How Much Do You Want To Get Paid Tomorrow?

This post, by David Gaughran, originally appeared on his Let’s Get Digital site on 12/11/11.

Things had been going pretty smoothly for self-publishers.

We were more or less done with the arguments about whether this was a viable path and whether you could attract an agent/publisher (if you wanted to) by self-publishing first.

We had generally agreed that e-books were here to stay and that print books and bookstores (sadly) were on the way out.

 

Then Amazon came along with a curveball, splitting the community: KDP Select.

KDP Select is an opt-in program where self-publishers can be part of Amazon’s e-book lending library.  There has been a lot of discussion about KDP Select and the Lending Library – some hysterical, some measured – but I think it needs to be considered in the framework of subscription models in general.

I won’t spend much time on the pros and cons, they have been debated pretty exhaustively on The Passive Voice and this Kindle Boards thread, and I think most writers already know where they stand on this. I want to ask everyone to take a look at the bigger picture of subscription models and how we will collectively define future compensation for our work.

There had been murmurings about Amazon’s move for some time. With the launch of the Kindle Fire – and the obvious corollary that the device was designed to generate future profit on content – speculation turned to whether Amazon would attempt some kind of Netflix-for-Books. Indeed, rumors abounded that they had approached publishers on this and had been universally rebuffed.

For a reader, the deal is seductive: read as much as you like for a fixed fee. In practice, it’s only attractive if the books you want to read are part of the package. For the company selling the package, the clearest way to show value is by having content you can’t get anywhere else.

It was inevitable in one sense. Exclusivity was always going to rear its head. We’ve seen it in plenty of other content industries (software, games, music); it was only a matter of time before it inserted itself in the e-book game. It’s not that new – Amazon just got people talking about it.

Writers are used to being on the sidelines, watching these power plays. This time is different (partly because the publishers decided to sit this one out). We’re being asked to make a decision. And make no mistake, whether we participate, and how we participate, has huge ramifications for the whole publishing business: how readers pay for books, how writers get paid for those stories they read, and how publishers and retailers get to play in this new game.

Amazon arouses strong feelings (in either direction). But whatever your feelings are, you need to realize that subscription models of some sort are going to play a big part in the immediate future.

 

Read the rest of the post on Let’s Get Digital.

Re-Brand Without The Sex

In this rapidly changing industry, writers must adapt on a near-daily basis and continuously search for new ways to reach new readers. In that mode, I’ve decided to re-brand my Detective Jackson series by listing Secrets to Die For as the first book and creating a new cover for it. The old cover was never meant to be the final product, but that’s another subject.

 For those of you who have read and loved The Sex Club, first I thank you for your support, and second, I ask your forgiveness… for pushing this story into my standalone thriller column. I do it reluctantly after much consideration and many discussions about changing the name. After thousands of people have read it though, changing the name was not an option. And a new title wouldn’t alter the content.

Which brings me to the Why? There are many readers who will never try my series because they can’t get past the name, and others who can’t get past the provocative subject matter. So now that I have five other Jackson stories, I’m setting The Sex Club apart from the series. The truth is when I wrote the novel, it was intended to be a standalone with dual protagonists.

Then at some point, it occurred to me the detective would make a great series character. I wrote Secrets to Die For three years later, based on the Jackson character and thinking I’d try to make a series of it. So Secrets is really the first book I intended as a series. Of course, readers can start with either one. But right now as part of this effort, Secrets to Die For is on sale for $.99  at Amazon and Barnes & Noble.

In this very competitive market with ebooks selling for $.99 and $2.99, I can’t afford to alienate thousands of potential mystery readers with one little word. Don’t worry, The Sex Club isn’t going away. I’m very proud of this book and will continue to sell it as a standalone thriller.

Also, as part of my whole re-branding project, I’m also launching a new website that will be more search-engine friendly and will accommodate my growing number of books. I’d hoped to announce these things at the same time, but the website is a little behind schedule. It should be up and running in another two weeks.

One other bit of news: I finished the first draft of the new Jackson story, and I’m working on the rewrite. If my editor and formatter both do their part on schedule, I’ll have the ebook ready by Christmas and the print book shortly after.

So what do think of this re-branding decision? Brilliant or cowardly? Worthwhile or waste of time?

 

This is a reprint from L.J. Sellersblog.

 

No Room at the Inn for Indies

This post, by Steve Piacente, originally appeared on his site on 12/10/11 and is reprinted here in its entirety with his permission.

Mainstream newspapers – even struggling, mid-sized papers – seem to look at Indie authors the way the hot girls in high school looked at the manager of the football team. You’re nice, but you really don’t expect me to date you, do you?

This situation was different, I thought, because I had been the mainstream newspaper’s Washington correspondent for a decade. I didn’t want special treatment, only a look, and figured my time at the Charleston, S.C. paper would get my self-published novel into the hands of the book editor.

The book did reach editor Bill Thompson, who politely informed me that the newspaper:

–       Will not consider paperbacks, eBooks, self-published, textbooks, or children’s books.

–       Only publishes 325 reviews a year, and there are 60,000 hardcovers from “legitimate” publishers released in the U.S. alone each year, plus 250,000 paperbacks.

NO OFFENSE, BUT …

The paper’s reviewers are unpaid volunteers who “insist” on “legit” hardcovers. Thompson said this was no reflection on any individual book, “but rather on the totality of the self-publishing field, which, as a rule, has tended to produce books of grossly inferior literary quality.”

Ouch.

He added, ”To be candid, and meaning no offense, no book review editor I know (and I am a member of three different professional associations), will have anything to do with them.”

Double ouch. But Indies should know what they’re facing.

The only time mainstream papers seem interested is when a success story rises up and forces them to pay attention. This is one of the latest, from The Wall Street Journal.

Thompson says he gets 25-30 new hardcover books each day. Worse, book coverage has gone from one-half of his job to about one-sixth. That’s because the Post and Courier’s features team has shrunk from 17 people to four, and the workload hasn’t let up. “I’m getting 100 emails a day just from New York publishers. This doesn’t count the 47 local arts groups and 60 area writers I’m trying to cover.”

OLD WAYS HAVE GOTTEN RUSTY

I pushed back, saying that technology has changed the world, and newspapers clearly haven’t kept pace. The situation in Charleston is not unique. Newspapers everywhere are in trouble, which is why it strikes me as odd that execs would cling so hard to old ways that clearly aren’t working.

