Business End

Articles about the business aspects of publishing and self-publishing.

1 of N does not equal N And Never Complain, Never Explain

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This post by Bob Mayer originally appeared on his Write On The River site on 11/21/14.

Arrghhh. Math. Sorry, but it’s the best way I can explain this concept. What this formula means is that just because you can go to the bookstore and buy a best-selling book written by so-and-so, the famous writer, that does not mean you can write a similar book and get it published. What I’m talking about is those people who sit there and complain that their book is just as good as such and such and, damn it, they should not only be published but have a bestseller. Also, those people who look at book number 5 from a best-selling author and complain about how bad it is. Yes, there are many book number 5’s from best-selling authors that if they were book number 1 from a new author, would not get published. But the primary thing that sells a book is author’s name. I’ve always said Stephen King could write a book about doing his laundry and it would be on the bestseller list. Stephen King earned being Stephen King and to misquote a vice-presidential debate, I’ve read Stephen King and you ain’t no Stephen King. Neither am I.

Another thing people do is they see a technique used in a novel and use the same technique, and then get upset when told it doesn’t work. They angrily point to the published book that has the same technique and say, “SEE.” Unfortunately, what they don’t see is that that technique is part of the overall structure of the novel. It all ties together.

 

Read the full post on Write On The River.

 

Don't Pay to Self-Publish

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This post by J.A. Konrath originally appeared on his A Newbie’s Guide To Publishing on 11/23/14.

My name is Joe Konrath, and I write fiction.

I’ve sold over a million books by self-publishing.

You probably were searching for “how to self-publish” or something similar and my blog came up.

This post for all newbie writers considering self-publishing. While it would be extremely helpful to you to take a week and read my entire blog to get a full understanding of how the publishing industry works, here’s the most important thing you need to know:

DON’T PAY ANYONE TO PUBLISH YOU.

Now you can certainly pay people to help you publish. Freelancers such as editors, cover artists, book formatters, proofreaders, and so on.

But when you hire a freelancer to assist you, you keep your rights.

That’s very important.

When you write something, you own the copyright. That’s automatic, even if you don’t register with the copyright office.

Copyright means exactly that; you have the right to copy it, to distribute it, to give it away, to sell it. You own those rights.

But if you pay someone to publish you, you GIVE THEM YOUR RIGHTS.

NEVER GIVE ANYONE YOUR RIGHTS.

There are many publishers, called vanity presses, that exist to prey on writers who don’t know any better. These presses are sometimes part of big, recognizable publishers, and it’s easy to be tricked into thinking that if you pay hundreds, or thousands, of dollars, you’ll be published by a major press.

The truth is, major presses PAY THE AUTHOR, not the other way around.

I have sold books to major publishers, and was paid hundreds of thousands of dollars, and then I had to hire lawyers to get those books back so I could self-publish them. Because I make 10x as much money self-publishing as I did by selling my rights to publishers.

If you are looking to get a publisher, do your research.

Check out David Gaughran, Writer Beware, and Preditors & Editors. They have a lot of information about publishers you should avoid.

Learn all you can about vanity presses. Don’t get suckered in.

Ask questions. Seek answers. And DON’T PAY ANYONE TO PUBLISH YOU.

Now some Q&A.

Q: I saw an ad for a publisher. Are they legit?

 

Read the full post on A Newbie’s Guide to Publishing.

 

Ebook Publishing Gets More Difficult from Here – Here's How to Succeed

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This post by Mark Coker originally appeared on the Smashwords Blog on 11/19/14.

First the good news.

For indie (self-published) authors, there’s never been a better time to publish an ebook. Thanks to an ever-growing global market for your ebooks, your books are a couple clicks away from over one billion potential readers on smart phones, tablets and e-readers.

As a Smashwords author, you have access to tools, distribution and best practices knowledge to publish ebooks faster, smarter and less expensively than the large publishers can. In the world of ebooks, the playing field is tilted to the indie author’s advantage.

