BTB #263: Google Book Settlement: Good Riddance or Lost Opportunity?

This podcast and associated transcript originally appeared on the Copyright Clearance Center‘s Beyond the Bookcast site on 12/4/11 and are provided here in their entirety with that site’s permission.

In March, Judge Denny Chin rejected the proposed settlement between Google and book publishers and authors over Google’s book scanning and book search programs. At the recent “Copyright & Technology” conference, a panel of legal experts considered the unanswered questions that decision left behind.

Presenting their views were James Grimmelmann of New York Law School; Edward Rosenthal, whose firms represents the Authors Guild in their suit against the HathiTrust; attorney Mary Rasenberger, who from 2002-2008 served in the Copyright Office and the Office of Strategic Initiatives of the Library of Congress, and as director for the National Digital Preservation Program; and Frederic Haber, general counsel, Copyright Clearance Center. CCC’s Chris Kenneally moderated.

 

 

How To Read An E-Book: Embracing Your Inner Techno-Dweeb

This post, by author Cheri Lasota, originally appeared on her site on 9/8/11 and is reprinted here in its entirety with her permission.

Feeling over­whelmed by the tech­no­log­i­cal rev­o­lu­tion tak­ing place in the pub­lish­ing world right now? Wish you could make sense of the e-​​reader choices out there and how they com­pare? This is your one-​​stop shop for a crash course in choos­ing an e-​​reader as well as some tuto­ri­als on how to use them.

 

Also note that the file for­mat for each reader is listed below its descrip­tion in this post. Something most peo­ple are not aware of is how easy it is to con­vert e-​​book files after they are pur­chased, mak­ing them read­able on any device or app no mat­ter what they were orig­i­nally pur­chased for. Anyone who owns an e-​​reader or reads e-​​books really needs to down­load the free soft­ware cal­i­bre. Calibre is an e-​​book man­ag­ment plat­form that allows users to get about twice as much enjoy­ment from their e-​​reading expe­ri­ence. To see what I mean, visit their about page and check it out!

 

Kindle

I’ve owned a Kindle 2 for a cou­ple years. I love it.

My pros

  • Effortless to down­load e-​​books using its Whispersync technology.
  • I hear you can lis­ten to your own mp3 music files (if you set that up in the Experimental sec­tion of the Kindle set­tings. I’ve not tried it yet, but appar­ently it’s pretty cool.
  • I love the audio fea­ture of Kindle. I often plug my hands­free head­phones into my Kindle and lis­ten to my e-​​books on long road trips. Great for me, as I’m usu­ally to busy to read oth­er­wise these days.
  • I can read my Kindle books any­where. I can start read­ing on my Kindle device, effort­lessly pick up where I left off on my Kindle for iPhone app, then switch over to my Kindle for Mac or PC and not miss a beat. Awesome!
  • I can access the biggest book­store in the world and in sixty sec­onds down­load any book I want.

My cons

  •  A lit­tle slow on the page turn­ing but not bad.
  • No capa­bil­ity for read­ing enhanced e-​​books (audio/​video). This is a real bum­mer for me, since I’m excited about this up and com­ing tech­no­log­i­cal advance in e-​​publishing. It’s the main rea­son I am look­ing to buy a NookColor next, so I have that capability.
  • Clunky, slow access to the Internet. I don’t even use this device to access the Internet because it is so slow. I believe this slow con­nec­tiv­ity is much improved in the Kindle 3.

Helpful Links

You can down­load Kindle books to your Droid, iPod, iPad, iPhone, Blackberry, Android tablet, or desk­top com­puter (vir­tu­ally any device out there that has a screen). Here are some quick links to unlock this potential.

Here’s an excel­lent tuto­r­ial on how to make the most of your Kindle:
Here are some cool tips and tricks on Kindle 3.
Wow. I just stum­bled on this arti­cle pub­lished yes­ter­day. Ooh, this Amazon Tablet is look­ing bet­ter than a NookColor or iPad! Might have to spring for one… http:// ​live​.drjays​.com/​i​n​d​e​x​.​p​h​p​/​2​0​1​1​/​0​9​/​0​7​/​5​-​r​e​a​ s​o​n​s​-​t​h​e​-​n​e​w​-​a​m​a​z​o​n​-​k​i​n​d​l​e​-​t​a​b​l​e​t​-​i​s​ -​a​-​v​e​r​y​-​r​e​a​l​-​t​h​r​e​a​t​-​t​o​-​t​h​e​-​a​p​p​l​e​-​i​p​ ad/. And here’s some more info on what’s com­ing from Amazon: http://​www​.squidoo​.com/​a​m​a​z​o​n​t​a​b​let. Looks like the 7-​​inch tablet will start ship­ping October 2011.
[File for­mat: MOBI]

iPad/​iPhone/​iPod Touch

I find read­ing books on my iPhone (and the iPad, when I get a chance to peek at one) to be the most user-​​friendly, intu­itive and aes­thet­i­cally pleas­ing read of all my e-​​reading apps/​devices. The NookColor might be on par, but I’d need a full on com­par­i­son to decide for sure. I love the design of the inter­face of iBooks. Even on the tiny iPhone screen, it’s a plea­sure to read on. Of the few enhanced ebooks I’ve had a look at on iPad, they are spec­tac­u­larly designed and look beau­ti­ful on the device. Wow.

Helpful Links

[File for­mat: EPUB]

Nook

I’ve briefly played with NookTouch and NookColor. Both are well-​​designed and easy to read and use. I think the NookColor is over-​​priced, but I still want one because I want bet­ter access to enhanced, inter­ac­tive e-​​books. =) One of the coolest things about Nook? You can lend your Nook books to friends or fam­ily for a time period. Awesome, huh?

Helpful Links

[File for­mat: EPUB]

Kobo

Kobo is the soon-​​to-​​be dis­solved Borders Books’ answer to Barnes and Noble’s Nook E-​​reader. While Borders might be col­laps­ing, the Kobo E-​​reader will live on. If you own a Kobo or are think­ing about buy­ing one, you might be won­der­ing how safe your Kobo library col­lec­tion might be with Borders going bye-​​bye. Well, Kobo is set up dif­fer­ently than other E-​​readers. Borders Books part­nered with the inde­pen­dently owned ebook com­pany, so Kobobooks​.com will remain finan­cially sta­ble through­out Borders Books’ down­fall and beyond.