As Thompson struggles to do more with less, he says he’s “bombarded by self-publishing houses and their authors … That some writers of worthy books cannot get them published through conventional means is unfair and regrettable. But the fact remains our reviewers do not want them. Nor does management, for that matter.”

Declaring every Indie author unworthy seems unjust, especially when this sentiment comes from folks who are supposed to help separate worthy from unworthy, whether it’s books, politicians or pro athletes. Aren’t feature writers journalists? The Code of Ethics calls for journalists to: seek truth and report it; minimize harm; act independently, and to be accountable.

So to whom are reviewers accountable to when they won’t even consider Indie authors?

Thompson says he doesn’t have the time to separate the wheat from the chaff. “As a book review editor of 31 years, I have a critic’s mentality, and a critic’s belief in the importance of sustaining standards of excellence,” he says. “With few exceptions, self-publishing is the antithesis of this ethic.”

WHO STILL USES INK?

I see it this way: Back in the dark ages (like about five years ago), if you wanted to be an author, you’d write a book, scour the city for an agent, and, if the stars aligned, get one and sign with a big-time publisher. That’s how it worked – there was one key to the literary castle. If you didn’t get the key, and all you got to write were letters home.

If you did land an agent, he or she would need enough gumption to snag a publisher. If not, story over.

Technology has changed the game by providing a direct path to prospective readers. Screw the middleman. Tools like Facebook, Twitter and YouTube have enabled writers to find cover artists, illustrators, trailers, editors, web designers, and, most importantly, readers. Sure, we’d like a newspaper review, but that’s just one of many avenues.

The trick is figuring out how to distinguish your work from the glut competing for people’s attention. It’s true that the good news is the same as the bad news – anyone can publish pretty much anything. My hope is that, as with any other product coming to market, the cream will rise.

As a former journalist, I like this. It’s got a democratic feel to it. There used to be a saying about not arguing with folks who bought ink by the barrel, meaning reporters always got the last word. Perhaps that day has passed. Is anyone still using ink?

 

Just What is an Indie Author and Publisher?

This post, by John Austin, originally appeared on his Writers Welcome Blog! on 12/9/11.

More insight from writer-publisher-entrepreneur-businesswoman Joanna Penn (Please visit my post Future Publishing and Book Selling – An Insight RE Joanna on my Publishing/Writing: Insights, News, Intrigue blog) for even more background.

Confusion is evident in the fast changing world of publishing … especially in understanding just what in the hell is an ‘indie’ author and an ‘indie’ publisher … I know I get mashed potato brains thinking about it at times! 🙂

Here is a post by Joanna Penn from her Creative Penn blog that brings clarity and is one of the best, all-inclusive explanations I’ve heard to date:

Self-Publishing And The Definition Of An Indie Author

I’ve been at two publishing conferences in the last week and it’s evident that myths and misconceptions abound when it comes to independent authors and self-publishing.

Book Machine’s Publishing Now even had a debate on the motion “Self-publishing is devaluing publishing.” In a heated discussion afterwards, I could see that the definition of ‘indie’ as it applies to authors is still misunderstood. Of course, when mainstream publishers like Penguin announce their own self-publishing arms, it can be difficult to know what the hell is going on!

Read the rest of the post on Writers Welcome Blog!. Also see How Darcie Chan Became a Best-Selling Author on The Wall Street Journal and How to Self-Publish an Ebook on PC Magazine.

Amazon Shows Predatory Spots with KDP Select

Amazon today announced a new service offering for authors and publishers who upload to their KDP platform: KDP Select. Writer beware.

At first glance, the program looks enticing. Amazon has created a $500,000 monthly pool of cash they’ll distribute to participating authors based on the number of times your book is borrowed from their new lending library.

As they note in their FAQ, if your book accounts for 1.5% of the downloads during the monthly lending period, you’ll earn 1.5% of the pot, or in this case $7,500.

But there’s a catch. Actually, multiple catches, which are outlined in their Terms and Conditions:
 

  1. For the time your book is enrolled in the program, you cannot distribute or sell your book anywhere else. Not Apple, not Barnes & Noble, not Smashwords, not Kobo, not Sony, not even your own personal blog or web site. Your title must be 100% exclusive to Amazon.
  2. If you violate their exclusivity terms at any point during the three-month enrollment period, or you unpublish your book to remove it from the program so you can distribute your book elsewhere, you risk forfeited earnings, delayed payments, a lien on future earnings, or you may get kicked out of the Kindle Direct Publishing program altogether.
  3. Your enrollment, and thus your liability to Amazon, automatically renews every three months if you neglect to opt out.

Amazon has also modified the Kindle Direct Platform’s user interface with the effect of making it almost difficult not to enroll your books. Where they once placed their pull down menu for managing your book’s settings, they’ve now placed the enrollment link. The pull down settings menu is moved to the bottom of their dashboard.

Let’s examine the implications for this new program, not only for authors but for the nascent ebook industry as well.

When authors enroll a title in the program, they’re contractually obligated to remove their books from all other distribution channels.

Wow. Most indie authors appreciate their independence. This rule is quite restrictive.

Impact on authors:

  • Forces the author to remove the book from sale from the Apple iBookstore, Barnes & Noble, Sony, Kobo, Smashwords and others, thereby causing the author to lose out on sales from competing retailers.
     
  • By unpublishing a title from any retailer, the author destroys any accrued sales rank, making their book less visible and less discoverable when and if they reactivate distribution to competing retailers
     
  • Makes the author more dependent upon Amazon for sales. Do you want to become a tenant farmer, 100% dependent upon a single retailer? As some of you history buffs may know, tenant farming, and the abuses of power by landlords, was a primary contributor behind the great Irish potato famine.

Impact on competing retailers:

  • Harms other retailers by denying them access to your book.
     
  • Many authors will permanently stop distributing to Amazon’s competitors once they become fully dependent upon Amazon for the lion’s share of their earnings
     
  • Motivates more customers to purchase at Amazon since Amazon has this exclusive content.
     
  • Discourages formation of new ebook retailers around the world

The new Amazon KDP Select program strikes me as a startling example of a predatory business practice Amazon has the opportunity to leverage their dominance as the world’s largest ebook retailer (and world’s largest payer to indie authors) to attain monopolistic advantage by effectively denying its competing retailers (Apple, B&N, Kobo, Sony, etc) access to the books from indie authors.

