords' Founder Mark Coker

This interview, by Israel Vasquetelle, originally appeared on AwarenessMogul.com on 1/15/11.

Mark Coker has developed a powerful platform and service to deliver digital books to significant sellers such as Borders, Barnes and Noble, and Amazon.com, as well as smaller specialty and niche outlets. In this interview, SmashWords’ founder provides a great amount of insight into the independent side of the digital book publishing industry. He also discusses his motivation behind the launching of his company and shares plenty of information about the ins and outs of distributing books using the service. 

You started Smashwords because you had a book that you were going to have published the traditional way and I guess you found that there were some significant obstacles with the traditional book publishers?

Yes, definitely.  My wife is a former reporter for Soap Opera Weekly magazine.  And when I first met her she was telling me about all these crazy stories of what went on behind the scenes of the daytime television soap operas because she used to visit the sets.  And I suggested she wrote a book about it and she said, “Well why don’t we write a book together?” 

And I thought well that’d be a lot of fun.  I’d always wanted to write a book just I never thought it would be about soap operas.  But we moved down to Burbank for a couple of months and interviewed – conducted anonymous interviews with about 50 soap opera industry insiders.  We gathered all the dirt about the industry and then took that information and fictionalized it as a novel called Boob Tube.  So we did everything that authors are trained to do or taught to do.  

We did multiple revisions on the book, hired professional editors and proofreaders and copy editors, got the book all ready for sale to a publisher, shopped it around to agents, got represented by one of the top literary agencies in New York City.  The same agency that represented Barack Obama’s first book, and they were excited about the book and we were excited that they were excited and so they shopped it around for a couple of years to major commercial women’s fictional publishers in New York and none of them purchased it. 

And, you know, at the end of that process it was actually our agent who suggested that we consider self publishing.  He told us about a former client of his or actually a current client of his at that time who had another book that he was unable to sell.  And so the author self published it and then after a year sold a few thousand copies on her own.  Went back to the agent and the agent was able to sell the book in a week because she’d proven that there was a commercial market for it.  So that’s what he suggested we do. 

I took that suggestion and I thought well that makes sense to do self publishing but, you know, my background here is in Silicon Valley as an entrepreneur and for me this was just a big eye opening experience.  It exposed to me what seemed to be a really big problem facing not just my wife and I but potentially millions of authors around the world who had poured their heart and soul into creating a book, you know, and in many cases spent a lifetime creating this book only to have a publisher slam the door in their face and say “Sorry, we’re not going to let you have a chance in reaching your audience.” 

I thought, why not create an online publishing platform that would allow any author anywhere in the world to instantly publish their book as an eBook and make it available for sale online at the price that the author decides.   And let’s go a step further and let’s take the industry’s current compensation models for authors and let’s turn that model upside down. 

Mark Coker has developed a powerful platform and service to deliver digital books to significant sellers such as Borders, Barnes and Noble, and Amazon.com, as well as smaller specialty and niche outlets. In this interview, SmashWords’ founder provides a great amount of insight into the independent side of the digital book publishing industry. He also discusses his motivation behind the launching of his company and shares plenty of information about the ins and outs of distributing books using the service.  

You started Smashwords because you had a book that you were going to have published the traditional way and I guess you found that there were some significant obstacles with the traditional book publishers?

Yes, definitely.  My wife is a former reporter for Soap Opera Weekly magazine.  And when I first met her she was telling me about all these crazy stories of what went on behind the scenes of the daytime television soap operas because she used to visit the sets.  And I suggested she wrote a book about it and she said, “Well why don’t we write a book together?” 

And I thought well that’d be a lot of fun.  I’d always wanted to write a book just I never thought it would be about soap operas.  But we moved down to Burbank for a couple of months and interviewed – conducted anonymous interviews with about 50 soap opera industry insiders.  We gathered all the dirt about the industry and then took that information and fictionalized it as a novel called Boob Tube.  So we did everything that authors are trained to do or taught to do.  

We did multiple revisions on the book, hired professional editors and proofreaders and copy editors, got the book all ready for sale to a publisher, shopped it around to agents, got represented by one of the top literary agencies in New York City.  The same agency that represented Barack Obama’s first book, and they were excited about the book and we were excited that they were excited and so they shopped it around for a couple of years to major commercial women’s fictional publishers in New York and none of them purchased it. 

And, you know, at the end of that process it was actually our agent who suggested that we consider self publishing.  He told us about a former client of his or actually a current client of his at that time who had another book that he was unable to sell.  And so the author self published it and then after a year sold a few thousand copies on her own.  Went back to the agent and the agent was able to sell the book in a week because she’d proven that there was a commercial market for it.  So that’s what he suggested we do. 

I took that suggestion and I thought well that makes sense to do self publishing but, you know, my background here is in Silicon Valley as an entrepreneur and for me this was just a big eye opening experience.  It exposed to me what seemed to be a really big problem facing not just my wife and I but potentially millions of authors around the world who had poured their heart and soul into creating a book, you know, and in many cases spent a lifetime creating this book only to have a publisher slam the door in their face and say “Sorry, we’re not going to let you have a chance in reaching your audience.” 

I thought, why not create an online publishing platform that would allow any author anywhere in the world to instantly publish their book as an eBook and make it available for sale online at the price that the author decides.   And let’s go a step further and let’s take the industry’s current compensation models for authors and let’s turn that model upside down. 

Read the rest of the interview on AwarenessMogul.com.

Reader, Writer, Publisher ~ Wearing Three Hats Can Be Dangerous

Do I really mean that being a reader/writer/publisher is dangerous? Well, when I look at the word history of dangerous, I see that it comes from roots that mean the power of a lord…

And, “lord” comes from roots that mean “one who guards the bread”…

So, yes, if you’re contemplating using your experience as a reader to power your writing as you promote your way toward self-publishing, you’re becoming the lord of the process and guarding that bread can become dangerous.

Lest I overlook that word “bread”, let’s hope that this dangerous process leads to a very nourishing food for your readers…

I’ve explored reading in this blog when I wrote about re-writing as we read.

I looked into writing when I posted about the creative responsibilites of the author.

And, publishing got a nod with Self-Publishing Can Be Just As Creative As Writing.

Over the last two years, I came from the bare idea of a book, carried it through initial promotional-feedback activities, experimented with a form for it, wrote it, and sent it to my editor. The last few months have been full of study and practice of pre-publication promotion. The book, Notes from An Alien, should be coming out in April…

The most dangerous thing about being the lord of all these activities has been keeping my head on straight as I switched hats 🙂

Very soon, as I continue the promotion activities (and promotion is a critical part of the publishing process), I’ll be adding the reader and writer hats to my all-to-human head so I can get the final revisions accomplished and preen my baby for her social debut.

Have you experienced this dangerous process?

Are you contemplating braving the perils?