Now the bad news.

Everything gets more difficult from here. You face an uphill battle. With a couple exceptions – namely Scribd and Oyster – most major ebook retailers have suffered anemic or declining sales over the last 12-18 months.

The gravy train of exponential sales growth is over. Indies have hit a brick wall and are scrambling to make sense of it. In recent weeks, for example, I’ve heard a number of indie authors report that their sales at Amazon dropped significantly since July when Amazon launched Kindle Unlimited (I might write about Kindle Unlimited in a future blog post). Some authors are considering quitting. It’s heartbreaking to hear this, but I’m not surprised either. When authors hit hard times, sometimes the reasons to quit seem to outnumber the reasons to power on. Often these voices come from friends and family who admire our authorship but question the financial sensibility of it all.

The writer’s life is not an easy one, especially when you’re measuring your success in dollars. If you’re relying on your earnings to put food on your family’s table, a career as an indie author feels all the more precarious.

At times like this, it’s important for all writers to take a deep breath, find their grounding, remember why they became an author in the first place, and make important decisions about their future. It’s times like this that test an author.

Don’t fail the test.

Back in December, in my annual publishing predictions for 2014, I speculated that growth in the ebook market would stall out in 2014. I wrote that after a decade of exponential growth in ebooks with indies partying like it was 1999, growth was slowing.

I wrote that the hazard of fast-growing markets – the hazard of the rapid rise of ebooks – is that rapid growth can mask flaws in business models. It can cause players to misinterpret the reasons for their success, and the assumptions upon which they build and execute their publishing strategy. Who are these players? I’m talking about authors, publishers, retailers, distributors and service providers – all of us. It’s easy to succeed when everything’s growing like gangbusters. It’s when things slow down that your beliefs and underlying assumptions are tested.

I urged authors to embrace the coming shakeout rather than fear it. Let it spur you on to become a better, more competitive player in the months and years ahead. Players who survive shakeouts usually emerge stronger out the other end.

 

What’s causing the slowdown?

While every individual author’s results will differ from the aggregate, I think there are several drivers shaping the current environment.

 

Read the full, lengthy post, which includes further analysis and specific action items, on the Smashwords Blog.

 

What If Novels Were Treated Like Business Books?

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This post by Roger Tagholm originally appeared on Publishing Perspectives on 11/13/14.

After attending the FT Business Book of the Year ceremony in London, Roger Tagholm wonders “what if novels had subtitles like business books do?”

You could call it an overdraft of words. There seems to be an unwritten rule that business books have to have lengthy subtitles that seek to explain what the book is about. The shortlist for this week’s Financial Times McKinsey & Company Business Book of the Year Award, which was won by Thomas Piketty’s Capital in the Twenty-First Century on Tuesday night at a dinner at the Victoria & Albert Museum in London, afforded some perfect examples (though admittedly, not the winner). Deep breath. Here goes:

Dragnet Nation: A Quest for Privacy, Security and Freedom in a World of Relentless Suveillance by Julia Angwin (Times Books)

House of Debt: How They (and You) Caused the Great Recession, and How We Can Prevent It from Happening Again by Atif Mian and Amir Sufi (University of Chicago Press)

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by Erik Brynjolfsson and Andrew McAfee (Norton)

Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration by Ed Catmull, with Amy Wallace (Bantam Press)

If novels were treated like this, we might see:

Atonement: How Making up Stories Can Make Amends for Past Wrongs and Be a Force for Healing by Ian McEwan (Vintage)

 

Read the full post on Publishing Perspectives.

 

The Writing Class

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This essay by Jaswinder Bolina originally appeared on Poetry Foundation on 11/12/14.