The move will also make it more difficult for new retailers operating outside the US to gain footholds in their respective markets if they lose fair access to the content readers want to read.

Amazon might argue that indie ebooks today only account for a fraction of overall book industry sales. True, but that fraction is growing quickly as indies scale all the best-seller charts. This trend will continue as more and more professional authors turn their back on traditional book publishers in favor of self-publishing. Amazon is smart. They understand indies are the future of book publishing.

European Commission and US Department of Justice Unwittingly Working to Create Amazon Monopoly

Amazon’s new service offering comes at a time when the European Commission and even the US Department of Justice

are scrutinizing the legality of agency ebook pricing. Agency ebook pricing, as you’ll recall (see my     blog post last year on our move to agency pricing) allows authors and publishers to set their own price and receive higher royalty rates. Amazon is a long time foe of agency, and as a result is probably enjoying a virtual wet dream as they savor the implications of potential restrictions against the agency model. 

If agency pricing is limited or overturned, it would allow Amazon to price ebooks at below cost and effectively eliminate the profitability of all its competing retailers. This would also discourage the formation of new competitors. It’s ironic that the EC and US DOJ are pursuing these ill-advised campaigns that could lead to less competition in the ebook market, not more.

What the EC and US DOJ fail to realize is that big publishers (the target of these investigations), which (I agree) price their books too high, are becoming less relevant to the future of book publishing as authors lose faith in the myth of big publishing. The problem of high prices from big publishers is not an agency issue, it’s big publishers pricing their books too high.

Agency Pricing Enables Indie Authors and Small Publishers to Lower Prices

Despite fears to the contrary, we see evidence at Smashwords that agency pricing might actually encourage lower book prices. Indies, which are enjoying great benefits from the agency model (Smashwords only distributes to agency retailers), are using agency to offer customers lower prices, not higher prices. The average ebook at Smashwords is priced under $5.00, and we have over 15,000 books priced at FREE. Why do indies price their books lower when they have the freedom to charge anything they want? The reason is that indies realize that consumers value fair prices, and as a result these lower prices give indies a competitive advantage over the large publishers. 

When an indie author can earn 60-70% of list with agency pricing, they can set a lower price yet still earn more per unit than if the book was sold under a wholesale pricing model (where the royalty would equal 43-50% of list). As an example, if an author wants to earn $2.00 from each book they sell, at a 70% agency rate they’d price the book at $2.85. Under the wholesale model (50% discount off list), they’d need to price the same book at $4.00. 

The agency model puts profits in the pockets of the author or publisher, where it belongs, while allowing the retailer to earn a fair profit. Agency pricing relieves retailers from the pressure of competing on price and instead forces them to compete on customer experience, such as developing discovery tools and recommendation systems that help match readers with the books they’d enjoy reading. 

How should indie authors respond? Horror might be a good start. Recognize that your long term interests are best served by enabling a vibrant and competitive global ebook retailing ecosystem to develop. Distribute your book to as many retailers as possible. A world of many ebook retailers, all working to attract readers to your books, is much preferable to a world where a single retailer dictates all the terms. 

Obviously, I have a horse in this game. Smashwords is probably the world’s largest distributor of indie ebooks. We publish and distribute over 90,000 ebooks from 33,000 indie authors and small presses around the world. We exist to serve our authors and publishers. We supply Amazon’s competitors. We’d love to supply Amazon as well, but they’re unwilling to provide us agency terms.

 

This is a reprint from Mark Coker‘s Smashwords blog. Also see Amazon Backlash Continues to Build, regarding Amazon’s price comparison app, on Publishers Weekly.

BISG Policy Statement POL-1101: Best Practices For Identifying Digital Products

With the rising popularity of ebooks, podcasts and other digital media, many have wondered if, and how, these new forms of product should be identified via the ISBN system. The Book Industry Study Group issued the following policy statement and document on December 7, 2011.

This BISG Policy Statement on recommendations for identifying digital products is applicable to content intended for distribution to the general public in North America but could be applied elsewhere as well. The objective of this Policy Statement is to clarify best practices and outline responsibilities in the assignment of ISBNs to digital products in order to reduce both confusion in the market place, and the possibility of errors.

Some of the organizations which have indicated support of POL-1101 include:

  • BookNet Canada
  • National Information Standards Organization (NISO)
  • IBPA, the Independent Book Publishers Association

CLICK HERE to download (PDF)
Published December 7, 2011

 

BTB #263: Google Book Settlement: Good Riddance or Lost Opportunity?

This podcast and associated transcript originally appeared on the Copyright Clearance Center‘s Beyond the Bookcast site on 12/4/11 and are provided here in their entirety with that site’s permission.

In March, Judge Denny Chin rejected the proposed settlement between Google and book publishers and authors over Google’s book scanning and book search programs. At the recent “Copyright & Technology” conference, a panel of legal experts considered the unanswered questions that decision left behind.

Presenting their views were James Grimmelmann of New York Law School; Edward Rosenthal, whose firms represents the Authors Guild in their suit against the HathiTrust; attorney Mary Rasenberger, who from 2002-2008 served in the Copyright Office and the Office of Strategic Initiatives of the Library of Congress, and as director for the National Digital Preservation Program; and Frederic Haber, general counsel, Copyright Clearance Center. CCC’s Chris Kenneally moderated.

 

 

How To Read An E-Book: Embracing Your Inner Techno-Dweeb

This post, by author Cheri Lasota, originally appeared on her site on 9/8/11 and is reprinted here in its entirety with her permission.

Feeling over­whelmed by the tech­no­log­i­cal rev­o­lu­tion tak­ing place in the pub­lish­ing world right now? Wish you could make sense of the e-​​reader choices out there and how they com­pare? This is your one-​​stop shop for a crash course in choos­ing an e-​​reader as well as some tuto­ri­als on how to use them.

 

Also note that the file for­mat for each reader is listed below its descrip­tion in this post. Something most peo­ple are not aware of is how easy it is to con­vert e-​​book files after they are pur­chased, mak­ing them read­able on any device or app no mat­ter what they were orig­i­nally pur­chased for. Anyone who owns an e-​​reader or reads e-​​books really needs to down­load the free soft­ware cal­i­bre. Calibre is an e-​​book man­ag­ment plat­form that allows users to get about twice as much enjoy­ment from their e-​​reading expe­ri­ence. To see what I mean, visit their about page and check it out!