Have you done what I’m attempting and not felt imperiled at all?

Oh, please, share your thoughts and feelings in the comments…
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How Do We Know Our Priorities Are Right?

Do you have a set of priorities in your personal life? Oh, maybe something like: Family > Work > Play…

Do you set priorities in your mind for what the government needs to do? How about your priorities for what your customers need?

How do you decide you have the right priorities? Is it basically a hit-or-miss, experiential kind of thing? Do you consult with folks you consider experts? Or, maybe, you don’t set any priorities ’cause you think they’re a waste of time…

[ So, let’s see: One of my priorities for this post is to get my readers thinking about priorities. Hmmm… So far, I have a bunch of questions posed that could, if my readers wanted to comment, be the basis for some kind of survey on priorities. O.K. That’s a first step but I need something more… An example? ]

I have a book that’s nearing final revisions. It expresses in action what I’ve had to learn through lots of study and personal experience. Basically, I’ve created a fictional world where the people solve the problem I’ve struggled with in my life, for most of the years of that life. What comes first? Peace or Justice?

Lots of people say we need, somehow, to have peace before we can ever hope to have justice, whether the arena is the World or the family.

So, in my own experience, before I had the right guidance given to me, I followed the common set of priorities–I tried to establish peace with other people so we could experience justice in our interactions. Since justice was a lesser priority than peace, I often acted in unkind ways to force a peace that could never last. I did things like threaten to take myself out of a relationship unless the other person acted the way I thought they should be acting so we could have peace.

Since threatening others to elicit behavior you what them to exhibit is an unjust method, I, slowly, learned my priorities were out of order. Justice had to come first, then peace might be possible–I had to act in ways that assured I was giving them justice by taking their needs into account.

What I discovered in this sadly lengthy process was that there was a third quality between Justice and Peace–Unity.

If I acted toward others with justice, we were able, more often than not, to reach a state of unity and peace flowed easily from that unified experience.

So, over far too many years, I learned that the formula, Peace > Justice, was wrong.

The right formula was: Justice > Unity > Peace.

Finally, I was ready to write the book……………..

[ O.K., that was another priority for this post–give an example of experimenting to find the right order for priorities and suggest folks look for any important missing priorities in their personal formula. ]

But, the priorities for this post won’t matter much if I mess with the priorities for this blog–Reading, Writing, and Publishing.

Then, there’s the blogging priority to keep posts short enough to hold the reader’s interest.

[ Slide gracefully into the main point of the post… ]

Setting priorities is important in reading–Focus > Relate > Apply

They’re important in writing–Create > Experiment > Finalize

And, publishing–Study > Apply > Keep Applying

I admit, I know a lot about reading, a bit about writing, and I’m still learning about publishing.

Some of those priorities might be wrong…

Your ideas???
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How Self-Publishing Changes the Bond Between Readers and Writers

Note from Joel Friedlander: I’m pleased to have Mary Tod, novelist and blogger, as a guest on The Book Designer. I found her article a fascinating take on the changes taking place in publishing, and I bet you will too.

In the old-world model writers connected with readers primarily through intermediaries like book stores and book clubs plus the occasional public appearance at a reading or book tour. All that has changed.

 

social media for self publishers

In the new world, connections have multiplied and relationships are two-way and multi-dimensional rather than one-way. (Dashed lines imply secondary relationships sparked by primary ones.)

social media for self publishers

Provocatively, Kate Pullinger, fiction writer and explorer of the future of publishing, says “connecting readers to writers is the only possible future of publishing”. In the realm of self-publishing, this is even more critical. Writers need to consider how they will connect with readers and communities to facilitate at least three things: developing and improving what you offer (books, workshops, speaking engagements, online book signings, online book clubs), marketing and selling, and providing your customers with care and attention.

As a writer who publishes without the leverage of a traditional publisher, you will want to consider:

  • Listening – create ways to listen to your readers and collect data about what you hear; use focus groups and surveys to support regular listening mechanisms. Make sure you respond when they ‘talk’ to you.
     
  • Customer knowledge – find out why people buy your products (or not), why they recommend you to others (or not), why they are repeat buyers. Understand what else they buy.
     
  • More customer knowledge – understand who your buyers are, what segment and communities they belong to.
     
  • Conversations – find unique ways of connecting with readers, ways that will enhance your brand as an author, ways that enable dialogue not one-way broadcast.
     
  • Collaborate – go beyond listening and conversation to collaborate with your readers, perhaps testing your products in advance of a full launch or soliciting ideas for additional content.
     
  • Long term relationships – develop mechanisms to foster long term connections with your readers. Keep them engaged even as you create new offerings.
     
  • Community – build a community of your readers. Facilitate mechanisms for readers to interact with one another as part of this community and to broaden the reach to additional readers.

 

Learning By Example

Can we learn by example? Joe Konrath received significant publicity for doing a deal to directly publish his latest book with Amazon. What does he do to connect with readers?

On JAKonrath.com he lists his books and provides a forum for readers to discuss various topics including the books themselves. In addition to a blog about writing and publishing, he has a page on Crimespace.com (not very active), he’s on Facebook, he uses Goodreads to list his books, link to fans and friends and comment about other authors he reads, he has a blog on Amazon although the link on his main blog doesn’t work, he’s on LinkedIn and MySpace where readers can post a picture on his guest book and make comments, he does author blog tours, he offers free books (not his Jack Daniels books), he’s on Shelfari (but hasn’t visited since May 2009), Squidoo, ITW (International Thriller Writers) and Twitter.

Phew – that’s a lot of connecting!

John Kremer, author of 1001 Ways to Market Your Books and a blog about book marketing had a long list of self-published authors who have gone on to success. Here’s what a few of them are doing.

  • Richard Bolles, author of What Color is Your Parachute, initially self-published. Bolles is famous for the advice he offers regarding career change and has sold more than 9 million copies of his original book. On his website, he offers articles and advice on a wide range of job search and career matters as well as links to well known job websites like monster.com.
     
  • Vicky Lansky, author of Feed Me I’m Yours and other parenting and household advice books and columns, has a website, with information about all her books (and how to order them) as well as free tips on various subjects.
     
  • Mark Pearson, editor of Europe from a Backpack, offers ways to connect with other travelers through social media groups, has a blog (last post was in 2009), has a newsletter, the ability to order books and read a sample of each book, and offers useful links for travellers. His website is here.
     
  • James Redfield, author of The Celestine Prophecy, originally self-published. His first book spent many weeks on the NYT best sellers list. His website Celestine Vision, which he shares with his wife, offers several features: an active forum for people to discuss various topics, a newsletter, information about the Celestine insights, links to a very long list of other websites and people, the movie trailer, information about his other books as well as the ability to order them.
     