Note: I’ve explored a Kobo device once and don’t cur­rently have one avail­able to report more in-​​depth on. But I will say that I found the key­board incred­i­bly clunky to use.

Helpful Links

[File for­mat: EPUB]

 

E-​​Book and E-​​Reader Predictions

We’ll have to move closer and closer to a stan­dard in e-​​book formatting/​coding.

Current E-​​readers are woe­fully behind the Web on being able to dis­play even the most sim­plest of design choices–specialty fonts, wid­ows and orphans, videos, audio, etc. In the next five years, I see e-​​book design gain­ing the most growth. The fan­ci­est e-​​reader in the world doesn’t mat­ter a tiff if it can’t han­dle the sim­plest of html cod­ing. If you’ve never had to put an e-​​book on a reader, you might not real­ize that it requires a great deal of xhtml/​css cod­ing in order to get the design how you want it. Even then, a mul­ti­tude of com­pro­mises must be made and workarounds to major for­mat­ting issues must be sought out.

Current users of these var­i­ous e-​​readers often com­plain about the poor design in the e-​​books they are down­load­ing. Having gone through the design phase myself on iPad and Kindle, here’s what I’ve discovered:

  • Every e-​​reader has cod­ing bugs
  • Each e-​​reader has par­tic­u­lar for­mat­ting quirks, and each requires it’s own ver­sion of a book file to com­pen­sate for these quirks.
  • Traditional, small, and indie pub­lish­ers alike must over­come steep learn­ing curves, as most of us didn’t go to school for this sort of thing.
All in all, I’m pas­sion­ate about e-​​books and I see a vast poten­tial in their cur­rent and future use for busi­ness, edu­ca­tional, and plea­sure read­ing. Right now, I’m going to keep learn­ing how to bet­ter my read­ers’ expe­ri­ence in terms of the read­abil­ity, design, and inter­ac­tiv­ity of my novel. This is fun!

 

 

About Writing (Introduction)

Today we’re happy to promote this post from the Publetariat member blog of Michael LaRocca to the front page.

Here’s everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale.

Two questions you should ask:
1. What will it cost me?
2. What does this Michael LaRocca guy know about it?

Answer #1 — It won’t cost you a thing. The single most important bit of advice I can give you, and I say it often, is don’t pay for publication.

My successes have come from investing time. Some of it was well spent, but most of it was wasted. It costs me nothing to share what I’ve learned. It costs you nothing to read it except some of your time.

Answer #2 — “Michael LaRocca has been researching the publishing field for over 10 years.”

This quote from Authors Wordsmith was a kind way of saying I’ve received hundreds of rejections. Also, my “research” required 20 years.

But in my “breakout” year (2000), I finished writing four books and scheduled them all for publication in 2001. I also began editing for one of my publishers, a job I’ve been enjoying ever since.

After my first book was published, both my publishers closed. Two weeks and three publishers later, I was back on track.

See how much faster it was the second time around? That’s because I learned a lot.

Also, I found more editing jobs. That’s what I do when I’m not writing, doing legal transcription, or doing English consulting work in Thailand (my new home). But the thing is, if I’d become an editor before learning how to write, I’d have stunk.

I’ll tell you what’s missing from this monologue. What to write about, where I get my ideas from, stuff like that. Maybe I don’t answer this question because I think you should do it your way, not mine. Or maybe because I don’t know how I do it. Or maybe both. Once you’ve done your writing, this essay should help you with the other stuff involved in being a writer. Writing involves wearing at least four different hats. Writer, editor, publication seeker, post-sale self-promoter.

Here’s what I can tell you about my writing.

Sometimes an idea just comes to me out of nowhere and refuses to leave me alone until I write about it. So, I do.

And, whenever I read a book that really fires me up, I think, “I wish I could write like that.” So, I just keep trying. I’ll never write THE best, but I’ll always write MY best. And get better every time. That’s the “secret” of the writing “business,” same as any other business. Always deliver the goods.

I read voraciously, a habit I recommend to any author who doesn’t already have it. You’ll subconsciously pick up on what does and doesn’t work. Characterization, dialogue, pacing, plot, story, setting, description, etc. But more importantly, someone who doesn’t enjoy reading will never write something that someone else will enjoy reading.

I don’t write “for the market.” I know I can’t, so I just write for me and then try to find readers who like what I like. I’m not trying to whip up the next bestseller and get rich. Not that I’d complain. But I have to write what’s in my heart, then find a market later. It makes marketing a challenge at times, but I wouldn’t have it any other way.

When you write, be a dreamer. Go nuts. Know that you’re writing pure gold. That fire is why we write.

An author I greatly admire, Kurt Vonnegut, sweated out each individual sentence. He wrote it, rewrote it, and didn’t leave it alone until it was perfect. Then he wrote the next sentence the same way, etc., and when he reached the end of the book, it was done.

But I doubt most of us write like that. I don’t. I let it fly as fast as my fingers can move across the paper or keyboard, rushing to capture my ideas before they get away. Later, I change and shuffle and slice.

James Michener writes his last sentence first, then has his goal before him as he writes his way to it.

Then there’s me. No outline whatsoever. I create characters and conflict, spending weeks and months on that task, until the first chapter leaves me wondering “How will this end?” Then my characters take over, and I’m as surprised as the reader when I finish my story.

Some authors set aside a certain number of hours every day for writing, or a certain number of words. In short, a writing schedule.

Then there’s me. No writing for three or six months, then a flurry of activity where I forget to eat, sleep, bathe, change the cat’s litter… I’m a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing.

I’ve shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. That’s what writers do.

Just don’t do it halfway.

If you’re doing what I do, writing a story that entertains and moves you, you’ll find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list.

Writing is a calling, but publishing is a business. Remember that AFTER you’ve written your manuscript. Not during.

I’ve told you how I write. For me.

Editing

The next step is self-editing. Fixing the mistakes I made in my rush to write it before my Muse took a holiday. Several rewrites. Running through it repeatedly with a fine-toothed comb and eliminating clichés like “fine-toothed comb.”

Then what?