 

Kindle

I’ve owned a Kindle 2 for a cou­ple years. I love it.

My pros

  • Effortless to down­load e-​​books using its Whispersync technology.
  • I hear you can lis­ten to your own mp3 music files (if you set that up in the Experimental sec­tion of the Kindle set­tings. I’ve not tried it yet, but appar­ently it’s pretty cool.
  • I love the audio fea­ture of Kindle. I often plug my hands­free head­phones into my Kindle and lis­ten to my e-​​books on long road trips. Great for me, as I’m usu­ally to busy to read oth­er­wise these days.
  • I can read my Kindle books any­where. I can start read­ing on my Kindle device, effort­lessly pick up where I left off on my Kindle for iPhone app, then switch over to my Kindle for Mac or PC and not miss a beat. Awesome!
  • I can access the biggest book­store in the world and in sixty sec­onds down­load any book I want.

My cons

  •  A lit­tle slow on the page turn­ing but not bad.
  • No capa­bil­ity for read­ing enhanced e-​​books (audio/​video). This is a real bum­mer for me, since I’m excited about this up and com­ing tech­no­log­i­cal advance in e-​​publishing. It’s the main rea­son I am look­ing to buy a NookColor next, so I have that capability.
  • Clunky, slow access to the Internet. I don’t even use this device to access the Internet because it is so slow. I believe this slow con­nec­tiv­ity is much improved in the Kindle 3.

Helpful Links

You can down­load Kindle books to your Droid, iPod, iPad, iPhone, Blackberry, Android tablet, or desk­top com­puter (vir­tu­ally any device out there that has a screen). Here are some quick links to unlock this potential.

Here’s an excel­lent tuto­r­ial on how to make the most of your Kindle:
Here are some cool tips and tricks on Kindle 3.
Wow. I just stum­bled on this arti­cle pub­lished yes­ter­day. Ooh, this Amazon Tablet is look­ing bet­ter than a NookColor or iPad! Might have to spring for one… http:// ​live​.drjays​.com/​i​n​d​e​x​.​p​h​p​/​2​0​1​1​/​0​9​/​0​7​/​5​-​r​e​a​ s​o​n​s​-​t​h​e​-​n​e​w​-​a​m​a​z​o​n​-​k​i​n​d​l​e​-​t​a​b​l​e​t​-​i​s​ -​a​-​v​e​r​y​-​r​e​a​l​-​t​h​r​e​a​t​-​t​o​-​t​h​e​-​a​p​p​l​e​-​i​p​ ad/. And here’s some more info on what’s com­ing from Amazon: http://​www​.squidoo​.com/​a​m​a​z​o​n​t​a​b​let. Looks like the 7-​​inch tablet will start ship­ping October 2011.
[File for­mat: MOBI]

iPad/​iPhone/​iPod Touch

I find read­ing books on my iPhone (and the iPad, when I get a chance to peek at one) to be the most user-​​friendly, intu­itive and aes­thet­i­cally pleas­ing read of all my e-​​reading apps/​devices. The NookColor might be on par, but I’d need a full on com­par­i­son to decide for sure. I love the design of the inter­face of iBooks. Even on the tiny iPhone screen, it’s a plea­sure to read on. Of the few enhanced ebooks I’ve had a look at on iPad, they are spec­tac­u­larly designed and look beau­ti­ful on the device. Wow.

Helpful Links

[File for­mat: EPUB]

Nook

I’ve briefly played with NookTouch and NookColor. Both are well-​​designed and easy to read and use. I think the NookColor is over-​​priced, but I still want one because I want bet­ter access to enhanced, inter­ac­tive e-​​books. =) One of the coolest things about Nook? You can lend your Nook books to friends or fam­ily for a time period. Awesome, huh?

Helpful Links

[File for­mat: EPUB]

Kobo

Kobo is the soon-​​to-​​be dis­solved Borders Books’ answer to Barnes and Noble’s Nook E-​​reader. While Borders might be col­laps­ing, the Kobo E-​​reader will live on. If you own a Kobo or are think­ing about buy­ing one, you might be won­der­ing how safe your Kobo library col­lec­tion might be with Borders going bye-​​bye. Well, Kobo is set up dif­fer­ently than other E-​​readers. Borders Books part­nered with the inde­pen­dently owned ebook com­pany, so Kobobooks​.com will remain finan­cially sta­ble through­out Borders Books’ down­fall and beyond.

Note: I’ve explored a Kobo device once and don’t cur­rently have one avail­able to report more in-​​depth on. But I will say that I found the key­board incred­i­bly clunky to use.

Helpful Links

[File for­mat: EPUB]

 

E-​​Book and E-​​Reader Predictions

We’ll have to move closer and closer to a stan­dard in e-​​book formatting/​coding.

Current E-​​readers are woe­fully behind the Web on being able to dis­play even the most sim­plest of design choices–specialty fonts, wid­ows and orphans, videos, audio, etc. In the next five years, I see e-​​book design gain­ing the most growth. The fan­ci­est e-​​reader in the world doesn’t mat­ter a tiff if it can’t han­dle the sim­plest of html cod­ing. If you’ve never had to put an e-​​book on a reader, you might not real­ize that it requires a great deal of xhtml/​css cod­ing in order to get the design how you want it. Even then, a mul­ti­tude of com­pro­mises must be made and workarounds to major for­mat­ting issues must be sought out.

Current users of these var­i­ous e-​​readers often com­plain about the poor design in the e-​​books they are down­load­ing. Having gone through the design phase myself on iPad and Kindle, here’s what I’ve discovered:

  • Every e-​​reader has cod­ing bugs
  • Each e-​​reader has par­tic­u­lar for­mat­ting quirks, and each requires it’s own ver­sion of a book file to com­pen­sate for these quirks.
  • Traditional, small, and indie pub­lish­ers alike must over­come steep learn­ing curves, as most of us didn’t go to school for this sort of thing.
All in all, I’m pas­sion­ate about e-​​books and I see a vast poten­tial in their cur­rent and future use for busi­ness, edu­ca­tional, and plea­sure read­ing. Right now, I’m going to keep learn­ing how to bet­ter my read­ers’ expe­ri­ence in terms of the read­abil­ity, design, and inter­ac­tiv­ity of my novel. This is fun!