  • Thriller author, Boyd Morrison, self-published The Ark on Amazon.com and was subsequently signed by Simon & Schuster. Morrison has a website listing his books and upcoming events as well as the audio from radio interviews and a blog (last updated mid-2009).
     
  • Lisa Genova, author of Still Alice, has a blog focused on her novel as well as information about Alzheimer’s and links various sites. The last post is February 2010. She also has an official author website at Simon & Schuster.

Let’s have a look at a few other self-published authors:

Self-Publishers Connect to Readers

Click to enlarge

Conclusions?

  • Non-fiction by its very nature enables more varied connections to customers.
  • A blog or website is a must, however, a blog allows for more dialogue between writers and readers and amongst readers.
  • Forums are an intriguing way to connect with a community of readers (or others) to discuss specific topics and gain the benefit of a range of input.
  • As far as I can tell, the authors sampled are not gathering information about their customers/readers.
  • Be selective. A blog where the latest post is nine months ago doesn’t give readers and others a reason to return.
  • Most writers are broadcasting rather than engaging.

What you do will depend on how you plan to operate your writing business and technology will facilitate many aspects of building relationships. Being reader-centered can bring new dimensions to how and what you write. Being reader-centered requires you to connect with authenticity and openness, fostering the ecosystem of the writing industry.


self published authors and social mediaMary Tod is a writer of fiction with 30 years of business experience. Her blog, One Writer’s Voice, is designed to share ideas and reflections on historical fiction and the business of writing. She is also the author of two novels and writes another blog, Found Diary, from one of her character’s point of view.

 

 

 

This is a reprint from Joel Friedlander‘s The Book Designer. The article is a guest post that was written by Mary Tod.

The Caring, Sharing Entrepreneurial Writing Community

This post, by Ian Edward, originally appeared on his Take It As Read blog on 1/13/11.

One of the most inspiring aspects of the rise of the "indie" author/publisher, and the spread of ereader devices and ebooks, has been the willingness and honesty of writers to share their experiences. Not just about the craft of writing and editing, but also the mechanics of publishing, of promotion, of pricing and distribution and networking.

This caring and sharing comes not just from big-name bestselling authors, but from a diverse range of those practicing the craft -from mid-listers through to newbies, from the traditionally published to the self-published.

Of course, mainstream media has always had interviews with well known authors and their path to success, but those articles were heavily edited, diplomatic transcripts. Imagine if there’d been a Wiki-leaks back then to reveal what some of those guys really thought about the ‘biz.

What is different now is the sheer volume of viewpoints accessible via the web – plus the fact that what you’re reading is coming straight from the keyboard to you, from authors who are opening up with a no holds-barred honesty about the ins and outs of publishing.

All this info is invaluable. And it’s free.

It’s then up to you and I to sift through and analyse what’s best for us, and what isn’t.

J. A. Konrath’s blog, A Newbie’s Guide To Publishing has been around a few years and is one of the pioneers of this warts-and-all approach. Joe was an early adopter/predictor of the rise of ebooks and of reasonable, affordable pricing. Joe is both traditionally published, and an "indie," foot-in-both-camps at various times. Thankfully, this hasn’t stopped him from being highly vocal about many elements of traditional publishers and the NY6 (sounds like an evil cabal, but it’s actually just an affectionate (?) term for the six big New York publishing corporations.)

When I first set out to set up my own small book imprint, and launch my own novel, I had no idea all this advice from others doing similar things, was out there.

I’m glad it was.

Some of the authors I’ve been following lately, and gleaning plenty from their experiences, are the following:
 

Read the rest of the post on Ian Edward‘s Take It As Read blog.

The Keys To Epublishing Success?

This post, by Derek J. Canyon, originally appeared on his Adventures in ePublishing blog on 1/5/11 and is reprinted here in its entirety with his permission.

Over in this thread on kindleboards, several dozen e-authors are revealing that they have joined the 1,000+ Sales/Month Club. This is great news for them and I congratulate each one for the time and effort they’ve put in to achieve their success. I’ve done a bunch of research and crunched some numbers, and in this post I’ll use some spiffy charts in some analysis.

First, is 1,000 or more sales per month an indicator of success? That’s a good question. We don’t know how many of those books were given away for free or for a low price such as $0.99 (which would garner the author only $0.35 per sale).
But, even at a cover price of only $0.99, an author would make $350/month if they sold 1,000 units. That’s $4,200 per year. That’s not enough for a career, but it is a very nice income boost. I’d call this a success for any “hobbyist” or newbie author. If I make $4,200 this year, I’ll certainly consider it a success.
If you assume that the cover price of the book is $2.99 (the minimum required to receive a 70% royalty from Amazon), then the author is making just over $2,000 per month, or $24,000 per year! Even after Uncle Sam takes his cut, the author is probably left with a very good chunk of change. Enough for a couple very nice vacations a year, a snazzy home theater system, or a down payment on a house. I’d call this an unqualified success.
Anything more than $2,000 a month is getting close to being enough to live on comfortably.
So, I’d say that 1,000+ sales per month is a success no matter how you cut it.
Now, on to the numbers. I’ve added some data points to Robin Sullivan’s list of 54 authors who have stated they are selling 1,000 or more units per month. You can see the table below. Amanda Hocking tops the list with 100,000 units sold in a month! Very impressive! Especially when you cnosider she’s been publishing for less than a year.
The table below provides the hard data. The sales numbers are provided by the author, but I’ve researched the genre and number of titles available columns. Obviously, this table is incomplete. I’m sure there are more authors who sell 1,000+ units per month. If you’re not on the list and want to be, let me know. Also let me know if I have any of your information wrong.

Oops!! I forgot to mention that the Robin Sullivan first compiled the list of authors and sales numbers in the kindleboard thread noted above. I merely researched the information for the other columns.

 (Click images to see larger size.)
 
 
What does this table tell us? Does any of this data suggest trends that can help the rest of us achieve success?
Unfortunately, I don’t have enough data for the Previous Print Publishing column to make any suppositions on how important that is.
As for genre, there is a wide variety represented in the table. The top 4 genres are romance, paranormal, thriller, and mystery. But, there is a wide variety of additional genres. It looks like the club is open to almost any genre.
 

 

 

But, what does seem to be a commonality with most of the authors selling 1,000+ units is that they have more than one title available.
 
 

 

What is the key to epublishing success? From the limited data I have above, it seems that it’s the number of titles an author has available.
67% of the authors have three or more titles available. It makes sense that the more titles you have for sale, the more sales you earn. Joe Konrath talks about this a lot over on his fine blog. And, from the numbers, you have to agree. It seems that a good strategy to join the 1,000+ Sales/Month Club is to emulate the existing club members by putting more ebooks up for sale.
Alas, that’s easier said than done. Unless you have backlist of books ready to go, you’re going to have to sit down and write those books. It can take me six months to get a book written and ready to upload. Other authors might be quicker, others slower. But, it seems that building your ebook portfolio is a long-term goal.
My advice? Get started now, keep writing, commit to 2 or 3 years of effort before you evaluate your success, and don’t lose hope!