There are stories that get rejected because the potential publisher hates them, or feels they won’t sell (as if he knows), but more are shot down for other reasons. Stilted dialogue. Boring descriptions. Weak characters. Underdeveloped story. Unbelievable or inconsistent plot. Sloppy writing.

That’s what you have to fix.

I started by using free online creative writing workshops. What I needed most was input from strangers. After all, once you’re published, your readers will be strangers. Every publisher or agent you submit to will be a stranger. What will they think? I always get too close to my writing to answer that. So do you.

Whenever I got some advice, I considered it. Some I just threw out as wrong, or because I couldn’t make the changes without abandoning part of what made the story special to me. Some I embraced. But the point is, I decided. It’s my writing. My name on the spine, not yours, and I want people reading it centuries after I die. Aim high.

After a time, I didn’t feel the need for the workshops anymore. I’m fortunate enough to have a wife whose advice I will always treasure, and after a while that was all I needed. But early on, it would’ve been unfair to ask her to read my drivel. (I did anyway, but she married me in spite of it.)

Your goal when you self-edit is to get your book as close to “ready to read” as you possibly can. Do not be lazy and do not rush. You want your editor to find what you overlooked, not what you didn’t know about, and you want it to be easy for him/her. EASY! Easy to edit, easy to read. It’s a novel, not a blog.

Your story is your story. You write it from your heart, and when it looks like something you’d enjoy reading, you set out to find a publisher who shares your tastes. What you don’t want is for that first reader to lose sight of what makes your story special because you’ve bogged it down with silly mistakes.

Authors don’t pay to be published. They are paid for publication. Always. It’s just that simple. Publishers are paid by readers, not authors. That’s why they help you find those readers.

Your publisher should also give you some free editing. But there’s a limit to how much editing you can get without paying for it. Do you need more than that? I don’t know because I’ve never read your writing. But if you evaluate it honestly, I think you’ll know the answer.

As an editor, I’ve worked with some authors who simply couldn’t self-edit. Non-native English speakers, diagnosed dyslexics, blind authors, guys who slept through English class, whatever. To them, paying for editing was an option. This isn’t paying for publication. This is paying for a service, training. Just like paying to take a Creative Writing class at the local community college.

By the way, I don’t believe creativity can be taught. Writing, certainly. I took a Creative Writing class in high school, free, and treasure what I can remember of the experience. (It’s been a while.) But I already had the creativity, or else it would’ve been a waste of the teacher’s time and mine. (Later I taught Creative Writing in China. We call this irony.)

If you hire an editor worthy of the name, you should learn from that editor how to self-edit in the future. In my case it took two tries, because my first “editor” was a rip-off artist charging over ten times market value for incomplete advice.

That editor, incidentally, is named Edit Ink, and they’re listed on many “scam warning” sites. They take kickbacks from every fake agent who sends them a client. Avoid such places at all costs, and I will stress the word “costs.” Ouch!

If you choose to hire an editor, check price and reputation. For a ballpark figure, I charge a penny a word. Consider that you might never make enough selling your books to get back what you pay that editor. Do you care? That’s your decision.

Your first, most important step on the road to publication is to make your writing the best it can be.

Publication

My goal is to be published in both mediums, ebook and print. There are some readers who prefer ebooks, and some who prefer print books. The latter group is larger, but those publishers are harder to sell your writing to. I want to be published in both mediums, because I want all the readers I can get.

Before you epublish, check the contract to be sure you can publish the EDITED work in print later. I’m aware of only one e-publisher whose contract specified “no,” but my information on this is very much out of date.

Also, you might want to make sure your targeted print publisher will accept something that’s been previously published electronically. That’s a nasty little change that’s taken place over the past few years. Will I have to choose between the “big publishers” and epublication? I shouldn’t be forced to, but it’s possible. Check on this with someone more knowledgeable than I am.

If you know your book just plain won’t ever make it into traditional print, print-on-demand (POD) is an option. Some of my books fall into this category. The best epublishers will simultaneously publish your work electronically and in POD format, at no cost to you.

A lot of authors swear by self-publication, but the prospect just plain scares me. All that promo, all that self-editing, maybe driving around the countryside with a back seat full of books. I’m a writer, not a salesman. Maybe you’re different.

(And did I mention that I live in Thailand? And don’t have a car?)

I self-published once, in the pre-POD days. Mom handled the sales. I had fun and broke even. With POD, at least it’s easier (and probably cheaper) to self-publish than it was in 1989, because you’ll never get stuck with a large unsold inventory.

POD setup fees can range anywhere from US$100 to well over $1000. Don’t pay the higher price! Price shop. Also, remember that POD places publish any author who pays, giving them a real credibility problem with some reviewers and readers, and that they do no editing or marketing.

Closing Thoughts

Here’s something you’ve heard before. When your manuscript is rejected — and it will be — remember that you aren’t being rejected. Your manuscript is.

Did you ever hang up the phone on a telemarketer, delete spam, or close the door in the face of a salesman? Of course, and yet that salesman just moves on to the next potential customer. He knows you’re rejecting his product, not him.

Okay, in my case I’m rejecting both, but I’d never do that to an author. Neither will a publisher or an agent. All authors tell other authors not to take rejection personally, and yet we all do. Consider it a target to shoot for, then. Just keep submitting, and just keep writing.

The best way to cope with waiting times is to “submit and forget,” writing or editing other stuff while the time passes.

And finally, feel free to send an e-mail to me anytime. michaeledits@michaeledits.com. I’ll gladly share what I know with you, and it won’t cost you a cent.

I would wish you luck in your publishing endeavors, but I know there’s no luck involved. It’s all skill and diligence.

Congratulations on completing the course! No ceremonies, no degrees, and no diplomas. But on the bright side, no student loan to repay.

 

 

Why Every New Author Should Think Like an Indie Author

This post, by G.P. Ching, originally appeared as a guest post on Blame It On The Muse on 12/2/11.

Our guest today is G.P. Ching a short fiction writer turned novelist and co-founder of DarkSide Publishing, an indie author cooperative. Her young adult series, The Soulkeepers, has garnered rave reviews and hit multiple bestseller lists.  She lives in Illinois with her husband and two children. Visit her at www.gpching.com or www.DarkSidePublishing.com.

If you are a new or pre-published author, you might want to sit down for this. What I’m about to say may come as a shock, but you need to hear it and you need to believe it.

