Quick Link: This Is The Reason Your Author Platform Impacts Book Sales

November 27, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

Rachel Thompson, at Bad Redhead Media does not mince words! But if you want to know what you can do in terms of marketing your book, and don’t mind a little bluntness, she has got some great tips for you. If you are an indie writer, you must also be a business person, even if you hire people to help.

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This Is The Reason Your Author Platform Impacts Book Sales

Internet Marketing On Monitor Showing Emarketing Confusion By Rachel Thompson

How much impact does your author platform have on book sales? People ask me this all the time — they want hard numbers.

Author: If I tweet about this or that for three months, if I post on my Facebook page about my book or share a few reviews, if I share a recipe board on Pinterest…how many books will I sell?

Me: There’s no way I can give you a hard number. There are too many factors to consider.

Author: So, 10? 50? 100?

(One person told me that even though she’s writing a book, she’s “not an author,” so she won’t need to market it; though she fully expects people to “just know to buy it.” Um, okay.)

It doesn’t work like that: there’s no easy button. Let’s deconstruct.

Writing Is A Business — So Be Professional

Pardon me while I’m a bit indelicate here, but please, take your head out of your ass for a second. Why do people believe that a few tweets will equal book sales? It boggles my mind. Writing is great — I love it. I encourage anyone who feels they have the talent to pursue the craft, work with professionals, and create an amazing book which will have the greatest chance of catching the eye of a reader to do so.

But there’s the rub: how to catch the eye of a reader. With 1,000 books released daily in the US (Source, UNESCO via Wikipedia), how will readers, book bloggers, book clubs, and book reviewers find your book at all? By marketing! Marketing is a function of business. And publishing is a business.

Read the full post on Bad Redhead Media

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If you liked this article, please share. If you have suggestions for further articles, articles you would like to submit, or just general comments, please contact me at paula@publetariat.com or leave a message below.

Quick Link: Query Letters Part 1: The Pitch

November 7, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

First of all, congratulations to the Chicago Cubs! Sorry Indian fans, but wow what a game! I am sure you all heard my family yelling as we watched!

But now to talk about a different type of pitch, your query letter. This is really important and can make or break your chances of even getting an agent or editor to look at your work. At Writer UnBoxed, Annie Neugebauer talks about how you can write a great query letter.

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Query Letters Part 1: The Pitch

Old Baseball in the Grass July 9, 2016 By Annie Neugebauer

Last time I did my best to convince you that the query letter is a skill worth mastering. The heart of the query, your pitch, is useful not just for querying agents but also for the back of your book, pitching to editors, plotting, problem-solving, and even brainstorming. Naturally, the next big question is, “Okay, how do I write one?”

Unfortunately, there’s not a one-size-fits-all answer to that question. Every query pitch is unique, as is every writer’s path to getting out a good one. Unless you have an extremely lucky knack for them, the answer will almost certainly involve lots of study, work, practice, repetition, practice, critique, and did I mention practice?

Nonetheless, there are certain nearly-universal guidelines you can use to get started. Today I’m going to give you my version of these in hopes that they help you with your own pitch writing, but keep in mind that reading and writing many pitches really is the best way to ingrain the pattern into your brain. Aside from going to bookstores and libraries to read the backs of lots of books (what works to make you want to keep reading? why? what doesn’t? why?), there are many wonderful resources for writers such as Query Shark, Agent Query Connect, and Writer’s Digest where you can read real query letters and commentary on them.

And here’s one more important thing to keep in mind with your query: a pitch is not a summary. The goal of a summary is to encapsulate everything that happens in your book. The goal of a pitch is to make someone want to read more of your book. This means intentionally picking and choosing which information to include and which to leave out. Intrigue is a great way to pique interest.

What Goes In Your Pitch

Quick Links: What is a Media Kit and Why You Need One

October 26, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

There are many extras an author needs to appear professional. You may already have some things, such as a website and social media presence. But according to Rachel Thompson at Bad Redhead Media, you also need a media kit. Find out why you need one and what your media kit should consist of.