 

DRM: What Say You?

This post, by Amy Rose Davis, originally appeared on her A Modicum of Talent with Occasional Flashes of Brilliance blog on 1/11/11.

So… Tropes are on hold again, because something else came up that I need opinions on….

Digital Rights Management. I’ve seen more and more stories about indies who are struggling with e-piracy. Here’s what I already think and know about e-piracy:

  • When an author puts months or years into a book, potentially pays for editing, graphic design, formatting, copyright registration, ISBN numbers, etc., and takes the time and effort to put his/her work online for download at the bank-breaking price of less than $5, obviously, the author doesn’t intend to rip anyone off. The least a person can do is pay the price of a latte and download  copy of the book. Yes, piracy is bad.
     
  • No matter what protections an author puts into his/her work, some dishonest person is going to pirate it if there’s enough of a reason to do so. Dishonest people don’t care about DRM or other protections. They’re the folks who will scan a hard copy of a book and put it online for free download.
     
  • Most people who buy e-books are honest folks. I really believe this. They should be able to download a copy of a book, put it on more than one device, and share it in their own homes. DRM prevents these honest ways of sharing. My husband has a Nook and I have a Kindle. We have to buy two copies of a book or trade reading devices if we want to read the same thing. If one of us bought the paper copy, we’d just share the one copy. If I bought a CD, we’d share the CD. If I download things to iTunes, we can put them in our shared library. If we buy a DVD, we can watch it on my computer, his computer, and our TV. Not so with an e-book with DRM. So, yes, piracy is bad, but honestly, if two or three folks living in the same house want to share my work, or one writer wants to loan my book out to someone who doesn’t have the same device (e.g., a person who owns a Kindle wants to loan my book to someone with a Nook), I won’t lose any sleep over it.

So the question becomes, how do I protect myself and my work?


Read the rest of the post on Amy Rose DavisA Modicum of Talent with Occasional Flashes of Brilliance blog, and be sure to weigh in with your opinion in the comments section there.

How Can You Write About Things You Can’t See?

Books are full of love. But love is something you can’t see. Oh, sure, love-making can be seen and endearing acts of love are visible but love itself is one of many human qualities in the invisible realm of experience.

How about Justice, Peace, Loathing, Frustration, Faith, Perseverance, Honesty, or Hope…?

I wager you saw at least a fleeting glimpse of some human action in your mind for a number of those words.

As I wrote them, frustration made me see myself, dealing with a service tech on the phone, trying to get them to admit that their company just might be part of the bandwidth problem I was having. But the frustration itself was invisible–only its effects could be seen, only what it was doing to me could be written down.

The tightening of my neck muscles, the racing of my heart, as I tried to control my frustration; the words I said to the tech: “Look, you said you have bandwidth limits for the different plans.” My voice was getting louder, my tone deeper. “Doesn’t that mean you have control of the bandwidth?”

I won’t continue the example because just writing about it is bringing the frustration back 🙂

There’s a “rule” of writing you’ve probably heard: show don’t tell. Well, there are a huge boatload of human feelings and qualities that could never be shown even though authors thrill and chill us with their ability to show the effects of our invisible virtues and vices.

Many writers use music while they’re writing, some to set a mood they need to get into their zone, some to cause a mood they want on the page.

Since music and writing share many powers to reveal our invisible lives, I’m going to give you two links. I want you to have them because the hope I hold for our embattled world, so deranged with crisis and grief–the hope that is humanity’s only salvation–lives in the hearts of our Youth.

Venezuela has a secret. They’re ensuring the peace and security of their future by teaching their children to create orchestral music.

I hope the video of The Teresa Carreño Youth Orchestra, high-schoolers who give adult musicians sweet chills of respectful love, will let you feel a bit more hope for our sore-tried human family.

And, the feature-length documentary, Tocar Y Luchar, To Play and To Fight, will show you how the kids in the first video reached such heights of virtuosity.

Music is supreme at making us feel the invisible strengths lying within our souls.

Writing is supreme at showing us those virtues in action.

——————————————-

If you watch the videos, I’d *Love* to hear your response in the comments 🙂
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Change Is Exhilarating And Scary

This post and podcast were produced by the Copyright Clearance Center’s (CCC) Chris Kenneally. They originally appeared on the CCC’s Beyond the Book site on 1/9/11, and are provided here in their entirety with the site’s permission. The CCC has also provided a link to the podcast transcript, just beneath the podcast player widget, after the jump.


 “That’s the nature of change,” notes publishing pundit Mike Shatzkin, recalling the last twelve months in the book industry and looking forward to the upcoming Digital Book World Conference that opens January 24 in New York City.

His DBW colleague Guy LeCharles Gonzalez senses optimism as the conference readies for its second annual gathering. The program emphasizes, “the opportunities that are ahead, while not ignoring the challenges that publishers are facing,” he tells Chris Kenneally. “The reality [is] that people still read. E-books are an opportunity for even more people to read, particularly when you look beyond the U.S. into international markets where e-books now make growth a real opportunity.”

 

Click here for a pdf transcript of the podcast.

 

 

Does Anyone Actually Know The True History of Writing?

This post’s title could seem utterly stupid to some folks. Don’t we have reams of evidence that writing’s history is properly recorded in volumes of written work?

I’m a writer and that last sentence was my morning giggle 🙂 ‘Course, my favorite word is “Word”…

I’ve spent a few decades devoted to the study of various sciences. I’ve learned that humans haven’t quite reached their peak of perfection as a species. From my own deep study, I feel confident that most mainstream science is way off-beam–playing with elegant mathematics that’s used, not to scientifically prove, but to academically justify a very mistaken view of how the universe works. This doesn’t mean I think the scientists are insincere. Even a madman can be sincere in their beliefs…

If I’m right, if even scientists are not getting it right, what about the sincere people who write about the history of writing?

Some of you may already have realized that an attitude like mine–a point of view that’s set against most of the experts of our culture–could lead to a very hopeless view of human learning and progress. It could   lead to that except for my belief that humanity is still growing, will someday reach a level of understanding that’s much more certain. Until then, we’ll find a lot of funny things if we go looking for true knowledge about writing’s history.

One of the more outstanding things you can find if you start Googling “history of writing” is Wikipedia’s entry. Right at the top of the article, these words appear: “This article needs additional citations for verification.” One of the root meanings of the word citation is: “written notice to appear”…

A written article about the history of writing needs additional written notices before is can be verified? Whew!!

Two things stand out if you look into the written record of the history of writing. Our earliest writing ancestors have left us some amazing accounts of massive wars in the sky that brought great suffering on earth. To me, the most amazing thing about such accounts is that, without any way to get together to make sure their stories agreed, writers in widely separated areas of the Earth all wrote essentially the same things. Makes ya wonder, eh?