The best writers don’t sell the most books.

Notice that I didn’t qualify that statement with traditional or indie. No matter how you’ve been published, the barriers to sell are the same.

Price – Readers are sensitive to price, especially in regard to ebooks.

Awareness – Readers who don’t know about your book won’t buy your book.

Convenience -Readers need to know an easy way to find and obtain your book quickly.

Trust-Readers are hesitant to try a new author because they don’t yet trust they’ll like the writing.

Successful authors know how to eliminate their readers’ barriers to buy.

Indie authors are intimately aware of these barriers. In order to sell any number of books they need to create a relevant social networking presence, price their book competitively, form relationships for marketing purposes, and find advertising venues that are effective for reaching their target market. Because of the world we live in, traditionally published authors can no longer rely on their publishing houses to do those things for them. And in some cases, being traditionally published ties the author’s hands when it comes to adjusting price, artwork, and/or strategy.

What does this mean for you and the manuscript you are cradling like a newborn baby in your arms? Here are five ways to get in touch with your market now, no matter how you plan to publish.

 

Read the rest of the post on Blame It On The Muse.

The Ebook Value Chain Is Still Sorting Itself Out, And So Are The Splits

This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on the Idealogical Company site on 11/27/11.

The division of the consumer’s dollar across the publishing value chain has a history of change. When I came into the business 50 years ago, discounts from publishers to retailers often topped out at 44% and even wholesalers seldom got more than 48% off the retail price on hardcover books. Today discounts into the mid-50s for big retailers and for wholesalers are common.

The top royalty for authors was, as it is now, 15% of the retail price, but there were fewer exceptions allowing the royalty to be cut, contractually or in practice. Today “high discount” clauses, calling for a royalty of something less that 15% of retail (and sometimes a lot less than 15% of retail) will often apply to more than half of the sales the publisher makes. (It is also true that in those days the agent’s standard cut was 10%. The 50% increase they’ve achieved to 15% is the single biggest change in share in the past 50 years.)

Lower royalties subsidize higher discounts and higher discounts have subsidized price cuts to the consumer. Discounting off the publishers’ suggested price by the retailer was rare until the Crown Books chain, which had a meteoric tenure as a major retailer from the mid-1980s until the mid-1990s, made it a core component of their offering. The Barnes & Noble and Borders chains, which rose to prominence during the Crown decade, used the tactic, although less aggressively than Crown.

All of these numbers: the discount determining what the retailer will pay; the royalty calculated either as a percentage of the stated retail price (usually printed on the book) or of the net paid by the retailer on a high-discount sale; and the ultimate consumer price (whether what the publisher printed or lower if the retailer wants it lower) are based on the price the publisher sets and prints on the book in the first place. The informal internal formulas for setting the price have changed over the years too and, although it is a bit hard to really compare, it would appear that the markup over manufacturing cost has also risen steadily over the past 50 years.

So we had reached a point, somewhat before we had the Internet and Amazon.com, where, on big books at least, the publisher would charge a price higher than they expected the consumer to be charged, give the retailer a discount larger than many retailers would keep as margin, and state a percentage as the per-copy royalty in the main body of the contract that didn’t apply to most of the sales. One could say there was a “virtual” world in trade book publishing’s value chain before the term was applied to our new digital reality.

 

Read the rest of the post on The Shatzkin Files.

Author Blogging 101: Where Are the Readers?

There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the writer is diligently posting articles, and wondering why no one seems to be noticing.

Hey, we’ve all been there, and most blogs start exactly that way, particularly if this is the first blog you’ve ever worked on.

It’s almost as if the process of doing all the technical work, setting up your blog, getting the theme right, the plugins all working, all the plumbing going right, is a distraction from this one fact: Where are the readers?

 

We All Start With a Readership of 1

Every blog starts with the counter at 1: you are the only visitor. Let’s face it, your whole blogging journey is going to be growth from here, there’s no other choice.

One of the first things I learned about blogging was to not rely on friends or family to become blog readers. In fact, assume that they will rarely read your articles.

So how does a blog go from a readership of 1, with no support from people close to you, to something alive, vital, and thriving? Where do all those people come from? How the heck do they find your blog in the first place, considering the sheer size of the internet?

That’s where traffic comes in, and why you need to understand what it is, where it comes from and what you can do about it. And we’re going to go over each of those issues.

But first, let’s take a high-level look at blog traffic to get our bearings.

Three Kinds of Traffic

There are really only three distinct ways people come to your blog or website, and it pays to know what they are. Here’s how I look at it:

  1. Organic traffic—This is what I call people who arrive at your blog by clicking a link somewhere that wasn’t paid for. In other words, it coincided somehow with their own interest or curiosity.

    You an divide this organic traffic into:

    1. People who click your own links, like the signature file you use in your email, or the link you use as a member of a discussion forum, or when people click your link in a social media profile.
    2. People who click other people’s links, for instance if you contribute a guest post to another blog with a link back to your own blog, or the link in an article that’s been republished from an article site. This also includes marketing you do like entering blog carnivals, and all the times other writers link to your articles.
  2.  

  3. SEO traffic—I think of this as traffic that you attract from search engines by writing your blog posts in such a way that they aim at specific keywords that appear in people’s queries when they are looking for information in your field.

    You can build SEO traffic through a variety of means, including

    1. Blogger tools like themes that help you optimize your posts, add-ins like Scribe (affiliate) that analyze your posts for SEO efficiency or other specific tools.
    2. Blog design, in which a designer can code features into your blog that will benefit you when it comes to search engines
    3. Hired SEO experts, not an option used by many indie authors that I know of. However, experienced SEO consultants can have a major impact on your blog’s search engine rankings.

     

  4. Paid traffic—This is all the traffic that results from payments of one kind or another. For instance, you might use:
    1. Pay per click, where you bid on specific keywords and then pay a small fee each time someone clicks the link that’s displayed on content-appropriate pages.
    2. Advertising, like running a banner ad on someone else’s blog, or running a Facebook ad campaign.
    3. Sponsorships in which you materially sponsor or co-sponsor a contest, an award or some other event that brings people to your site.

Each of these three kinds of traffic can be used to bring new readers to your blog. In fact, there are specific strategies you can use for each of them.