Sometime in the early 1970s, my parents got into a still-infamous row after one of them splurged two dollars on a houseplant the other insisted they couldn’t afford. That spat took place a few years before I turned up, but they’ve laughed about it so often, I almost remember being there. It fits into my real memories of other squabbles they had in that shabby apartment we lived in on the north side of Chicago, the worn green carpet in its kitchen, a claw-foot tub without a shower in its single bathroom, scuffed paint on its walls, their arguments tumbling through whole evenings. It fits into my memory of what money meant to their otherwise happy marriage. Sundays we’d go in the used Oldsmobile from one market with a sale on tomatoes to the other where a gallon of milk sold for 10 cents cheaper. On the way home, we’d forgo the bright new gas station for the gloomy old one where unleaded cost a few cents less.

These are some of the ways my immigrant parents survived recessions, layoffs, and the disappearance of entire industries from the U.S. economy. This is how they earned, saved, and invested enough to move us into a brick split-level house with a two-and-a-half-car garage in the suburbs by the time I started secondary school. Though my father clocked into the same hydraulics parts plant as a machinist for more than a decade and my mother did data entry for an hourly wage at a financial publishing company, they could afford to buy me a set of encyclopedias and an Apple computer. They could pay for tennis lessons and give me a stereo system with a CD player and a double-cassette deck. They could send me to the private academy instead of the public high school.

This is how I lived a socioeconomic reality almost entirely separate from theirs. While my parents scrimped and stressed daily as part of the working classes, I went to a school with honors societies, study abroad programs, and AP courses. I went to college. I managed to turn my philosophy major into a high-paying job at a software startup south of Silicon Valley. Higher education had kept its promise of onward and upward mobility, which seemed easy enough in the bloated turn-of-the-century tech economy. Still, after less than six months at the startup, I decided to apply to MFA programs in creative writing. This didn’t make sense to my mother and father. Though we were far removed from the ragged apartments of my childhood, their class consciousness remained rooted in those earlier struggles. It told them we weren’t the kind of people who did certain kinds of things. Abandoning a salaried job with stock options for a graduate degree offering little hope of future employment or reliable income was chief among these, but I liked the integrity in my plan. If a degree in poetry dumped me into bohemian poverty, I thought, so be it. At least I was being earnest in my pursuit. I was that kind of people.

 

Read the full essay on Poetry Foundation.

 

Why the Amazon–Hachette Deal Is Likely Good for Writers and Publishers

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This article by Vauhini Vara originally appeared on The New Yorker on 11/14/14.

The end of the months-long impasse between Amazon and Hachette over e-book pricing was a bit anticlimactic for those who had been watching the drama unfold. For months, the companies and their supporters had been accusing each other of bad behavior, warped motives, and plain dimwittedness. At one point, Amazon, apparently hoping to put pressure on the publisher, began delaying shipments of hard copies of Hachette-published books ordered through its site, to the ire of those books’ authors. In response, many writers signed an open letter from a group called Authors United, begging Amazon to back off; later, Authors United announced that it would ask the U.S. Department of Justice to investigate whether Amazon’s delays, or other tactics, amounted to antitrust violations.

Journalists covered each of the escalations attentively, and the negative publicity hurt Amazon’s reputation and maybe even its bottom line. The company posted disappointing earnings results in late October, including the slowest growth it had seen for North American media sales (which includes books, movies, and music) in more than five years. But then, on Thursday morning, the companies issued a joint press release announcing that they have agreed to make Hachette responsible for setting e-book prices, as Hachette is thought to have sought. It is believed that Amazon, which has typically favored keeping e-book prices low, had hoped to set those prices itself. Instead, with this agreement, Amazon will, according to David Naggar, Amazon’s vice-president for Kindle, offer “specific financial incentives for Hachette to deliver lower prices.” The agreement will take effect in early 2015.

 

Read the full article on The New Yorker.

 

The Fifty Shades Effect: Women Dominate Self-Publishing

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This article by Maggie Brown originally appeared on The Guardian 11/9/14.

The success of EL James’s erotic trilogy has led to a surge in the number of middle-aged women producing ebooks.