The other outstanding piece of the puzzle of the history of writing is that another large chunk of it is full of information on how to make the best beer.

O.K. Our earliest fellow writers were drunk and telling fabulous tales.

Now, this is something I can believe 🙂

If your whole economic and social structure revolves around raising and eating grain (with a side dish of meat) and you wake up one day and there are titanic thunderbolts in the sky, arching back and forth between the planetary gods of your people, raining hot ash and pukey fumes, why not get good and drunk on fermented liquid grain and write it all down. Hell, maybe some writer in the distant future will find your story and make an academic industry that gets good funding to pretend they know what really happened………
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Are Indie Author Book Tours Worthwhile?

As anyone who follows [my] blog or reads Publetariat regularly already knows, my financial circumstances have been precarious lately. Because of this, I’ve concluded I simply can’t afford to do the self-financed book tour I had planned to support the release of The Indie Author Guide. "But April," you may ask, "how can you afford not to be out there, promoting your new book? Isn’t that what all us indie authors are supposed to do?" The answer, as per usual, is, "It depends."

First, let me break down the realities of small-time author book signings for you. By "small-time", I mean pretty much anyone who isn’t such a household name that velvet ropes and barricades will be required for crowd control at the event. Having spoken to numerous local bookstore managers, I’ve learned they consider a small-time author event that sells 25 books to be a huge success. On average, ten copies is more typical, and isn’t considered a disappointment. Given that the author is only earning about a dollar, maybe less, on each of those sales, even if the event makes it over the "huge success" bar of 25 copies sold the author’s eventual profit from the event will be $25 or less. Remember, the author won’t see dime one of that $25 for many, many months—and maybe not at all, if the book doesn’t earn back the author’s advance (on a mainstream-published book).

Let’s go even further, and say every person who bought one of the 25 copies convinces two friends to buy copies, also. Net cumulative profit for the author is still just $75 or less, and this is under ideal, maximum-sales circumstances. Now subtract what you spent on gasoline traveling to and from the event, plus the cost of any snacks or drinks you purchased en route or while there. Your eventual profit probably stands somewhere around $60 for six to ten hours of your time. And again, this is a maximum-sales scenario we’re talking about. It’s far more likely you’ll sell ten or fewer copies, in which case all your royalty proceeds will be consumed by expenses.

If that time would’ve been spent watching TV, napping, or otherwise devoted to leisurely pursuits, then a signing event can still be a worthwhile alternative for you. Even if it’s not super-successful, it’s getting you out of the house, giving you more practice in meeting with the public, and providing an opportunity to win over a few fans. It may also provide fodder for pictures and video to post to your website or blog.

But most indie authors have (and need!) day jobs, and mine is freelancing as an author services provider (e.g., editing, formatting, ebook conversions, etc.). I don’t work a nine-to-five, Monday through Friday schedule. Since I still have young children at home who require my attention and supervision whenever they’re not in school, I get quite a bit of my work done in the evenings and on weekends when they’re on visitation with their father—in other words, during the hours when store managers like to schedule signing events. For me, the choice on a given Saturday isn’t between burning through a few more titles on my Netflix queue or spending that time promoting my book instead, it’s between earning hundreds of dollars or spending that time promoting my book instead.

Right now, I simply can’t afford not to be working.

I’m going to honor my commitment for the first date that was set, at the Montclair Plaza Borders from 2-6pm tomorrow, 1/8/11, but that’s it as far as my book tour is concerned.

I’m also already set to speak at the Writer’s Digest Conference in Manhattan the weekend of 1/21-1/23/11, where I’ll be on a couple of discussion panels and will also be presenting a Kindle publishing workshop. My travel expenses are paid, but I’m on the hook for my own meals, parking at the airport, and any other incidentals. I’ve decided it’s still worthwhile for me to do this because of the opportunity to meet up with not only my fellow indie authors, but also with the other speakers. The latter group includes several whom I’ve "known" through online interaction over a period of years, but have never met face-to-face. I’ll be losing money on that weekend, most definitely. But it’s hard to put a pricetag on the value of maintaining relationships in the business, or on the value of an opportunity to give more of my fellow indies some of the information or how-tos that can help them realize their dreams of publication. It’s also a better promotion opportunity for me than a book signing because of all the national promotion Writer’s Digest is doing for the event.

So when deciding whether or not to do a signing or speaking event, you have to weigh not only the matter of how much you stand to earn financially and in intangibles, but how much you will be required to give up in exchange. Sometimes, it’s worth it. Sometimes, it’s not.
 

*UPDATE* I did my stint at Borders yesterday, all four hours of it. I spoke to exactly five store patrons, and sold exactly one copy of my book in the store. It’s interesting to note that three of the five patrons said they planned to buy my book online, where its price would be lower. Given that I enjoy talking shop and can burn through four hours in a bookstore without even trying any day of the week (and twice on Sundays), it wasn’t a bad way to spend an afternoon. Still, it was obviously not a profitable event in terms of book sales, and for me, that time would’ve been much better spent doing freelance work.

 

This is a reprint from April L. Hamilton‘s Indie Author Blog.

Rewriting While You Read ~ We All Do It …

What? We all rewrite what we’re reading? How in the world can I propose such an idea?

Matter of fact, I proposed it in two posts on my other blog: ReadWriteReadWriteReadWrite… & What’s It Like Inside When You Read A Book?.

In the second post just mentioned, I gave a little formula to help explain what I mean:

“Reading is to Writing as Hearing is to Speaking.”

Then, I asked a question:

“Do we always hear exactly what the other person’s saying?”

So, when we read, do we always get the meaning the author intended when they wrote the words?

In the case where we don’t hear what the other person’s saying, there are quite a few factors that can change the meaning as it travels from their mouth to our brain; one of the strongest being our own brain. We capture words with our ears and our brain reaches in and adds its own interpretation.

Sometimes, the change from spoken word to perceived meaning is as great as what the person at the end of the circle of whispered words says–almost always completely different from what the first person said…

Whether spoken or written, words are some of the slipperiest entities humans deal with.

As far as written words go, there is the common rewriting we can do when the book is old and the language has grown in a new direction.

But, what about a book written not long ago? Why would a reader’s brain insist on reinterpreting the meaning the author intended?

[My muse insisted I insert this sentence: "I certainly don’t mean that a reader can never understand anything about what the writer has written…"]

I wrote this post mostly to get you thinking and I’ll end it with a statement you may completely disagree with:

I think the reader’s rewriting of the book the author has written is totally natural and our world would be boring as hell if it didn’t happen 🙂

What do you think?
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Self-Publishing Can Be Just As Creative As Writing

I could say creative writing is right-brained and publishing is left-brained; writing is artistic, publishing all business. I could say that and I’ve heard it said by some “experts” but, even though I did just say it, my experience of both realms forces me to say it ain’t so.

