Ebooks

Articles specific to writing and publishing ebooks.

19 Ways to Get More Readers for Your Author Blog

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Author blogs are an intrinsic part of your author platform. You can get more readers for your blog. You may have read many of these ideas before, but let me ask you: How many have you done in the last 30 days?

Blogging is a marathon, not a sprint. You are building a media asset, and that takes time. Many of these techniques take a little effort and can be done in a few minutes a day. There is never going to be a day when you do them all at once, so look at it more like a menu.

 

  1. Write more often—if you don’t have enough traffic, write more often. This is not necessarily good news, since you may feel you already have enough to do. But when you’re growing a blog, there’s no better way to increase the energy flow to your blog than increasing the amount of energy you put into your blog.
     
  2. Write better articles—look at the last 10 articles you’ve posted to your blog. How many did people really care about? How many did you write for yourself, more than your readers? If you have to, and in contradiction to #1 above, write less frequently but better.
     
  3. Do something different—give readers a reason to come to your blog. If you’re doing what everyone else in your niche is doing, why should they? What is it that no one has done? What angle is uncovered? What insight is lacking in the conversation?
     
  4. Do something big—create a big list, a smashing resource directory, an exhaustive collection of tools, a survey of every viewpoint on a subject. Whatever it is, make it useful, the kind of thing you yourself would link to or bookmark for future reference.
     
  5. Kidnap a celebrity—interview the biggest star in your niche, or the most controversial, or the person with the biggest blog in your field. Aim as high as you can, you will be surprised. Make a regular feature of profiling or interviewing movers and shakers in your industry.
     
  6. Start an argument—disagree loudly with an established authority in your field, an “A-list” blogger, or the institutional overseers of your domain. Demand a response.
     
  7. Rant—find an injustice in your field, something blatantly unfair or a monopolistic company taking advantage of the little guy. Rant about it, invite others to contribute.
     
  8. Guest post—take your show on the road. Create a goal to contribute to someone else’s blog on a related topic once a week, once a month, whatever you can do. Query bloggers and read their archives. Fashion a headline for an article they’ll find irresistible.
     
  9. Comment—leave comments that add to the discussion, that amplify what others have said, that disagree respectfully with the author, that bring something to the table. Pick 5 or 10 blogs and stay in touch with them, commenting when appropriate.
     
  10. Upload articles—put some articles on articles sites like ezinearticles.com and make sure you link back to your blog. Use the same keywords you use in your blog posts.
     
  11. Explore your analytics—dive into your blog’s analytics to find the keywords people are using to arrive at your blog, then. . .
     
  12. Research keywords—use keyword tools to find as many keywords related to your blog as you can. Compare different forms of common terms in your field, since they can have radically different search volumes. Use this information when you write your blog posts.
     
  13. Curate content—serve up links to content elsewhere that you’ve checked out. Use your expertise and the time you spend surfing to collect links that others will find useful. Use social media to spread these links and do link posts on your blog to save others the time of finding great content.
     
  14. Run contests—have a regular contest, giveaway, prize, sweepstakes, awards or some way to create an event. Use your blog to promote it and ask participants to link back.
     
  15. Frequent forums—make a habit of commenting on forum threads that concern your topic. Like commenting, aim to improve, amplify or otherwise contribute to the ongoing conversation. Don’t forget to put a link to your blog in your signature that shows up when you post a comment.
     
  16. Give something away—put together an e-book, a PDF, a template, a checklist, a special report, a worksheet or anything else that others can get real value from. Give it away every day, not just once. Make sure people know they can share it with everyone, and remember to put a live link back to your blog in the giveaway.
     
  17. Write list posts—write the top 7 things, the best 9 widgets, the 5 things people haven’t considered, the 9 top places to get stuff, the 5 best tools for the job, and the 3 reasons list posts beat all others.
     
  18. Take a course—there are several excellent blogging courses that will teach you a huge amount about blogging and gaining traffic. Blog Mastermind is the one I used to grow this blog, and you can find others. Invest in yourself, it pays. (affiliate link)
     
  19. Ask readers—run a survey, ask for comments, ask your readers what they need, what articles they would like to read, where they are stuck, what they need help with.

Blogging is more fun, and more effective, when you have more readers. Every blogger wants more readers, but you have to spend time on more than just your writing to get that blog traffic.

Pick a couple of these ideas and put in 15 minutes today. It takes many little streams to build to a river.

Got something to add to the list?

 

This is a reprint from Joel Friedlander‘s The Book Designer.

How To Build A List Of Readers For Your Next Book Launch

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So you’ve written a book and you’re about to publish it. Maybe you know you’re going to write another, maybe you have six more planned in the series, or maybe you have no idea what will come next, but you think perhaps you should know who your readers are. These days we all have to market ourselves and if you can market directly to people who love your work, it’s that much easier.

You are in the most powerful position right now to capture information about your market.

If you have no website, no twitter following, no social media presence at all, no speaking platform – nothing else at all – you can still start building a list of people who like your writing.If you have all these things, you can still capture a specific list who love your books.

Simply add to the end of the book a link to a website with a sign up list.

You can do this inside your print book or at the end of your Kindle book. Even if your book is out there, you can modify your files for print on demand or ebooks. So it’s not too late for anyone.

The example right is at the end of Pentecost and www.ProphecyNovel.com points to a signup page.