The success of EL James and her Fifty Shades of Grey trilogy did much to overturn the stereotype of a self-published author. Now academic research further challenges the image of eccentric hobbyists scribbling away in their sheds by revealing that it is middle-aged and well-educated women who dominate the growing e-publishing market.

Alison Baverstock, an associate professor in publishing at Kingston University, Surrey, said her research showed a clear gender split, with 65% of self-publishers being women and 35% men. Nearly two-thirds of all self-publishers are aged 41 to 60, with a further 27% aged over 61. Half are in full-time employment, 32% have a degree and 44% a higher degree.

Baverstock said there was a widespread misunderstanding about who decides to self-publish a book, and how the genre was changing the publishing industry.

James has become arguably the richest of self-published authors through her “mummy porn” but, while the prose and storylines have won mass audiences, they have also attracted scorn. There is a belief, according to Baverstock, that self-publishers are doing so as a last resort, as vanity publishers, and may not have much formal education.

 

Read the full article on The Guardian.

 

10 Key Questions That Can Determine Your Success As A Writer

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This post by Jonathan Gunson originally appeared on his Bestseller Labs site on 6/26/14.

There are many powerful ways to significantly improve your chances of building a large book readership.

To help determine the likelihood of you succeeding, I’ve put together ten key questions for you to think about when starting a new writing project.

Prepare to be “caught in the headlights” by these questions – they’re designed to expose the reality of being an author, but also to give a useful insight into your career pathway.

In truth, this is not a definitive list, but I’ve found these particular questions to be helpful guidance in my own work. Let me know in the comments which of these is relevant to you – I’d value the feedback.

 

1. Do you employ the potency of your TRUE self?

The most effective way to attract a large and committed readership is to develop your own unique “Writer’s Voice”.

This requires reaching into your deepest emotional wells, and writing about what you genuinely love – the things you obsess over.

You need to invoke the potent uniqueness of you.

A unique voice gives you control of a market, because committed reader fans can only ever buy this particular magic from you. You alone. Think about the gravity of this.

More about the power of “Writer’s Voice” here.

 

2. Are you writing for a particular genre because it’s popular?

 

Read the full post on Bestseller Labs.

 

The Best Time Of Day To Market Your Books

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This post by Mike Lowndes originally appeared on his site on 2/5/14.

What Is The Best Time Of Day To Market Your Books?

Marketers have known for decades that people respond better to offers at different times of day and on different days of the week. But the internet has made things a whole lot more complicated, as well as opening up fresh opportunities for clever timing-based targeting. So how do you know what to send, when?

There’s plenty of research available on the subject, but a lot of it contradicts itself. In our experience your best bet is to let your target audience drive timing decisions. Here’s some guidance to help you hit the nail on the head at a time the nail actually wants to be hit.

 

When is the best time to market to your audience?

Facebook news feeds go out of date in no time. Old news gets buried and unless people are on there all the time, it’s likely they’ll miss your gems of wisdom and amazingness. The recent introduction of Story Bumping means time decay matters less than it did. But it still makes sense to post stuff on Facebook when people are most likely to see it. And the same goes for other social media. Old messages are buried fast, so it helps if you know the optimum time to release them.

Some studies suggest engagement rates are 18% higher on Thursdays and Fridays – probably because people are at the end of their tether at work, looking forward to the weekend and more inclined to take a sneaky peek at Facebook than earlier in the week. Obviously there are variations, but as a general rule posting Wednesday to Friday seems to reach the most people and generate the best response.

 

Read the full post on Mike Lowndes’ site.

 

Why Worrying about Genre is Holding You Back

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This post by Nick Stephenson originally appeared on his site on 10/29/14.

I get a lot of emails from other authors who are struggling to gain momentum on their titles. Some of these authors have dozens of books out for sale (one industrious chap even had 70+) but sales aren’t where they’d like them. The main reasons I hear about?