For twenty-some years I wrote creatively and paid scant attention to publishing. I used Lulu.com to get my books published but never saw many sales. In fact, all my books except the one I’m working on now are free to download. I could apply what I’ve recently been learning about publishing and help them sell but I consider them my practice books, possibly well written but not as important to me as Notes from An Alien.

Even Notes from An Alien, when it’s published in April and can be purchased for cash, will still be available for free. One ultra-creative thing I’ve learned about self-publishing is that Free helps Sales–check out the article Giving It Away on Forbes.

There’s the whole argument raging in the hallways of the Internet about traditional vs. self-publishing but I’ll have to leave the particulars about that issue for a possible future post. All I’ll add right now is that, if you decide self-publishing is what you want, definitely check out FastPencil!

So, what have I learned about (self-)publishing that makes it not just some business activity that follows the creative joy of the writing discipline?

Well, the first truth that hit home in my study and activity to promote my forthcoming book (and promotion is critical, ’cause, if no one knows about it, it won’t sell), the first creative activity that publishing demands is forming relationships with people.  And, relationships, whether you form them in person or online, can be just as creative to begin and sustain as the partnerships authors have with their characters ( see my previous post 🙂.

If you were trying to find a mate in your personal life, you’d either play the field or, at least, study the field before you committed yourself. That takes creativity.

If you’re looking for a set of characters to populate a book, the process may be more “mystical” or artistic but you’d still be interacting creatively with potential characters.

And, when it comes to finding the audience for your book (and, you’d better start looking for them before or during the writing of the book), it’s not just some dry business-metrics activity. You have to get out there and flirt with the people, find out who responds, and start acting magnetic toward the best catches…

I could go on with the parallels of creativity in writing and publishing but blog posts are best digested when served in small portions. For more detailed info on publishing creatively, check out the list of links on Publetariat.

Have some experiences where you learned how to be creative about publishing?

Have some questions about why self-publishing might be better than traditional publishing?

Have some jokes about the pitfalls of creative writing/publishing?

Please, do share in the comments 🙂
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Sticking A Shiv In Mark Twain

I ran across a story yesterday about NewSouth, Inc’s intent to publish an expurgated version of Mark Twain’s The Adventures of Huckleberry Finn in which the n-word has been replaced. At first I assumed this to be some sort of fringe, crackpot effort. Upon reading further, however, I realized that a lot of thought had gone into the decision, and that the people behind the effort seemed sincere. That their objectives are misguided and ultimately untenable in light of their own stated beliefs only makes the decision to go ahead with the project that much more confusing and disappointing.

Before I question the individual and collective rationales that have led what appear to be otherwise decent people to the precipice of insanity, I want to make a larger point. Anyone over the age of twenty knows that you do not alter an author’s text to fit your world view. No matter how personally offensive you find an author’s words, no matter how society may have changed since a text was written, no matter how difficult open discussion of an author’s work might be, you do not, ever — ever — change an author’s text to make your life easier or better. You can write your own book, you can write volumes of criticism about the original text, but you’re not allowed to rewrite history for your own ends.

Everybody knows this, and until now I assumed that literary scholars and publishers understood the reasoning behind this prohibition better than most. That the initiator of this particular act of literary barbarism is Twain scholar Alan Gribben, a long-time English professor and head of the English Department at Auburn University at Montgomery, is almost mind-boggling. The publishers aiding and abetting Professor Gribben at NewSouth are Randall Williams and Suzanne La Rosa.

Anticipating pushback against his bastard child, Professor Gribben has already gone on a name-calling offensive:

Gribben has no illusions about the new edition’s potential for controversy. “I’m hoping that people will welcome this new option, but I suspect that textual purists will be horrified,” he said.

If you’re not familiar with the hallowed halls of academia, this is the kind of thing that professors say when they they’re trying to protect shaky intellectual turf. Accusing people of textual purism is a transparent preemptive attempt to demonize those who object to Professor Gribben’s literary crime. It also conveniently ignores the fact that intentionally changing words in order to make a work more appealing or salable has nothing to do with textual purism. What Professor Gribben is doing is not disputing or advocating for a version of Huckleberry Finn, but actively rewriting Mark Twain in a demented attempt to save Twain from himself.

That NewSouth has decided to publish Professor Gribben’s version of history is perhaps understandable from a business perspective, but disappointing in terms of the cultural stewardship we hope all publishers embrace. Again, no dissection of the publisher’s motives need be undertaken in order to understand how flawed this decision is and how completely it undercuts the foundations of authorship, history and culture. Any publisher’s attempt to alter an author’s words is a violation not just of that author’s work, but of every author’s work, and anyone who proposes going down that road for any reason — and I mean any reason — by definition lacks the necessary steel to assess, edit or publish literature.  

NewSouth and the Business Angle
However negligent, NewSouth’s decision to publish a surgically altered version of Twain’s The Adventures of Huckleberry Finn is not necessarily sinister. It might be as well-intentioned as it is completely detestable. As I’ve noted previously, human beings have a tendency to attribute events to a single cause, rather than allowing for ambiguity or the possibility that multiple factors can lead to a particular choice or outcome.

Whatever public statements NewSouth has made about its motivation for publishing a violated version of The Adventures of Huckleberry Finn, it’s hard for me to imagine that doing so is a selfless act. I’m not suggesting that good deeds can only be done at a loss, but over the years I’ve noticed that the ability to make a buck has a funny way of nurturing and validating ideas that good people might otherwise reject. In this instance I see four ways in which NewSouth profits from hacking into The Adventures of Huckleberry Finn like a butcher lopping off a bit fat in order to better sell a juicy steak:

  • Publicity
    Given the cultural history of the work, and the explosive social impact of the n-word, this publishing decision is certain to gain notice, if not notoriety. Assuming that any publicity is good publicity, and given that Mark Twain is dead and can’t sue, I’m not sure there’s a financial downside here. With a well-timed press offensive, NewSouth might even be able to corner the market in works written by other revisionists, such as Holocaust deniers.
     
  • Cultural Sensitivity
    Nothing sells like deep concern for children. Attempting to shield children from the n-word while showering them with all of Mark Twain’s inoffensive words seems like a loving thing to do. If it’s for the kids, how can that be wrong? I mean, outside of all the ugly lessons that revising a work of art will be teaching those same students.
     
  • Timing
    NewSouth is “committed to a short turnaround, looking to get the finished product on shelves by February.” Could that have anything to do with increased interest in Twain resulting from publication of his autobiography late last year? Is the market demand for customized versions of classic stories suddenly exploding? And if so, why not start with a version of Huckleberry Finn that includes vampires? Or Snooki?
     