How do you actually set up list-building software?

Read about the basics of list-building here. I use Aweber (affiliate link) which is one of the best and most highly reputable services as well as being easy to use. You also need a site to put it on (you can use a wordpress.com free site) and a URL if you want an easy to remember one. This one just points back to a page on this blog so nothing too exciting there but I will point it to a special page once Prophecy gets going e.g. free chapters etc.

This has the obvious benefit of giving you a list of people who liked your book enough to sign up for the next one. You can email them directly when you have your next book out or send out information prior to get the launch started early.

It also has the added benefit of giving you a kick up the ass! I get emails daily showing that people are signing up for Prophecy and every day, I think I could have made another sale. There is great power in the backlist, and great earning potential and this is a daily reminder I need to get on with the series.

How are you building a list of readers for your next launch? Does this help?

 

This is a reprint from Joanna Penn‘s The Creative Penn.

A Book Is a Book — Or Is It?

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This post, by An American Editor, originally appeared on that blog on 9/7/11.

If we look back to the beginning of the agency model in ebooks, which began a little more than one year ago, we can find the publishers’ claimed rationale for changing models (which occurred with a mighty push from Apple): to protect ebooks from becoming mere commodities and to prevent consumers from establishing a mindset that $9.99 is the right price point. Okay, that was the rationale, coupled with a fear of Amazon becoming too powerful, that was bandied about. The question is: Were publishers successful in preventing the commoditization of books?

The reports from the Agency 6 indicate that ebooks are rapidly becoming a significant source of revenue for publishers, perhaps even their primary growth area. Latest reports show growth in ebook sales (Barnes & Noble reports 140% rise in digital sales; Hachette reports ebooks as 20% of U.S. sales and 5% of worldwide sales; Penguin and Simon & Schuster report digital as 14% and 15% of revenue, respectively; Bertelsmann/Random House reports digital sales in the first six months of 2011 as exceeding all digital sales in 2010);  and a significant decline in mass market paperbacks (down 14%). Profits are up slightly, even though volume appears to be down somewhat. All of which seems to favor the notion that the publishers did the right thing.

What we don’t know, of course, is how the sales are breaking down by price point. I can relate anecdotal evidence that the agency pricing scheme is a failure on several levels, but no data has been released that enables a careful analysis.

I’ve mentioned it before, yet it is still true: Whereas before agency pricing I bought a lot of hardcover books and ebooks from the Big 6 publishers, my purchases have declined since the institution of agency. Whereas I used to visit my local Barnes & Noble at least once a week and buy a few books each time, it has been nearly five months since I last visited the store and bought an Agency 6-published book.

If the Agency 6 intended by their action to make me accept spending more than $9.99 for an ebook, they have failed — and failed miserably – because I am pretty unwilling to accept even $9.99, let alone a higher price point, as the sweet price point. Instead, I’ve gotten used to the indie author price points of $5 and less, with less being the dominant word.


Read the rest of the post on An American Editor.

Ebook Pricing: A Rumination

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There have been numerous articles, online and off, discussing ebook pricing and I won’t bother to list or link them here – I’m sure you ingenious readers can find them. So why am I chiming in again? Well, it’s a fluid subject, always on the move. More and more people all the time are taking up ebooks and it will become the norm. It’s impossible to put timeframes on something so variable, but it will happen.

There are several theories on how ebooks will fit into the mainstream. Firstly, it’s important to remember that it’s not either/or. You don’t have to choose. I love all books. I love print books and ebooks. The vast majority of new books I buy these days are ebooks, but if I really like something I’ll get a hard copy to go on the shelf. Or if a book is a particular piece of art, I’ll get it. I love getting contributor’s copies of books I have stories in, because I’m a vain fucker and like to point to the brag shelf and say to people, “Yes, I have work in all those anthologies. And those are my novels. Ahaha.” Shut up, I need validation.

I see the general breakdown of production settling into something along these lines: All new titles will be ebooks, some, especially from smaller publishers, being only ebooks. Alongside that I see a lot of publishers using Print On Demand technology to make paperbacks available to those who like them. And then a short run of actual printed stock, possibly limited edition hardbacks for collectors. That makes three primary delivery systems of stories – electronic, mass-market (though probably POD) and artefact. This is my prediction, but it’s not particularly relevant to this post. I’m looking here at ebook pricing based on the fact that ebooks will become mainstream and will eventually be everyone’s primary method of consuming stories. Don’t get upset, there’s nothing you can do about it. Have you seen Star Trek? How many real books do you ever see? Yeah, it’s gonna be like that. You can’t hold back the future any more than you can hold back the tide with a broom.

So, how should we price ebooks? I ran this question by the straw poll that is my Twitter and Facebook tribe and got some really interesting answers. Firstly, I’ll give my personal opinion.

An ebook should always be cheaper than the print book, by a fair factor. If most paperbacks are $9.99 or less, then ebooks of those titles should be $7 at most. If a book is really popular and in demand, like the new George R R Martin book, it can be more. The Kindle of that one is $17, which is fine, because the only other option is a $40 hardcover. At least, that’s true for Australia. On Amazon, the book is listed at $35 but on special at $18.81. Add postage to Australia and it’s close to $40 again. However, once the paperback edition comes out, that ebook puppy better drop to less than the paperback price or the publisher is taking the piss.