 

 

4 Ways to Move Beyond Discouragement in Your Author Career

This post, by Matthew Ashdown, originally appeared as a guest post on Writer’s Fun Zone on 12/2/11.

Welcome to Artist Entrepreneur Fridays, where we focus having a successful author career from the business and strategic perspectives. This week I have another guest post from Matthew Ashdown, Book Promotion Specialist with FriesenPress. FriesenPress is a fee-for-service self-publisher. Matthew offers 4 useful tools that we can use to overcome being discouraged during our author career. Read on!

 ^*^

Many self-published authors will move full steam ahead on their marketing path in the first three months after their book is released, with their passion and enthusiasm stoking the fires of their engine. But after this initial period they inevitably start to find themselves slowing down, not selling as much, and it is here that many become discouraged. This is common once we have exhausted our inner circle’s support, and the honeymoon period is over. But how we meet discouraging events is critical in our willingness to go on.

Three years ago, I had a publishing contract with a major publishing company. I was set for book tours for the next couple of years, while my business partner and I were set to speak in front of a large audience of 10,000 people alongside one of our icons. It all came crashing down, though, just before we were set to go to print, and our contract was retracted by the publisher. Our dream seemed to slip away from our grasp. The next two years were a great challenge, but in time I was able to realize that while it lasted, that opportunity was probably one of the greatest gifts in my life. This gift helped me remember what really makes me happy and while it also brought me to writing, which truly means something to me.

In this post, I want to share how you can move beyond the discouragement that comes along the path to success.

These are things that kept me going when the future seemed bleak and little was happening.

“Develop success from failures. Discouragement and failure are two of the surest stepping stones to success.” –Dale Carnegie

1) Just because you have a low number of retweets or comments does not mean that people are not reading your blog.

 

Read the rest of the post on Writer’s Fun Zone.

About Writing (Introduction)

Today we’re happy to promote this post from the Publetariat member blog of Michael LaRocca to the front page.

Here’s everything I know about improving your writing, publishing it electronically and in print, and promoting it after the sale.

Two questions you should ask:
1. What will it cost me?
2. What does this Michael LaRocca guy know about it?

Answer #1 — It won’t cost you a thing. The single most important bit of advice I can give you, and I say it often, is don’t pay for publication.

My successes have come from investing time. Some of it was well spent, but most of it was wasted. It costs me nothing to share what I’ve learned. It costs you nothing to read it except some of your time.

Answer #2 — “Michael LaRocca has been researching the publishing field for over 10 years.”

This quote from Authors Wordsmith was a kind way of saying I’ve received hundreds of rejections. Also, my “research” required 20 years.

But in my “breakout” year (2000), I finished writing four books and scheduled them all for publication in 2001. I also began editing for one of my publishers, a job I’ve been enjoying ever since.

After my first book was published, both my publishers closed. Two weeks and three publishers later, I was back on track.

See how much faster it was the second time around? That’s because I learned a lot.

Also, I found more editing jobs. That’s what I do when I’m not writing, doing legal transcription, or doing English consulting work in Thailand (my new home). But the thing is, if I’d become an editor before learning how to write, I’d have stunk.

I’ll tell you what’s missing from this monologue. What to write about, where I get my ideas from, stuff like that. Maybe I don’t answer this question because I think you should do it your way, not mine. Or maybe because I don’t know how I do it. Or maybe both. Once you’ve done your writing, this essay should help you with the other stuff involved in being a writer. Writing involves wearing at least four different hats. Writer, editor, publication seeker, post-sale self-promoter.

Here’s what I can tell you about my writing.

Sometimes an idea just comes to me out of nowhere and refuses to leave me alone until I write about it. So, I do.

And, whenever I read a book that really fires me up, I think, “I wish I could write like that.” So, I just keep trying. I’ll never write THE best, but I’ll always write MY best. And get better every time. That’s the “secret” of the writing “business,” same as any other business. Always deliver the goods.

I read voraciously, a habit I recommend to any author who doesn’t already have it. You’ll subconsciously pick up on what does and doesn’t work. Characterization, dialogue, pacing, plot, story, setting, description, etc. But more importantly, someone who doesn’t enjoy reading will never write something that someone else will enjoy reading.

I don’t write “for the market.” I know I can’t, so I just write for me and then try to find readers who like what I like. I’m not trying to whip up the next bestseller and get rich. Not that I’d complain. But I have to write what’s in my heart, then find a market later. It makes marketing a challenge at times, but I wouldn’t have it any other way.

When you write, be a dreamer. Go nuts. Know that you’re writing pure gold. That fire is why we write.

An author I greatly admire, Kurt Vonnegut, sweated out each individual sentence. He wrote it, rewrote it, and didn’t leave it alone until it was perfect. Then he wrote the next sentence the same way, etc., and when he reached the end of the book, it was done.

But I doubt most of us write like that. I don’t. I let it fly as fast as my fingers can move across the paper or keyboard, rushing to capture my ideas before they get away. Later, I change and shuffle and slice.

James Michener writes his last sentence first, then has his goal before him as he writes his way to it.

Then there’s me. No outline whatsoever. I create characters and conflict, spending weeks and months on that task, until the first chapter leaves me wondering “How will this end?” Then my characters take over, and I’m as surprised as the reader when I finish my story.

Some authors set aside a certain number of hours every day for writing, or a certain number of words. In short, a writing schedule.

Then there’s me. No writing for three or six months, then a flurry of activity where I forget to eat, sleep, bathe, change the cat’s litter… I’m a walking stereotype. To assuage the guilt, I tell myself that my unconscious is hard at work. As Hemingway would say, long periods of thinking and short periods of writing.

I’ve shown you the extremes in writing styles. I think most authors fall in the middle somewhere. But my point is, find out what works for you. You can read about how other writers do it, and if that works for you, great. But in the end, find your own way. That’s what writers do.

Just don’t do it halfway.

If you’re doing what I do, writing a story that entertains and moves you, you’ll find readers who share your tastes. For some of us that means a niche market and for others it means regular appearances on the bestseller list.