  • Money
    The Adventures of Huckleberry Finn is taught at colleges and high schools across the country. As such, it ships a lot of copies. That NewSouth has decided to expunge Mark Twain’s cultural obscenities in such a popular title fits the very definition of savvy marketing because of that perennial niche.

Allowing for Delusion
It’s possible for well-meaning people to do the wrong thing. Some issues — like this one — seem complex when they really aren’t. In trying to sort out the logical arguments it’s possible for good people to lose sight of the forest for the emotional and economic trees. That’s not an excuse for the solution that’s being proposed here, but it’s a reason, and one I believe I can make the case for using the principals’ own words.

Consider this from the About page on NewSouth’s web site:

“We gravitate to material which enhances our undertanding [sic] of who we are and which asks us to stretch in our understanding of others,” says La Rosa. “Our publishing program is defined by its strong cultural component.” Williams adds that the house’s titles are not exclusively Southern, but that its program specializes in books on Southern history and culture, “especially those which examine the role of individuals in creating or contending with the change and conflict which came to the region in the post-World War II era. We believe strongly in the transformative power of information and knowledge, and we hope that the books we publish offer collective insight that helps the region grow toward ‘the beloved community’ and the fulfillment of the democratic promise.”

It’s always possible to read such promotional copy as self-serving, but I tend to think La Rosa and Williams are sincere. But that only makes it more unbelievable that people so committed to “the transformative power of information and knowledge” have decided that one of the things they need to transform is The Adventures of Huckleberry Finn.

I don’t believe any argument can be made that Huckleberry Finn needs fixing. It’s not broken or in need of repair. It is a completed work of fiction, and as such needs no rewriting by Professor Gribben. But Huckleberry Finn is also something else: a historical work — and it’s that aspect of the book that NewSouth and Professor Gribben are trying to come to terms with by rewriting the contents. In doing so they are ironically embracing the “the transformative power of information and knowledge” by transforming the very work they profess to revere.

NewSouth and Professor Gribben are producing a bastardized version of Twain’s book not because there’s something wrong with the book, but because the contents of the book prove problematic when the text is digested in modern classrooms. If anything, this motivation is worse than political censorship or any crass desire to make a buck. I say worse because no argument can be made that the teaching of Mark Twain’s The Adventures of Huckleberry Finn is critical to a basic education, or even to a basic education in American Literature. For every pro-Huckleberry argument put forward, other books which are less offensive to current social sensibilities can be substituted which allow students to practice critical analysis and gain an appreciation for literature in general or Twain in particular.

The teaching of The Adventures of Huckleberry Finn is not required by law. It may be a tradition, and a historically important tradition, but it is still done by choice. If the social context of the times has evolved to the point that the contents of Huckleberry Finn are simply too confrontational or distracting for students to comfortably digest, then the obvious solution is not to stick a shiv in Mark Twain and make the bastard pay, but rather to revisit when and why The Adventures of Huckleberry Finn should be taught.

NewSouth and Academic Myopia
In the United States we’ve had a long, long conversation about the use of the n-word. In my lifetime I’ve gone from hearing it infrequently from ignorant, racist, white Midwestern schoolmates, to hearing it routinely from redneck characters in redneck movies, as well as uniquely in Brian’s Song, to hearing it more frequently from African-American comedians and pop-rap stars, to hearing it almost not at all today.

At each stage in this cultural conversation the outcome has been the same: nothing good comes from everyday use of the n-word, no matter who’s using it. Nothing. While there is not and should not be a law preventing use of the n-word, the closest analogy I can think of to its place in modern American society is the swastika in Germany — which is outlawed by law.

That’s where we are right now: we agree there is no benefit to this word. Yet we also agree that Mark Twain is an important writer, and that The Adventures of Huckleberry Finn is an important book, and that because the book-banning morons of the world are always going after that particular title we need to stand against attempts at censorship by insisting that students study a book that contains a word that will short their brains out for reasons that we all agree are completely valid. In every other instance we ask and expect our friends and peers and children to be aware of and respectful of the deep emotional force behind the n-word, but when it appears in The Adventures of Huckleberry Finn we expect those same people to appraise the word with cool detachment.

Add to the mix the fact that high school and college students are often predisposed to bipolar bouts of philosophical extremism and crushing personal uncertainty, and the practical reality is that this detachment will be impossible for many students to attain. Readers that are freaked out about their brains and their bodies and their social status are going to have a hard time trying to ignore a hot-button word that they’ve been taught to despise, and all the more so when it’s presented in a historical text that has no immediate relevance to their lives.

Because there’s a long tradition of teaching The Adventures of Huckleberry Finn, however, and because the teachers of today were part of that long tradition, and because nobody wants to admit that maybe the time for that tradition has passed, people who are heavily invested in that tradition keep advocating for its continuance — even to the point of gutting the original work. Why? Because doing anything else would involve asking a very tough question.

Huckleberry Finn was an important part of our cultural Civil Rights conversation for many generations. It connected modern Americans who read the text to the legacy of slavery and racism that existed and still exists in our country. Confronting the n-word in schools was important, which was why the book-banning morons wanted it banned. But that social conversation is now over. Racism still exists, but questions about the n-word have been asked and answered, and Huckleberry Finn and the people who taught that book — including Professor Gribben — were a critical part of that conversation.

Today there is almost nothing inherent in studying The Adventures of Huckleberry Finn as a text that cannot be replicated by other means. It’s not critical to understanding race, slavery, literature, academic criticism or any other basic building block of a liberal arts education. For that reason, and in combination with the fact that the n-word is social anathema, a new and tough question needs to be asked. In what ways might the teaching of Huckleberry Finn now be inappropriate for, or punitively distracting to, modern students and their educational goals?

If people want to specifically study Twain’s works, yes, The Adventures of Huckleberry Finn should be included. If people want to study how literature impacted Civil Rights in America, yes, it should be included. If a professor wants to offer a course on Books That Changed America, yes, it should be included. Huckleberry Finn’s service to more generic educational goals, however, may indeed be compromised by its social relevance, and pretending otherwise is naive. More to the point, given that the collective social conversation about the n-word has essentially been resolved, teaching the book in that context has no application. It may even be possible that doing so makes it more difficult for some people to treat others in a colorblind way, or for people to be comfortable about their own color in and outside of a classroom.

Now sixty-nine years old, Professor Gribben appears to have devoted much of his life to the teaching of The Adventures of Huckleberry Finn. It’s understandable from an emotional perspective that he would not want the book to lose its standing in academia. His own acknowledged interest in rewriting Twain is to keep the book alive despite changes in the cultural context:

“After a number of talks, I was sought out by local teachers, and to a person they said we would love to teach this novel, and Huckleberry Finn, but we feel we can’t do it anymore. In the new classroom, it’s really not acceptable.” Gribben became determined to offer an alternative for grade school classrooms and “general readers” that would allow them to appreciate and enjoy all the book has to offer. “For a single word to form a barrier, it seems such an unnecessary state of affairs,” he said.