“My book is in an unpopular genre.” Or, “Advice about book marketing doesn’t apply to my books. They’re too obscure.”

I get it, I really do. You’ve written something totally outside of the traditional idea of BISAC codes (the genre categories the ISBN companies use) and you’re not sure there’s a market. You’re more interested in writing for yourself first. And that’s cool. But it doesn’t mean there’s no audience.

Hell, if you can get ONE person to read your book, there’s nothing stopping you from getting a thousand. Or ten thousand. Or a million. I’m yet to see a genre of book that doesn’t have an audience large enough to sustain a decent income. But you’ve got to make it easy for readers to find out about your work. And this is where the 80/20 principle comes in. Here’s what I mean:

The 80/20 rule in a nutshell: what’s the 20% of effort that leads to 80% of results? What’s the 80% of effort that leads to 20% of the results? The exact percentages are flexible, but you get the point. Here’s an example:

 

Read the full post on Nick Stephenson’s site.

 

The War of the Words

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This article by Pete Gessen originally appeared in Vanity Fair‘s December 2014 issue.

Amazon’s war with publishing giant Hachette over e-book pricing has earned it a black eye in the media, with the likes of Philip Roth, James Patterson, and Stephen Colbert demanding that the online mega-store stand down. How did Amazon—which was once seen as the book industry’s savior—end up as Literary Enemy Number One? And how much of this fight is even about money? Keith Gessen reports.

 

I. Discovery

Otis Chandler is a tall, serious, bespectacled man in his mid-30s whose grandfather, also named Otis Chandler, used to own the Los Angeles Times. Chandler grew up in Los Angeles, attended boarding school near Pomona, and then, like his father and grandfather, went to Stanford. Upon graduation he entered the computer field. Because it was the turn of the millennium, that meant working at a start-up: Chandler found a job at Tickle.com, which was an early venture in social networking. At Tickle, Chandler eventually became a project manager, starting a dating site called LoveHappens.com. It did O.K. In 2004, Tickle was acquired by Monster Worldwide, parent company of Monster.com, the huge job-posting site, and about a year and a half later, Chandler left.

He started to think about what he should do with himself. One day, while visiting a bookish friend, he had what he calls an epiphany. “He had one of those bookshelves in his apartment,” Chandler told me when I met him in San Francisco. “You know what I mean, the bookshelf when you walk into someone’s house, the one where they keep all their favorite books. I walked into his living room and started checking out his shelf and just grilling him, like, ‘That looks cool. What’d you think of it? What’d you think of that?’ ” He left his friend’s place with 10 good books. “I was like, if I could go to all my friends’ living rooms and grill them about what books they like, I would never lack for a good book again. But instead of doing that, why don’t I just build a site where everybody puts their shelves in their profiles?”

 

Read the full article on Vanity Fair.

 

The Perks, Pitfalls, and Paradoxes of Amazon Publishing

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This article by Nina Shapiro originally appeared on Seattle Weekly on 11/4/14.

Amid a boycott and bicoastal culture clash, Amazon has created a new model of publishing. Where does that leave authors?

One day in 2012, Megan Chance, a historical-fiction writer from the Kitsap Peninsula, arrived at Amazon.com’s South Lake Union headquarters for a meeting. The retail giant’s sleek new campus was bustling with software engineers of various nationalities, marketing mavens, and MBAs. The floor Chance visited, though, was practically empty. “There were, like, four people there,” Chance recalls. “It was bizarre.”

The two-decade-old online retailer was still getting a relatively new and little-understood division going—one devoted not only to selling books on the vast digital platform it had created, but also to publishing them. With the frenetic speed of a start-up, Amazon Publishing had in a few years launched a series of imprints devoted to different niches: mystery, romance, historical fiction, science fiction, and more. Now, the company’s fledgling imprint devoted to her genre, Lake Union Publishing, wanted to publish Chance’s latest work, Bone River, a novel about a 19th-century ethnologist who develops a mystical connection to a mummy.