So, for the purposes of simplicity, let’s look at standard paperback vs ebook pricing. If the print edition is $10 or less, the ebook needs to be at most two thirds of that price. There’s no production cost once the e-edition is set up and ready. There’s no distribution cost. And there’s no physical artefact for the reader. Sure, we’re buying the story and that deserves to be paid for, but the item itself is also a factor.

“What about the poor starving author?” you cry. I am one, so don’t come crying to me. Of course the author needs to be paid and we need to value his or her product. But let’s not get all high and mighty without the facts, ma’am. Ebooks generate a massive royalty compared to print. If the author has signed a good contract – and they should be getting a new agent if they haven’t – they should be getting a royalty model on ebooks different to print.

My novels are $9.99 in paperback and $3.99 in ebook. (So reasonable I’ll wait here a moment while you go and buy them… got ‘em? Good. You’ll love them.) I make a bigger royalty on ebooks than I do on print, even though the retail is less than half. That’s because the margin on print production to retail is very slim and I get a slim cut of that. The margin on ebook to retail is far bigger, often up to 70%, and I get a far bigger slice of that pie. Mmm, virtual pie.

So authors can actually do better selling ebooks for far less than print books. Right now, if I sold 10,000 copies of RealmShift this year, I’d much prefer to shift 10,000 ebooks than print ones, as that would pay me far more handsomely. And I do like a handsome paycheque. I would also love to sell 10,000 copies of anything this year, please tell your friends.

Personally, I’m against the popular 99c price point for ebook novels. As an introduction, or a special offer, it’s a good idea. But for novels I think it generally undermines the value of the product. In my experience, most avid readers will view a 99c novel with suspicion and expect it to be shit. They’ll often be right in that assumption. It’s important for authors and publishers to not devalue their content. As one author said, “If people think my novels are only worth 99c, I don’t want them as fans.” That’s a bit extreme, but he has a very valid point. If people aren’t prepared to pay the equivalent of a cup of coffee for your months of hard work, well, fuck ‘em.

I have a novella available for 99c, which is deliberately priced low for several reasons: It’s only around 30,000 words, it’s available for free right here on this website and it’s a teaser, to help people notice me. I also self-published it, so I keep all the royalties, such as they are. Sure, I think it’s worth more than 99c, but I also think it’s fair to charge that and hope to get more readers that way.

So my thinking is that the sweet spot for ebooks is the $3 to $7 price range, with exceptions made for very special items. Authors will make at least as much, if not more, than they would from paperback sales and consumers get to read more and still value the work of the people they like to read. Given that paperbacks here in Australia are usually around $20, I’m actually happy to pay anything up to $15 for an ebook, but I really stop and think twice if it’s over $10.

I won’t name names, because I didn’t ask permission to use the comments, but here’s what some of the people on my social networks had to say on the subject:

I’ve paid up to $9.99 for a book a really wanted, but insofar as most genre fiction the price range generally is settled between $4.99-$7.99. A lot of indies sell their books at 99 cent, but I personally think that is a mistake because all it does is get the value shoppers and it rarely builds a loyal following. At least at the $4.99 range you have wiggle room to offer periodic sales and such.

I’ll pay up to $15, but only for something I really want to read. Generally $7-10. I tend to steer clear of anything at 99 cents simply because it’s so ingrained in my mind that anything priced so cheap can’t be good.

I’d pay up to $15 though the most I’ve yet paid was half of that. I love that you can get classics and foreign books, many that are not available in print here in Australia, for free or very cheap.

I think 10 bucks is reasonable.

I usually pay around the $10 mark – give or take $2-$3. Like others, I get twitchy if it’s only 99c or so, unless I know the author.

$2.99. Can’t borrow ‘em out. Can’t resell them. No physical formatting. No shipping. No distribution.

I get uncomfortable with anything over the $10 mark, but have no real basis for that limit. Will pay more for favourite authors just as I was and am willing to pay for hardcover rather than wait for paperbacks for same.

$5 its a new technology.

I generally won’t pay more than $5 depending on restrictions. If it’s only a license to read (a la Kindle) I pay less

up to $10 is ‘buy without thinking twice’ & up to $15 is ‘buy at once if I *really* want it. Anything higher, I hesitate.

$6-7? Like to compensate author/editor for the work, but don’t want to pay non-existent print/delivery etc costs.

So from that selection of comments it seems there are certainly a number of things people still take into consideration and DRM is a big factor. But the general consensus is ten bucks or less overall, with a couple stretching out to a maximum of $15. Interesting times, indeed.

You’ve read my thoughts and heard a few others. What do you think? How much will you pay? And how much or how little do you think is unreasonable?

 

This is a cross-posting from Alan Baxter‘s The Word.

Social Media Roundup

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Now that so many authors are getting savvy to the ways of the web and the need to utilize social media effectively, it seems hardly a day goes by that we here at Publetariat don’t come across some commentary or how-to article on the matter. Here are some we’ve decided are worth a closer look.

The New York Times Technology department reports that Half of America Is Using Social Networks, which should convince you that making social media an integral part of your author platform strategy is definitely worth the effort.

If you have never used Twitter and have no idea what it’s all about, this YouTube video, Twitter in Plain English, is for you.

If you’re even further behind the curve and have no idea what social media are all about, Social Networking in Plain English provides an excellent, easy-to-understand introduction.