Rather than see his life’s work as the culmination of a moment in which we all (or almost all) agree that the n-word has no place in society, and rather than exult in the fact that Twain was successful at goading us to have this conversation for so many years, Professor Gribben has convinced himself that his beloved book can still be taught if only it is rewritten for the modern reader. It’s not the work itself that matters, but the fact that it must continue to be taught — even if it has to be debased, gutted or neutered along the way.

It is in this sense that I also believe NewSouth has failed. As I said above, you don’t need to know anything except that the text of The Adventures of Huckleberry Finn is being altered to know that it’s wrong. The act is proof of the crime.

What NewSouth should be doing, if it believes that cultural norms are at legitimate odds with the teaching of Huckleberry Finn, is make a version of the book available which includes an introduction by Professor Gribben discussing and explaining and teaching the reader about the work in the context of this social moment. Better yet, throw in a link to Professor Gribben giving an online lecture on the subject.

That’s what somebody who loves Mark Twain and loves The Adventures of Huckleberry Finn would do. Despite NewSouth’s claims to the contrary, what they’ve said in announcing the publication of this sterilized version is that the teaching of Mark Twain is more important than what Mark Twain wrote. It’s more important to perpetuate the tradition of teaching Huckleberry Finn than it is to preserve Huckleberry Finn or to make sure that people who read Mark Twain read the words that came from his hand.

NewSouth, Professor Gribben and Education
Anyone making the argument that only politically correct texts should be taught to students — and particularly college students — has so completely lost sight of what the word integrity means as to have disqualified themselves from teaching anything to anyone. Not only do I not want students or anyone else to be given dumbed-down works, I don’t want teachers setting an example by revising works for students.

A real teacher — and I come from a long line of teachers — would never do this. A real teacher — meaning someone who wanted to teach others how to think, rather than to recite dogma — would never do this. A real teacher — meaning someone who recognized that the integrity of the source material was as critical as the lesson — would never do this. A real teacher — meaning someone who wanted the best for their students, rather than cheap affirmation of what they themselves spent their life obsessing over — would never do this. A real teacher would never, ever teach students that the popularity of a work of art is more important than the integrity of the work or the artist’s intent — if it can ever be known. A real teacher would never tell students that if something rubs them the wrong way they have the right to excise the bad stuff and keep what they like. That’s the province of marketing weasels, not scholars.

Let me repeat that: nobody who loved Mark Twain as a writer would ever, ever suggest changing a word of Huckleberry Finn to make it more palatable to an audience. Only someone lost in romantic nostalgia about teaching or in the meaning of their own life’s work could possibly suggest that Twain’s writing be changed in order to make it more likely to be read.

If Huckleberry Finn is age-inappropriate or class-inappropriate in some instances then it’s no different from thousands of other literary works. There’s no shame in that, and no implication of censorship. The onus is on teachers to make these judgments and act accordingly, not to rewrite texts to evade such limitations.

Removing the n-word from The Adventures of Huckleberry Finn is not an act of bravery. I encourage Professor Gribben and NewSouth to revisit their tortured rationale for birthing this abomination. There is no place for this work. There is no justification for this work. There is no excuse for this work

 

This is a reprint from Mark Barrett‘s Ditchwalk.

On Changing Your Life, Writing And Marketing A Book With Joanna Penn

This podcast is an interview with me about career and life change which is relevant for the New Year. I was  interviewed a few months ago by Kathleen Alexander from Clever Fox, who guides self-motivated individuals, budding entrepreneurs and solo-preneurs though starting their own business or in launching an ‘outside of the box’ career.

In the intro, I mention my new year’s resolution post and also JA Konrath’s post ‘You should self-publish‘.

In this podcast you will learn:

  • What motivated me to try to change my life and career after 13 years of being a business consultant. How life got in the way for years before I made the goal to write a book and finally achieved it.
  • About how I wrote my first book, How To Enjoy Your Job, and then took my own advice  and started something on the side whilst still working. How I wanted to share everything I learned along the way which is why I started the blog.
  • On scalable income. The myth of passive income but how you can create a book/product to earn more money than just swapping your hours for cash.
     
  • On finding your passion and getting what you focus on. How The Creative Penn has changed in the two years since I started it, and how my own goals have changed. Start with some goal in mind but start down the slope like a skier and then you can zigzag down, changing your direction as you go. The law of attraction requires action.
  • Why should someone try to write or publish a book as a serious business strategy? It gives you credibility and helps you stand out from the crowd. With Amazon.com, you can publish globally and market internationally. It can also solidify your own knowledge and help you understand how you can share your work with the world. Creating a book can be the basis of your other products for multiple streams of income.
  • On the phrase “published author”. You can be published on Amazon.com and have the same digital shelf space as anyone else.
  • My top 3 tips on marketing your book. Based on my experience, blogging is my no. 1 tip. My blog has been the basis of all the income I’ve made online with book sales, speaking and all the other opportunities that have come my way. It’s your home on the internet, your online hub.
  • Social networking is a must. I started doing this because I had to, but it becomes a pleasure and a hobby. I like Twitter but you might like other networks. Twitter is full of entrepreneurs and bloggers, although now it’s also more mainstream. On growing Twitter followers.
  • Multi-media is powerful, including audio and video. You stand out in a world where people are still scared of the technology. It can help people get to know you, then they might like you and trust you.
  • Being helpful is a massive driving force for me, as it is for other people. It’s also the best way to build a following.
  • How self-publishing is now moving towards indie publishing, or independent publishing. The stigma is diminished and being replaced by the pride of indie authors! How print on demand can change your life, saving you time and money. No stock, no money upfront, no postage pain. On publishing ebooks and the Kindle. (Lots more on publishing options here) On perceived differences between print and ebooks, and my rant on why you should be selling ebooks even if you don’t want to read them. (Note – the costs for formatting ebooks are more like $100-$150 now)  
  • On working 4 days a week and achieving while working. Working 4 days a week has enabled me to make the change and grow The Creative Penn slowly. It frees up a whole day worth of creation. I had done the big event before when I quit and sold my house to make a go of writing. It failed so this time I decided to work on it slowly, with a period of transition. How my job just pays the bills now,  I opted out of the IT career. It pays the bills while I build my future. Having the bills paid means you don’t desperately grasp any opportunity, but you can choose what fits your ultimate goal.
  • You also have to consider what you want to give up to write your book. I gave up one day a week of work and also gave up TV, as well as a very small social life! I also know what I want to achieve and I’m focused on that entirely. I am controlled about my time and diarize work time, novel time etc. I mention Hyla Molander who is writing a memoir with 4 kids.

Thanks again to Kathleen Alexander from Clever Fox for the great interview. This is a reprint from Joanna Penn‘s The Creative Penn.