Chance, in her early 50s, was at a low point in her career. She had spent two decades writing books that languished on bookstore shelves, caught in what she believed was a “vicious cycle” common to the publishing world. She had sold her first book to Hachette, which saw enough promise in the work to give her a big advance. The book sold poorly, though, and the publisher paid for a smaller print run the next time around, according to Chance. Those numbers weren’t great either. After that, she says, Hachette “was done.” She moved on to another publisher, where the downward spiral continued.

She was ready again for a new publisher with Bone River, but the New York publishers she approached didn’t bite. “Come back to us when you have better numbers,” she recalls being told.

 

Read the full article on Seattle Weekly.

 

I Buy Your Book, You Owe Me A Good Read

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This post by Ally Machate originally appeared on Shelf Pleasure on 2/17/13.

It’s so easy to download an inexpensive ebook that I’ve become much more willing to try self-published titles than when I had to pay $14, $15, or even upwards of $20 for the print version. Digital technology has broadened the possibilities for people to express themselves and for us, as readers, to find more books to enjoy. The downside, however, is that this new marketplace has created a troublesome reality for all book lovers: Almost anybody who wants to publish a book can. And frankly, too many of these books aren’t ready for public consumption.

I sat down one Saturday with my Kindle and my coffee, envisioning a lovely relaxing morning read. But here’s how it went: I started and stopped four books in about an hour. With a couple, I only read a few pages, but the other two I gave more of a chance. I knew the author of one and I’d read something good about the other in a blog roundup.

And yet, with all four of these books, the authors had not polished their skills, nor had they sufficiently polished their manuscripts. I’m not just talking about misplaced punctuation or bad spelling, either. I’m talking about basic plot holes; two-dimensional, clichéd characters and situations; unnatural and awkward dialogue; and unbelievable, contrived scenarios that didn’t arise naturally out of the events of the story.

 

Read the full post on Shelf Pleasure.

 

The Amazon/Hachette Battle and Why It’s Great to Be a Self-Published Author

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This post by Miral Sattar originally appeared on PBS Mediashift on 6/3/14.

After a fantastic BEA (Book Expo America), I’ve been digesting the whole Amazon/Hachette battle. I’ve basically come to the conclusion that it’s an incredible time to be a self-published author.

The first thing that surprised me is that so much has been misreported about the Amazon/Hachette battle. Amazon and Hachette are negotiating their contract terms, and what normally should have been behind-the-door talks is turning into an all-out flame war in the media.

 
Myths:

a) Amazon increased publisher prices.

Amazon can’t increase prices. Amazon acts as a retailer of books. The publisher always sets the price of the books. Amazon only changes the amount of the discount similar to the way Walmart, Target or anyone else would.

b) Amazon removed buy buttons from Hachette titles.

No, Amazon didn’t remove any buy buttons. They just removed pre-order buttons from Hachette titles. Amazon doesn’t make pre-order buttons available to everyone and negotiates with each publisher individually. Readers can still buy their books albeit with delays as posted in the Amazon forums.

 

Read the full post on PBS Mediashift.

 

3 Vital Questions to Build Website Impact

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This post by Donna K. Fitch originally appeared on D’Vorah Lansky’s Build A Business With Your Book.

Why do you have a website? What a silly question. We have websites because we’re supposed to. Everyone else does, right?

But a website without thought behind it, without intentionality, may be doing you more harm than good. Professional web designers ask their clients a series of questions before they do any design work. Improve your website by asking yourself these three questions:

 

1. What do you want to accomplish with your website?

It’s so tempting to pile cool widgets and generic text (“Welcome to my website, I hope you enjoy it”) on your site without considering the purpose. Besides overwhelming the site visitor, the items may be sending mixed messages—or give the impression you’re not sure what business you’re in. If you aren’t sure what you’re trying to achieve, you won’t know when you’ve arrived.

 

Read the full post on Build A Business With Your Book.