But maybe you’re more of a Facebook fan. In that case, you’ll want to check out Mashable’s Facebook Guide Book.

Over on Slate, Farhad Manjoo and Emily Yoffe debate the question: Is it OK to tweet your own horn?

Along those same lines, kikolani.com offers tips on how to self-promote through social media without turning off your online friends and followers in a post entitled Self-Promotion Through Social Media – Don’t Be A Narcissist.

Back on Slate, Kevin Gold addresses the "leaky" nature of internet privacy on social media sites like Facebook. As it turns out, people can learn plenty of your personal details just from your contacts’ profiles and links.

Now get out there and get social!

Writing Full Time: What Does It Look Like To You?

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I haven’t written a post in some time, because I was working furiously to finish the first draft of Uneasy Spirits, the sequel to Maids of Misfortune, my historical mystery set in 1879 San Francisco. The manuscript is now out to my first set of beta readers, I have just finished a week of family visits and entertaining my grandchildren, and, to keep from obsessing over whether my beta readers will like the new novel, I thought I would try to take stock of my writing process. I was particularly interested in looking at my own speed after the lively discussion on blogs this past month over this topic prompted by Dean Wesley Smith’s post on writing four novels a year.

Last fall I made the decision to retire completely from teaching (see this post) and start to work on my writing full-time, as the number of sales I was making of Maids of Misfortune began to increase enough to compensate for that loss of income. In December 2010, after my last set of finals were graded and turned in, I went off to visit my daughter and family for Christmas, and when I got back I took out the outline I had written over for Uneasy Spirits and started to write, January 3, 2011. I finished the first draft, June 28, 2011, almost exactly 6 months later.

During this six-month period I kept a log where I recorded the number of words I accomplished for each day that I worked on the novel. I was very surprised when I added up the number of days I wrote and discovered that over that period (181 days) I only wrote on 90 of them (50%). Suddenly my full-time writing looked part-time. So where did all the days go?

First of all, I wasn’t always in town, because I am definitely part of that generation who is sandwiched between family responsibilities. With a father with worsening Alzheimer’s, and a daughter who had a second baby in sixteen months, I was away from home on four visits that totaled 23 days. So, I really had 168 possible days to write. This got me up to working 55 % of the available days.

Then, there is the question of weekends, because the 181 days figure included all the days of the week. Now, while I have found myself working seven days a week on some aspect of my writing and publishing, to be fair to myself, subtracting the days I was out of town, and the weekends of the days I was in town, left me with 127 writing days in that six month period. Given that figure, I wrote on 71% of the days available for writing.

Suddenly I don’t feel like such a slouch, particularly when you figure in the amount of time I spend as an indie author in the other aspects of the business of publishing, and that as an officially retired senior, I could be just living a life of leisure. (Smile)

No longer feeling like such a slacker, I considered the issue of actual writing speed. Smith says he can write 750-1000 words an hour. This of course has caused a great deal of discussion among the author community, and, I can only say, more power to him. Personally, I find my writing speed is much slower. I always start a writing day rereading what I have written the day before and making at least minor corrections. This gets me back into the story, but it certainly eats into my average words per hour. Writing a historical novel means that I often spend a great deal of time looking things up, often on the internet. For example, I frequently check to make sure a word I have used was in common usage in 1879, or the correct name for the architectural detail of San Francisco houses of the period, the name for a piece of women’s clothing. Former president Grant was in and out of San Francisco during the time period my novel was set, so I had to keep checking to see if he was in town on particular day to weave that into the narrative. While I sometimes make a note to look something up later, I have found that most of the time if I don’t do the research right then, I have trouble moving on.

As a professional historian, this part of the writing is a lot of fun, and I don’t want to deny myself that fun for the sake of speed.

As a result, given those detours, figuring out the number of words per hour didn’t make sense (I started out trying to keep a record of this and gave up very quickly.) So the most I could come up with was average words a day. In the six months, I wrote around 140,000 words (yea, I know, that’s a long novel, but my first book was 117,000 words and nobody complained, and I expect I will be cutting when I get into the revision period of this one.) This turns out to be an average of approximately 1500 words a day. The least number of words I wrote in one day was 360, the greatest number of words was 3376. I was really on fire that day!

What does this mean? Well, I figure that it will take at least two months to get feedback and rewrite. During that time I will be getting the cover designed, reworking my website, planning my launch, and putting out a new edition of my first book Maids of Misfortune, with a preview of the sequel, and probably a 99 cent price for promotional period. Then there is the formatting and uploading of Uneasy Spirits which I don’t anticipate taking more than about a month, including time to ship the POD proofs. Then during the following two months, I expect to spend time marketing, including writing and publishing some more short stories, and I will begin to outline the next novel. In short, six months to write the first draft, six months to get that draft rewritten and the book well launched. If all goes as planned, I will be starting all over again next January on the third book in my series.

Turns out, instead of being a four book a year writer, as Smith proposes, I am a one book a year writer. Yet if I was thirty years younger, and needed less than eight hours sleep, and wasn’t taking a trip to visit family every fifty days, and was willing to write shorter books, I could certainly produce at least two a year. And, if in addition, I was at the start of my life as a writer and could reasonably expect that at the end of four years I could have six to eight books out there producing, potentially forever, as ebooks, this would be a very economically sustainable career.

I’m not any of those things, but nevertheless, one book a year makes for a very satisfying retirement career. That is, if my beta readers don’t hate the new manuscript!