The great thing about working on traffic is that even small steps will have an effect. When you learn some of these strategies and apply them over time, the effects snowball.

That’s when a combination of the links coming from your own efforts combine with the effect you have within your niche. Other people start linking to you because of the contribution you make with your articles and blog posts.

Content marketing, the natural tool of the blogger, always starts with great, useful content. That’s what people will link to.

As we continue to look at author blogging, we’ll also continue to explore each of these avenues by which readers find and reach your blog. And I’ll share with you the strategies I’ve used on my blog and the results they’ve produced so you can see firsthand how this all works.

 

 

This is a reprint from Joel Friedlander‘s The Book Designer.

RIP Anne McCaffrey, Vale Dragonlady

When I got up this morning I was checking through the social networks over breakfast and saw from Trent Zelazny’s Facebook page that Anne McCaffrey had died of a stroke yesterday. It hit me like a speeding a truck and a small part of my childhood died too. To say that Anne McCaffrey was instrumental in the person and writer I have grown up to be would be an understatement. I immediately put my condolences out through Twitter only to realise that the news hadn’t spread yet. I’m usually a bit behind on this stuff, but suddenly I found myself being the first person people had heard the news from. It was an unusual experience for me, but a profoundly touching one as I saw the massive heartache that Anne’s passing caused, saw so many other people as deeply affected as I was.

I discovered McCaffrey’s Dragonriders of Pern books when I was a child, maybe ten or eleven years old. Already a voracious reader, I was always on the lookout for the next great story. McCaffrey’s books transported me. When I realised there were several of them, I couldn’t believe my luck. I felt like a prospector striking gold. Always a fan of dragons, here were books that made dragons into something nobler and more beautiful than I could have imagined. Here was a world so rich in detail and populated with such wonderful characters that I truly wished I could slip between and go there. If someone had offered me a one way ticket to Pern, I wouldn’t have thought twice about it.

 RIP Anne McCaffrey, Vale DragonladyAt about 12 years of age, I wrote my first ever fan letter to an author. I needed to tell this lady how much her books meant to me, how wonderful they were. In the back of one book I saw a note, with an address for any correspondence. I found it hard to believe that such a thing was possible, but I sat down and wrote my letter and asked my mum to post it off. Weeks passed. Weeks are a long time for a twelve-year-old and I thought, Oh well, it was worth a try. It was no surprise that someone as magical as Anne McCaffrey wouldn’t have time to write to some precocious kid in England.

Then a postcard arrived. It had dragons on the front. On the back was a handwritten response from Anne McCaffrey, telling me how pleased she was that I’d enjoyed her books, and how much she appreciated my letter. I was stunned. In my letter I’d told her how I wanted to be a writer one day too, and that I hoped I could maybe write books as good as hers. In her reply she said, “Don’t ever let anyone tell you that you can’t.” That still resonates with me to this day. I do write books now, and maybe one day they’ll be as good as Anne McCaffrey’s.

I wish I could find that postcard. I kept it safe, but it was close to thirty years ago and I’ve moved many times since then, to the other side of the planet. If I ever find it, I’ll scan it and post it here. Regardless, it lives on in my memory as one of the most important things I’ve ever owned. It shaped me as much as her stories did.

Anne McCaffrey was a class act. An absolute legend who touched the lives of millions. It’s a world worse off without her in it, but we’ll have her stories forever. When I read the news over breakfast this morning, it was raining heavily. I sat at the table, staring out the window at the lancing rain and thought about the thread. I imagined riding a dragon out to burn the thread before it could harm the people below. I remembered just how magical those stories of dragons and guilds were. And all her other stories too, the Crystal universe and Ireta, Talents and Freedom, and so many more. Vale, Anne McCaffrey. If you listen really hard, you can hear the dragons keening.

 

 

This is a reprint from Alan Baxter‘s The Word.

On My Journey in Self-publishing: My Gratitude for the Kindness of Strangers

J.A. Konrath has often repeated the list of what you need to become a successful self-published author: “Write good books, with good descriptions, good formatting, and good cover art, sell them cheap, and keep at it until you get lucky.” I would also add, however, you need the kindness of strangers.

I have a lifetime of experience of being supported by people I know, whose friendship, sympathy, advice, and encouragement has sustained me in my life and work. However, in the past two years that I have been involved in self-publishing, I have been overwhelmed by the way previously unknown strangers have helped me, and today I wanted to give thanks to them.

First there were the bloggers. When I started on the journey to self-publishing, my writer friends were still firmly enmeshed in traditional publishing. That was their experience, and most of them thought that was their future.  This meant that I had to turn to strangers, bloggers I had never heard of before, like Morris Rosenthal’s with his How to Publish A Book, Jane Friedman’s There Are No Rules, Mick Rooney’s POD, Self-Publishing, and Independent Publishing, Joanne Penn’s Creative Penn, Henry Baum’s Self-Publishing Review, and J.A. Konrath’s A Newbie’s Guide to Publishing. I know how difficult it is to write consistently, clearly, and frequently about a subject that is so complicated, varied, controversial, and changeable. Yet these bloggers were doing exactly this when I started to look into self-publishing in 2009. It was these bloggers that convinced me that there were other options besides traditional or “vanity publishing.” These were the bloggers who gave me the confidence to choose self-publishing and the information I needed to become successful, and I thank them.

However, among their ranks there were bloggers who reached out and directly helped me in ways I can never repay. When April Hamilton made me a regular contributor to her wonderful and comprehensive site Publetariat this provided a platform for my ideas that I would have never have reached on my own, helping me build a following.

Joel Friedlander is another blogger who has gone out of his way to promote my blog, featuring my posts on his blog the Book Designer and tweeting about them. Whenever my back posts get a spike in hits, I can often count on Joel to have been the one who has caused this.

Next came Steven Windwalker, the champion of all things Kindle, who responded to some of my comments on Kindle Nation Daily with the offer to publish a Kindle Short (this was in the days before this cost anything), which then sent my first book, Maids of Misfortune, rocketing up the Kindle historical mystery best-seller list, where it remained for nearly a year, greatly facilitating that book’s success. I would like to specifically thank these three.