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What is a Media Kit and Why You Need One by @MFlicksAuthors

July 1, 2016 By Rachel Thompson

Whether you are a multi-published author or in the process of penning your first novel, an author media kit is an essential time-saving tool. Also known as a “press kit,” a media kit is a collection of information pertaining to you, the author, and your book(s).

Why do you need a media kit?

Your author media kit will come in handy when you are reaching out to book bloggers, setting up book tours, contacting event planners, inquiring to publishers and agents, planning online promotions…etc. Imagine having to search through your computer files every time someone requests your author and book information. What a pain! Having it in all together in one doc will cut down on wasted time and let you get back to doing what you love- writing!

(Here’s an example of Rachel’s media kit. We update it frequently.)

Making your media kit available on your website and blog is also a great way for others to easily find information on you and your book. You can add your media kit as an individual page, on the sidebar in a downloadable link – either way, be sure to label it clearly.

What should you include your author media kit?

Read the full post on Bad Redhead Media

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Quick Links: What is the Kindle “Delivery Cost” and How Does it Affect Me?

October 12, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

If you upload your eBook to Amazon you will be faced with a “delivery cost” which is based on the digital size of your manuscript. Thanks to RJ Crayton at Indies Unlimited for going into detail about this cost. Just so you know, there are ways to shrink the file size, so if you end up with a big enough delivery cost you might want to talk to someone about reducing the file size.

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What is the Kindle “Delivery Cost” and How Does it Affect Me?

Author RJ CraytonPosted on June 27, 2016

Costs For those new to Kindle publishing, questions often arise about the Kindle delivery cost. Some people aren’t sure what it is, who it affects, and if there’s a way to make it go away. Today, I’m going to give a quick overview of the fee and what it means to authors.

What is the fee? It’s the amount of money Amazon charges you to deliver a book to customers. The amount is determined by the size of your book and is based on a dollar per megabyte rate. You can find the exact rates here. However, I’ll offer up the rates for the four largest English-speaking markets. The US, Australia, and Canada are $0.15/MB in their countries’ respective currency; and the UK is £0.10/MB.

Will the fee be expensive? That depends on the kind of book you’ve got. Most books that are primarily text will come in under a megabyte. However, once you start adding images to your books, you will really increase the file size and start incurring a large delivery fee. So, if you’re selling a photo book, a cookbook, a comic, a children’s picture book, or anything that’s image heavy, you could end up with a large delivery fee.

Read the full post on Indies Unlimited

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Quick Link: What Authors Should Know About OCR

October 11, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

OCR or optical character recognition is when someone scans text and uses a computer program to recognize and pull the text from the scan. This is very important to know if you have created an eBook from an older manuscript because OCR is notorious for having issues. At Digital Book World, Ben Denckla explains.

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What Authors Should Know About OCR

By: Ben Denckla | June 27, 2016

Typewritten manuscripts are especially difficult for OCR

Expert publishing blog opinions are solely those of the blogger and not necessarily endorsed by DBW.

If you published a book before 2008, its ebook edition was probably created using optical character recognition (OCR). And if your ebook was created using OCR, it probably has typos in it. That’s the bad news.

The good news: you don’t have to accept this situation.

What’s special about the year 2008? Nothing, really. I just chose 2008 because the first Kindle came out in late 2007. So 2008 is the earliest year I can imagine a significant number of publishers adopting a single-source workflow: a workflow in which the ebook is created from the same files used to create the paper book. For example, nowadays Adobe InDesign can create an ebook and a paper book (well, a PDF) from the same file. A single-source workflow avoids OCR and OCR-caused typos. It doesn’t avoid all problems, but it goes a long way toward making higher-quality ebooks.

Many publishers continued to use OCR for books published more recently than 2008. On the other hand, commendably, some publishers used single-source workflows for books published before 2008. Since files may be available for books published as long ago as the 1970s, single-source workflows are possible (though unlikely) for books published while Jeff Bezos was still a child.