So, what does writing full-time look like for those of you out there fortunate enough to have made writing your day job?

 

This is a reprint from M. Louisa Locke‘s site.

Enhanced Ebook — Audio in Chapters

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This is a post from my blog, http://roofmanthespy.wordpress.com/ . The excerpt is from my ebook, ROOFMAN: A True Story of Cold War Espionage. It illustrates how audio can be integrated into actual narrative:

 

This post shows a major conflict between me and my FBI case officer, Mike Berns, in particular and, by extension, the entire Federal Bureau of Investigation. The Bureau wants a list I have in my possession, but I don’t want to give it to them. Mike uses all the power of his agency to try to "convince" — read that "intimidate" — me  turning over to the FBI a list of innocent Americans.

Chapter 11: A House of Sand and Fog

On Friday, April 4th, I attended a conference sponsored by The Library Association of the City University of New York (LACUNY). The theme of the conference was the free flow of information across national boundaries — something I had more than a passing interest in.

The conference supplied all those who attended with a list of names and affiliations of other attendees. One of the names on the list, Anatoly Sidorenko of the United Nations library, drew my special attention.

On Monday, April 14th, I called Mike Berns, my FBI case officer, and told him about the LACUNY conference. He asked me to send him a copy that list. Ego spoke for me: "Sure."

Two days later, I smartened up when Conscience reminded me: "You’ll be turning over a list of innocents to the American intelligence community. That’s not how it works in this country, asshole!"

Go to the following website and click on “11-3” to listen to the phone conversation associated with this post:
http://roofmanpansini.com/

Please remember this content is © 2011

 

Promo and Other Tips for New Authors

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This post, by Jenna Anderson, originally appeared on her One Mystake At A Tyme blog on 12/5/10.

Often I hear new authors say, “I had no idea….” or "I’m new to all of this." There are so many facets to this adventure it’s impossible to know them all the first time out the gate. Each of these facets is broken out and discussed at length around the web or water cooler.

Here is a list of topics new authors may want to investigate. They are in no particular order of importance. I suggest you look through this list then do further research. You will find LOTS of information and varying opinions. Even this LIST is long…. Wow.

Note: when I say books I am referring to books and ebooks unless otherwise noted. Second note: when I reread this it sounds pissy and bossy. Sorry, I didn’t mean it to. It’s all just food for thought. Take what you find helpful, ignore the rest. Also – sorry about all the typos and puncutation errors. I love my copy editor and pay him well for my fiction work. My blog stuff… eeek… I’ve got issues.

1. Have you read any self-help books regarding publishing and marketing? There are many choices out there including these by successful indie authors: The Newbies Guide to Publishing by JA Konrath, Jack Kilborn and Barry Eisler, Write Good or Die by Scott Nicholson,  Smart Self-Publishing: Becoming An Indie Author by Zoe Winters, and Are You Still Submitting Your Work to a Traditional Publisher by Edward C. Patterson

I am not going to add any technical tips for formatting, uploading, POD, etc. in this blog post. The books above have information on those topics.

2. If you load your books on Amazon, Smashwords, etc. do not expect many sales the first few months. If this is your first book don’t be surprised to see ten or less sales per month.

3. Consider publishing your book in e format first. Putting your work out there as an ebook will give you the opportunity to get feedback, hear about typos, change the cover, tagline, description, etc… Once you commit to the expense of a print version you are stuck with that run for a while. Making changes is expensive in print. Making changes to an ebook is painless, almost free and very fast.

4. Create tags for your titles posted on Amazon. You can add up to thirteen yourself. Tags will help readers find you. (If you don’t know what this is, go to your Amazon product page and look around. You’ll find it.)

5. Research pricing. Play with your price. There are a lot of discussions on this topic.

 

Read the rest of the post, which includes 20 more tips for new authors, on One Mystake At A Tyme.

10,000 Books Sold: Sales Figures For Pentecost, A Thriller Novel

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I’m not (yet) a Kindle millionaire but sales of Pentecost have now gone over the 10,000 mark which for me is significant, so I am sharing the figures and also what they mean for the next in the series, Prophecy. Hopefully you will find this interesting as it changes my personal publishing strategy considerably.