I know that on the surface the examples above might not seem like kindness, but just people making good social media connections for their own benefit. Yet what has struck me consistently about these and other members of the self-publishing community is that they seem genuinely interested in both sharing information with and promoting other self-published authors. I am a very small fish (in terms of length of time in self-publishing, books published, and breadth of my social media following) in a vast ocean, yet I have never been made to feel that way. Instead, I have been made to feel welcome, and the kindness of these strangers has been a large part of the reason I have enjoyed the process of self-publishing so much.

Then there are the writers. I have a writers group, who long ago stopped being strangers and became friends. But the group I am talking about is the growing number of writers who I have come to know in the past two years of self-publishing. I mean the strangers who I have never met face-to-face, who live scattered around the globe, who I may have encountered only briefly when they comment on my blog or participate in the same thread of discussion as I do on a list or blog. They have made me feel a part of a community of writers.

In particular I would like to mention my fellow members of the Historical Fiction Authors Cooperative. This group of historical fiction authors who came together in 2010 to promote their ebooks has given me so much in the past year of my membership. These are men and women I had never met before, and they have edited, read, and reviewed my books, shared their knowledge of marketing, and spent enormous amounts of time working on building the membership and creating a wonderful website. In the process a number of them have moved from strangers to friends. For this I give special thanks.

Finally there are the readers. Strangers who write unsolicited thoughtful reviews on places like Amazon or Goodreads, write me emails telling me how much they enjoyed my work, and comment on my facebook page. Small acts of kindnesses that are more precious to me as a beginning writer than all the sales. Some of these people even offered to be beta readers for my sequel, Uneasy Spirits, giving me wise advice, close edits, and the confidence to get the book out before Christmas. Without every stranger who was willing to take chance on buying a book by an unknown author, I would have no success, and I thank them all.

Happy Thanksgiving to you all.

 M. Louisa Locke

 

This is a reprint from M. Louisa Locke‘s blog.

3 Ways to Get Free (Or Almost Free) Training

I’ve blogged about using a training budget before, but sometimes you may find your budget is hovering around $0. What do you do then? Spend time trolling through other author’s blogs, especially those who offer eBooks (and other types of media) covering topics you’re interested in, and prowling over social media networks. There are three things to be gained from this.

 

  1. Free information from the blog itself– Most blogs are free to read and easy to subscribe to by RSS or email. If you’re a savvy reader, you can pick up how-to info from author blogs whether the author is trying to teach their readers or not. Sometimes it’s obvious, like from http://warriorwriters.wordpress.com/”>Kristen Lamb’s blog in which she teaches on how to build a killer author platform using social media. Other times it’s a matter of noticing what the blogger is not saying. Same goes for other social media like Twitter and Facebook. Find authors you want to learn from and follow them. Read enough blogs, tweets, status updates, etc. and you’ll learn an astounding amount about whatever it is you’re interested in.
  2.  

  3. Discounts are there to be had — I’m one of those people who rarely buys anything as soon as I see it. I hate buyer’s remorse. That means I’ll wait around until the book or service I want goes on sale. For instance, I really wanted to by http://www.problogger.net/”>Darren Rowse’s http://www.problogger.net/31dbbb-workbook/”>31 Days to Build a Better Blog as soon as I saw it on his site. However, there were no excerpts to read to know exactly what was in the book and I wasn’t sure my budget would handle yet another bad buy. (FYI this eBook is one of the better training buys I’ve purchased in several months.)I waited to buy the eBook until I read a tweet that said a group called http://www.thesitsgirls.com/”>the SITS Girls were signing up women bloggers to take the 31 Days to Build a Better Blog challenge and Darren was discounting the price of the eBook for all those who signed up. Jackpot! Not only could I get the eBook at a discounted price, but I would have a large group of women to work with. Waiting can be hard, but it’s worth it when you get what you want at a price you can afford.
  4.  

  5. Sometimes a freebie is just a click away — Another author I truly admire is http://www.jakonrath.com/”>J.A. Konrath. He has found a way to make very good money on his eBooks through Amazon’s Kindle store, so, naturally, I follow http://jakonrath.blogspot.com/”>his blog closely. He also has an eBook called http://www.amazon.com/Newbies-Publishing-Everything-Writer-ebook/dp/B003I6496Y“>The Newbie’s Guide to Publishing, which, like 31 Days to Build a Better Blog, I really wanted. The price wasn’t bad, but, again, no excerpts. Then I discovered that Joe has made the eBook available for free on his website. (Thanks, Joe!) Voila! A little research and I had my eBook for free in a version I can read on any laptop, computer or eReader. That won’t be the case for every book or training series you might want, but it’s worth a little “foot work” to see if it’s out there (and not a pirated version!).
  6.  

Finding what you need can take some time, but it’s worth it for good training.

Where have you discovered a great deal?

Important upcoming giveaway…

I believe prayer is an important part of life, especially during Advent and Lent. I also know that sometimes we get stuck in the details and make having a conversation with our loving Creator more difficult than it needs to be. That’s why I wrote Simply Prayer, to give you some tools to break through what’s holding you back.

With that in mind, I’m giving away a free copy of the Simply Prayer ebook during Advent (Nov. 27-Dec. 26) and during Lent (Feb. 22-Apr. 9).

Watch here for more details or follow me on twitter (@virginiaripple)

 

This is a reprint from Virginia Ripple‘s The Edge of Eternity blog.

eBooks and Smelling the Flowers

I’m from the generation that grew up holding books and turning pages. I know – a dinosaur (one of the numerous extinct terrestrial reptiles of the Mesozoic era, like someone that believes that Congress should work for the common good). Today’s advances in technology are amazing and come at us so quickly. If it weren’t for my laptop, my book wouldn’t exist. If it weren’t for the Internet, I wouldn’t be talking to you now. Don’t misunderstand me. I am grateful for the many advances that speed our world along. However, consider that a book with printed pages helps ground us and slow us down, if only for awhile. I will always prefer a book with pages that I can "dog-ear" and spill coffee on. Printed books age with the rich aroma of adventure, their pages yellowing with time, but an eReader will always smell like a piece of plastic to me. I can see where the future lies, but I’m still nostalgic. So . . . give me awhile to adjust my seatbelt. ;<)

 

Penguin Launches Rip-Off Self-Publishing “Service” Targeting Inexperienced Writers

This post, by David Gaughran, originally appeared on his Let’s Get Digital site on 11/18/11.