The bottom line for authors is this: regardless of its year of paper publication, ask your publisher whether OCR was used to create the ebook edition of your book.

If OCR was used, your ebook probably has typos in it. It was probably spellchecked, but not carefully. The whole conversion, including spellchecking, was probably outsourced to inexpensive workers who, even if their English skills were good, were probably working under severe time constraints. And even the most careful spellchecking, as you know, is no substitute for good old proofreading. Your ebook was almost certainly not proofread.

So what can you do?

Read the full post on Digital Book World

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Quick Link: I Lost $6,500 on My Last Book Launch: Details, final tally, lessons learned

October 3, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

Poor Linda Formichelli! She had a horrible experience launching her last book, but was gracious enough to share her experiences at Renegade Writer Press. Be careful out there!

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I Lost $6,500 on My Last Book Launch: Details, final tally, lessons learned

Linda Formichelli

Hello, Renegades! You may remember that I started a series of posts on the work and expenses that have gone into writing and publishing my new book, How to Do It All: The Revolutionary Plan to Create a Full, Meaningful Life — While Only Occasionally Wanting to Poke Your Eyes Out With a Sharpie.

I promised to follow up with a final accounting and to let you know if all the work and expense was worth it. That’s what you’re reading now.

In short, I’ll tell you that the book cover designer, interior layout designer, and proofreader were all 100% worth the cost. They all delivered on what they promised in their contracts.

The launch team that constituted the bulk of my expenses ($6,500 of the $10,000 spent)? That’s another story. I learned a lot of hard lessons from this, and hope you will, too, as I’m passionate about helping writers and want to make sure no other self-publisher has to go through what I experienced.

Some key information to remember as you read this: How to Do It All is a nonfiction self-help title aimed at a female audience between the ages of 20-60.

Read the full post on Renegade Writer Press

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In The News – Play Books v3.9 adds smarter search suggestions, badges for series with new content, and more

September 30, 2016 by Publetariat

In The News – Articles Of Interest For Authors

Hey did you know that there are other platforms out there besides Amazon and Apple? I know, I know, I kid, I kid. But we talk about those two so much with B&N occasionally thrown in that it is nice to remember that Google actually has game in this race. So here are some updates on Play Book from Android Police. Anyone have any luck with getting their titles on Google Books?

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Play Books v3.9 adds smarter search suggestions, badges for series with new content, and more [APK Download + Teardown]

googleplay by Cody Toombs, Jul 18, 2016

It has been a couple of months since Play Books has been in the news, but there’s a new update rolling out and it brings a couple of new features. Version 3.9 gives search a little more help with more thorough suggestions and adds a badge to series when new content hits the store. Those two things along with some other general bug fixes and improvements are certainly nice, but there are also a couple of things to talk about in a teardown. Keep reading for details or skip straight to the bottom for a download link.

What’s New

Official Changelog:

Search suggest support
Badge series when there is new content available
Stability and performance enhancements
Accessibility improvements
Search suggest support

Read the full post on Android Police

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Quick Link: Is KDP Select Right for You?

September 22, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

One of the tougher decisions for authors is to sign up with Amazon exclusively, through KDP select, and get higher rewards, or to go with a variety of vendors and get lesser monies from Amazon. Marcy Kennedy tries to help you decide what is best for you. Head on over to Fiction University to learn more. What have your experiences been?

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Is KDP Select Right for You?

kdp-select Thursday, June 23
By Marcy Kennedy, @MarcyKennedy

Part of the Indie Author Series

One of the choices we need to make when we publish our book is whether we’re going to distribute wide or go exclusive. Up until this point, I’ve always gone wide, but with a new series scheduled for release in November, the idea of going exclusive has been on my mind a lot lately.

Distributing wide means that we’ll offer our book for sale at all the major retailers—Amazon, Barnes & Noble, AppleiBooks, and Kobo at least.

