• When you send out review copies to colleagues and influencers seeking testimonial quotes, ask them if they will also post the testimonial or a brief review on Amazon.

• Any time someone writes a positive review of your book, ask them to post it on Amazon. Before contacting the reviewer, check to see if they have already posted the review.

• When you receive an email or other correspondence praising your book, reply with a request to post a book review on Amazon. If someone has taken the time to write to you about your book, they are obviously a fan and will probably be happy to post a book review for you. Here's a sample message:

Thanks so much for your note. I love getting feedback from readers and I'm glad that you enjoyed the book.

I would really appreciate you taking a few minutes to post your comments or a brief review on my Amazon page at www.Amazon.com/mybookpage. Look for the "customer reviews" section about halfway down the page and click on the "create your own review" button to the right. Or, use this link to go directly to the review form: http://yourshortlink.com.

If you're a Barnes & Noble customer, click the "write a review" button at www.BarnesAndNoble.com/mybookpage.

You can create a link directly to the book review form by clicking on the "create your own review" button and then using a URL shortening service to create a short link to the form. To save time, save your review request in a Word document and copy and paste it as needed or set up an alternate signature in your email program containing this text. 

• You can ask family members and friends to post a review (or they may offer to do so), but be careful. Anyone who shares your last name (unless it's a really common name) will look like a relative. Also, you don't want the reviews to sound contrived. For example, posting something like "My friend Susan has written a great book and everyone should read it" is not a good idea. And of course you want these folks to post an honest opinion – you might ask them to write a couple of sentences stating what they liked best about the book.

Should you write a review of your own book? Maybe, but think very carefully about what to say. I don't recommend writing a review talking about how great your book is or making a sales pitch. Doing so may turn people off or cause them to question the validity of your other reviews.

However, you might want to consider writing a "review" as a way to provide some information that's not included in the book description listed on Amazon.com. For example, you could mention your inspiration for writing the book or mention resources available on your website, such as a free sample chapter or book club discussion guide. I suggest keeping it low key and avoiding blatant sales pitches.

Positive book reviews on Amazon and other online bookstores can boost your sales – take the initiative to ask for reviews and you'll be rewarded. 

Savvy Tip: You may also want to use this email to ask for permission to use a portion of the customer's message to you as a testimonial quote on your own website. In your request, I suggest pulling out the portion you want to use and formatting it as a quote so the customer can see exactly what it will look like.

• Another possibility is to seek out reviewers who have reviewed books on similar or related topics or in your genre on Amazon and ask them if they are interested in reviewing your book. You may be able to get the reviewer's contact information by clicking on their name and looking for their website or blog address on their Amazon profile. Below is an example of how reviewer information is listed on Amazon.com. Anyone who has "Top 500 Reviewer" beneath their listing is an especially active reviewer.