  • I did the figures on 19 August 2011 and total ebook and print sales through Amazon.com and Amazon.co.uk = 10,025
  • I sold so few through other ebook platforms that I am not even counting the sales. Because I am not a US citizen I cannot use PubIt for the Nook so everything is through Smashwords. I have just realized that the price was set to $2.99 though, so I have now changed this to 99 cents. Perhaps it will make a difference to the next batch of sales but I have sold very few through other channels.
  • Some people will ask about the money – you can work it out from the 99c price point, but as I have written before, this book is about getting readers involved with my series, not about income. Read about my 99c price point decision here.
  • Over 98% of these sales were ebook sales on the Kindle. This is huge for me because there is more cost and hassle to a print book than an ebook. I also priced the print books as low as possible to maximize those sales so I made more money on the ebooks. These sales figures make print books a vanity option for me i.e. I would only do a print book again if I wanted to have something to give my Mum or as a keepsake. I love print books but buy 99% on my Kindle now so I am also happy to target those kind of readers. I found the print book option difficult because it’s harder to fix typos and problems which I fixed on the Kindle immediately. In conclusion, I will move to Kindle only for the next book, and potentially look at print books much later on.
  • This experience also makes me more interested in a print book deal. I enjoy every part of the process except the print side which I would gladly give to someone else. But I would like to keep the digital rights – and I’m not sure that would happen in this current publishing market! I have also been told that 10,000 sales is a good point to approach publishers as it demonstrates there is a market, but I’m not ready for that yet. I need one or two more books in the series and then I might consider other options.
  • 87% of sales were from Amazon.com which is predominantly a US market (with some from other countries) but the sales on .co.uk are growing. I think this is based on the fact that the UK is still a print market, where there is no VAT on print books but there is on ebooks, and ebooks are about 18 months behind the US. I discuss the differences for ebooks between countries here. But the sales in the UK have been growing every month so I see that as a source of more sales in the future.
  • Sales were low during launch month. This is fascinating to me as so much focus is put on the launch itself but actually those sales are pretty small. The sales grew over time which must be related to the number of reviews and the Amazon algorithms kicking in. I am currently putting together a mini-course on How to Launch Your Book Online which will include everything to do with the launch but also the longer term things that have an effect like reviews and your Amazon sales page. I’ll let you know when it’s available.
  • Sales are bigger than my ‘platform’. I have spent years growing my online platform and brand but I absolutely realize that many of the readers of this blog are not interested in my fiction. That is the nature of having a writer’s blog. We don’t like to read the same books, which is absolutely fine. We can still talk about the aspects of writing, publishing and book marketing that are common to us all, but we just don’t like the same books. In light of this, and also what I have learned from John Locke, I am starting a new blog for me as a fiction author that will hopefully appeal to my readers. Again, I’ll let you know when that launches.
  • It is possible to make a full-time living as an indie author. I drank the Kool-Aid a while back but this is the first time I can actually see a future reality for my own writing life. Locke, Konrath, Hocking et al inspire us with stories of success, but I can now see that having multiple books selling thousands per month does add up. So I will be stepping up the book writing and production process. I’m still aiming to have Prophecy out by Christmas and there are currently 7 books planned in the ARKANE series. I also have an idea for a stand-alone novel that will not leave me alone so I will have to start writing that too. As we know, it’s not about the ideas which are two a penny, it’s about the execution… and that starts now!

I know 10,000 sales are nothing to more developed authors, but what have you learned from your own book sales? Have your publishing goals changed?

 

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Publishing Innovation Awards Gets QED ‘Seal’

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This podcast and accompanying transcript from Beyond The Book, which originally appeared on that site on 8/21/11, are provided in their entirety by the Copyright Clearance Center.

Recognizing innovation, usability, user experience and quality design, the Publishing Innovation Awards identify excellence in 21st century digital publishing including e-books, enhanced e-books, and book apps. For the 2012 PIAs, entrants are eligible to receive the new QED seal. Based on a 13-point inspection checklist, awarding of the QED (for Quality, Excellence, and Design) signals an e-book reader that the title will render well in whatever their preferred reading format.

“We’re at a really interesting stage in e-book development. We have a proliferation of kinds of books, and kinds of devices, and kinds of publishers, and it’s just the Wild West,” Anne Kostick, a PIA advisory council member, tells CCC’s Chris Kenneally. “The QED is intended to create something of a benchmark for quality in a field that really is still all over the place, still very mysterious for purchasers of books.”

“The mission of Digital Book World has always been for practical, optimistic book publishing, both in digital and in print,” explains Matt Mullin, community relations manager at Digital Book World, the awards’ sponsors. “We are very interested in the new things that are being done to create products that are truly digitally native, but also work for the mission of book publishing in general.”

Category winners for the Publishing Innovation Awards will be announced during the Digital Book World Conference and Expo in New York in January, 2012.

 Publishing Innovation Awards Gets QED Seal [19:25m]: Hide Player | Play in Popup | Download


Here’s the transcript of the podcast.

 

Why Your Blog's "About" Page Matters

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It’s amazing how often this happens: I visit an author blog and, finding something interesting, I go looking for the “About” page. And when I get there, it’s a total disappointment.

Typically there will be a couple of paragraphs of copy and a photo, but often there’s not even that. For some reason the Blogger.com platform seems particularly guilty in providing little in the way of an “About” page.

But even when authors have an about page, it falls victim to one of two problems:

  • Boring. Do you want to read about where I went to college? No, I didn’t think so, since there’s no benefit in it to you, one way or another.
  • Written like a press release. Writing about yourself in the third person can be awkward, and it’s easy to slip into “corporate-speak” when we try.

The Goal of the “About” Page

I think if you look at your analytics you’ll find that your “About” page is one of the more popular sites on your blog.

All of us want to connect to the person behind the words, that’s just a natural human desire. It pays to recognize this because it’s an important signal.

When I visit an “About” page I’m open to more engagement with the author. I’m saying with my clicks and my time that I’m interested in you. Since a lot of what we’re trying to do with our blogs is build reader engagement, you can see why your “About” page is actually a crucial and uniquely powerful asset in that effort.

Understanding this makes it more clear how to fashion your own “About” page.

Your aim is to humanize yourself, step out from behind the author’s viewpoint and engage with readers directly.

It makes no sense to waste this precious communication time with information that has no interest to anyone outside your immediate family.