Going exclusive, at this point, means we’re putting our ebook into Amazon’s KDP Select program. Amazon’s terms of service for the KDP Select program state that we can’t sell or give away the enrolled ebooks anywhere else. You agree to this exclusivity for 90 days at a time, and then you can either continue in the program for another 90 days or opt out. In exchange, they offer you some perks they don’t offer to books that aren’t enrolled.

Three important things we need to keep in mind are…

Don’t confuse this with simply publishing through Kindle Direct Publishing. They’re not the same thing. KDP Select is an option for authors who publish through Kindle Direct Publishing, but you can publish on the Kindle Direct Publishing portal without enrolling in KDP select. Enrollment isn’t automatic or mandatory.

Read the full post on Fiction University

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Quick Links: What Should You Pay for When You Self-Publish a Novel?

September 14, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

So you have decided to self-publish, but are wondering what services are necessary, which ones can be avoided, and most importantly how much is this going to cost? Ali at Ali’s Adventures has some great advice for you.

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What Should You Pay for When You Self-Publish a Novel?

by Ali

Even paying out fake money hurts.... — Even paying out fake money hurts….

One reader asked me to write about, “Self-publishing, whether to use editors, cover designers etc and how much is a reasonable amount to pay them.”

This is a big and important question, and one I wanted to tackle on the blog. (I normally run reader questions in the weekly newsletter – if you’re not already receiving that, and the various bonuses that go with it, get on board here.)

Here’s the quick answer to the question – one that virtually everyone writing about self-publishing will agree with:

If you’re going to self-publish, you should definitely use an editor.
If you’re going to self-publish, you should definitely use a cover designer.
Let’s dig a little deeper into that, though.

Your Plans and Hopes for Your Novel

Before you make any decision about what to pay, it’s important to think about what you want to achieve with your novel.

There are dozens of different reasons to write and publish a novel, such as:

Having a book in your hands with your name on the cover.
Being able to give your book to friends and family.
Receiving the validation of “being published”. (If this is your main motivation/goal, then you might want to aim for traditional publication, with a publishing house.)
Having your book on the shelves in major bookstore chains. (Again, you might want to aim for traditional publication here.)
Getting your work in front of readers.
Making money from your novel.

If you’d be happy to simply print a dozen copies of your novel to give to friends and family, then paying for editing or cover design is probably overkill.

Read the full post on Ali’s Adventures

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Quick Links: What’s the Best Print on Demand Service for Self-published Paperbacks?

September 13, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

Print on demand is such a wonderful option for authors who want to expand from their eBook offering. Jay Artale helps you to ask the right questions on what to expect from POD services, and which option is right for you. Go to Self Publishing Advice Center to learn more.

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What’s the Best Print on Demand Service for Self-published Paperbacks?

By Jay Artale

June 21, 2016

In a new occasional series here on the blog, ALLi’s Communications Manager Jay Artale dips into our vast Author Advice Centre archive of information and distills the answers to some of the most frequent questions among self-publishing authors.

Before you dive headlong into creating a paperback version of your ebook you should ask yourself why you want a print version in the first place, which will give you all the information you need to choose the right print partner to achieve your self-publishing goals.

Many of the decisions regarding printing your books will depend on your goals. If you only intend to sell online, you’ll have fewer decisions to make. If you intend to try and get into brick-and-mortar stores, you have a lot more to consider. Quality and cost are considerations, but ease of use also comes into play when making your POD decisions.

Determine your POD goals

Choosing a print partner is not as much about money as it might seem at first. It’s a decision that can only be answered after you determine exactly what you want to do with your printed book. Here are five questions to ask yourself:

Are you going to be primarily an ebook author with a few printed books for promotional purposes?
Are you going to restrict print sales to online, through the pbook retailer and your own website?
Are you going to limit yourself to a few local or handpicked bookstores?
Are you going to go all out and try to get a distributor and do a print campaign with the associated trade-style publicity in newspapers and other media that is necessary to sell books in this way. If yes, why?
Have you realistically budgeted time and money costs?

Read the full post on Self Publishing Advice Center

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In The News: Timberland libraries now offer access to self-published books

August 31, 2016 by Publetariat

Libraries get more offerings for their patrons, authors get more exposure.