Penguin has unveiled a self-publishing service – which will operate under the aegis of its online writing community Book Country – but questions are being asked about the huge fees they are charging, and the massive royalty cut that they are taking (on top of what retailers such as Amazon charge).

 

This topic has already been covered by bloggers such as Joe Konrath, Katie Salidas, Linda Welch, and Passive Guy. Their posts are worth reading in full – especially the comments where you can see the widespread disapproval of this move from the self-publishing community.

However, this message needs to be repeated again and again to reach as many writers as possible to steer them away from this truly awful deal, and to counter the wall-to-wall, uncritical coverage from the likes of eBookNewser, Publishers Weekly, and the Wall Street Journal (to get past their pay-wall, click on the first search result here).

The most contentious parts of Penguin’s self-publishing operation are the fee structure and the royalty grab. There are lots of other things to dislike, but we’ll get to that.

Overcharging for “services”

Book Country offer a range of options to self-publish your work, all vastly over-priced.

The premium package costs a whopping $549. To be clear: there is no editing or cover design included in this package (the two biggest expenses for self-publishers). There is also no marketing or promotion included in this package, aside from a “Publishing Kit” with “tips” and “ideas”.

All you receive in return for your $549 are your formatted e-book files and your typeset print files which they upload for you. Needless to say, there are a whole host of companies out there that will do the same job, quicker, for a lot less money.

For those with slightly less money to waste, the next package costs $299. The astounding thing about this package is that you get nothing other than the aforementioned “Publishing Kit” (with those “tips” and “ideas”), and the ability to use their software to format your own print and e-book files, which they will upload for you.

Again, it should be pointed out that this is more expensive than paying somebody else to do it for you. If you want to do it yourself, the software you need is free. I should also note that it costs nothing to upload your files to all the major retailers.

The cheapest package is $99. This gets you that “Publishing Kit” and the ability to use their software to format your e-book file only, which they upload to the retailers.

At the risk of repeating myself, there is no value in this package either. You are doing all the work, aside from the uploading, which is free, quick, and simple anyway.

But the poor value in these packages isn’t even the worst part as you will keep paying them every time you sell a book.

Royalty grab

 

Read the rest of the post, which includes several more recent updates, on David Gaughran‘s Let’s Get Digital.

The Future Of Books And Publishing

In the last week there have been two great audio interviews on the future of books. I would say it’s not the future but more current, emerging and becoming more mainstream every day. I recommend you listen to them both! They will educate and inspire you and that’s what this blog is all about :)

 

The Future of Books and Publishing at Six Pixels of Separation

There’s one podcast I listen to avidly and that is Mitch Joel’s Six Pixels of Separation. It’s primarily a marketing blog and podcast but also talks a lot about new media, publishing and Mitch interviews a lot of authors of business books. It’s not usually aimed at writers but this episode is a definite must-listen podcast for those of you who enjoy audio.

Click here for The Future of Books and Publishing with Mitch Joel and Hugh McGuire

Here are some key points I found interesting:

  • Hugh’s new software PressBooks (currently in beta) is a simple online book production tool. It’s based on WordPress software and produces a print book as well as an ebook but it’s also all online so it can be given away for free as well. This enables all the analytics to be tracked as people join in and share online.
  • How Amazon is a tech company with an amazing amount of analytics on their customers which enables them to compete aggressively. (For us as authors, this is a great thing as it fuels the Amazon algorithms that help sell our books.)
  • The key thing is the connection between readers and authors. You have to control that connection to the customer and Amazon has this. (This is also why we are building online platforms, so we can connect directly to readers)
  • “You have talent on one side and customers on the other and the middle is the engine of marketing.” Mitch Joel. Connecting the two is the key and Amazon has this.
  • Amazon as a publisher has signed Deepak Chopra now, as well as a lot of other authors including Tim Ferriss.
  • A discussion on the value of print books and books in general. The way of reading on the Kindle with sampling and having no time for books that don’t immediately grab you.
  • “It’s the context, not the container.” This underlies everything. What can you do as a writer/publisher to make things better for your reader? This is the important thing.

You can find Mitch Joel at Six Pixels of Separation and on twitter @mitchjoel

You can find Hugh McGuire at HughMcGuire.net and on twitter @hughmcguire

On the future of books: A discussion with Seth Godin

In an interview with Leo Babauta on Zen Habits, thought leader and marketing guru Seth Godin talks about:

  • How the current changes in publishing are scary for those people who want someone to pick them and just write but fantastically exciting for those writers who can embrace the change and pick themselves
  • There is an abundance of shelf-space online. It’s not about shelf space, it’s about finding a tribe and developing relationships and selling to those people. Your job is to connect and create your own community around your work. Then you have the power to market to them. It’s not about the table by the cash register at Borders, it’s your ability to attract a passionate tribe and then fulfil the needs of those people.
  • Really think about what needs to go into a physical book form and whether your ideas could be disseminated in other ways. Seth mentions how books will become 99c or $1.99 ebooks that people devour like popcorn (the John Locke model) and then a few very specific books that will be hardback or collector’s items and many more that will need to be sold to the tribe e.g. idea type books like his own.

There’s much more in this interview and one of my takeaways is that I feel I’m in the right place for the publishing shift. When I started this blog, there was a huge stigma against self-publishing but that lessens everyday and these two interviews on such high profile blogs prove that this model is not going away.

Click here to download the interview with Seth Godin on the future of books

Read the blog on The Domino Project, Seth’s (very successful) experiment in publishing here

Leo’s blog Zen Habits is also brilliant and focuses on minimalism if that’s something you’re interested in.

What do you think? Are you excited about what’s happening in the publishing industry?

 

 

This is a reprint from Joanna Penn‘s The Creative Penn.

Searching For The Formula To Deliver Illustrated Books As Ebooks

This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on 11/13/11.

———-

I want to make clear at the outset that this post is not about “enhanced ebooks”, making something multiple-media out of a book that started as straight text. That’s a “want to do” problem that I’ve always been skeptical about and which I believe many, if not most, publishers are abandoning as “not commercially viable at this time”. Today’s ruminations are about moving illustrated books from print to digital, which many of today’s book publishers will find a “must solve” problem as the channels to reach consumers effectively with illustrated books — the bookstores — are diminished in number and power by digital change.