“They want to see the face behind the blog. People use your About page to decide if they’ll subscribe or not. Ideally, you’ll want to let them know that you know what you’re talking about. Readers also like to be assured you’re human. Assure them.”—Martyn Chamberlin, Copyblogger

 

Statistics Tell the Story

A look at Google Analytics tells the story of why we need to pay attention to the “About” Page. On this blog, over the last 30 days there were 370 visits to my main “About” page. When I was working through a course in blogging I put a fair amount of work into getting this page to work.

I have a secondary “About” page, my “Hire Me” page that performs a similar function. It got 523 visits over the same period.

Multiplied out for the year, it looks like this:

“About Joel” page = 370 x 12 = 4,440 visits
“Hire Me” page = 523 x 12 = 6,276 visits

That’s over 10,000 people who will click over to my “About” pages in the next year. I want to use that opportunity to my advantage, and that’s something you can do, too.

Check your “About” page to see if it:

  • Communicates in a personal way to readers
  • Contains information readers of your site would fine relevant or interesting
  • Shows more sides of you than you usually show in your articles
  • Uses photographs or videos to make the information more personal
  • Links to other assets of yours or to contact information.

Some Examples

Chris Brogan has an excellent “About” page which speaks in a very personal voice but still manages to list lots of impressive achievements.

Colleen Wainwright shows another way to connect with readers while providing lots of background at the same time.

Joanna Penn does a great job of personalizing her “About” page while reinforcing the mission of her blog.

Paul Stamatiou shows how you can make an “About” page both interesting and informative.

I hope this encourages you to take a fresh look at your “About” page as another way to build reader engagement. Your readers will thank you if you do.

 

This is a reprint from Joel Friedlander‘s The Book Designer.

Selling Ebooks – How Indie Booksellers Can Compete

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As a Smashwords ebook author and publisher and an independent bookstore owner, I have been concerned about the direction ebooks are taking us. At times I have been feeling like I was running a buggy whip  business while folks down the street had started to sell gasoline. How could I compete?

That has been the quandary for many independent bookstores. If they didn’t have a very expensive website with the American Booksellers Association on their IndieBound.com system, they had no access to sell ebooks to their customers. That has changed with the advent of book distributor Baker & Taylor’s new service for independent bookstores who use them as their primary first-choice for book orders.

If you go to https://thebookbarn.mybooksandmore.com/MBM/screens/products/general/general.jsp you will find a landing page similar to what you would find at Amazon, but easier to navigate. Halfway down the page you will find:

This will take you to an information page and also allow you to download an e-reader app onto your computer. When looking for books on the site’s search engine, if there is an ebook version available, it will show up along with the hardback version, the various audio versions, the reinforced library version, the trade paperback, and the mass market paperback. If you want the ebook, click on it to go into the shopping cart. It will give you a choice of formats. The rest is business as usual. Notice that we have built automatic discounts into what we offer through our site on Baker & Taylor. Oh, BTW, if you need to rent textbooks, click on that tab and perform your search. Once found, that goes into either the shopping cart or the rental cart, depending.

In addition to the ebooks for fees selections, you can also peruse GoogleBooks for their thousands of free open-source materials. I’ve downloaded eight free ebooks about Buffalo Bill Cody and Leavenworth’s history that I can use for research material in support of my historical performer gigs. These were written in the late 1800s and early 1900s and are no longer protected by copyright.

In all, this really levels the playing field for us. Anything bought through this site goes toward our bookstore’s account. In other words, we get our share. Now we have the ability to sell in two markets we’ve always wanted and didn’t have the ability to do so. This may prove the salvation of mom & pop stores like ours. We’re really grateful Baker & Taylor recognized the need and came up with a solution in which everybody wins.

 

This is a reprint from Bob’s Spear‘s Book Trends.

Self-Publishing: How You Can Learn And Improve

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Those who say that self-publishing is a vast world of bad quality writing, are right… still right. They do not take into account the fact that self-publishers learn and improve.

Self-published authors, those who think seriously about their writing, are highly motivated to find answers to their failures or successes, are willing to analyze and receive feedback. All that to write, publish and promote a better next book.

The beauty of the Internet is that they can find almost everything here. They have the same access to knowledge, resources and tools as big publishers.

Many of the tools were already mentioned in this series. Let’s say, the author is using Bite-Size Edits. He can observe, bite by bite, how his text is being edited and improved. Or after testing a couple of self-publishing platforms he decided to focus on two of them. Or he learns that the best way to communicate with readers is podcasting.

Internet is the biggest self-improving system on earth. Users are learning from each other – from comments, number of likes or favorites, number of retweets, you name it. Every such micro-fact can be, and usually is, analysed. And self-publishers have tools to make the analysis more accurate.

Let’s start from book statistics functionality. The biggest and most advanced platforms offer different ways and levels of analyzing how the book is doing. You can then match it with your online activity and locate the effort which gave best results.

One of the best analytics is provided by Feedbooks. It shows not only a number of downloads and favorites. What is tremendously useful is the split into different file formats, clients (apps, browsers) and countries. You can see how many of your readers are using mobile devices with Android operating system or how many of them are downloading your book directly to a computer. This can help you intensify your communication to the most promising group of readers.

Feedbooks stats

Analytics dashboard at Feedbooks

If you promote your book heavily on social media, you can use tools to measure the effectiveness of your activity. The most common and advanced one is Bit.ly. It’s a URL shortening tool with an extended statistics functionality. You can check the influence of every link you share: the number of clicks, tweets, Facebook shares, likes and comments.