In The News – Articles Of Interest For Authors

While this is a local news item, I am sharing for the information on Self-e. Self-e is a free program for authors and small publishers to get their books into local libraries. The Olympian is just one news organization that is highlighting the opportunities this presents for authors. Anyone out there tried Self-e? If so let us know your results.

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Timberland libraries now offer access to self-published books

By Ben Muir bmuir@theolympian.com

SELF-e is a website that lets libraries distribute the work of independent authors
It helps authors who don’t have publishing houses increase their visibility
It increases the library’s offerings for patrons

There are two ways to publish a book these days.

The first is through the six prominent publishing companies that are still the recommended route to maximum exposure.

The other is through independent publishing, an approach authors take when they haven’t signed with an agent or a publishing house, but still want their work to be read.

And there was no middle ground until SELF-e became the compromise.

SELF-e is a website that lets libraries distribute the work of independent authors, and offer an array of genres and content for subscribing patrons.

The Timberland Regional Library system has joined thousands of other libraries across the country in providing SELF-e offerings, said Timberland public relations specialist R.J. Burt.

“One of the barriers for writers is being recognized enough to be picked up by a large publishing house,” Burt said. “Libraries have broken down that barrier for writers, so they should certainly use it.”

How it helps local authors

Publishing on SELF-e is not only free but effortless, said Kim Storbeck, a library collections development specialist. After authors upload a book to SELF-e, there is a vetting process that takes roughly a week.

Read the full post on The Olympian

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Quick Links: 5 common audio book production misconceptions

August 10, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

Offering an audio book version of your story is a great way to add value to your eBook and also a way to attract a different type of fan. To learn more check out Richard Rieman’s post over at Build Book Buzz.

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Guest post: 5 common audio book production misconceptions

June 8, 2016

"It was a dark and stormy night...." — “It was a dark and stormy night….”

Today’s guest blogger, Richard Rieman of RRVoice.com, is the author of The Author’s Guide to AudioBook Creation. He’s also an audio book self-publishing expert and a top Audible narrator. Richard has narrated dozens of titles on Amazon, Audible, iTunes, and more. He also produces audio books for authors voicing their own audio books and consults authors seeking a narrator.

Guest post: 5 common audio book production misconceptions

By Richard Rieman

Do you ever wonder if an audio version of your book is a good idea?

Maybe you listen to audio books – perhaps a Harry Potter book with Jim Dale doing more than 150 voices – and you think that it’s probably way too complicated or expensive.

Not necessarily!

It’s not as hard as you think if you do a little research and know what you’re getting into first. Like anything else in the book publishing business, the more you know about how to do it, the better your end product will be.

If you’re an audio books rookie, you’ll want to get smart about these five common audio book misconceptions now:

1. Audio books aren’t popular enough to make this worth my while.

E-book popularity is waning, but audio book listening on Audible grew 38 percent last year. Audio book sales growth is up 20 percent worldwide two years in a row.

Smartphone listening is the fastest growing method for enjoying audio books, so automakers such as Honda and GM are now including audio book apps from Audible and iTunes in new cars.

Audio books also have their own fan base, so it’s a way to sell more books.

Read the full post on Build Book Buzz

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In The News – 50 Best Covers

August 5, 2016 by Publetariat

In The News – Articles Of Interest For Authors

Don’t you always like to peek and see what other people are doing? At the Design Observer Group they have their 2015 cover winners. I have to admit that my favorite is “Between You & Me Confessions of a Comma Queen” because it is clever, has great design, but also really conveys what the story is about. Which is your favorite?

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Read the full post on Design Observer Group

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In The News – Amazon Lowers the Boom on Discount eBook Sites

August 3, 2016 by Publetariat

In The News – Articles Of Interest For Authors

In a disturbing bit of news, it seems that Amazon has shut down the accounts of a few eBook sites and individual authors without warning or explanation. Some speculate that is because those sites are in competition with the new Goodreads features, others that this was part of a crackdown on link mining. Nate Hoffelder at the Digital Reader tells us what he knows about the situation.