Amazon and Barnes & Noble are trading boasts about whose iPad-lite is better than the other guy’s. Kobo’s Vox is joining the party with Kobo now owned by Rakuten, a massive Japanese company that gives the former upstart the means to really compete with all the other players. We can be pretty sure that tablets that can deliver color-illustrated book pages will be in many hands very soon. (That’s in addition to the tens of millions of iPads and many millions of Nook Color devices that have been sold already.)

This is presenting publishers with illustrated books on their list with what seems like an enormous opportunity. But it also presents some equally enormous challenges.

It has been estimated by many that 25% of the print books sold are illustrated books. (I last saw this number in a slide from Michael Tamblyn of Kobo at our eBooks for Everyone Else conference in San Francisco on November 2d.) I am not sure what that means. Trade books only?

And even if I did know what it means, I wouldn’t know enough. Books that are primarily pretty pictures, which don’t require much integration of the pictures and text (the minority of the 25%, one would assume) are a considerably simpler proposition to port to digital than a book with pictures and captions that have to stay with them or text that needs to be on the same page with a picture or a chart.

A lot of work is being done to create new standards called HTML5 and Epub3 that will permit more faithful rendering of a publisher’s intentions through a web browser or an ebook than our current capabilities do. But there are two very big flies in the ointment that persist regardless of the technology.

One: illustrated books are considerably more complex and expensive to deliver to digital devices than straight text books. (Even if HTML5 and Epub3 accomplish everything their creators want and they’re fed by XML-workflows, converting the backlists will cost a multiple on a per-title basis of what straight text costs. And I suspect we’re many years away from relieving publishers of the need to make the decisions necessary to execute multiple versions of each book, new or backlist, as will be made clear further on in this post.)

Two: we really don’t know whether consumers with tablets or tablet-lites will choose to consume illustrated books on those devices. (I’d say we do know that people will happily read straight text on devices; what seems to be true in my experience these days is that most of the people who say they “prefer printed books” have not tried an ereader yet.)

 

Read the rest of the post on The Shatzkin Files.

Self-Publishing Strategies in 18 Slides

Carla King’s Self-Publishing Bootcamp at Stanford University turned into a terrific event. Through everyone I talked to I could tell that it was an engaged and well-prepared group of attendees who were getting a huge amount of information about self-publishing in a few hours.

I decided not to talk about book design but instead did a presentation on figuring out your publishing strategy in an environment with a staggering number of options and a landscape that’s shifting under our feet.

 

You can get a really good idea of what it was about from the slides. Here’s a selection of 18 drawn from a 59-slide presentation.

Self-Publishing Strategies

Self-Publishing-Strategies-25_Page_01
Slide 1: Who and what

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Slide 11: Motivations

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Slide 12: Diversity

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Slide 13: The payoff

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Slide 25: Save the World

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Slide 27: Kinds of books

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Slide 28: Books for self-publishers

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Slide 30: Production

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Slide 32: e-Books

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Slide 34: Sample strategies

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Slide 36: Sample strategies

Self-Publishing-Strategies-25_Page_39
Slide 39: Sample Strategies

Self-Publishing-Strategies-25_Page_40
Slide 40: Summary

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Slide 41: Conclusion

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Slide 42: Summary

Self-Publishing-Strategies-25_Page_43
Slide 43: Conclusion

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Slide 44: Summary

Self-Publishing-Strategies-25_Page_45
Slide 45: Order from chaos

I Love to Speak about Indie Publishing

I find it terrifically exciting to communicate the awesome opportunities in the world of book publishing, and that’s one of the reasons I was glad to accept Carla’s offer.

Book publishing right now is a confusing and shifting enterprise being disrupted regularly by new technology. I make navigating that field easier. It’s what I do on this blog, and the feedback I get tells me that with a little explanation people can eliminate weeks or months of frustration and endless confusing research.

Would your company or organization like to find out more about how self-publishing works? I’d love to talk with you about it.

Use our email at marin.bookworks (at) gmail.com to get in touch. I look forward to hearing from you.

 

This is a reprint from Joel Friedlander‘s The Book Designer.

The 4 Principal Ebook Formats

This post, by Gary McLaren, originally appeared on his Publish Your Own Ebooks site on 8/11/11.

There are so many different ebook formats in existence that trying to get your ebook into every possible format isn’t practical. However it is a good idea to make your ebook available in the four most popular ebook formats.

But first a little history.

Ebooks have already been around for a while. In the early days of ebooks people tried various ways of packaging ebooks, even including bundling text files into an EXE file. These “ebooks” typically ran on an application that looked like an internet browser and readers could click on buttons to navigate forwards and backwards through the book.

The problem is that downloading EXE files poses a fairly serious security risk to computers and this format quickly lost popularity as people became more aware of the risks of EXE files and computer viruses. It was only a matter of time until better formats were developed.

The four principal formats for ebooks now are:

  • Portable Document Format (PDF)
  • Kindle Format (AZW)
  • Mobipocket Format (MOBI, PRC)
  • Epub Format (EPUB)

Now let’s look briefly at each of these formats. Then I’ll give you a table that shows at a glance how these formats correlate to the most popular ebook reading devices.

Portable Document Format (PDF)

In 1993 Adobe Systems created the Portable Document Format (PDF) as a standard format for document exchange. When a document was converted to PDF each page was basically an image of the original document. Since almost all computing devices have the capability to read PDFs, the PDF format has been widely adopted and remains one of the preferred methods of providing documents on the Internet today.

However, a problem arose with PDFs. With improvements in technology we started carrying around smaller and smaller devices. First it was laptops and then even smaller devices including Palm Pilots, Blackberries, and mobile phones.

The early versions of PDF were designed for computer screens and were not very suitable for viewing on smaller screens. Because each page was like an image the text couldn’t be “re-flowed” to fit on tiny screens. Readers became frustrated by the need to scroll horizontally as well as vertically to read a single page in a document.

Several new formats for ebooks have been developed which don’t have this problem. The most popular of these follow here.

 

Read the rest of the post, which includes a summary table that compares various ereader devices and the ebook formats supported by each, on Gary McLaren‘s Publish Your Own Ebooks site.