The basic way to use Bit.ly is to check the impact of the message associating the link. Send two tweets to your book page – each time with a different text. You’ll see which one is more convincing.

Another great tool to consider is Hootsuite. It’s a Twitter client with many powerful features. Among many options, you can compare traffic to your blog (Google Analytics) with your Twitter activity. Other Twitter based analytics tools are Klout, TweetReach, BackTweets and TweetStats.

If you liked this article, please share it with your friends. Get free updates by e-mail or RSS, powered by FeedBurner. Let’s meet on Twitter and Facebook. Check also my geek fiction stories: Password Incorrect and Failure Confirmed.


This is a reprint from Piotr Kowalczyk‘s Password Incorrect.

The Joy Of Giving Away Ebooks

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Four years ago this month we moved into our current house, and I was gearing up to launch my first novel. I had never heard of Kindle, and e-books were only a vague concept. My biggest concern was getting print copies in the mail to three major reviewers three months before the release date.

Today I’ll upload my eighth novel to Kindle, and my biggest concern is getting ebook copies to hundreds of reviewers. For me, in this new world of publishing, one of the best things about being an independent author is the ability to give away as many copies of my novels as I want, with no financial cost and very little time. One of the concomitant changes is the willingness of reviewers to read e-books.(Not Publishers Weekly, of course, but they aren’t going to review me anyway.)

For an upcoming author, this is a game changer. Giving my new novel to readers and reviewers who haven’t tried my work is the best promotion I can do. If they like it, they’ll blog about the novel, post reviews on Amazon and Goodreads, and hopefully tell their friends or book club members. I have the potential to reach thousands of new readers in the most effective way possible: word of mouth recommendations.

Not being able to give away ebooks was one of my biggest frustrations when I was with a small publisher. The owner simply didn’t understand the value and importance of giving away books to reach a wider audience. But this time around, I have a giveaway posted on LibraryThing and will soon post one on Goodreads and International Thriller Writers. I’ll send copies to at least another hundred bloggers and fans too. Why not? Very few of these people were waiting to buy the book the moment it was released, so there’s nothing to lose. My fans who are waiting to buy the book will do so anyway. Some will accept a free copy from me, then buy another copy as a gift for a friend to be supportive.

Of course, I’m also planning a blog book tour in early September (with print giveaways too), and I’ve purchased some promotional spots to reach readers who will pay for the book. But the word-of-mouth recommendations I’ll get from the giveaways is not something I can buy. Ebooks and social networking sites have bridged the gap between readers and new authors, and in many ways leveled the playing field. It’s a beautiful thing.

If you’d like a digital review copy of The Arranger: A Futuristic Thriller post a comment and email me to let me know if you want mobi (Kindle) or epub.

Here’s the back cover copy.
The year is 2023 and ex-detective Lara Evans is working as a freelance paramedic in a bleak new world. She responds to an emergency call and is nearly killed when a shooter flees the home. Inside she finds the federal employment commissioner wounded, but she’s able to save his life.

The next day Lara leaves for the Gauntlet—a national competition of intense physical and mental challenges with high stakes for her home state. She spots the assailant lurking at the arena and soon after, she lands in deep trouble. Who is the mysterious killer and what is motivating him? Can Lara stop him, stay alive, and win the Gauntlet?

Readers: Are you reading new authors because of an ebook giveaway?
Writers: Do you think I’m crazy for giving away my books?
 

This is a reprint from the Crime Fiction Collective site, by LJ Sellers, author of the bestselling Detective Jackson series.

The Lawsuit US Publishers And Apple Are Facing Over Agency Pricing

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This article, by Philip Jones, originally appeared on the Futurebook blog on 8/10/11.

Five US publishers and Apple have been named in a US lawsuit that alleges the companies "illegally fix prices of electronic books" and that the publishing houses "forced Amazon to abandon its discount pricing and adhere to a new agency model, in which publishers set prices". The suit alleges that "collusion was a necessary ingredient of the publisher defendants’ anticompetitive plan to gain direct control over e-book pricing".

Sounds scary enough, but if you look at the detail of the complaint there isn’t a whole lot of evidence to back it accusations of conspiracy, though it will nevertheless raise concerns on both sides of the pond, particularly as regulatory inquiries are ongoing.

US law firm Hagens Berman filed the suit in a San Francisco Federal Court against Apple, along with Hachette Book Group, HarperCollins, Macmillan, Penguin and Simon & Schuster, over the agency model of e-book pricing. The same firm is also investigating claims that several large e-book publishers are under-reporting the number of e-books sold, paying authors less than their share of royalties. Worryingly for publishers, the law firm claims that once approved, the lawsuit would represent any purchaser of an e-book published by a major publisher after the adoption of the agency model by that publisher, and has called for "potential plaintiffs" to get in touch via an online form.

The suit has its origins in the switch to the agency model in early 2010, led by Macmillan US, which resulted for a period in that publisher’s e-books being delisted from the Amazon.com website. You can trawl through The Bookseller’s articles from that time here. Though Macmillan moved first, it was closely followed by Hachette USA in early February, and ultimately by the three other US publishers named in the suit – but not by Random House, which did not switch until late last year, and is not named in the filing.

Read the rest of the article on the Futurebook blog.