Writing is a calling, but publishing is a business. Remember that AFTER you’ve written your manuscript. Not during.

I’ve told you how I write. For me.

Editing

The next step is self-editing. Fixing the mistakes I made in my rush to write it before my Muse took a holiday. Several rewrites. Running through it repeatedly with a fine-toothed comb and eliminating clichés like “fine-toothed comb.”

Then what?

There are stories that get rejected because the potential publisher hates them, or feels they won’t sell (as if he knows), but more are shot down for other reasons. Stilted dialogue. Boring descriptions. Weak characters. Underdeveloped story. Unbelievable or inconsistent plot. Sloppy writing.

That’s what you have to fix.

I started by using free online creative writing workshops. What I needed most was input from strangers. After all, once you’re published, your readers will be strangers. Every publisher or agent you submit to will be a stranger. What will they think? I always get too close to my writing to answer that. So do you.

Whenever I got some advice, I considered it. Some I just threw out as wrong, or because I couldn’t make the changes without abandoning part of what made the story special to me. Some I embraced. But the point is, I decided. It’s my writing. My name on the spine, not yours, and I want people reading it centuries after I die. Aim high.

After a time, I didn’t feel the need for the workshops anymore. I’m fortunate enough to have a wife whose advice I will always treasure, and after a while that was all I needed. But early on, it would’ve been unfair to ask her to read my drivel. (I did anyway, but she married me in spite of it.)

Your goal when you self-edit is to get your book as close to “ready to read” as you possibly can. Do not be lazy and do not rush. You want your editor to find what you overlooked, not what you didn’t know about, and you want it to be easy for him/her. EASY! Easy to edit, easy to read. It’s a novel, not a blog.

Your story is your story. You write it from your heart, and when it looks like something you’d enjoy reading, you set out to find a publisher who shares your tastes. What you don’t want is for that first reader to lose sight of what makes your story special because you’ve bogged it down with silly mistakes.

Authors don’t pay to be published. They are paid for publication. Always. It’s just that simple. Publishers are paid by readers, not authors. That’s why they help you find those readers.

Your publisher should also give you some free editing. But there’s a limit to how much editing you can get without paying for it. Do you need more than that? I don’t know because I’ve never read your writing. But if you evaluate it honestly, I think you’ll know the answer.

As an editor, I’ve worked with some authors who simply couldn’t self-edit. Non-native English speakers, diagnosed dyslexics, blind authors, guys who slept through English class, whatever. To them, paying for editing was an option. This isn’t paying for publication. This is paying for a service, training. Just like paying to take a Creative Writing class at the local community college.

By the way, I don’t believe creativity can be taught. Writing, certainly. I took a Creative Writing class in high school, free, and treasure what I can remember of the experience. (It’s been a while.) But I already had the creativity, or else it would’ve been a waste of the teacher’s time and mine. (Later I taught Creative Writing in China. We call this irony.)

If you hire an editor worthy of the name, you should learn from that editor how to self-edit in the future. In my case it took two tries, because my first “editor” was a rip-off artist charging over ten times market value for incomplete advice.

That editor, incidentally, is named Edit Ink, and they’re listed on many “scam warning” sites. They take kickbacks from every fake agent who sends them a client. Avoid such places at all costs, and I will stress the word “costs.” Ouch!

If you choose to hire an editor, check price and reputation. For a ballpark figure, I charge a penny a word. Consider that you might never make enough selling your books to get back what you pay that editor. Do you care? That’s your decision.

Your first, most important step on the road to publication is to make your writing the best it can be.

Publication

My goal is to be published in both mediums, ebook and print. There are some readers who prefer ebooks, and some who prefer print books. The latter group is larger, but those publishers are harder to sell your writing to. I want to be published in both mediums, because I want all the readers I can get.

Before you epublish, check the contract to be sure you can publish the EDITED work in print later. I’m aware of only one e-publisher whose contract specified “no,” but my information on this is very much out of date.

Also, you might want to make sure your targeted print publisher will accept something that’s been previously published electronically. That’s a nasty little change that’s taken place over the past few years. Will I have to choose between the “big publishers” and epublication? I shouldn’t be forced to, but it’s possible. Check on this with someone more knowledgeable than I am.

If you know your book just plain won’t ever make it into traditional print, print-on-demand (POD) is an option. Some of my books fall into this category. The best epublishers will simultaneously publish your work electronically and in POD format, at no cost to you.

A lot of authors swear by self-publication, but the prospect just plain scares me. All that promo, all that self-editing, maybe driving around the countryside with a back seat full of books. I’m a writer, not a salesman. Maybe you’re different.

(And did I mention that I live in Thailand? And don’t have a car?)

I self-published once, in the pre-POD days. Mom handled the sales. I had fun and broke even. With POD, at least it’s easier (and probably cheaper) to self-publish than it was in 1989, because you’ll never get stuck with a large unsold inventory.

POD setup fees can range anywhere from US$100 to well over $1000. Don’t pay the higher price! Price shop. Also, remember that POD places publish any author who pays, giving them a real credibility problem with some reviewers and readers, and that they do no editing or marketing.

Closing Thoughts

Here’s something you’ve heard before. When your manuscript is rejected — and it will be — remember that you aren’t being rejected. Your manuscript is.

Did you ever hang up the phone on a telemarketer, delete spam, or close the door in the face of a salesman? Of course, and yet that salesman just moves on to the next potential customer. He knows you’re rejecting his product, not him.

Okay, in my case I’m rejecting both, but I’d never do that to an author. Neither will a publisher or an agent. All authors tell other authors not to take rejection personally, and yet we all do. Consider it a target to shoot for, then. Just keep submitting, and just keep writing.

The best way to cope with waiting times is to “submit and forget,” writing or editing other stuff while the time passes.

And finally, feel free to send an e-mail to me anytime. michaeledits@michaeledits.com. I’ll gladly share what I know with you, and it won’t cost you a cent.

I would wish you luck in your publishing endeavors, but I know there’s no luck involved. It’s all skill and diligence.

Congratulations on completing the course! No ceremonies, no degrees, and no diplomas. But on the bright side, no student loan to repay.

 

 

Why Every New Author Should Think Like an Indie Author

This post, by G.P. Ching, originally appeared as a guest post on Blame It On The Muse on 12/2/11.