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Amazon Lowers the Boom on Discount eBook Sites

15 June, 2016

by Nate Hoffelder

Here is a cute kitten to help you feel better.

When Amazon-owned Goodreads launched its discount ebook service last month, I wondered whether Amazon would find reasons to prune back its competition.

The first to lose its affiliate status with Amazon was Fussy Librarian, which went under the axe the week before Goodreads announced. At the time it looked like that was an isolated incident, but now it has been followed by two more sites, Pixel of Ink and eReaderIQ.

Fussy Librarian continues to operate, but the fate of the other sites is less certain.

Pixel of Ink announced today that they have shut down. They didn’t give a specific reason, but did say that “due to changes in the eBook world and in our life, it is time for us to move on, and Pixel of Ink must now end”.

I’m still following up with PoI, so I can’t tell you the specific reason for its closure, but I do know that it wasn’t the only casualty. eReaderIQ has made a similar, albeit more detailed announcement today. They’ve posted a notice on their homepage to the effect that:

Read the full post on Digital Reader

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Quick Link: Royalty Clauses in Publishing Deals: How (& How Much) Authors Get Paid

June 5, 2016June 5, 2016 by Publetariat

Quick links, bringing you great articles on writing from all over the web.

Admit it, you might write because you have a story that must be told but there is some part of you that dreams about becoming the next J.K. Rowling. Bu unless you are lucky enough to have a publishing contract, the details might be a bit fuzzy. Lucky for us, Susan Spann over on Writers In The Storm shares what happens in publishing deals. Did she miss anything? Let us know in the comments below.

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Royalty Clauses in Publishing Deals: How (& How Much) Authors Get Paid

May 13th, 2016

by Susan Spann

“Royalties” is the publishing industry term for money paid to an author (generally, by a publisher) on sales of a published work. Most authors receive the bulk of their writing income from royalties, which makes them a critical feature of publishing contracts.

How are Royalties Calculated?

Royalties vary from contract to contract, and across different publishing formats. However, industry-standard royalties are normally based on a percentage of either: (1) the money the publisher actually receives on sales of the author’s work, or (2) the sale price of the work. (Most commonly, royalties are based on a percentage of the publisher’s receipts.)

Royalty percentages are either calculated on a “gross” or “net” basis—but those terms can be tricky, because publishers and contracts don’t always use them consistently. Good contracts calculate authors’ royalties as a percentage of the publisher’s receipts – the money actually received from buyers or resellers (less refunds and returns). That’s a “gross” method of calculation.

Dangerous contracts allow the publisher to deduct certain costs (sometimes including marketing and advertising costs as well as publishing costs) from receipts before calculating the author’s royalties. This is “net” calculation, because the author’s percentage is calculated on “net profits” – meaning receipts minus some or all of the publishing costs. Traditional publishers don’t expect or ask authors to share the publishing costs, or the publisher’s marketing costs. No exceptions.

How Big is the Author’s Royalty Percentage?

Read the full post on Writers In The Storm

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This Is The Reason Your Author Platform Impacts Book Sales

Writing Is A Business — So Be Professional

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What is a Media Kit and Why You Need One by @MFlicksAuthors

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What is the Kindle “Delivery Cost” and How Does it Affect Me?

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What Authors Should Know About OCR

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I Lost $6,500 on My Last Book Launch: Details, final tally, lessons learned

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Is KDP Select Right for You?

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What Should You Pay for When You Self-Publish a Novel?

Your Plans and Hopes for Your Novel

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What’s the Best Print on Demand Service for Self-published Paperbacks?

Determine your POD goals

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Timberland libraries now offer access to self-published books

How it helps local authors

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Guest post: 5 common audio book production misconceptions

Guest post: 5 common audio book production misconceptions

1. Audio books aren’t popular enough to make this worth my while.

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Royalty Clauses in Publishing Deals: How (& How Much) Authors Get Paid

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