Our guest today is G.P. Ching a short fiction writer turned novelist and co-founder of DarkSide Publishing, an indie author cooperative. Her young adult series, The Soulkeepers, has garnered rave reviews and hit multiple bestseller lists.  She lives in Illinois with her husband and two children. Visit her at www.gpching.com or www.DarkSidePublishing.com.

If you are a new or pre-published author, you might want to sit down for this. What I’m about to say may come as a shock, but you need to hear it and you need to believe it.

The best writers don’t sell the most books.

Notice that I didn’t qualify that statement with traditional or indie. No matter how you’ve been published, the barriers to sell are the same.

Price – Readers are sensitive to price, especially in regard to ebooks.

Awareness – Readers who don’t know about your book won’t buy your book.

Convenience -Readers need to know an easy way to find and obtain your book quickly.

Trust-Readers are hesitant to try a new author because they don’t yet trust they’ll like the writing.

Successful authors know how to eliminate their readers’ barriers to buy.

Indie authors are intimately aware of these barriers. In order to sell any number of books they need to create a relevant social networking presence, price their book competitively, form relationships for marketing purposes, and find advertising venues that are effective for reaching their target market. Because of the world we live in, traditionally published authors can no longer rely on their publishing houses to do those things for them. And in some cases, being traditionally published ties the author’s hands when it comes to adjusting price, artwork, and/or strategy.

What does this mean for you and the manuscript you are cradling like a newborn baby in your arms? Here are five ways to get in touch with your market now, no matter how you plan to publish.

 

Read the rest of the post on Blame It On The Muse.

But Why Would You… Insult Writers Like This?

This post, by Dean Wesley Smith, originally appeared on his site on 11/29/11.

 

A few weeks back, while out of town, I got a form letter from a traditional publisher in my SASE. Normal for writers, right? I get form letters all the time and they honestly don’t bother me.

Except I mailed the novel to that editor exactly TWO YEARS ago.

 

Who the hell do these editors think we are out here anyway?  Wow, talk about insulting to all writers. I was stunned. Did the idiot editor really think I still cared or was tracking my little submission to her after TWO YEARS?

Flash to editors: Treat this like a business, like writers are in business and your partners. I can see no reason why you would ever insult a writer like that by assuming we still cared while you screwed around for two years. You really are not the centers of the universe.

Two Years Ago… In Another Age of Publishing

Let me tell you the fun story of how this submission to this stupid editor came about in the first place. You might have guessed…from another challenge.

Starting on November 1st, 2009, a friend of mine and I decided to do a challenge and see how many novels we could get in the mail to publishers. (Remember, this was before the world actually changed for most of us. Traditional publishing was still the only real choice just two short years ago, even though Konrath and others were starting to shout about the coming new world.)

I put a new book in the mail every Monday morning to five different editors for three full months.

Thirteen different novels in thirteen weeks. (Then I had to stop and actually write another novel under contract.)

Now, before you scream, hold on and let me explain.

I didn’t write thirteen books. I just wrote the first fifty-or-so pages of each book, did a five-to-ten page synopsis of the entire novel, did a cover letter, and mailed the package with a #10 SASE. Easy to do in one week, actually. Like writing a short story per week, only with a ton more plotting. (grin)

It was great fun and I came up with some books I still want to write. Oh, and yeah, I sold two of the books and almost sold a third, but the sales force of the company couldn’t figure out how to market it. Go figure. Stunning what mailing books to editors can do for you.

Just stunning.

And can you imagine me doing that through an agent? (snort…choking with laughter at my own joke…sorry)

Here is what I did on the mailing side.

— Eight of the books were under three different and brand new pen names, but in every cover letter I told the editor who I was and gave my credentials.

— Two of the books were to specific editors for certain projects and those I sold, both as ghost novels, since the editors liked the writing and the idea.

— Three of the novels were under this DWS name which did no good at all. (grin)

— I mailed nine of the books to five editors for each book. Most of the time I told Kris I had finished a certain type of novel package and she just gave me five editors she thought might be right.

—I didn’t send any novel submission to any editor I actually knew.

— I never sent any of the novels to more than the first five editors. In other words, I never kept the books in the mail as I tell other writers to do. (I plan on writing a few of the novels now as indie published books.)

— On one book (beside the two special-project books) I only sent one package out because, to be honest, I didn’t want to write the book. (Got bored with it before I finished the submission package and mailed it to an editor only because of the challenge.)

— So the total number of novel submission packages I mailed in thirteen weeks was fifty-three. All different editors. No repeats.

Here are the basics of the responses I got.

 

Read the rest of the post, which covers the responses received and includes a set of guidelines for writer submissions, on Dean Wesley Smith’s site.

The Ebook Value Chain Is Still Sorting Itself Out, And So Are The Splits

This post, by Mike Shatzkin, originally appeared on his The Shatzkin Files blog on the Idealogical Company site on 11/27/11.

The division of the consumer’s dollar across the publishing value chain has a history of change. When I came into the business 50 years ago, discounts from publishers to retailers often topped out at 44% and even wholesalers seldom got more than 48% off the retail price on hardcover books. Today discounts into the mid-50s for big retailers and for wholesalers are common.

The top royalty for authors was, as it is now, 15% of the retail price, but there were fewer exceptions allowing the royalty to be cut, contractually or in practice. Today “high discount” clauses, calling for a royalty of something less that 15% of retail (and sometimes a lot less than 15% of retail) will often apply to more than half of the sales the publisher makes. (It is also true that in those days the agent’s standard cut was 10%. The 50% increase they’ve achieved to 15% is the single biggest change in share in the past 50 years.)

Lower royalties subsidize higher discounts and higher discounts have subsidized price cuts to the consumer. Discounting off the publishers’ suggested price by the retailer was rare until the Crown Books chain, which had a meteoric tenure as a major retailer from the mid-1980s until the mid-1990s, made it a core component of their offering. The Barnes & Noble and Borders chains, which rose to prominence during the Crown decade, used the tactic, although less aggressively than Crown.

All of these numbers: the discount determining what the retailer will pay; the royalty calculated either as a percentage of the stated retail price (usually printed on the book) or of the net paid by the retailer on a high-discount sale; and the ultimate consumer price (whether what the publisher printed or lower if the retailer wants it lower) are based on the price the publisher sets and prints on the book in the first place. The informal internal formulas for setting the price have changed over the years too and, although it is a bit hard to really compare, it would appear that the markup over manufacturing cost has also risen steadily over the past 50 years.

So we had reached a point, somewhat before we had the Internet and Amazon.com, where, on big books at least, the publisher would charge a price higher than they expected the consumer to be charged, give the retailer a discount larger than many retailers would keep as margin, and state a percentage as the per-copy royalty in the main body of the contract that didn’t apply to most of the sales. One could say there was a “virtual” world in trade book publishing’s value chain before the term was applied to our new digital reality.

 

Read the rest of the post on The Shatzkin Files.

Author Blogging 101: Where Are the Readers?

There’s nothing more typical, and more dispiriting, than a new author blog that has just started, and on which the writer is diligently posting articles, and wondering why no one seems to be noticing.

Hey, we’ve all been there, and most blogs start exactly that way, particularly if this is the first blog you’ve ever worked on.

It’s almost as if the process of doing all the technical work, setting up your blog, getting the theme right, the plugins all working, all the plumbing going right, is a distraction from this one fact: Where are the readers?

 

We All Start With a Readership of 1

Every blog starts with the counter at 1: you are the only visitor. Let’s face it, your whole blogging journey is going to be growth from here, there’s no other choice.

One of the first things I learned about blogging was to not rely on friends or family to become blog readers. In fact, assume that they will rarely read your articles.

So how does a blog go from a readership of 1, with no support from people close to you, to something alive, vital, and thriving? Where do all those people come from? How the heck do they find your blog in the first place, considering the sheer size of the internet?

That’s where traffic comes in, and why you need to understand what it is, where it comes from and what you can do about it. And we’re going to go over each of those issues.

But first, let’s take a high-level look at blog traffic to get our bearings.

Three Kinds of Traffic

There are really only three distinct ways people come to your blog or website, and it pays to know what they are. Here’s how I look at it:

  1. Organic traffic—This is what I call people who arrive at your blog by clicking a link somewhere that wasn’t paid for. In other words, it coincided somehow with their own interest or curiosity.

    You an divide this organic traffic into:

    1. People who click your own links, like the signature file you use in your email, or the link you use as a member of a discussion forum, or when people click your link in a social media profile.
    2. People who click other people’s links, for instance if you contribute a guest post to another blog with a link back to your own blog, or the link in an article that’s been republished from an article site. This also includes marketing you do like entering blog carnivals, and all the times other writers link to your articles.
  2.  

  3. SEO traffic—I think of this as traffic that you attract from search engines by writing your blog posts in such a way that they aim at specific keywords that appear in people’s queries when they are looking for information in your field.

    You can build SEO traffic through a variety of means, including

    1. Blogger tools like themes that help you optimize your posts, add-ins like Scribe (affiliate) that analyze your posts for SEO efficiency or other specific tools.
    2. Blog design, in which a designer can code features into your blog that will benefit you when it comes to search engines
    3. Hired SEO experts, not an option used by many indie authors that I know of. However, experienced SEO consultants can have a major impact on your blog’s search engine rankings.

     

  4. Paid traffic—This is all the traffic that results from payments of one kind or another. For instance, you might use:
    1. Pay per click, where you bid on specific keywords and then pay a small fee each time someone clicks the link that’s displayed on content-appropriate pages.
    2. Advertising, like running a banner ad on someone else’s blog, or running a Facebook ad campaign.
    3. Sponsorships in which you materially sponsor or co-sponsor a contest, an award or some other event that brings people to your site.

Each of these three kinds of traffic can be used to bring new readers to your blog. In fact, there are specific strategies you can use for each of them.

The great thing about working on traffic is that even small steps will have an effect. When you learn some of these strategies and apply them over time, the effects snowball.

That’s when a combination of the links coming from your own efforts combine with the effect you have within your niche. Other people start linking to you because of the contribution you make with your articles and blog posts.

Content marketing, the natural tool of the blogger, always starts with great, useful content. That’s what people will link to.

As we continue to look at author blogging, we’ll also continue to explore each of these avenues by which readers find and reach your blog. And I’ll share with you the strategies I’ve used on my blog and the results they’ve produced so you can see firsthand how this all works.

 

 

This is a reprint from Joel Friedlander‘s The Book Designer.

37 Tips For Writing A Book’s Foreword

1. Read the book. Understand the message.

2. Reading the Table of Contents and one chapter alone is not enough.

3.Take detailed notes throughout the book.

4. Write to the book’s audience.

5. Write in a familiar voice.

6. Be very careful not to talk down to the readers.

7. You should probably write between 750 and 1,500 words.

8. The foreword’s main role is to help give the book’s author credibility.

9. With increased credibility, comes more sales.

10. Explain how you know the author of the book.

11. If you don’t know the author personally, devote more space to the book’s message.

12. You are trying to make an emotional connection with the reader.

13. You want the reader to like you and your story.

14. Your job is to help get the reader to believe and trust what you have to say about the book’s author and the book itself.

15. Keep the tone simple and personal, but keep your writing tight.

16. Include short anecdotes and real world examples that illustrate the theme of the book.

17. Anecdotes are an important way to help the reader like you and your story.

18. Discuss why this book is significant or timely.

19. Show why the book’s author is a credible person to have written this book.

20. Tell readers why this book is worth reading.

21. Show how the reader will benefit by reading it.

22. Refer to specific things in the book.

23. Explain why you chose those things to discuss.

24. Connect the book to experiences that a reader might face in everyday life.

25. Mention the good points about the book and what the readers will get out of reading it.

26. Be sure to give a very brief synopsis of the book.

27. Talk to the reader as if you were talking to a friend.

28. Keep it engaging and tell an interesting story.

29. Make sure your foreword has a beginning, middle, and end.

30. Tell readers why you are qualified to write the foreword.

31. Don’t be afraid to name-drop.

32. If readers can recognize any of the names, you will gain credibility and likeability.

33. Put your name, title, and location at the end.

34. Make sure you mention if you have a fancy title or prestigious award.

35. These things help establish your own credibility and celebrity.

36. Remember that you are not just writing this foreword to help the author sell more books, but also to help your own career.

37. Authoring a book’s foreword is a great way to remind the public who you are and what you have accomplished.

This article was written by Joseph C. Kunz, Jr. and originally posted on KunzOnPublishing.com.